...The Discipline of Product Management Product development is the process of designing, building, operating, and maintaining a good or service. Software and Internet companies use a product development process to ensure that they are not just manufacturing a technology, but creating a product that people will want to buy and continue to use. To be sure, a base technology is at the heart of the product, but product development ensures that the customer’s voice is not lost in the rush to an exciting technology. Product development adds things like pricing, marketing, and customer support to the technology to create a complete product. Without a product management philosophy and discipline, an IT organization becomes focused on the technology instead of the customers and is often organized along technology lines rather than in ways that benefit the customer. Ultimately, an IT organization must serve its customers or it will go out of business, either because the customers go away or because they complain to executive management until the organization is changed. Product Development: Product development is performed by a multi-disciplinary team whose goal is building, operating, and maintaining the product. Team members may include product managers, software developers, project managers, product operations engineers, customer support managers, software quality assurance engineers, user interface design engineers, marketers, financial personnel, and graphic artists. The product...
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...MANAGING FOR THE LONG TERM | BEST OF HBR | November–December 1991 The Knowledge-Creating Company by Ikujiro Nonaka Editor’s Note: This 1991 article helped popularize the notion of “tacit” knowledge – the valuable and highly subjective insights and intuitions that are difficult to capture and share because people carry them in their heads. Years later, the piece can still startle a reader with its views of organizations and of the types of knowledge that inform them. For example, the advice on how to distill objective and transferable, or “explicit,” knowledge from tacit knowledge – with a vivid illustration of Matsushita Electric’s efforts to build a better bread-making machine – is both arresting and actionable. The next step: ensuring that explicit knowledge is translated back into tacit knowledge that will then go on to yield yet another innovative solution. 162 Harvard Business Review 1284 Nonaka.indd 162 | July–August 2007 I the one sure source of lasting competitive advantage is knowledge. When markets shift, technologies proliferate, competitors multiply, and products become obsolete almost overnight, successful companies are those that consistently create new knowledge, disseminate it widely throughout the organization, and quickly embody it in new technologies and products. These activities define the “knowledge-creating” company, whose sole business is continuous innovation. And yet, despite all the talk about “brainpower”...
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...BUS307- Operations Management & Quantitative Techniques Ashford University Student: Tyrone A. Neal Instructor: Judith Ray Date: 6/3/2012 Introduction Case 15 is titled The Realco Breadmaster while case 16 is titled A Bumpy Road for Toyota. According to case 15, Johnny Chang, the owner of Realco Company developed a new bread maker which became a big success across the U. S because of its competitive features and pricing. The major issue revolving around the case is that the product lacked formal planning. According to case 15, the issue revolves around the fact that Toyota Company has a highly ambitious growth agenda that seems to strain the technical and human resources as well as undercutting quality. Other additional issues include language barriers and lack of time, which have resulted to production problems. An examination of the two cases and responses to specific questions will be presented. Case 15: The Realco Breadmaster 1. Develop a master production schedule for the breadmaker. What do the projected ending inventory and available-to-promise numbers look like? Has Realco “overpromised”? In your view, should Realco update either the forecast or the production numbers? A master production schedule for the bread-maker will be presented below. Demand Management Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Weekly demand for bread-maker 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 Working days in a week 6 6 6 6 6 6...
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...organisation. The organisation I’ll be exploring is Sainsbury’s. I have chosen Sainsbury’s because it produces its own brand of products such as foods and drinks. Sainsbury’s aims to meet its customers' needs effectively by providing the best quality products to meet their everyday shopping needs and thereby provide shareholders with good, sustainable financial returns. For the report, I’ll be describing the type of business ownership Sainsbury's is involved in, its objectives, its organisation functions, its management style and culture, how communication takes place and the production process of Sainsbury's. 2.0 – PROCEDURE For this report I’m going to use two types of research which are primary and secondary research: Primary research: This means asking someone for their views or opinions. I’ll be using questionnaires and conducting interviews, face to face, by telephone or by post. Secondary research: Secondary research relates to information that already exists, rather than creating your own. I’ll be using information from the internet; the websites that I’ll be using are www.sainbsury’s.co.uk, www.j-sainsbury’s.co.uk, www.google.com, etc 3.0 - FINDINGS Under this section you are going to find all the findings of my research. HISTORY OF THE COMPANY Sainsbury's Plc is a big supermarket. It sells all different kionds of foods and drinks. Sainsbury's supermarkets was established in 1869 by John James and Mary Ann Sainsbury and is Britain's longest-standing major...
