...An overview of PR What is PR? PR - the management, art & science of building & maintaining relationships between organizations & their stakeholder publics. PR •Public in PR is called "publics" •It has an "S" at the end •Segmentation •It is cyclical In PR, The word audience is not encouraged. Why? because it refers to a "passive" group of people not "reactive". PR is guided by these steps: Step 1: There is researching and analyzing. Step 2: There is policy & formation. Step 3: There is programming. Step 4: Communication Step 5: Feedback PR people: •Boundary spanners •Must be connected to both •Organization •Publics •Problem Solvers *Problems are opportunities for you to make a difference A conceptual schema for studying PR The duties of the PR Profession 1. Responsible for assimilating & communicating information 2. Span the boundaries 3. Relate the needs & interests of publics 4. Maintain effective relationships w/ the media 5. Arrange company representative and have direct contact w/ various publics 6. Write speeches and edit publications 7. Produce & distribute films, videos & other print collaterals 8. Manage fund raising campaign & community activities 9. Develop & maintain new media Elements of PR 1. Counseling – Giving advice to management 2. Research – Determing attitudes & behavior 3. Media Relations – Working w/ mass media to seek publicity 4. Publicity/Publication...
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...own creation of health exchange enables the possibility m for healthcare providers to achieve great levels of patient care through a safe information exchange. The IT organization of Munson felt a need to upsurge reliability and agility, while enlarging its role as a provider of IT –as-a-Service that are capable of providing HIE and EMR capabilities to numerous developing hospitals and physician practices testing centers such as laboratories that are either inside or outside the network (PR,2012) Functions and Capabilities Munson Healthcare use virtual storage to accomplish high availability and shared access of resources within all their facilities. ITaas provides” MediTech EMR applications and e-Clinical Works electronic practice management , and McKennon Hospital information system (HIS) The healthcare providers ‘s private cloud also supports Microsoft Exchange and Microsoft SQL Server applications, Cerner, and Siemens Syngo Dynamics picture archiving and communication system (PAC).” (PR,2012). ITaas delivers in reason able...
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...organisations. Public relations research carried out should ideally focus on three major areas. Analysis of: 1. The situation, which the organisation finds itself in 2. The organisation itself and 3. The publics of the organisation ANALYZING THE SITUATION At every point in the PR planning process it is important for the PR practitioner to fully understand and accurately get the picture of what circumstance the organisation finds itself in at the moment. Without this fundamental knowledge acquisition, the goals that need to be set for campaigns and other programmes cannot be effectively done. It is always the case that there will be either a situation that presents an advantage to the organisation- an opportunity or one that has the potential of hindering the organisation from realizing its objectives- an obstacle. Recently, technology giants Apple Inc. in the United States had their reputation on the line as users of their new IPhone 6 posted online videos of the new device becoming bent when left in the pocket for a long time. In this circumstance, the PR department and top management needs to grasp the real situation and identify whether it is an opportunity or an obstacle before any steps are taken. A good job done could result in a better reputation of Apple. A poor understanding of the issue will definitely lead to efforts that later prove...
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...Marketing communications are: adverting, sales promotions, personal selling, PR and direct and interactive marketing (Fill, 1999). Consequently Marketing Communications Plan is the marketing plan which promotional plan incorporates two or more integrated marketing communications mediums aiming to reiterate the same goals and objectives. Marketing Communications Plans are considered by many professionals as an excellent way to effectively communicate with target audience. Marketing Communications Plans are generally based on two different frameworks: Marketing Communications Planning Framework and SOSTAC (Fill, 1999). Marketing Communications Plans consist of the following vital elements: Context analysis Promotional objectives Marketing communications strategy Promotional mix (methods and tools) Budget schedule Evaluation and control (Fill, 1999). When writing marketing communications plan it is important to: 1. Set corporate, marketing and marketing communications objectives, which would support and integrate with each other. 2. Develop segmentation, targeting and positioning strategies 3. Develop creative message with which Marketing Communications Plan with communicate with target audience 4. Select and justify one or combination of marketing strategies (push, pull or profile) 5. Develop well-rounded and creative set of promotional mediums and allocate appropriate budget for each medium. 6. Create...
