...Bachelor Programme in Business Studies Bachelor Thesis BRANDING BY DOING - a study in refraining from traditional marketing Authors: Michael Arvidsson Robin Agné Business and administration; Marketing Spring 2011 Tutor: Ellinor Torsein Abstract Title: “Branding by doing” – a study in refraining from traditional marketing Bachelor thesis in Marketing, 15 ECTS, School of Business, Economics and Law, University of Gothenburg Michael Arvidsson & Robin Agné Ellinor Torsein Acne Studios, brands, “Branding by doing”, communication channels, fashion industry, non-traditional marketing communications, The Swedish fashion wonder, traditional marketing communications, word-of-mouth marketing To determine required conditions to adopt “Branding by doing” as a marketing approach in the Swedish fashion industry. Question 1: What conditions are required of a company to refrain from traditional marketing communications? Question 2: How is “Branding by doing” applied in practice? Question 3: For what reasons do companies refrain from traditional marketing communications? Methodology: This thesis has a hermeneutical approach. A qualitative research method is used and empirical results are based on a case study. Theories of brand management and word-of-mouth marketing. The primary data is collected from interviews with Suhrab Lachin, Credit & HR Manager at Acne Studios and Daniel Björk, fashion journalist and author. There are four main conditions required in order to apply “Branding...
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...IKEA Case Study 12/31/2009 GAPR09RM085 Riddhima Chopra IKEA Case Study December 31, 2009 Table of Contents About....................................................................................................................................................... 3 History ..................................................................................................................................................... 3 Corporate Structure ................................................................................................................................ 4 Vision and Mission .................................................................................................................................. 4 The IKEA Concept .................................................................................................................................... 5 IKEA Range .............................................................................................................................................. 5 IKEA Store................................................................................................................................................ 6 Design.................................................................................................................................................. 6 Location.........................................................................................................................................
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...****Take note of points 2 and 6**** Title: Good grief: Lord of the Flies as a post-war rewriting of salvation history Author: Marijke van Vuuren 1. Introduction "It is a great pleasure to meet you, Mr Golding," said King Carl XVI Gustaf, presenting William Golding with the Nobel Prize in 1983. "I had to do Lord of the Flies at school" (Monteith, 1986:63). The Swedish king's words may well be echoed by countless people worldwide who have "had to do" Golding's first novel in various English courses. Indeed, this "unpleasant novel about small boys behaving unspeakably on a desert island" (1) may well have been done to death by exhaustive but reductive reading and teaching. Where Lord of the Flies has been read reductively, Original Sin writ large over it, readers have tended to respond to the novel in terms of its doleful view of humanity or its perceived theology. Its initial success reflected post-war pessimism, the loss of what Golding (1988a:163) has called his generation's "liberal and naive belief in the perfectability of man". Although the novel does not groan under a dogmatic burden to the extent that some critics have alleged, it has seemed the prime example of Golding's earlier writing, a tightly structured allegory or fable. … It is not surprising that the Bible's first and last books, on humankind's "origins and end" beyond the horizons of knowledge, turn to symbolic narrative. In Lord of the Flies Golding draws heavily on imagery from Genesis and the Apocalypse...
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...Supply Chain Management – Assignment (Wal-Mart & IKEA) Are they involved in strategic alliances with major trading partners? If so, how and for what purpose? Strategic Alliances Definition of Strategic Alliance: Strategic alliances are inter-firm collaborative business models that allow firms to create value by sharing resources, obtaining market influence or access novel markets. Simply put, strategic alliance allows for projects where companies can share their resources and risks for an agreed period or project. Resources such as distribution chains, development of products, technologies or services become communal amongst alliances. In recent times, the potential positive effects of alliances are highly regarded by firms, thus, leading to an increasing trend in entering into strategic alliances with the aim of constructing stable collaborations. While the successes of alliances are plentiful, there is also evidence of many undesirable business outcomes. This section of the research paper will discuss and analyze the applications of strategic alliance for global giants in the retail business: IKEA and Wal-Mart. IKEA’s Strategic Alliances: IKEA aims to provide consumers with low-price products through fostering long-lasting business relationships and networks with its main suppliers. These relationships are a pivotal part of the development of IKEA’s products and technologies. IKEA tends to push interactions with their suppliers as far upstream as...