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...Research paper 6106 BUEG Business Management Fiona Brothwick 496048 Are people the main asset of a business? Abstract This paper investigates are people the main asset of a construction business and is motivation one of the most important factors affecting human behaviour and performance within the industry. This paper aims to review Maslow’s hierarchy of needs and Herzberg’s two factor theory and see how it employees motivation in today’s organisations. Introduction A common phrase used by management with companies in the modern working world is that '...people are a company’s most valuable asset”. Twenty five years ago this was not the case and the complete opposite was thought. Businesses appeared to operate despite the best attempts of the workers to take high salary increases for less and less work put in. The corporate world was seen to be 'them and us', referring to the management and the workforce. Massive Changes have taken place since then which cover a large number of different topics associated to people in all varieties of business organisations such as; * Communication * Motivation * Labour Relations * Job design Communication within the construction industry is a team effort embracing the client quantity surveyor architect and son on all with the main objective to get the job done has human beings. People management in organisations is changing more rapidly than any other area of a business. Old views and assumptions are being overturned...
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.................................................................................................................. 3 2. Company history ......................................................................................................................... 4 2.1. Happy Bakers Ltd. ............................................................................................................... 4 2.2. PAUL .................................................................................................................................... 4 3. Marketing analysis ....................................................................................................................... 6 3.1. Market segmentation ............................................................................................................. 6 3.2. Competition and buying patterns .......................................................................................... 6 3.3. Marketing strategy ................................................................................................................ 8 4. Products offered ........................................................................................................................... 9 4.1. Bread ..................................................................................................................................... 9 4.2. Viennoseries and sweet pastries.....................................................................................
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...The seven management and planning tools are useful to managers who want to improve their management and planning processes. These tools were developed in Japanese businesses and popularized worldwide by Yoshinobu Nayati, Toru Eiga, Ryoji Futami and Hiroyuki Miyagawa in their book "Seven New Quality Tools for Managers and Staff." Managers should familiarize themselves with these tools in order to benefit from them. 1. Affinity Diagram * An affinity diagram is a brainstorming tool. It functions by drawing connections between a variety of ideas and information. By illustrating theses connections it is possible to understand how they are related. Organizing Ideas Into Common Themes 2. In most projects, brainstorming is a common tool used to gather issues. As a mechanism for allowing a group of individuals to get ideas and issues on the table brainstorming is hard to beat – however all too often such sessions generate large quantities of issues and these can become complex toreview and difficult to interpret – it can also be challenging to highlight particular trends that the gathered issues may portray, finally following thebrainstorming session, themes and thoughts may be forgotten. 3. There are however a variety of methods available to analyze and group the outputs of such team meetings, in order that gathered ideas can be efficiently utilized. Of these methods, Affinity diagrams represents an excellent tool to both group ideas in a logical way and capture themes...
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...Sara Lee Bakery Group Case Page |1 Sara Lee Bakery Group Case Study Authored by: Laurie Blackston-Bray Robert Morris University MIS510 Information Systems Management Dr. Ona Johnson Presented on: May 14 2013 Sara Lee Bakery Group Case Page |2 Company Overview Sara Lee Bakery Group, Inc. (SLBG) functions through two principal business segments: Bakery Products and Refrigerated Dough Products. The company's Bakery Products business manufactures and distributes fresh-baked goods, such as baked breads, buns, rolls, bagels, cookies, snacks, and cakes in the United States and fresh-baked sliced bread, snack cakes, sweet buns, and brioche in Spain and Portugal. The company's Refrigerated Dough Products business manufactures different canned refrigerated dough products in the United States, including biscuits, specialty biscuits, dinner rolls, danishes, cookie dough, crescent rolls, breadsticks, cinnamon rolls, pizza crusts, pie crusts, and toaster pastries. Its Refrigerated Dough Products business also manufactures and sells refrigerated dough products in Europe, primarily in France and Germany, and makes packaged rolled dough, which is used to prepare foods such as quiches, tarts, and pies. The company operates 54 direct-store-delivery bakeries and seven diversifiedproduct specialty bakeries. Sara Lee Bakery Group, Inc. was formerly known as The Earthgrains Company and changed its name in July 2001. The company was founded in 1925 and is based in Saint Louis...
