1800 Flowers.com http://www.bloomberg.com/research/stocks/people/person.asp?personId=234954&ticker=FLWS Mr. James F. McCann, also known as Jim, founded 1-800-Flowers.com Inc., in 1976 and has been its Chairman and Chief Executive Officer since 1987. Mr. McCann focuses on customer relationships. He serves as an Advisor at Metamorphic Ventures. He has been the Chairman of Willis Group Holdings Public Limited Company since July 8, 2013 and its Director since April 21, 2004. He has been a Director of Willis Group Limited since April 21, 2004. He serves as a Director of Boyds Collection Ltd. since May 2001. He has been an Independent Director of The Scotts Miracle-Gro Company since January 2014. He serves as a Director of PETCO Animal Supplies, Inc. and Children's Progress, Inc. Mr. McCann serves as a Director of National Retail Federation, GTECH Corporation, Boyd's Bears, Very Special Arts, Gateway 2000, Hoftstra University, and Winthrop-University Hospital, Inc. He served as a Presiding Independent Director of Willis Group Holdings Public Limited Company from November 1, 2012 to July 8, 2013. He served as a Director of Gateway Inc., since 1996; OfficeMax,Inc., and GTECH S.p.A. He served as a Director of GTECH Holdings Corporation. He served as an Independent Director of Lottomatica Group S.p.A. He supports programs for the developmentally disabled. He was involved in social services at St. John's Home for Boys. He is a published author and award winning public speaker as well as a frequent guest on radio and television programs nationwide. Mr. McCann was a pioneer in online retailing. 1-800-Flowers.com is the world's leading florist and gift shop (About Us: 1-800-FLOWERS). With its headquarters located in Westbury, New York, 1-800-Flowers.com was founded in 1976 by James McCann. James McCann, CEO and founder of 1-800-Flowers.com, lived in Queens, New York with his family and had hoped to be a police officer and studied at the John Jay College of Criminal Justice in New York in the 1970's. He eventually became a social worker continuing his way to becoming an administrator for a youth home. After careful consideration, James needed to supplement his income and went into business in 1976. He bought a small flower shop, Flora Plenty, using $10,000 borrowed from friends and family. In 1987, James acquired 1-800-Flowers.com by paying seven million dollars and spent an additional nine million covering the company debts and liquidating assets. He turned the company around by marketing flower delivery through telephone orders. He retained a twenty percent fee from each phone order placed with FTD. In the early 1990s, two events helped bring 1-800-Flowers.com to national distinction. To begin with, AT&T created an advertising campaign feature the company that aired repeatedly during the 1992 Summer Olympics. Second, at the time of the first Persian Gulf War, many advertisers were pulling out of CNN, unaware that CNN's war cover would draw additional viewers. 1-800-Flowers.com agreed to remain as an advertiser at found Ted Turner's request. In 1993, FTD launched floral phone service which meant they were directly competing with 1-800-Flowers.com. In 1995, 1-800-Flowers.com was one of the first retailers to establish its owner Internet sales site. In 1999, the company went public on the NASDAQ stock exchange under the ticker symbol FLWS and changed its name to 1-800-Flowers.com to match its web site address. In September 2007, the company announced a partnership with Martha Stewart Living Omnimedia to produce a line of floral products inspired by Martha Stewart.

To increase profitability, 1-800-Flowers.com added product lines to include flowers, gift baskets, plants, gourmet food and collectibles. In 1999, an agreement with AOL was established to provide gardening products. In 2000, they added a specialty boutique and continued on with the addition of natural toys through the acquisition of The Children's Group in 2001. In 2002, 1-800-Flowers.com started offering food and gift baskets through the acquisition of The Popcorn Factory which is a catalog retailer of popcorn tins and snacks based in Lake Forrest, Illinois and then added cookies and baked gift items through the purchase of Cheryl & Company in 2005, which is a multi-channel company which sells gourmet cookies based in Westerville, Ohio. Finally in 2006, they acquired a candy line through Fannie May Confection Brands which is a chocolate and confectionary company