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...and on average the stores achieved $24,680 per week for the year. The next six months of the marketing plancalls for increased marketing to match the growth in seasonal demand thatoccurs during this period. In particular, you should focus on magazineadvertising and PR, together with in-store promotions and web based promotions. You are assisted in the marketing role byMarie and Tony. Marie manages the advertising/PR while Tony is a specialist searchengine optimiser and webpage designer. You enjoy taking responsibility for thein-store promotions because it keeps you connected with the key personnel andthe trends in merchandise category sales. Lamberts Consulting are also apreferred supplier of market research, marketing audits and marketingconsultancy. The market for home-wares in Brisbane isestimated last year at $175 million per annum with an anticipated growth rateof ten percent in the coming year. The next six-month campaign is designed totake advantage of the seasonal growth in bathroom fittings and mirrorcategories with linkages to the other two categories of Houzit: bedroomfittings and decorative items. Some of the leading home-ware magazines areselling advertising space with the opportunity of a PR write up in theirmagazine and website. You see this as a key driver in achieving the marketingobjectives because you are aware that your major...
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...process and pricing. All of these| |are as realistic as possible, having been established through detailed research of the current market leader, Reed Elsevier, | |and its major competitors. | | | |As InScope is directly comparable to the Reed Elsevier ‘Scopus’ product, it has also been assumed that Scopus does not exist | |at time of the InScope launch. | INSCOPE: A NEW GENERATION OF RESEARCH PR PLAN FOR THE LAUNCH OF INSCOPE PRODUCED FOR BELCHER ROLLINS BY CLOUD PUBLIC RELATIONS APRIL 2009 CONTENTS Page | | | |Executive Summary |4 | |...
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...Abstract In the world of today with rude competition everywhere, customers’ expectations have become higher than ever. It is not the customers who come towards the products but it is the products which should make their way to the customers. And for this, only competitive businesses that are able to stimulate customers’ interests survive in the market. Therefore firms need to increase customers’ awareness about their products or services to be able to pull and encourage them to engage in purchase of their products. And as such, the promotional mix used by a company is really important for this task. The promotional mix in itself is very broad, consisting of various tools, like advertising, personal selling, direct marketing, public relation and sales promotion. To make the optimum use of these tools, marketers usually select them, depending on their budget and objectives, as well as the sector in which they operate (Kotler & Armstrong 1997). As such, research has been conducted on the use of promotional mix and research questions and objectives have been set. The methodology which will be used has been devised. We shall be doing a descriptive study through a survey questionnaire, in which there will be open as well as close ended questions and the questionnaire will be administered through personal interview that is direct, face-to-face. The sample size will be 100 persons and will all be customers of J Kalachand & Co Ltd. After the research, we will be...
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...PR notes Ch1 PR is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relation is a two way communication between organization and publics; PR practitioners communicate with all internal and external public to create positive relationship between the firm’s goals and societal expectations. Moreover, PR tries to affect public opinion through its persuasive communication. The question is who are the publics? A public is a group of people who have a common interest in a specific situation. When the interests and values of particular publics meet with the interests and values of particular organizations, relationships are born; including 1- Media 2- Employees 3- Governmental officials 4- Community leaders 5- Financial analysts Publics are important to the organization because those publics have resources that those organizations need to fulfil their values-driven goals. They become a public once they recognize an issue, understand its relevance to them, and then talk about it or even organize to do something about it. What PR practitioners do? PR practitioners bring such a diversity of skills and programmatic capabilities to their jobs, PR do a lot of activities such as writing press releases, speeches, news letters, and announcements. They also do 1- Research 2- Counceling/ advising 3- Government affairs 4- Investor relations 5- Development or fund...
