...Psycho 1 This essay will provide a semiotic and psychoanalytical analysis of the Alfred Hitchcock film Psycho with the help of theories of Dr. Sigmund Freud, it will also be stressing some of the critical differences between men and women when it comes to power. The theme of this movie contains a young woman who steals $40,000 from her employer's client, and ends up on a peculiar journey of terror when she meets a troubled young motel manager who is controlled by his mother. Patrick McGilligan (2003) said that the Bates character was based on Wisconsin serial killer Ed Gein, who may have had an incestuous relationship with his mother. (McGilligan, 2003. Page 579) One of the most important signifiers in the movie is money. Cash is the early desire that leads the main character, a banker named Marion Crane (portrayed by the actress Janet Leigh), toward a path that leads her to her own self ruin. What is indicated is the control that money and gluttony have over all humans, and how one has serious consequence for surrendering to its control. Looking at an exemplary structure made up of the want to marry her boyfriend, but not having the money needed to do so, Crane comes up with a solution that has presented itself. A very wealthy oil businessperson comes in and asks Crane to put $40,000 cash in the bank. (Berger, p. 24) When headed to the bank, Crane begins to imagine how the cash could help ease her stifled wants to leave a boring job and set her...
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...Comprehensive Literary Analysis “The ultimate authority must always rest with the individual's own reason and critical analysis.”-Dalai Lama Literary works present culture, philosophy, and deep truths about the nature of humanity, but the interpretation of these texts is left solely to the reader. Analysis is the ability to understand the fundamental concepts of information received in any form by breaking down the complexities into essential features and their relations. One’s interpretation may change one’s view of the world or entertain them but, in seeking the purpose of the information one is presented one is able to question fundamental concepts and create his or her own ideologies. Kaiji the ultimate survivor is a literary text that tackles many these ideologies that one may...
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...A Jungian analysis of the warrior woman in popular culture and a brief look at what the archetype means culturally and psychologically. The 1990s and the new millennium saw an influx of female action heroes on television from Xena to Scully, Buffy to Sidney Bristow. Countless girls and boys eagerly jumped to their television set each evening to absorb the warrior energy of their new role models. Adults, too, were intrigued by the possibility of a new gender role for women – fighters. These women were not only stereotypically beautiful characters, but, untypically, they were also highly intellectual, courageous and strong – stronger indeed than the men portrayed alongside them, if not their equals. These fighting women usually depended on themselves for rescue and did not always wait around for their men. Some women warriors had martial arts expertise (Xena, Buffy, Sidney, Nikita), some wielded weapons (Dana Scully from The X Files, Samantha Carter from Stargate SG1), while others used magic (Willow from Buffy the Vampire Slayer, the three sisters in Charmed), and then there was the cyborg (Seven of Nine from Voyager and Max from Dark Angel). All nevertheless embodied the warrior archetype: a fighting spirit evoking a new female consciousness, one that reflected a shift of values in Western society's gender norms. C. G. Jung Research Online books, journals for academic research, plus bibliography tools. www.Questia.com/C._G._Jung Jungian Philosophy Analytical psychology...
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...theories includes the theory subconscious mind. This theory states that the ego is divided into three sections, the id, the ego and the superego. The id is the mind’s more primitive and impulsive part of the ego, where are the super ego is where all of our morals and values are placed. The ego is the part of the subconscious mind which mediates between the two. When making decisions we make them based on these two parts of our subconscious mind. Freud believed that the subconscious sexual drives were the bases for all human behavior, and that dreams were an important indicator for understanding human behavior. The kite runner is a novel written by Khaled Hosseini, which first takes place in the city of Kabul located in Afghanistan. It’s a story about a man who is named Amir who reflects on his past as a child in Afghanistan. Amir lived with his father, and his servants, ali and Hassan During that time period was a caste system in Afghanistan which was in place. Amir and his father were Pashtu, which is considered “pure” afghan. They were placed much higher than their servants Ali and Hassan who were Hazara. After a kite flying competition that Amir and Hassan attended together, Amir saw Hassan getting raped in an alleyway by a boy named Assef. Instead of Amir running to get help he kept this to himself and told nobody. He lived with this guilt all throughout his life. Through the Freudian lens, the author depicts the psychological imbalances of a society that is struggling...
