...Conceptualizing and measuring experience quality: the customer’s perspective Ting-Yueh Changa∗ and Shun-Ching Horngb aGraduate Institute of Leisure, Recreation and Tourism Management, Southern Taiwan University, No. 1, Nantai Street, Yung-Kang City, Tainan 71005, Taiwan, Republic of China; bGraduate Institute of Business Administration, National Chengchi University, 64, Section 2, ZhiNan Road, Wenshan District, Taipei 11605, Taiwan, Republic of China (Received 14 October 2008; final version received 7 November 2008) Today many customers, managers, and scholars have become aware of the importance of experiences, which are characterized as satisfying customers’ psychic or personal needs. For customers, they care more about the experiences that are provided by stores, and they are willing to pay for them. As for managers, attractive experiences are the products they have taken great efforts to create, manage, and sell. For academic researchers, experiences are considered as distinct economic offerings that are different from goods and services. These scholars believe that the focus of the economy has been transferred to experience (O’Sullivan, E.L., & Spangler, K.J. (1998). Experience marketing: Strategies for the new millennium. State College, PA: Venture Publishing), and that experience industries are on the rise (O’Sullivan, E.L., & Spangler, K.J. (1998). Experience marketing: Strategies for the new millennium. State College, PA: Venture Publishing; Pine, B...
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...COMPUTER BASED INFORMATION SYSTEMS (CBIS) IN THE MANUFACTURING SECTOR: A STUDY OF PROCUREMENT, IMPLEMENTATION, USE AND EVALUATION A THESIS SUBMITTED IN FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF DOCTOR OF PHILOSOPHY BY KHUSHDEEP KUMAR DHARNI (Regn No. 9040751) SCHOOL OF MANAGEMENT AND SOCIAL SCIENCES THAPAR UNIVERSITY (DEEMED UNIVERSITY) PATIALA – 147002 PUNJAB – INDIA February 2010 1 2 ACKNOWLEDGEMENTS First of all, I am grateful to Almighty for enabling me to come through this task and bow to my Gurudev Shri Swami Vidyanand Ji for being the source of enlightenment in my life. I am indebted to my revered supervisors, Dr. R.K. Sharma, Dean of Academic Affairs and Professor, School of Mathematics and Computer Applications, Thapar University, Patiala, and Dr. Ravi Kiran, Associate Professor School of Management and Social Sciences, Thapar University, Patiala for their pertinent guidance, prudent advice and encouragement in the accomplishment of this research work. Both supervisors have made the writing of this thesis the most rewarding experience of my life. I am thankful to Dr. D.S. Bawa for guiding me at the start of this research work. I express my regards to Dr. Santha Kumari, Associate Professor and Head, School of Management and Social Sciences, Thapar University, Patiala for providing inspiration and ingenuous suggestions. It‟s a pleasure to express my regards to Dr. Abhijit Mukherjee, Director, Thapar University, Patiala and Dr. Susheel Mittal...
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...Review of Marketing Research Review of Marketing Research VOLUME 1 Naresh K. Malhotra Editor M.E.Sharpe Armonk, New York London, England 4 AUTHOR Copyright © 2005 by M.E.Sharpe, Inc. All rights reserved. No part of this book may be reproduced in any form without written permission from the publisher, M.E. Sharpe, Inc., 80 Business Park Drive, Armonk, New York 10504. Library of Congress ISSN: 1548-6435 ISBN 0-7656-1304-2 (hardcover) Printed in the United States of America The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences Permanence of Paper for Printed Library Materials, ANSI Z 39.48-1984. ~ MV (c) 10 9 8 7 6 5 4 3 2 1 CHAPTER TITLE 5 REVIEW OF MARKETING RESEARCH EDITOR: NARESH K. MALHOTRA, GEORGIA INSTITUTE OF TECHNOLOGY Editorial Board Rick P. Bagozzi, Rice University Ruth Bolton, Arizona State University George Day, University of Pennsylvania Morris B. Holbrook, Columbia University Michael Houston, University of Minnesota Shelby Hunt, Texas Tech University Dawn Iacobucci, Northwestern University Arun K. Jain, University at Buffalo, State University of New York Barbara Kahn, University of Pennsylvania Wagner Kamakura, Duke University Donald Lehmann, Columbia University Robert F. Lusch, University of Arizona Kent B. Monroe, University of Illinois, Urbana A. Parasuraman, University of Miami William Perreault, University of North Carolina Robert A. Peterson, University...
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...LSRC reference Learning styles and pedagogy in post-16 learning A systematic and critical review This report critically reviews the literature on learning styles and examines in detail 13 of the most influential models. The report concludes that it matters fundamentally which instrument is chosen. The implications for teaching and learning in post-16 learning are serious and should be of concern to learners, teachers and trainers, managers, researchers and inspectors. Learning styles and pedagogy in post-16 learning A systematic and critical review LSRC reference Learning styles and pedagogy in post-16 learning A systematic and critical review LSRC reference LSRC reference Learning styles and pedagogy in post-16 learning A systematic and critical review Frank Coffield Institute of Education University of London David Moseley University of Newcastle Elaine Hall University of Newcastle Kathryn Ecclestone University of Exeter The Learning and Skills Research Centre is supported by the Learning and Skills Council and the Department for Education and Skills The views expressed in this publication are those of the authors and do not necessarily reflect the views of the Learning and Skills Research Centre or the Learning and Skills Development Agency Published by the Learning and Skills Research Centre www.LSRC.ac.uk Feedback should be sent to: Sally Faraday Research Manager Learning and Skills Development Agency Regent Arcade House 19–25 Argyll Street London...
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...12:06 Page 1 WOMEN, GENDER AND WORK People are not defined solely by their work, nor is it possible to ignore the effects of factors outside the workplace on a person's status at work. To seek equality at work without seeking equality in the larger society – and at home – is illusory.Thus an examination of the issues surrounding women, gender and work must be holistic. That means considering the role of productive work in life as a whole and the distribution of unpaid work as well as the myriad questions relating to employment. This important anthology brings together the thinking of leading philosophers, economists and lawyers on this complex subject. Selected recent articles from the multidisciplinary International Labour Review are assembled for the first time to illuminate questions such as how we should define equality, what equal opportunity means and what statistics tell us about differences between men and women at work, how the family confronts globalization and what is the role of law in achieving equality. There is an examination of policy – to deal with sexual harassment and wage inequality, for example, as well as part-time work, the glass ceiling, social security, and much more. A major reference on the best of current research and analysis on gender roles and work. Martha Fetherolf Loutfi has been Editor-in-Chief of the International Labour Review, a Senior Economist for the Brandt Commission and in the ILO’s Employment and Development...
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