Context. 3D Printing is a fast-growing and exciting development, offering innovative solutions to traditional manufacturing processes as well as new opportunities. 3D printing holds great socioeconomic implications enabling to achieve things that previously were considered impossible. It is applicable in every sphere of our life. 3D printing allows to customize and personalize products according to our needs, to democratize access to market and open up opportunities for open design, it can facilitate digital object storage and transportation. 3D printing can be applied to the most important area such as medicine, by the ability of replacement human tissues by bioprinting. 3D printing is also environmental and also improves sustainability by facilitating raw materials savings.
Company. 3Dsystems produces 3D printers for home use. All the models are small, fast, accurate and extremely easy to set up and operate. Cubify is the central hub for all things possible with the 3D printed lifestyle. Cubify offers everything from co-creation with favorite brands, a curated shopping experience centered around personalized fashion, décor, toys and more, a community inspiring the latest in 3D design and printing possibilities and access to the easiest home 3D printers and related products.
Customers. The company focuses on all the groups of population to for their customer base, it claims that the 3D printer is accessible for everyone both children and grown-ups. In the contemporary digital economy, consumers increasingly seek out individualized experiences and expect that products be tailored to their specific needs, wants, contexts and tastes. Cube 3D printer claims to meet all those needs. It is mainly designed for engineers, artists, designers, travelers, and other people curious to discover something new. According to the sales reports,
