...Critical Analysis According to Dr. Marc Green attention blindness has been a lingering problem that has been going on even 120 years back in history. Author, Cathy Davidson, in her book Now You See It addresses the topic of attention blindness. She has many examples of ways we can fight attention blindness and change society as a whole by just modernizing with technology. Cathy Davidson does an excellent job using logos, ethos, and pathos to prove her argument on attention blindness. Logos is the logic is used to support a claim; can also be the facts and statistics used to help support the argument. Throughout this whole Ms. Cathy Davidson does a great job using statistics and other logical information to back up her argument. A great example of this is in chapter 8 when she discusses how the World Wide Web is effective if everyone uses it. She uses logos by saying over 80 percent of Americans between the ages of fifty and fifty-four are now online. She goes into more depth in this chapter with the use of statistics when she talks about how it is not only young people using social networking but also forty percent of the people who use Facebook and Myspace are over the age of thirty-five. When she uses examples like those it gives you a good mental understanding of how many older people are trying to keep up with technology, thus helping her defend her argument even better. Ethos is the source's credibility and the speaker's or author's authority. Ms. Davidson has good ethos...
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...Name: Eric Elias Kiruja Instructor: Professor Kirui Course: English literature Date: 15th May, 2004 Rhetoric strategy in Artistic Writing Pathos, logos, and ethos is clearly a tool and an instrument of writing that appeal to the seat of emotion, reason and ethnic. The strategy pays dividends to the extent that it calls to these three aspects of life to address issues. Scholars and majority writers in their scholarly and oratorical works have relied so much on the use of the rhetorical style of writing to construct pathos logos and ethos. “Letter from Birmingham Jail," by Martin Luther King Jr (Francisco, 23) is a profound example of this style at play. The three ideologies independently can survive any intellectual argument; they don’t have to work in tandem. This paper seeks to decipher the effect of using the rhetorical strategy to address racial injustice, and diverse religious ideology. Martin Luther employs the use of pathos and logos to create such a strong emotional appeal. To some extent, all human beings are caught in the inescapable network of mutuality. Martin Luther contends that whatever affects one person directly affect another indirectly. Martin Luther King Jr. in a sense achieves a deep sense of pathos by appealing to the logos. The emotional stylistic appeals clearly put the issues on steroids by drawing from particular aspects that cut across geographical location. The racial injustice is a threat to justice...
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...Rhetorical Analysis Many agree that exploiting impoverished people as a source for cheap labor and consequentially cheap products is a morally unacceptable practice. However, the problem of sweatshops remains prominent in our globalized world. Tara J. Radin and Martin Calkins explore this problem in “The Struggle Against Sweatshops: Moving Toward Responsible Global Business” by breaking down their essay into two primary sections. The first describes the difficulties of both external and internal forces in permanently discarding sweatshops while the second division highlights the complexity behind any plausible solution. While the content of this article is of elevated interest, more important for our purpose is the success behind their rhetoric. They utilize the emotions of an audience on an already sensitive topic while simultaneously providing evidence from a variety of environments and sources to point out that their conclusive recommendations are of great value when the urge to change the manner in which we get products finally sets in. In their essay “The Struggle Against Sweatshops: Moving Toward Responsible Global Business”, Radin and Calkins both inform and persuade their audience at an effective level through their credibility, emotion, and logic—ethos, pathos, and logos, respectively—to conclusively come about at more fully understanding the need for reform in global labor markets. I will first define ethos followed by an analysis and illustration of the rhetoric...