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...General Certificate of Education 2009 English Literature Assessment Unit AS 2 assessing The Study of Poetry Written after 1800 and the Study of Prose 1800-1945 SPECIMEN PAPER TIME 2 hours INSTRUCTIONS TO CANDIDATES Write your Centre number and Candidate Number on the Answer Booklet provided. Answer two questions. Answer one question from Section A and one question from Section B. Section A is open book. INFORMATION FOR CANDIDATES The total mark for this paper is 120. All questions carry equal marks, ie 60 marks for each question. Quality of written communication will be assessed in all questions. 3 Section A: The Study of Poetry Written after 1800 Answer one question on your chosen pairing of poets. Heaney: Opened Ground Montague: New Selected Poems 1 John Montague and Seamus Heaney both write about the Irish past. Compare and contrast the two poets’ treatment of the Irish past in two poems you have studied. Hopkins: Selected Poems Dickinson: A Choice of Emily Dickinson’s Verse 2 Gerard Manley Hopkins and Emily Dickinson both express intense anguish in their poetry. Compare and contrast how both poets express intense anguish in two poems you have studied. Duffy: Selected Poems Lochhead: The Colour of Black and White 3...
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...The Relationship Between Cache Coherence and the Transistor Jam Bavat Abstract The implications of modular modalities have been far-reaching and pervasive. In fact, few security experts would disagree with the investigation of the Turing machine. TeretQuiet, our new application for efficient methodologies, is the solution to all of these issues. Table of Contents 1) Introduction 2) Model 3) Implementation 4) Performance Results • 4.1) Hardware and Software Configuration • 4.2) Dogfooding TeretQuiet 5) Related Work • 5.1) Digital-to-Analog Converters • 5.2) IPv6 • 5.3) Self-Learning Theory 6) Conclusion 1 Introduction Recent advances in interposable models and authenticated theory are based entirely on the assumption that thin clients and consistent hashing are not in conflict with semaphores. In fact, few biologists would disagree with the simulation of information retrieval systems, which embodies the structured principles of operating systems. A compelling quagmire in machine learning is the development of trainable modalities. Of course, this is not always the case. To what extent can superpages be studied to realize this objective? In this position paper, we explore a framework for compilers (TeretQuiet), which we use to confirm that the producer-consumer problem can be made extensible, perfect, and efficient. Nevertheless, this approach is never considered confusing. Though conventional wisdom states that this quagmire is continuously...
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...knowledge means knowledge of grammatical structures and rules or explicit learning, while acquired knowledge means interactions with the language at the proper level of difficulty and cause implicit knowledge. The Input Hypothesis is based on the noninterference theory. This states that implicit knowledge cannot be learned through explicit instruction. The second fundamental component is that learning a language, whether you are an adult learning a foreign language or a child learning a first language, is through the “i + l” interactions in the language. Accordingly, adults with all their first language knowledge still must learn their second language through ever increasingly difficult encounters with the new language. Based on these two fundamental components there have been many criticisms of the Input Hypothesis. Higgs (1985) made a strong case against the Input Hypothesis by comparing the hours of instruction in Spanish at universities in the United States and their language proficiency levels graduating with a major in Spanish. He found that most Spanish majors would graduate with 31.62 total days of classroom exposure. However, Spanish majors graduate with a mean proficiency in speaking of ILR 2/2+, a far more advanced level than would be possible in such a short exposure time (Carroll 1967). This implies there is something other than just acquisition through comprehensible input. De Graaff (1997) also criticized the Input Hypothesis showing that explicit learning...
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...ACKNOWLEDGEMENT First of all, we would like to thank the Lord for giving us the strength we need in making our feasibility study. We will forever be reminded and eternally grateful of His kind and caring heart. Secondly, we would like to thank our dear parents who supported us along the way, for giving us the encouragement to go on. To our friends who had helped us, by giving assistance and suggestions, thank you. To those people we weren’t able to mention, who in their own way had helped us in making this feasibility study a success, thank you so much. Table of Contents Content Page no. Project Summary …………………………………………….. Market Study …………………………………………….. Technical Study ……………………………………….……. Financial Study …………………………………………….. Management Study ………….…………………………………. Socio-Economic Study ………….………………………………….. Accounting System …..………………………………………… Appendix …..………………………………………… List of Figure/Tables ……………….……………………………. Curriculum Vitae …………………………………………….. PROJECT SUMMARY PROJECT SUMMARY Fitness There are thousands of people in Baguio City specifically men, who actually hit the gym to exercise and maintain their physical fitness. With the number of people consciously aware that they need to flex and stretch their muscles regularly, investing and starting a fitness business was considered...