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...__ABTRACT We know how demanding setting up an event or a function can be! That is why we at Executive Catering Service (ECS) give each Client our personalized service. We can serve 20 guests or more than 1000 guests efficiently and with elegance and style. All successful events have 3 important ingredients: the Occasion, the attention to Details, and the Food that romances the palate. Our Chef has created a variety of appetizers, Salads, Entrees, Desserts, Side Dishes, and Snacks, all culinary masterpieces, from which you can create a memorable meal for your guests. We incorporate style into every food we serve. The appearance, the sensation, and the taste of the menu items create a unique experience for each event. Simply tell us your preference, the quantity of each, and the services you want us to provide....
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...Demand Estimation ECO 550 28 July 2014 Demand Estimation Demand estimation is defined as the process of developing and estimating the amount of demand for a product or service. According Kehoe (1972) demand estimation consists of determining as accurately as possible, how many units of a product will be purchased at a specific price, and further determining the change in quantity demanded if the original price IS raised or lowered (p. 29). As a president or chief executive officer of a business, it is key imperative to have an understanding of what is expected in terms of sales. Successful sales companies use demand estimation to predict future sales typically in months, quarters, or years. With this concept, a company is able to estimate how much to produce. This paper will estimate the following demand equation for a leading brand of low-calorie, frozen microwavable food using data from 26 supermarkets around the country for the month of April, compute the elasticities for each independent variable, determine the implications for each of the computed elasticities for the business in terms of short-term, recommend whether or not the firm should cut its price to increase its market share, plot the demand curve for the business, and indicate the crucial factors that could cause rightward shifts and leftward shifts of the demand and supply curves. ------------------------------------------------- Q = Quantity demanded of a unit (dependent variable) ------------------------------------------------- ...
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...Panera Bread Company is a national bakery-cafe with 1,504 locations across the US and Canada. This case study provides information regarding the past performance, current analysis, stock valuation, market evaluation, and industry comparison. In this analysis and case study, we hope you, the reader, will gain usable insight on Panera Bread and its value. We will give a recommendation to our readers according to our given information. Panera Bread is a chain of bakery-cafe quick service restaurants in the United States and Canada that sells breads, sandwiches, soups, salads, and other bakery items. Its headquarters are in Sunset Hills, Missouri, a suburb of St. Louis. Panera bread was once originally known as the St. Louis Bread Company. In 1993, Au Bon Pain Co. purchased the Saint Louis Bread Company, which was founded by Ken Rosenthal. At the same time, the St. Louis Bread Company was renovating its 20 bakery-cafés in the St. Louis area. In May 1999, to expand Panera Bread into a national restaurant, Au Bon Pain Co. sold its other chains, including Au Bon Pain, which is now owned by Compass Group North America. Au Bon Pain Co. then renamed itself Panera Bread. The company operates and franchises 1,504 Panera Bread bakery-cafés in 40 states and 17 facilities that deliver fresh dough to the bakery-cafés every day. In its headquarters city of St. Louis, Panera Bread still operates under the name St. Louis Bread Company. The St. Louis Metropolitan area has over 100 locations. In 2005...
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...Panera Bread Company is a national bakery-cafe with 1,504 locations across the US and Canada. This case study provides information regarding the past performance, current analysis, stock valuation, market evaluation, and industry comparison. In this analysis and case study, we hope you, the reader, will gain usable insight on Panera Bread and its value. We will give a recommendation to our readers according to our given information. Panera Bread is a chain of bakery-cafe quick service restaurants in the United States and Canada that sells breads, sandwiches, soups, salads, and other bakery items. Its headquarters are in Sunset Hills, Missouri, a suburb of St. Louis. Panera bread was once originally known as the St. Louis Bread Company. In 1993, Au Bon Pain Co. purchased the Saint Louis Bread Company, which was founded by Ken Rosenthal. At the same time, the St. Louis Bread Company was renovating its 20 bakery-cafés in the St. Louis area. In May 1999, to expand Panera Bread into a national restaurant, Au Bon Pain Co. sold its other chains, including Au Bon Pain, which is now owned by Compass Group North America. Au Bon Pain Co. then renamed itself Panera Bread. The company operates and franchises 1,504 Panera Bread bakery-cafés in 40 states and 17 facilities that deliver fresh dough to the bakery-cafés every day. In its headquarters city of St. Louis, Panera Bread still operates under the name St. Louis Bread Company. The St. Louis Metropolitan area has over 100 locations. In 2005...
