A Brawl in Mickey’s Backyard
Discussion Case
1. What is the focal organization is the case, and what is the faces?
SunCal the real estate developer is the focal organization. A dispute between SunCal a real estate developer and Walt Disney Company a best-known media and entertainment companies in the world. The dispute was about the purchase and development of 26-acre site in the resort district in Anaheim, California. SunCal the real estate developer’s plan was to build around 1,500 condominiums on the site, with 15 percent of the units set aside for below-market-rate rental apartments. Because the site was in a designated resort district, the developer required special permission from the city council to proceed. The developer faced challenges in obtaining the permit, because its plans were opposed by the Walt Disney Company, which hoped to expand its theme park across the street from SunCal’s site.
2. Who are the relevant market and nonmarket stakeholder in this situation?
Disney employees
The Walt Disney Company
City of Anaheim City Council
3. What are the various stakeholders’ interest? Please indicate if each stakeholder is in favor of, or opposed to SunCal’s proposed development.
Favor
Disney employees – affordable housing near place of employment (Walt Disney Company).
Opposed
The Walt Disney Company – Argues that the 26 acre of land should only be used for tourism.
Split on the issue
Anaheim City Council - The city of Anaheim and Orange County have to address the affordable housing issue of Disney employees and also to protect the resort area interest.
4. What sources of power do the relevant stakeholder have?
Disney employees – Political power by staging a skit in protest and support for development of the 26 acre site for affordable housing.
Walt Disney Company - political power
