...Product and services They changed the way we communicate with the world, the way we gather information and the way we see entertainment. This company has made millions and will continue to surprise us each year. Apple’s success has changed the world and many companies to follow. Technology helps shape this company into what they are today. They are the technology. How technology has shaped Apple Apple doesn’t need technology it is the technology. They have produced some of the best personal computers. They started out big in 2001 when they introduced the apple ipod. This was the cutting edge music. The Ipod allowed us to step out of the box and play and load much more music than ever before. Technology has allowed them to take a small chip and load dozens of songs onto it and get rid of the old cd players or radios. Apple has become famous for the iPads and iPhones and the Mac. Apple has become one of the most admired companies on the market. Apple has changed the way we view cellphones and other companies are following in their footsteps. Because of technological advances, the company is able to keep improving on their technology. They sell one of a kind product. How has technology changed the product line? Apple is continuously changing their product line to focus on new technology that is coming about. They are one of the leading companies for cellphones and computers. Today’s technology changes how we communicate, perform our work and entertain. As technology...
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...The introduction of the smartphone has changed the way our society functions in a mere decade. The debate about whether smartphones have an impact on society is long over and the answer is obvious, the debate has now focused on whether the impact is more positive or negative. Though the smartphone has made communication much easier, it has also created a less social society favors communication over the phone rather face to face (Ferren). I found this research topic interesting because I am one of many people that have grown up in the age of technology. The exigence of this paper is rooted in my interest in the future communication skills my generation and the impacts that smartphones have on not only myself but those around me. The purpose of this paper is to inform an audience about the impacts of smartphones on society, the purpose is not to persuade or convince. The smartphone has become so large and so ingrained in our society it has already began to leave it’s print, the nature of that print is unraveling currently and whether it will be positive or negative is still largely up for debate. There is no argument that though smartphones have increased our availability of communication, every second spent on a phone is a second not spent observing the world and the “usage of these devices may be stealing the most valuable moments of life away” (Perlow). One of the most common arguments that support the idea that smartphones have a negative effect on society...
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...| Apple Inc. | Integrated Marketing | | Integrated Marketing By Apple Inc. | | Arjit | 9/2/2011 | | Contents About Apple 1 Product Portfolio 2 Apple Marketing Strategy 2 Presentations 2 Brand Strategy 3 The Apple Brand Personality 3 The Apple Customer Experience 3 Brand Loyalty 3 Effective Advertisement 3 Apple PR strategy 3 Apple Communication Strategy 4 Apple Communications. 5 iPod Marketing Strategy 5 The iPod Launch in 2001. An Absolute Flop 5 Who Invented the iPod? 5 The iPod. The Merits of Apple. 6 iPhone Marketing Strategy. 6 iPad Strategy 7 The Evolution of Apple Ads 8 1970s 9 1980s 9 1990s 10 2000-Present 15 About Apple Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of October 2010, the company operates 317 retail stores in ten countries, and an online store where hardware...
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...Establishing a new technology company poses many challenges since the technology world is a very competitive industry. Steve Jobs and Stephen Wozniak founded the company in their garage in 1976. The technology available in 1976 to now has greatly changed. The company since inception has faced several business challenges to remain competitive in the technology sector. Challenges range from acquiring sufficient funding and capital to run a business, product development, finding new ways to satisfy customers, and maintaining strong relationships between management and employees. Today when Apple releases a new product that is well received by customers, Apple’s competitors may release similar versions of their product at cheaper prices or similar design with added features. Apple has many competitors including Dell, IBM, and Hewlett Packard. To stay on top of the technology industry is a constant struggle. In order to remain competitive you must develop new products or create new product features for existing products. Apple spends a large amount of money annually on research and development. Establishing a business also requires maintaining relationships with management and employees. During his first stint with Apple, Steve Jobs and CEO John Scully began to engage in a power struggle as sales decreased in 1984. As a result on May 24, 1985 John Scully removed Steve Jobs from his managerial duties as head of the Macintosh division. Steve Jobs later resigned and founded NeXT Inc...
