There are 4 categoreis of innovations: Easy Sells, Sure Failures, Long Hauls and Smash Hits. I would place GolfLogix’s distance only xCaddie in the category of Smash Hits because it offer greater benefits over traditional low-tech solutions while requiring minimal behavior change of golfers.

The Distance Only xCaddie offers GPS readings for distance by combining GPS system and golf course maps. It offers benefits that ten times better than existing low-tech solutions like yardage markers and sprinkler heads. First, it offers better golf experience by knowing the exact distance to the green, golfers were more likely to choose the appropriate club, leading to more accurate shots and lower scores. Second, it improved pace of play by eliminating the need to search for yardage markers or sprinkler heads. Thirdly, the GolfLogix system was affordable for all types of courses. Fourth, the xCaddie is easy and small to carry. When not being used, the xCaddie could be clipped to the golfer’s belt or bag. Fifth, it has ease of intallation by making the system operational required no effort on the part of couse personnel without interfering with normal course operations. Undoudtedly, the distance only system offers much greater benefits over existing low-tech solutions.

Moreover, the distance only xCaddie also minimizes behavior change of golfers. It is very easy to use. It employed a scrolling feature no more complex than that on a cellular telephone. A golfer just need to scroll to the hole that he was playing, standing over or near his ball, and read the yardage to the green on the xCaddie’s digital readout regardless of whether he was in the center of the fairway, buried in a sand trap or off in the woods. Thus, the distance only xCaddie minimizes customer resistance by making it behaviorally compatible with a cellular phone.

The earlier feedback also shows