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...Indian Railways and IT Systems Used 1. ERP- enterprise resource planning (ERP) IT enables signaling system MIS and LRDSS(Long Range Decision Support System) for investment optimization FOIS - Freight Operations Information System Comprehensive Payroll Processing System Vigilance software system Material Management Information System for P-way Comprehensive Accounting & Transaction System 2. CRM/PRS Online Ticket Booking Online Train Status Cell/Landline Rail Reservation Unreserved Ticketing System E-Payment of Freight 3. CONCERT Country Wide Network of Computerized Enhanced Reservation and Ticketing Integrates five Regional Reservation Centers into National PRS Grid Performs reservations for over 8.82 Lakh seats &Berths daily ( Peak rush -10.16 lakh) More than 4250 reservation terminals at more than 1200 locations Judicious mix local autonomy with uniformity of business rules. Very complex Business transactions - Handles Reservations, Modifications, Cancellations/ Refunds Comprehensive functionality 4. FOIS Freight Operations Information System An on line real time system for management and control of freight traffic Instant access to information regarding status of consignments in transit, for just in time inventory Assists in Asset Tracking, Asset Planning Performance Monitoring , to optimize Asset utilization Functions Using HR – Payroll GRP/Security – Vigilance Freight Dept...
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...------------------------------------------------- EVENT PLANNING STUDENT PORTFOLIO ------------------------------------------------- EVENT PLANNING STUDENT PORTFOLIO EVENT PLANNING WORK BOOK EVENT ASSIGNMENT WORK BOOK & MANUAL MY EVENT STORY The most memorable event in my life was…. | The most memorable event in my life was the Traditional wedding Ceremony of my friend Nneka Ochonogor, it took place in Asaba, Delta State Nigeria, on the 23rd of March, 2013. It was a memorable event because there was a cross match of Cultures and ideas, owing to the fact that the groom was not a Nigerian, compared to the bride who was. The event was attended by the family of the groom, who came all the way from England. The parents of the groom had to be dressed in the usual traditional attire, fit for the traditional rites, though It was a struggle to have the head gear of the grooms mother in place because it kept going off at intervals owing to the size of her head.After the traditional rites (payment of dowry) the bride was unveiled as the tradition demands, prayers were said by the oldest man in the bride’s family and it was all merriment and dance. The grand reception was held in a hall(Orchid Hotel) in Asaba and I had the opportunity to witness an opulent and electrifying decoration by one of the best Event Planners from Abuja Nigeria(Red Diamond Events) There was so much class and elegance, the hall was a masterpiece and I felt and imagined...
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...Strategic Communication Ethics Ethics is the subjects that define the difference between the right and wrong, in terms of business it is refereed as the ethical literature of doing business. Ethics has always been a part of our lives, defining our boundaries for deciding whether which side would favor us and which side is the right one. Many ethical philosophers believe that the act of doing right or wrong is totally depended on the situation. Philosophers also believe that ethics is science of conduct that motivates each individual to live under the defined conducts of life. Ethics is not a new subjects, it is from the times of Socrates and Plato around 2500 years back when the theory of ethics came as the “state of art”. Ethics has played a very important role in translating legal laws and regulations; ethical guideline is required for the assessment of new laws. Ethics focus on creating and sustaining more moral values such as honesty, responsibility, respect etc. These values are termed as the moral or ethical principles. Business Ethics When we say Business Ethics, it is subjected to the behavior of working in an office atmosphere. It is important to work right and do what is right at workplace. There is a very special relation that the company has with its customers and stakeholders; the company is always working hard to please them. Business Ethics also involve the ethical behavior of one employee with the other, the healthy conversation between the manager and...