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...Rhetorical Analysis: “Letter from Birmingham Jail” On April 12, 1963 eight clergymen wrote a letter to Dr. Martin Luther King Jr. that showed their disapproval of the demonstrations that were going on in Birmingham, Alabama. The clergymen were complaining that the demonstrations led by Dr. King and his affiliates went against Birmingham Laws and “incited hatred and violence.” A few days later Dr. King wrote a response letter while temporarily confined in a Birmingham jail. The letter demonstrated the intellectual power that Dr. King had of rhetorically appealing to his audiences. He effectively used the ethos, pathos, and logos appeals to explain the reasons why the demonstrations were necessary in order to make a change in Birmingham. Dr. King establishes his credibility, or uses the ethos appeal, effectively when he writes that “I have the honor of serving President of the Southern Christian Leadership Conference. We have eighty-five affiliated organizations…” He listed these organizations so he can gain trust from the clergymen and also to make his argument stronger. He named his supreme position because this means that somebody or a group of people most likely appointed him to the position. This shows that somebody had to trust him to be responsibility for such a large organization. Dr. King also used allusions to appeal to his audience with more authority, or ethos. He establishes more credibility when he alluded to the Apostle Paul by writing “…just as the Apostle...
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...Introduction – Public relations theories and impact on strategies Strategy helps us to identify the approaches to take in researching, planning and carrying out activities in order to obtain the best results. It also determines the most effective manner to communicate with an organization’s stakeholders. Strategies are guidelines consisting of planned actions and program components. Public relations practitioners have to analyze situations and conceptualize appropriate strategies to better the organization’s public relations position in the eyes of its stakeholders. In order to identify the appropriate strategy to use, public relations practitioners fall back on the four key theories of public relations – discourse, rhetorical, ethical and critical. These theories help in defining the public relations plan and strategy by assisting in evaluating, examining, planning and performing public relations activities such as gaining publicity, providing entertainment, disseminating information and developing national public information campaigns. Depending on the outcome the organization hopes to achieve and its current circumstances, professionals would seek to apply the most appropriate theory applicable to their situation. Rhetorical theory Rhetoric is defined as the art of effective or persuasive speaking or writing. (Online Oxford Dictionaries, 2012) Rhetorical theory, examines the various methods in which language, signs or symbols are carefully selected and organized by the practitioner...
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...Critical Analysis President, Barack Hussein Obama is a great speaker and knows how to defend his case. He is capable of capturing an audience and make them listen to what he has to say. he has become such an important man for many Americans, but how come his speeches are so great? What is it that makes people listen to him and believe everything he says? It is a known fact that Barack Obama can capture his voters with great speeches. To know what it really is that make him such a great spokesperson we will be analyzing one of his speeches. In this case, I’m going to analyze a speech by him, called “A More Perfect Union” that he held in Philadelphia, Pennsylvania, in March, 2008, where the US Constitution also was written in 1787[1] “A More Perfect Union” is a speech by Barack Obama where we see the true message that he wants to bring us. He shares his ideas to help American’s to succeed based on a unity within the people. His ideals go beyond people’s gender, religious beliefs, race, color or sexual orientation, as long as people can come together we will be able to accomplish a lot and keep moving forward. A big part of the speech is about race. What Obama tries to say is that people are missing the big picture and that people have too much focus on race and diversity that if they do not start to change that then it will have big consequences in the future, like going back in time where slavery was normal. Barack Obama’s speech echoes the rhetorical...
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...Critical Analysis Essay “Letter from Birmingham Jail” In arguing, writers use different techniques to effectively convey their message to their intended audience. Dr. Martin Luther King Jr.'s "Letter from Birmingham Jail" was a response to "A Call for Unity" by eight white clergymen in which King’s presence in Birmingham and his methods of public demonstration were questioned. King’s letter was not only a response to his presence in Birmingham, but he also used the opportunity to address the unjust proposals by the clergymen that Negroes wait for the legal system to abolish segregation and unjust laws. King uses rhetorical modes of persuasion such as ethos, pathos and logos to meticulously address and discredit the claims made by the eight white clergymen. Throughout his letter, King also makes many comparisons to effectively illustrate how the Negro pursuit of freedom was timely. To answer the question of his presence in Birmingham, King uses both ethos and pathos to explain why he is qualified to be present leading the demonstrations. To argue the perception of him being “an outsider coming in”, King first states that because he has organizational ties in Birmingham, he has an obligation to be available whenever he is needed. This statement discredits the notion that he is an outsider. To lay the foundation of his argument, King states, “But more basically, I am in Birmingham because injustice is here.” This statement is used to make King’s presence seem less personal...