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...Developing successful technology-based services: the issue of identifying and involving innovative users Jonas Matthing, Per Kristensson and Anders Gustafsson Service Research Center, Karlstad University, Karlstad, Sweden, and A. Parasuraman Department of Marketing, University of Miami, Coral Gables, Florida, USA Abstract Purpose – The aim of this paper is to explore the identification of innovative customers and the effectiveness of employing such customers to generate new service ideas in a technology-based service setting. Design/methodology/approach – The first study reported here employs the “technology readiness” (TR) construct and involves telephone surveys with randomly selected Swedish consumers. The second involves a field experiment. Findings – Findings from Study I suggest that the TR is a useful tool for identifying users who exhibit both innovative attitudes and behaviors. The results from Study II show that users with a high TR are highly creative as reflected by the quantity and quality of new service ideas. Research limitations/implications – The sample size for Study II was relatively small and making empirical generalizations with confidence should await results from studies involving larger samples. However, in sum the research demonstrates that TR appears to be an effective tool for identifying innovative customers who would be both willing to participate in new service development and capable of generating creative ideas. Originality/value – Service businesses...
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...Link¨ping Studies in Science and Technology. Dissertations o No. 1105 Supply chain optimization in the forest industry Helene Gunnarsson Division of Optimization Department of Mathematics Link¨pings universitet, SE-581 83 Link¨ping, Sweden o o ISBN 978-91-85831-85-2 ISSN 0345-7524 Copyright c 2007 Helene Gunnarsson unless otherwise noted ISBN 978-91-85831-85-2 ISSN 0345-7524 Printed by LiU-Tryck, Link¨ping, Sweden 2007 o Acknowledgements First of all, I would like to give special thanks to my supervisor Mikael R¨nnqvist o for giving support, inspiration and guidance. Your positive attitude and enthusiasm have meant much to me. I would also like to thank my co-supervisor Jan Lundgren for your support, encouragement and guidance in writing. Thanks to Dick Carlsson at S¨dra Cell AB for very good cooperation and friendo ship. I am grateful to Torbj¨rn Larsson, for always taken time for discussions cono cerning both research and teaching. I appreciate my friendship with Maud G¨the-Lundgren. o Thanks to Mathias Henningsson for good cooperation in teaching and J¨rgen o Blomvall for helping me with computer problems. Thanks to Kaj Holmberg for interesting discussions about decomposition methods. Thanks to Oleg Burdakov and Sven Erlander for encouragement. The group of PhD students has been important for me. Thanks to Maria Daneva, Elina R¨nnberg, Per-˚ke Andersson and Kristian Lundberg for supo A porting me and for all fun discussions. Thanks also to my former colleagues, I miss...
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...discussing several models, the potential role of physical activity in the creativity process is shown and the important role of the organisational environment. Although future research is clearly needed, stimulating physical activity might be a useful new management practice to enhance creativity in companies. Entrepreneurship & Innovation Management Paper Introduction Artists, musicians, writers, have used body movement to help overcome mental blocks and lack of inspiration. Also, historical figures like Sigmund Freud, Charles Dickens, and Charles Darwin, frequently walked to find solutions for deeper questions and thoughts (Loehle, 1990). For example, Harry s. Truman woke up at five in the morning for a ‘vigorous’ walk of a mile or two, wearing a business suit and tie. More modern methods are also used by Steve Jobs who is well known for his walking meetings and Mark Zuckerberg who has also been holding meetings on foot. It seems that they all intuitively knew that physical activity may have helped them to find solutions or even enhance creative thinking. The traditional psychological approach to creativity focuses on the characteristics of creative persons (Barron, 1995; MacKinnon, 1965), but nowadays it is known that the work environment also influences the level, and the frequency of creative behaviour (Amabile, 1996). However, despite the...
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...Russian Academy of National Economy and Civil Service under the President of the Russian Federation Faculty of Economic and Social Sciences Scandinavian model: advantages and contradictions of a welfare state Anna Olkova 3rd year student 2011 Table of contents Introduction 3 Chapter 1. The role of Scandinavian model in economic theory and practice. 5 1.1. Scandinavian model in civilizational context: incarnation of integralism. 5 1.2. Scandinavia in European economy: comparative analysis 10 1.3. Cultural preconditions for the Scandinavian model formation. 13 Chapter 2. Model performance and competitiveness: distinctive features 16 2.1. The role of public sector in Scandinavian economies 16 2.2. Peculiarities of labour market in Scandinavia 21 2.3. Human capital and innovations: learning economy 26 Chapter 3. Scandinavian model: challenges and threats 33 3.1. Demographic challenge: ageing of population versus public finance 33 3.2. Paradoxes of economic growth in welfare states 36 3.3. The problem of labour disincentives and decommodification. 38 Conclusion 41 Bibliography 43 Introduction In the light of a current trend of moving towards socialization in economy, Scandinavian experience stands out, being probably a unique example of building a highly-socialized and at the same time viable economy. The image of Scandinavian countries appears...