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...logical thinkers. However, this strange scene from a Charlie Chaplin’s 1928 film, “The Circus” where a woman seems to be telegraphing or rather phoning who looks as an unscrupulously dressed Martha Stewart, is surely a voyager from the vortex of time and space (Sawyer, 2010). How can one little technological devise come to matter so much. Technology, cell phone and texting, have made a major impact to personal lives both positive and negative, and is preferred over in-person human encounters. History over time is defined by new technology used. In each age a significant impact has attributed to the advancement in the civilization of mankind. Humanity has moved from prehistoric times into the Stone Age, the Bronze Age, and the Iron Age. During modern times, the ages defined as the Industrial Revolution, the age of steam, the steel age, the age of the automobile, and the computer age. With every new age, the people developed and used the new technology could dominate militarily or economically (Technology 2005). Technology has changed the face of modern day civilization. Technology has inundated grade schools colleges and universities with the use of online communication for teaching and learning. One of the most common online communication tools used in schools and universities is the asynchronous online discussion (AOD) forum. AOD allows and provides students the flexibility of participating in a discussion 24 hours a day, regardless of geographical...
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...THE EVOLUTION OF THE CELLULAR PHONE Presented by: Student ID No: 1415618/1 To: Anglia Ruskin University Dated: May 16, 2014 ABSTRACT This assignment seeks to examine the evolution of the mobile phone in which improved technology has changed history by converting them from a stone-aged looking block to the modern ultra, sleek and trendy smartphones. It seeks to highlight how the mobile phone evolved over a period of time with changes to its features as a result of integrating new technologies, causing a shift from a communication device to a multimedia device. Due to current competitive market conditions, companies are forced to develop strategies to maintain their competitive advantage. TABLE OF CONTENTS Abstract…………………………………………...………..……………………….....…….i List of Figures.................………………...…..………………......................................iv List of Tables.................……………………..………………........................................v 1.0 Introduction 1 2.0 Influence 2 3.0 Critique 3 3.1 Invention and Innovation 3 3.2 Fast Follower/Defensive Innovative Strategies 4 3.3 Technology and the S-Curve 5 3.4 The Gestalt Rules of Perception 7 3.5 Intellectual Property – Registered Trademarks 8 3.6 The Golden Ratio 9 3.7 Failure – Pearson’s Uncertainty Map 10 3.8 The Battle of Trafalgar and Dynamic Capabilities 11 3.9 Drucker’s Seven Sources for Innovation 12 3.10 Marketing 13 3.10.1 Differentiation/Products Attributes...
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...Apple Marketing Plan Anthony M Concilio December 1st, 2011 Table of Contents Executive Summary | Page 3 | Situational analysis | Page 3 | Product Offering | Page 4 | S.W.O.T. Analysis | Page 5 | Marketing Strategy | Page 6 | Mission Statement | Page 8 | Financial | Page 8 | Controls | Page 10 | Summary | Page 11 | References | Page 12 | Executive Summary The year 1976 marked epic moments in our history, such as, the Bicentennial of the United States, NASA releases the famous Face on Mars photo, the Pittsburgh Steelers win Super Bowl X, and the biggest name in electronics is born, Apple Inc. Since 1976, Apple has used innovation and creation to become one of the most profitable companies of all time. Apple was able to achieve this goal by developing products like, home/personal computers, silent printers, ultra thin laptops, and music/cell phone devices that do more than meets the eye. However, this company was not always at the top of its game, and continues to have some struggles. It is how Apple improves these weaknesses that make it such a power house. The shadows of its competitors like Microsoft and Google lurk nearby and are always trying to outdo; or, mimic Apple. Even though the master mind of Apple, Steve Jobs, has passed on, this company will continue to create new products that everyone from children to business professionals will want to get their hands on. Situational analysis Apple has grown from its early days being...