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...Team Performance Management System MAN 4350 – Performance Management December 3, 2015 EXECUTIVE SUMMARY We are “Performing Above and Beyond.” Our client is Olde Hearth Bread Company which is a local, artisan small bakery located in Casselberry, Florida. They have been in business for over 17 years but do not have a current performance management system in place. Our clients’ focus are their products and the quality of the ingredients that they use; due to this focus, some of the administrative policies and plans have not been implemented or developed. We will be outlining our performance management system for the position of Retail Manager for their location in East End Market located separately from their bakery, in Orlando. Our report will outline six specific sections: Prerequisites, Performance Planning, Performance Execution, Performance Assessment, Performance Review, and Performance Renewal and Reconstructing. Prerequisites will give an outline of the specifically important responsibilities that are expected of the Retail Manager. Performance Planning will outline our recommendations for percentages of time spent doing certain tasks in this position as well as knowledge, skill, and abilities that are highlighted with higher importance. Performance Execution will show step-by-step how the Performance Management Plan will be communicated to employees in order to be accepted by them. Performance Assessment...
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...Food & Beverages industry – Gardenia Bakeries (KL) Sdn. Berhad TABLE OF CONTENT PAGE 1.0 INTRODUCTION 4 2.0 COMPANY BACKGROUND 4 3.0 SEGMENTATION, TARGETING AND POSITIONING 5 3.1 SEGMENTATION 6 3.1.1 PSYCHOGRAHIC FACTORS 6 3.1.2 DEMOGRAPHIC FACTORS 7 3.2 TARGETING 7 3.3 POSITIONING 8 4.0 MARKET ENVIRONMENT 8 4.1 COMPETITIVE FACTORS 8 4.2 ECONOMIC FACTORS 9 4.3 POLITICAL AND LEGAL FACTORS 9 4.4 TECHNOLOGICAL FORCES 10 4.5 SOCIOCULTURAL FORCES 10 5.0 MARKETING MIX 10 5.1 PRODUCT 11 5.2 PLACE 14 5.3 PRICING 16 5.4 PROMOTION 18 6.0 CONCLUSION 21 7.0 REFERENCES 23 1 1.0 INTRODUCTION In this assignment, we will focus about the marketing strategies of Gardenia Bakeries (KL) Sdn. Bhd (Gardenia) in the consumer market. Although Gardenia Bakeries launch a lot of products in South East Asia, here we will only focus on products and marketing activities done by Gardenia Bakeries in Penisular Malaysia. We are going to analyse the marketing strategies by Gardenia Bakeries such as how Gardenia Bakeries does it market segmentation, targeting and positioning. Segmentation, targeting and positioning helps Gardenia Bakeries to find out which area or segment should the company focus in. Besides, we will also look at its marketing environment that plays an important role in implementing marketing activities...
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...Creating an effective organisational structure A Coca-Cola Great Britain case study Page 1: Introduction The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way that reflects that fact. At the same time, the Company looks to meet the particular needs of regional markets sensitively and its structure also needs to reflect that fact. This Case Study illustrates the way in which the Company has built an organisational structure that is robust and yet also flexible enough to meet these particular requirements. A global and local strategy The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. The Company markets four of the world's top five soft drinks brands: Coca-Cola, Diet Coke, Fanta and Sprite. The success of The Coca-Cola Company revolves around five main factors: 1. A unique and recognised brand - Coca-Cola is among the most recognised trade marks around the globe 2. Quality - consistently offering consumers products of the highest quality 3. Marketing - delivering creative and innovative marketing programmes worldwide 4. Global availability - Coca-Cola products are bottled and distributed worldwide 5. Ongoing innovation - continually providing consumers with new product offerings e.g. Diet Coke (1982), Coca-Cola Vanilla (2002). The illustration shows the worldwide distribution of sales of...
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