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...International Journal of Drug Policy 23 (2012) 242–247 Contents lists available at SciVerse ScienceDirect International Journal of Drug Policy journal homepage: www.elsevier.com/locate/drugpo Research paper Nicotine control: E-cigarettes, smoking and addiction Kirsten Bell a,∗ , Helen Keane b a b Department of Anthropology, 6303 NW Marine Drive, University of British Columbia, Vancouver, BC V6T 1Z3, Canada School of Sociology, Building 22, Hayden Allen Building, Australian National University, Canberra, ACT 0200, Australia a r t i c l e i n f o a b s t r a c t Background: Over the past year or so, electronic cigarettes, more commonly known as ‘e-cigarettes’, have achieved widespread visibility and growing popularity. These products, which deliver nicotine via an inhaled mist, have caused no small amount of controversy in public health circles, and their rise has been accompanied by energetic debate about their potential harms and benefits. Methods: Interspersed with an analysis of current media coverage on e-cigarettes and the response of mainstream tobacco control and public health to these devices, this article examines the emergence of nicotine as both as an ‘addiction’ and a treatment for addiction. Results: We argue that by delivering nicotine in way that resembles the visual spectacle and bodily pleasures of smoking, but without the harms of combustible tobacco, e-cigarettes highlight the complex status of nicotine as both a poison and remedy in...
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...echnical specialists in a technical career EMELIE BAEDECKE YLLNER ALEXANDRA BRUNILA Master of Science Thesis Stockholm, Sweden 2013 i Talent management – Retaining and managing technical specialists in a technical career Emelie Baedecke Yllner Alexandra Brunila Master of Science Thesis ME200X 2013:31 KTH Industrial Engineering and Management Industrial Management SE-100 44 STOCKHOLM ii iii Master of Science Thesis INDEK 2013:31 Talent management – Retaining and managing technical specialists in a technical career Emelie Baedecke Yllner Alexandra Brunila Approved 2013-05-30 Examiner Kristina Nyström Supervisor Martin Vendel Commissioner Anonymous Contact person Anonymous Abstract The purpose of this thesis is to investigate talent management and how companies should work with talent management in order to retain and manage technical specialists in a technical career. Talent management is found to be important for modern organizations because of the advent of the knowledge economy, new generations entering the workforce and the need for businesses to become more strategic and competitive, which implies new ways of managing human capital. Furthermore, talent management is motivated by the fact that it has been found to lead to higher corporate profits when it is connected to the corporate strategy. The research method in this thesis is qualitative, and based on a case study of an organization in Norway active in the oil and gas industry, where qualitative semi-structured interviews...
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...International Marketing and Purchasing of Industrial Goods An Interaction Approach B y IMP P roject Group Editor: Håkan Håkansson, U niversity of Uppsala J OHN WILEY & S ONS Chichester • New York • Brisbane • Toronto • Singapore Copyright © 1982, by John Wiley & Sons, Ltd. All rights reserved. No part of this book may be reproduced by any means nor transmitted, nor translated into a machine language without the written permission of the publisher. Library of Congress Cataloging in Publication Data Håkansson, Håkan, 1947 International marketing and purchasing of industrial goods. Bibliography: p. Includes index. 1. Marketing – Europe. 2. Industrial procurement – Europe. I. Title. HF5415.12.E8H34 658.8'0094 81-13070 ISBN 0 471 27987 0 AACR2 British Library Cataloguing in Publication Data: International marketing and purchasing of industrial goods. 1. Marketing – Europe 2. Purchasing I. Håkansson, Håkan 658.8' 394 HF5415.1 ISBN 0 471 27987 0 Typeset by Pintail Studios Ltd., Ringwood, Hampshire Printed in the United States of America Contents Preface ....................................................................................... ix 1. Introduction A CHALLENGE ......................................................................................... 1 MARKETS FOR INDUSTRIAL GOODS ...................................................... 1 BENEFITS OF STABILITY AND OBSTACLES TO CHANGE IN INDUSTRIAL MARKETS ........................
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