Goods and Services: RETAIL STORE SERVICES, MAIL ORDER SERVICES, MAIL ORDER CATALOG SERVICES, AND ONLINE STORE SERVICES AVAILABLE BY TELEPHONE, AND THROUGH INTERACTIVE TELEVISION AND COMPUTER COMMUNICATIONS, ALL OF THE FOREGOING FEATURING ARTIFICIAL, FRESH CUT, AND DRIED FLOWERS, FLORAL BOUQUETS AND ARRANGEMENTS, PLANTS, TREES, GIFTS, GIFT BASKETS, GOURMET FOODS, POPCORN, CANDY, CHOCOLATE, BAKERY ITEMS, HOME DECORATING ITEMS AND ACCESSORIES, COLLECTIBLES, AROMATHERAPY GIFT BASKETS, CANDLES AND CANDLE ACCESSORIES, PLUSH TOYS AND ANIMALS, BOOKS, PRE-RECORDED AUDIO AND/OR VIDEOTAPES AND DISKS, PICTURE FRAMES, AND PHOTO ALBUMS. FIRST USE: 20091119. FIRST USE IN COMMERCE: 20091119

He turned the company around by marketing flower delivery through telephone orders. He retained a twenty percent fee from each phone order placed with FTD. In the early 1990s, two events helped bring 1-800-Flowers.com to national distinction. To begin with, AT&T created an advertising campaign feature the company that aired repeatedly during the 1992 Summer Olympics. Second, at the time of the first Persian Gulf War, many advertisers were pulling out of CNN, unaware that CNN's war cover would draw additional viewers. -800-Flowers.com agreed to remain as an advertiser at found Ted Turner's request. In 1993, FTD launched floral phone service which meant they were directly competing with 1-800-Flowers.com. In 1993, FTD started its own floral phone service this caused competition with 1-800-Flowers.com.

1-800-Flowers.com is a company based in the United States; its command center is located in Westbury, New York.. 1-800-Flowers.com was one of the first companies to use the toll-free numbers and internet to sell their product to the consumer. 1-800-Flowers.com are the top florist and gift shop in the world, in 1999 the company went public when it filed its IPO under stock ticker FLWS.
Mr. McCann became the Chief and Chairman of 1800 flowers.com in 1987. Throughout the years he had other obligations such as; assisting as an advisor at Metamorphic Ventures. As well as Director for the last nine years of Willis Group Holdings Public Limited Company and Chairman since July of 2013. McCann has works for a few other companies such as PETCO Animal Supplies, The Scotts Miracle-Gro Company and a few others. He is a published author and award winning public speaker as well as a frequent guest on radio and television programs nationwide. To increase profitability, 1-800-Flowers.com added product lines to include flowers, gift baskets, plants, gourmet food and collectibles. In 1999, an agreement with AOL was established to provide gardening products. In 2000, they added a specialty boutique and continued on with the addition of natural toys through the acquisition of The Children's Group in 2001. In 2002, 1-800- In 2002, 1-800-Flowers.com started offering food and gift baskets through the acquisition of The Popcorn Factory which is a catalog retailer of popcorn tins and snacks based in Lake Forrest, Illinois and then added cookies and baked gift items through the purchase of Cheryl & Company in 2005, which is a multi-channel company which sells gourmet cookies based in Westerville, Ohio.

In order to run a successful business McCann believes that it is important to focus on customer relationships. After careful consideration, James needed to supplement his income and went into business in 1976. He bought a small flower shop, Flora Plenty, using $10,000 borrowed from friends and family. In 1987, James acquired 1-800-Flowers.com by paying seven million dollars and spent an additional nine million covering the company debts and liquidating assets. He turned the company around by marketing flower delivery through telephone orders. He retained a twenty percent fee from each phone order placed with FTD. In the early 1990s, two events helped bring 1-800-Flowers.com to national distinction. To begin with, AT&T created an advertising campaign feature the company that aired repeatedly during the 1992 Summer Olympics. Second, at the time of the first Persian Gulf War, many advertisers were pulling out of CNN, unaware that CNN's war cover would draw additional viewers. 1-800-Flowers.com agreed to remain as an advertiser at found Ted Turner's request. In 1993, FTD launched floral phone service which meant they were directly competing with 1-800-Flowers.com. In 1995, 1-800-Flowers.com was one of the first retailers to establish its owner Internet sales site. In 1999, the company went public on the NASDAQ stock exchange under the ticker symbol FLWS and changed its name to 1-800-Flowers.com to match its web site address. In September 2007, the company announced a partnership with Martha Stewart Living Omnimedia to produce a line of floral products inspired by Martha Stewart.

A telephone number can be a strong brand, perhaps 1-800-FLOWERS is the best example of this. This is the number that people remember; it is the number that is prominent in all their ads. But in BYOD you lose control of this important piece of your brand.

