从波特“五力模型”分析索尼公司From Porter "Five Forces Model" Analysis Sony Corporation

很显然，在过去的近二十年时间里，电子产业是最具有吸引力的行业之一， Obviously, in the past nearly two decades, the electronics industry is one of the most attractive industries,

五力分析模型是Michael porter 与80年代初提出来的，用于竞争战略的分析，可以有效的分析酷虎的竞争环境。 影响着一个行业的平局盈利性的五力分别是：1. bargaining power of customers( buyers)，bargaining power of suppliers, intensity of competitive rivalry ，threat of new competition, threat of substitute products or services。下面我就利用波特五力竞争模型来对索尼公司这一行业进行分析。
Five Forces model is Michael porter and early 1980s put forward for the analysis of competitive strategy can effectively cool the analysis of the competitive environment of the tiger. Affect the profitability of an industry draw the five forces are: 1. Bargaining power of customers (buyers), bargaining power of suppliers, intensity of competitive rivalry, threat of new competition, threat of substitute products or services. Here I will use Porter's five forces model of competition in this industry for the analysis of Sony Corporation

首先，我们从买方市场看。 在买方市场，一般消费者会压低价格，想以较低的价格获得较高质量的产品的商品或服务，或者消费者会选择能为他提供同样质量产品或服务但更低价格的竞争者，但如果消费者认为某家公司的产品或服务具有独特性对价格就不会很敏感，因此消费者对产品或服务价格是否敏感影响行业中现有企业的盈利能力。显然，索尼的买方一般是对高科技产品需求的人，虽然索尼的公司发展规模较大、占市场份额也很大，可是行业间竞争相对激烈的，其他电子产品公司所提供产品的价格差异不会太大。 First, we see from a buyer's market. In a buyer's market, consumers will drive down prices, to lower the price of higher quality products, goods or services, or consumers will choose to provide him with the same quality but lower price products or services of competitors, However, if consumers believe a company's unique product or service will not be very sensitive to price, so consumers are price sensitive products or services affect industry profitability of existing enterprises. Clearly, Sony's high-tech products the buyer is generally the demand, although the development of Sony's larger companies, a