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...Speech On September 23, 1952 Richard Milhous Nixon sat down to address the largest television audience ever amassed by a politician this was no ordinary political speech. Nixon’s future in politics was on the line. In one speech Nixon had the daunting task of not only clearing his name of the allegation that he had received illegal campaign funds, but he also had to present himself as a viable asset to the Republican ticket. Nixon bared his heart to the American people, and in turn was applauded for his honesty and good character. Nixon’s speech was met with nearly unanimous acceptance and praise. But, audience acceptance alone is not what makes a speech unforgettable or worth writing about. Good speech analysis involves evaluating the speaker, audience and environment surrounding a speech. Before Nixon’s speech can be analyzed there must be a clear understanding of the events leading up to his speech. After only six years in politics as the California state Governor, Richard Nixon was chosen by Dwight Eisenhower as his running-mate in the Presidential election. Being only 39-years old and having relatively no political experience it was an honor for Nixon to be chosen. The main issues being debated by the presidential and vice-presidential hopefuls were the Korean War, communism and corruption. Nixon focused most heavily on addressing the issue of communism because of his contributions in exposing democratic politician...
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...Test-Tube Babies: Solution or Problem? Rhetorical Analysis In the ever-changing world of science, in vitro fertilization has taken the ability to control fertility to a new level. In “Test-Tube Babies: Solution or Problem?”, Ruth Hubbard describes just how in vitro fertilization works and the many risk factors the procedure brings with it. Having specialized in biochemistry of vision and women’s health, Hubbard reinforces the sense that her readers can trust her expertise on the subject because of her credentials and experience. Hubbard began to speak out about in vitro technology at a time when it was still new and not fully developed during 1980. She begins her essay by giving her audience statistical evidence concerning unsuccessful pregnancies...
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...finalRhetorical Analysis Essay English 110-133 09/14/2015 A Critique of Alexis Sacarese's “Why the #$%! Do We Curse” In Alexis Sacareses's essay, “Why the #$%! Do We Curse” she explores the reasoning behind why we curse and argues the positive attributes cursing can play in our daily lives. By adding in facts and research done by professionals, she can argue her belief in a variety of different ways. Throughout this essay, Sacarese makes a strong essay by addressing despite the controversy, cursing can help us express our emotions, improve mental health, improve communication, and add creditably to our stories. Although, she makes a strong argument, and her paper is well written she fails to add statistics, lacks in pathos appeals, and uses a lot of redundancy throughout the essay. Alexis Sacarese is successful in getting her argument across in her essay because of the structure of her paper. Sacarese begins by grabbing in the reader with a hook in the introduction. She says, “Fucking Bastard!” My eyes grew wide and my muscles tightened as I heard my dad utter these words for the first time.” Immediately we are tied in and want to continue reading what she has to say. After getting the reader's attention she sets up her essay in a way that flows well. Sacarese first addresses where cursing came from and how it originated. Giving the reader background information about the topic helps us understand whether or not cursing really is a “bad” thing. Throughout the essay, Sacarese...
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...Essay #2: Critical Response of an Image 15% of final grade 3-4 pages, double-spaced Far from being a passive mirror of society, advertising is an effective and pervasive medium of influence and persuasion, and its influence is cumulative, often subtle, and primarily unconscious [….] It is both creator and perpetuator of the dominant attitudes, values, and ideology of the culture, the social norms and myths by which most people govern their behavior. At the very least, advertising helps to create a climate in which certain attitudes and values flourish and others are not reflected at all. (Kilbourne 120-21) As Jean Kilbourne notes in her article “’In Your Face . . . All Over the Place’: Advertising Is Our Environment,” advertising serves as a form of mediation that not only presents us with products and information, but also influences our behavior, our beliefs, and our choices. For this assignment, you will work to understand the messages advertisements send by analyzing an advertisement of your choice, keeping in mind the ploys that advertisers use to manipulate and exploit consumers. The important question here, as Kilbourne says, is not ‘Does this ad sell the product?,’ but rather ‘What else does this ad sell?’. For this assignment, you will select one advertisement from a newspaper, magazine, or website that contains graphics and written text and analyze it according to the criteria that follow. Your reading of the assigned essays for this unit, our class discussion...