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...make a potential buyer feel. Rational Motives & Emotional Motives Customer both have Rational and Emotional motive while making any purchase decision. Rational motive can be Improving profit, Reducing costs, Better efficiency, Dependability, Easier, more cost effective maintenance, Utility, Security, Health and Safety. Whereas emotional motive can be Pride, Fear, Comfort, Not wishing to look foolish, Envy, Laziness, Approval, Being like others. The functional needs Satisfies by product functions and emotional needs associated with the psychological aspects of Product ownership. The products must generate emotions but also show good functionality. Love + Logic By appealing to both the emotions and the logic of your buyer, your brand is immediately more attractive and memorable. Recent studies have shown how purchasing choices and decisions are the result of a careful analysis of rational and emotional aspects. Psychological literature recognizes that the emotional...
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...himself in a coma state. The fear of being in a coma springs from the fear of being buried a live; some people at the time are buried a live because they are in comas, but everyone think they are already dead. Both the title and the plot of his 1844 story"The Premature Burial" illustrate this fear of his, alcohol destroys his life and his mind but eventhough he continues to drink. Although these direct ties can alone prove that Poe's life is reflected in his works, more evidence is provided about his life in his stories. He thoroughly incorporates psychology into many of his stories, which he knows a great deal of. He uses personal fears in his stories, along with characteristics of his surroundings. Even though there are many a correlation more than are stated here, the connections provide here suggest that Poe's writing are an outlet and an extension for his life. Poe's mother died of consumption when he was three and Bonaparte's mother died of a pulmonary embolism when she was only two months old. This similarity was to play a role in the enthusiasm Marie Bonaparte put into her analysis of Poe's work. There is also a common theme of beautiful young women dying in Poe's works. In stories and poems of Poe, a young, innocent woman, full of life, dies in a strange and horrible way. The cause of death is generally unusual and different. There is a direct connection to Poe's life in this theme. Again, this...
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...A different way out in A Beautiful Mind Summary: In 1947 a brilliant mathematician by the name of John Nash arrives at Princeton University among other bright students of the prestigious Carnegie Scholarship. He first meets his new roommate by the name of Charles and an unlikely friendship develops, he is pressure to publish but refuses to do so until he finds a truly original idea. Upon inspiration at a local bar he then writes his new concept on governing dynamics, Nash is first approach by the pentagon to crack encrypted enemy communication it is then that he meets mysterious William of the United States Department to look for patters in magazines and newspaper in order to prevent a Soviet plot. Meanwhile he falls in love with his wife Alicia and starts a family, his unusual job with the United States Department leads him to fear for his life however William blackmails him to stay on his assignment. While in a conference he attempts to flee from what appears to him the Soviets, however he was just running away from Dr. Rosen a psychiatrics after being sedated he believes the facilities are property of the Soviets. His wife is told that John has schizophrenia and that Charles, Marcee and William exist only in his imagination, that he doesn’t work for United States Department, he is then give insulin shock therapy and eventually released it is then when he decides to secretly stop taking his medication and accepts his hallucinations and instead of medication decides to solve...
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...Reason, Romanticism, Realism, and Modernism Since 1660 the literary world has gone through four major periods, The Age of Reason, Romanticism, Realism, and Modernism. Each period had very distinct characteristics and writers who were able to define the style through their words. The Age of Reason was a time of wit, philosophy, and satire that Johnathan Swift and Voltaire utilized to explain their views on the modern world. Fredrick Douglass, William Wordsworth, and Jean Jacques Rousseau embodied the greatest aspects of the Romanticism era focusing on solitude, nature, and feelings. In 1830 the Realism movement started, a movement strife with inclusiveness and determinism that was highlighted in the works of Gustave Flaubert and Fyodor Dostoevsky. The most recent period was Modernism in which William Butler Yeats and T.S. Eliot used rationalism and psychoanalysis when writing their poems. Each period uprooted the period before it and the writers values and views contradicted those of the writers who proceeded them. The major aspects of each period are very apparent when dissecting the writers who lived through them. The Age of Reason covered from 1660 to 1770 and focused on order, cities, and used satire as a tool to find reason. Voltaire’s Candide and Swift’s A Modest Proposal were both satire that questioned traditions and philosophical norms of the times. In Candide, Voltaire mocks the idea that eternal optimism of ones course in life by continuously throwing...