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...Layout Planning Models, Algorithms and computerized l h d d Layout Planning References 1. Tompikins et al., Facility Planning, 3rd edition, John Wiley & Sons Ltd., Singapore,2003. i 2003 2. Richard L.Francis et al., Facility Layout and Location: an analytical d diti approch, 2nd edition, P ti H ll of I di Ltd 2002 h Prentice Hall f India Ltd., 2002. 3. Dr-Ing. Daniel Kitaw, Industrial Management and Engineering Economy 4-1 Introduction • The generation of layout alternatives is a critical step in the facilities planning process, since th l i th f iliti l i i the layout t selected will serve to establish the physical relationships between activities. 4-2 CONT’D • Which comes first, the material handling system or the facility layout? Centralized versus decentralized storage of work in i process(WIP), t li (WIP) tooling, and supplies d li Fixed path versus variable path handling The degree of automation used in handling The type of level of inventory control physical control, control, and computer control of materials. 4-3 Layout procedures • A number of different procedures have been developed to id the facilities l t aid th f iliti planner i d i i l in designing layouts. t Construction type Improvement type 4-4 Apples plant layout procedure • • • • • • • • • • Procure th b si d t P the basic data Analyze the basic data Design the productive process Plan the material flow pattern Consider the handling l h dli plan general material •...
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...project scope o Creating the work breakdown structure o Estimating cost and developing budget Constructing a project network plan o Project schedule Chapter 2. Managerial aspects of project management Project manager Project risk management Project communication management Project quality management Chapter 1. Technical aspects to project management What is a project? A project is an assignment/task/job that has to be undertaken and completed within a set time, budget, resources and performance specifications designed to meet the needs of stakeholder and beneficiaries For example The Canadian International Donor Agency (CIDA) has donated R7.5 million to provide RDP homes to 50 fam ilies living in the Joe Slovo inform settlement. On 6 February 2004, the agency al signed a contract with the Department of Housing to implem ent the project. The following requirem ents, am ongst others were set in the contract: 1. The RDP houses must meet specifications in line w ith government policy. 2. In order to ensure sustainability and affordability for the 50 families, the head of each of the 50 families m ust be given skills development...
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...POC Planning Document POC GOALS: • To test the Maximo upgrade from the current version of Maximo 4.01 to version 6 ensuring full data integrity and accuracy. • The POC must ensure that the Maximo software is fully operational within the Illovo architecture and environment i.e. the POC must test co-existence with all other Illovo software products and hardware. • The POC must also ensure that all re-worked existing application interfaces are fully operational on the upgraded version. • The following new requirements must be met: - Provision of a scheduling tool and full integration with MS project - Fully operational new interfaces as defined in the Functional Specification • All existing application customisations must be re-applied and must be fully functional • Reports as defined in the functional specification must be fully functional • The POC must also result in a standard migration path being documented to ensure a smooth rollout and implementation process. • To select/Replace the thin client (NCD 200) with new models that meet business requirements (Group replacement) • To select and install hardware for the Maximo Application/Report server (Maximo & Kronos Sites only) • The architecture selected must cater for SA and African Maximo hardware requirements. APPLICATION POC OBJECTIVES • To migrate all current Maximo transactional data from version 4.01 to the new release version...
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...engineers, surgeons all have their technical skills necessary for their respective professions. Most managers especially at the lower level and mid-level need technical skills for effective task performance. Technical skills are important especially for first line managers, who spend much of their time training subordinates &supervising their related problems. Human skill: Knowledge and ability to work with other people effectively to understand other people, to motivate other people both has individuals and groups. Managers spend much of their time interacting with people both inside and outside their organizations. We may recall here Mint berg’s explanation of how top (And middle) managers spend their time: 59 percent in meetings, 6 percent on the phone, and 3 percent no tours. All of these managerial activities involve other people. Human skill includes the ability to work with others ands get co-operation from in the work group. This means, for example, knowing what to do and being communicate ideas and beliefs to other and understanding what thoughts others are trying to convey to the manager. The other manager things being equal, the manager who has good human skill is likely to be more successful than the...
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