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...the most prosperous electronics company in the world and has $156.508 billion in revenue and has profited $41.733 billion all in the year 2012 (DataMonitor, 2006). SWOT ANALYSIS Strengths 1. Strategic Alliances: Apple has been thriving in increasing and improving strategic alliances with lateral manufacturers and intermediate connection giants like Verizon, Comcast, Disney, and TBS. Strategic alliances have been a source of comparable benefit as the association can focus on making innovative products like iPod, iTunes, and iPad. 2. Creativity: Creativity is apples well renowned strength in the entire industry. Apple has continued to be creative, an example of which is the creativity it conveyed to the OS and hardware conceive of the iPhone and iPad. The app shop is another example of creativity by Apple. 3. Powerful Emblem Insight: Powerful brand insight among customers assists apple to money on the increased levels of sales for its new and living products. With iPod Apple dominated the music market and till designated day apple enjoys the affirmative emblem perception with customers. Apple extends to use the...
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...of the pyramid. Apple has relentlessly followed the blue ocean business strategy, where instead of competing with competitors they create a new market for their entirely new kind of products. Apple always tries to find new and synergetic ways to capture and deliver value to its consumers. Let us the take the example of iPhone and the iPod, their huge success in sales would not have been possible if they had not been fusioned with the Apple App Store and iTunes respectively. It has been noticed that Apple always tries to stick by the Seven interwoven areas known collectively as the Systematic Innovation Integration (Strategy, Product, Marketing, Process, Technology, Organization and Business Innovation). It is at the core of Apples such behemoth success story. Apple also has a history of working outside of the traditional boundaries of the tech industry to create an ecosystem designed for thriving innovation. RnD plays an important part in the work culture of Apple. Apple has its presence in software, hardware, logistics, and entertainment business and they have excelled in all. If we take the example of the App Store, which is the world’s second largest collection of mobile applications. It offers thousands of ways to make your iPhone even better. Apple has a value proposition which states that, “The product should be presented as an experience”. This gave rise to new ideas during board meetings when new business models were devised. Another reason for Apple’s financial...
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...Table of Contents Table of Contents 1 1. Introduction 3 2. Background of Apple Inc Company 5 3. Background of Samsung Company 7 4. The Comparison Between iPhone and Galaxy SIII 9 4.1 Technical Ability 9 4.1.1 Size 9 4.1.2 Appearance 10 4.1.3 Display 10 4.1.4 Operating System 11 4.1.5 Processor 11 4.1.6 Storage 11 4.1.7 Wireless Connectivity 12 4.1.8 Camera 12 4.1.9 Battery Life 12 4.1.10 Price 13 5.0 The Operation of iOS and Anroid 13 6.0 Research and Development of Samsung Company 17 7.0 Research and Development of Apple Inc 19 8.0 Competitive Advantages 20 8.1 Apple Inc. 20 8.2 Samsung Galaxy SIII 25 9.0 Conclusion and recommendation 27 1. Introduction A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Modern smartphones also include high-resolution touch screens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and Mobile Broadband. The most common mobile operating systems (OS) used by modern smartphones include Google's Android, Apple's iOS, Nokia's Symbian, RIM's BlackBerry OS, Samsung's Bada...
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...APPLE ANALYSIS REPORT TESLA GROUP Table of Contents PART I: Introduction .............................................................................................................3 PECTS analysis........................................................................................................3-4 Strategy (Step-segmentation, targeting, positioning) analysis) ...............................4-5 Competitor Analysis.................................................................................................5-6 SWOT Analysis........................................................................................................6-8 Product Analysis.......................................................................................................8 Promotion/advertising Analysis................................................................................8-9 Pricing Analysis........................................................................................................9 PART II: Recommendation I: Focus On Product Quality......................................................10-11 Recommendation II: Expand International Trade Market......................................11-12 Recommendation III: Design and Innovation.........................................................12 Work cited...............................................................................................................13...