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...Institute of Appropriate Technology Master of Science in Management of Technology Course: AT 6001- Fundamentals of Management of Technology Assignment: 02 Title of the Assignment: “Development plan & strategy to promote ceramic industries sector in Bangladesh” Submitted By SL 1 2 3 4 5 Name MD. Ashrafuzzaman Student ID 0413292082 0413292079 1014292002 1014292002 M. A. F. Al-Mansur Md Firoz Hossain Md Bayzidur Rahman MOHAMMAD SAIDUR REHMAN Submitted To: Professor Dr. Kamal Uddin Director & Head Date of Submission:10 January 8, 2015 Bangladesh University of Engineering & Technology INTRODUCTION “Government of Bangladesh has given top priority to the growth of local industries for achieving economic prosperity and creating of job opportunities. Ship building, ceramic, light engineering and small and medium enterprises are in the priority list of the government. It is possible to buy a square foot of tiles for only Tk. 30 now, which was Tk. 130-140 seven to eight years back. It has become possible, as local manufacturers in a bigger way have come into the scenario. Earlier, a major portion of the local demand for the item was met through imports. In the past fiscal year, 21 local leading ceramic ware factories earned more than $35 million from exports of their products to 50 countries. Of the products, ceramic table wares are exported to about 50 countries including, the US and Canada, tiles to India, Nepal and Bhutan, and sanitary wares to the Middle East, specially to...
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...Set during American Conformism in the 1950s, Esther Greenwood, an individualistic young woman, struggles within a society largely shaped by conservative values and patriarchic structures, where women are subjected to the ideal housewife role. Esther intends to defy and eject this conventional model of womanhood, consequently the repetition or “I Am I Am I Am” (Plath 158). In the midst of this, Esther’s battles psychological downward spiral, resulting in suicide attempts and depression. Professor of Communication Sciences and Disorders at Marymount Manhattan College, Susan J. Behrens, describers Plath’s “alter ego is Esther Greenwood… both existed on the verge of major changes in women’s roles in society. Both had college educations and talents enough to land a competitive internship; and they both bristled at being locked into traditional female roles” (240-...
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... Dove soap was launched in the United States in 1957, years after Unilever acquired soap factory De Duif (Dutch: The Dove) in The Netherlands, from which the English brand name Dove is derived. Dove has been positioned throughout its history without referring to it as "soap", but as a "beauty bar" with one-fourth cleansing cream. Dove has a great consumer following and has established itself as a premium Soap or rather a beauty bar in the market as well as in the minds of the consumer. [pic] Target Audience The target audience for Dove is basically • Women who want to care for their skin • Who want to look and feel their personal best • Aged 30 – 50 • Beginning to feel the effects of dry skin It has been observed that the core target audience of dove are women who are home makers or are working professionals Mostly they are the middle aged women who want beautiful skin and are not swayed by the fairness which other soaps offer. They don’t mind to spend that little extra because dove promises them wonderful skin and does not make false promises. [pic] What is consumer Behavior? The decision making process in acquiring, evaluating, using or disposing of goods and services. It shows that why would someone want to buy. [pic] Questionnaire prepared in order to study the...