More companies are offering commerce opportunities delivered through third-party social platforms such as Facebook (see box [Figure omitted. See Article Image.], "Cold Stone Creamery - real value for real friends"). In 2009, 1-800 FLOWERS.COM was among the first to enable customers on Facebook to select products and purchase directly from a Facebook page.[7] In 2010, Delta Airlines launched a "social media ticket window" on Facebook, allowing customers to book a flight without having to go to Delta's Web site. Delta indicated Facebook is used by more customers while in flight than any other Web site, making it a "natural launching point" for its initiative.[8]

James F. "Jim" McCann is an American entrepreneur who founded 1-800-Flowers, a corporation based in the United States which was one of the first companies to pioneer and popularize the use of both toll-free telephone numbers and Web sites to sell goods and services directly to consumers.

According to his autobiography, "Stop and Sell the Roses", he came up with the idea of building a nationwide flower service while "listening to the radio as he was shaving". In 1986, he bought a nearly bankrupt company in Texas which owned the phone number 1-800-Flowers. McCann changed the name of his chain accordingly.

In 1992 and 1994, McCann established deals with online pioneers CompuServe and AOL, becoming among the first retailers to establish an online presence. Again, the success of AOL and 1-800-Flowers' exclusive agreement with the online provider was very beneficial to the company.

In 1995 McCann established the Web site www.1800flowers.com, becoming one of the first retailers to establish a Web presence. The company went public when it filed its IPO in 1999 under stock ticker FLWS.

As of 2008, McCann continues to serve as the Chief Executive Officer of 1-800-Flowers. He is often sought after to speak on topics of entrepreneurship, marketing and the Internet. He also serves on various corporate boards.

McCann is one of the minority owners of the New York Mets, holding a 4% stake in the baseball team.

His younger brother, Chris, is now the President and was featured on the CBS TV program "Undercover Boss".

McCann currently lives in Manhasset, New York with his wife and three children.
Mr. James F. McCann, also known as Jim, founded 1-800-Flowers.com Inc., in 1976 and has been its Chairman and Chief Executive Officer since 1987. Mr. McCann focuses on customer relationships. He serves as an Advisor at Metamorphic Ventures. He has been the Chairman of Willis Group Holdings Public Limited Company since July 8, 2013 and its Director since April 21, 2004. He has been a Director of Willis Group Limited since April 21, 2004. He serves as a Director of Boyds Collection Ltd. since May 2001. He has been an Independent Director of The Scotts Miracle-Gro Company since January 2014. He serves as a Director of PETCO Animal Supplies, Inc. and Children's Progress, Inc. Mr. McCann serves as a Director of National Retail Federation, GTECH Corporation, Boyd's Bears, Very Special Arts, Gateway 2000, Hoftstra University, and Winthrop-University Hospital, Inc. He served as a Presiding Independent Director of Willis Group Holdings Public Limited Company from November 1, 2012 to July 8, 2013. He served as a Director of Gateway Inc., since 1996; OfficeMax,Inc., and GTECH S.p.A. He served as a Director of GTECH Holdings Corporation. He served as an Independent Director of Lottomatica Group S.p.A. He supports programs for the developmentally disabled. He was involved in social services at St. John's Home for Boys. He is a published author and award winning public speaker as well as a frequent guest on radio and television programs nationwide. Mr. McCann was a pioneer in online retailing.

1-800-Flowers.com is the world's leading florist and gift shop (About Us: 1-800-FLOWERS). With its headquarters located in Westbury, New York, 1-800-Flowers.com was founded in 1976 by James McCann. James McCann, CEO and founder of 1-800-Flowers.com, lived in Queens, New York with his family and had hoped to be a police officer and studied at the John Jay College of Criminal Justice in New York in the 1970's. He eventually became a social worker continuing his way to becoming an administrator for a youth home.

Works Cited

"USPTO ISSUES TRADEMARK: 1800 FLOWERS.COM." US Fed News Service, Including US State NewsNov 29 2011. ProQuest. Web. 24 Mar. 2015 .

Rose, Chris. "BYOD: An Examination of Bring Your Own Device in Business." The Review of Business Information Systems (Online) 17.2 (2013): 65. ProQuest. Web. 24 Mar. 2015.

Carolyn, Heller Baird, and Gautam Parasnis. "From Social Media to Social Customer Relationship Management." Strategy & Leadership 39.5 (2011): 30-7. ProQuest. Web. 24 Mar. 2015.