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...Interviewer: Kamaria Sherman Interviewee: Adelhard Aeschelman (Munich, Germany; Currently lives in Denver, Colorado) Relationship to Interviewee: Tourists; Met at the Orlando International Premium Outlet Mall 1. What inspired you to become a citizen? When I’m back home, my family and I watch the American movies, and it seems like everything is progressing. [I asked him to expound upon this.] I am an avid movie watcher. I still have movies on VHS and even some from the mid -80s. Everything here from the 80s is still kind of lingering around, if not, still in use. We do not have very many fads back home. Things people did a decade or two ago, they still do today. Everything from the way people dress to the how they act – it is all the same. It seems as if we are stuck in this long time period. Here in America (scoffs), something new comes out every day. I got the iPhone 5s about 3 months after it was released. When I found out about the release of the iPhone 6 and that its’ release date was 3 days away, I jumped at the opportunity and I was on the next flight to America! I was the talk of the neighborhood and even better, my teenagers thought I was cool. Everyone and everything looks new, new, new! People, plants! Everything. I've seen progress here every single day that I’m here, whereas if I were in Germany, it would be something new maybe every 1-3 months. I love it! 2. What steps did you take as part of the naturalization process? I learned some English from watching...
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...Business Overseas James Hall AIU Online Unit 5 IP Business Overseas “No culture can live if it attempts to be exclusive”. -Mahatma Gandhi In order for any business to travel overseas and find success they must first learn to understand and appreciate the culture in which they plan to thrive. Learning this and losing your sense of ethnocentrism, the belief that your own culture is superior to another, is something that many business fail to do and in turn never find success. In order to find success overseas we must first learn to view their culture with and open-mind, or cultural relativism, and judge them according to the standards of their society, not our own. You must look at many things before trying to establish a foothold overseas. To prevent culture clash you must recognize the barriers you may face including language, cultural values and cultural norms. One way to avoid language barrier is to make sure the plant opened in Asia has local personal that not only understand the language but also understand the region in which you expect to establish a foothold. If a business is unaware of the values in which the society holds they can risk offending rather than satisfying their desire for your product. This is why local personal is important. These individuals will not only be knowledgeable of the language, religion, values, and culture norms but they will be comfortable executing these values. This prevents the culture shock or disorientation one might feel...
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...People rely on computers each and every day. They play an important role in our day to day life. There are a lot of people that contributed with the developments of computers. One of them is Steve Jobs. He created a company called Apple. He was also known as inventor and innovator. Steve Jobs was born on February 24, 1955 in San Francisco. He was put up for adoption and adopted by Paul Jobs and Clara Jobs. At early age, his parents noticed the he has an exceptional brain. He went to Monta Loma Elementary School. The school officials noticed that he had exceptional test scores and recommended to skip to grades. His parents refused to let him skip two grade levels but agreed to skip one. When he reached high school he was introduced to another whiz kid named Steve Wosnak. They both played a big role in each other’s life. Jobs attended Reed College in Portland, Oregon but later dropped out. He took a few courses here and there, such as calligraphy. He started a job in Atari but later traveled in India in the early 70’s and six months later came back in United States. He acquired a strong belief in Zen Buddhism. Sander (2012) wrote, stated that “Steve Jobs was a follower of Zen, and Zen is all about attaining enlightenment, and feeling whole, through the wisdom of experience. Respect is also gained through the wisdom of experience, and Steve Jobs deployed the political capital of respect to its fullest extent.” By the mid 70’s Jobs and Wosnak decided to create their own...
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...target market know that you exist and that you want them to use your products and services, it is also a competitive strategy because you want your target market to come to you so you have to persuade them that your product or services are better than your competitors. The promotional mix is all about a business trying to attract interest, create awareness, create an image and constantly remind your target market that your products and services exist. The promotion mix consists of 5 elements; Advertising Businesses around the world pay to have their brand promoted, this can be done through Television, Newspapers, Radio, Billboards, Social Media and many more. The purpose of advertising is to tell people that the brand and its products or services exists. There are three types of advertising these are informative, persuasive and corporate. Informative advertising is to simply tell people about the product or service through television or radio. Persuasive advertisement is aimed at our emotions to persuade the viewers or listeners to buy the product, for example this is commonly used in adverts which aim to get people to stop drinking for example, they normally show graphic images of the effects of drinking and hope you will be put off drinking and instead buy their product they are trying to promote instead to help you quit. Finally corporate advertising is when a businesses promotes the entire company as a whole instead of individual products, for example Thorpe Park...
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