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...1.) Analysis of all characters Belle: A bookish young woman who falls in love with the Beast and finds the kind-hearted human inside him. She is beautiful, deep, intelligent and loves to read. Belle at times can also be stubborn but she is not afraid to speak her mind. She usually wears a blue outfit along with a blue ribbon in her hair. She is"unaware" of her own beauty and made her "a little odd”. Beast: A cold-hearted prince transformed into a beast as punishment for his selfishness, but later warms, with the help of Belle, and ends up being transformed back into a handsome prince as a reward. He was once a selfish, greedy prince because a poor young beggar asked him for shelter for the night, and he refused. The beggar was actually an enchantress and turning him into a monster. After, Beast fell in love with belle and became a good man for he refused to kill Gaston and didn't want to stoop to his level. Gaston: A highly egotistical hunter who vies for Belle's hand in marriage and is determined not to let anyone else win her heart, even if it means killing her true love. He is a big line-ups of good-looking men with deep voices". Gaston is the main villain in the “Beauty and the Beast” movie. He is a sexist, chauvinistic hunter who wants to marry Belle just so he can brag about it and to give him sons that he can mold at his will. Belle sees him as nothing more than a rude, selfish, chauvinist, barbarian-brained lunkhead and sexist man who is unworthy of her time. Lumiere:...
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...presence in the Golden Angle, nature, and architecture. Phi is then explored in human nature, when it comes to our physique and psychological choices. This leads to a conducted survey showing human wants in facial appearance, relevant to Phi. The results show a significant amount of people prefer the face closest related to Phi, supporting the hypothesis that Phi plays an important role in human beauty. Phi is found to be a mathematical phenomenon that predates even math itself, and has always been useful to societies and to nature itself. Phi is found everywhere in our world and makes objects and patterns seem more elegant because of its presence. This is relevant to humans as well, as, concerning beauty, Phi is a powerful measurement that psychologically attracts us at our most basic and primitive levels. A Study of Phi and its Importance in Human Choices Concerning Beauty One object, one thing, can be viewed in many different ways by many different types of people. For example, a piece of wood is a tool, or a building block for a carpenter. It’s a way to make a profit for the lumberjack. It’s a chain of glucose molecules for a biologist. We have our ways to view things in life depending on who we are, and how we function. Beauty, like all other things, is therefore a relative subject. A mask with strange face painting on may be incredibly beautiful to an artist, yet strange, unfamiliar, and maybe even scary to...
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...Chapter I THE PROBLEM AND ITS BACKGROUND Introduction Advertising, usually a paid announcement, of products for sale, in televisions, magazines, newspapers, radio , etc. It is the act of,persuading or calling the attention of the public regarding the product. Commercial ads seeks to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with a certaing qualities on the minds of the consumers. Advertising is well related to marketing in a way that in marketing mix’s four P’s (Products, Price, Place and Promotion) , advertising is found under promotion. Background of the Study Television advertising focuses on two main task : creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer. Asia Brewery, Inc. was established by Lucio Tan, Sr. in January 27, 1982 with the inauguration of its brewery in Cabuyao, Laguna and the launch of its first brand, Beer Hausen Pale Pilsen. This was followed by Manila Beer in 1985 and Beer Pale Pilsen in 1988. Beer Pale Pilsen (now, Beer Na Beer) was launched with much controversy The company currently brews Colt 45, Coors Original and Coors Light under license and distributes Asahi Super Dry. Theoretical Framework The Theoretical Framework contemplated for the Study are The Hidden Message Theory, Imitative Desire...
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...2.1 Assess the main barriers to marketing planning. According to Business Dictionary, marketing planning “refers to the process of analyzing one or more potentially interesting marketplaces in order to determine how a business can optimally compete in them.” There are numerous barriers in marketing planning such as: Target Market When a company is uncertain about its target market and whether it is the right one may stand as a barrier for marketing planning. The reason that companies have target markets is to be able to work their way towards that target. The product or service that they will be designing will be according to the characteristics and tendencies of that target. In the case of Athena Milk, the company used an endorser such as Anne Curtis; a strong, independent working woman. Environmental Barriers Environmental barriers include factors such as social, legal economic, political, technological, and ethical norms; it may post major barriers to marketing planning by placing restrictions or limitations in the way the business interacts with the environment. (Scheid, 2011) Regulations may prevent comparison marketing when market surveys indicate the best form of marketing as comparing the product with the competitor’s substandard product. Cultural Barriers Cultural barriers are essentially factors that have to do with how the customers are raised or what has been accustomed to them. Factors that are included in cultural barriers are language, behavior,...
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