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...Levitating discreteness: The secret of street performers Introduction Street performers (‘SP’) are the people performing in public areas, for gratuities. SP can vary from acrobats, magicians, clowning, comedians, musical and etc. In this analysis, I examined the different procedures of attracting and maintain the audience in street performances, supporting Goffman’s argument of ‘appearance’ and ‘performance‘ in accordance to the expected standards as well as discussing Henrique’s 3 proliferations of street performances. Methodology This research is primarily based on ethnography tests, supported with informal interviews, images and videos. I have observed and collected qualitative data from 4 different street performers, within two days in Covent Garden, London. During these observations, various informal conversations occurred with performers. My research design was based on observing and writing field notes on their initial start-up of the performance, during the actual performance, and followed by an informal conversation with SPs after the show. This is because observing people can expose us to the tacit and implicit behavior of SP, in which interview or conversation alone wont be competent. In comprehending with ethical code of conduct, SP granted the permission for me to take qualitative data for his show. However, taking picture of audience’s face is prohibited and therefore in this study, there are no facial representations, aside from the SP’s. Background...
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...Brainstorming task, the China train collision has happened. This task helps me to extend my perspective behind the accident. My research topic idea ‘Why China society is riddled with corruption and immoralities?’ is come from this accident.The peer and self-review task help me to develop critical and objective thinking via reading my partner brainstorming and my partner feedback. The source justification task helps me to assess the material appropriate or not and do the correct reference. And the Literature Review task helps me to form the final essay argument and use the sources to support my argument. In The Interpretation Analysis Task I learned how to focus on the analysis writing. Also learn how to interpret, evaluate and compile my argument. In the Collaborative Critical reading task and presentation I learn how to form an argument via analysis the advertisement. In the online activities I have made a poster and analysis the poster. In this task I learned how to use the rhetorical strategies such as three rhetorical appeals (ethos, pathos and logo). It helps me to build a pervasive argument in my essay. This course not only provides rhetorical knowledge but also the technique of critical writing. The most important is that I know how to build pervasive argument. It helps me build up more competitive skill and confident in my writing and thinking direction. It is very useful in my future career and my...
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...Communicating Corporate Social Responsibility - A Discussion of the CSR Phenomenon and CSR Communication, With Empirical Focus on NOKIA Author: Martin Lykke Jacobsen (271128) Supervisor: Dorrit Bøilerehauge June 2006 MA in International Business Communication – International Marketing, Communication & Public Relations (Cand.ling.merc. – International Informationsmedarbejder) Faculty of Language and Business Communication, English Department, Aarhus School of Business Table of Contents 1 Introduction .............................................................................................................................. 1 1.1 1.2 1.3 1.4 2 Purpose ........................................................................................................................... 1 Theory and Method ......................................................................................................... 2 Delimitation .................................................................................................................... 4 Structure ......................................................................................................................... 6 Corporate Social Responsibility ........................................................................................... 8 2.1 Defining CSR................................................................................................................... 8 2.1.1 Corporate Citizenship ..................
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... at the 2009 Investor & Analyst Event held in the world global conference in Atlanta. As this speech is specifically structured to present a business plan for upcoming year of 2020, Kent uses the majority of ethos and logos artistic appeals as means of an effective persuasion. The argument surrounds a careful and logical analysis of past failures and successes backed up with statistical and visual references designed to “inform, provoke, challenge and inspire” the audience (Kent 2009), followed by an orderly presentation of numerous strategies on how they will shape the future as the leading “business of non-alcoholic ready-to-drink beverages.” (119) The appropriate artistic and inartistic appeals applied in the speech not only polish the essence of an effective argument, but also increases credibility as an influential speaker. It is evident that Kent tries to avoid using pathos, an appeal of emotion, as a form of appeal to prevent logical scrutiny from the audience. Instead, the speech follows a strict pattern of stating logical reasoning after presenting each inartistic proof and thus, succeeds in gaining compliance as a credible speaker. Apart from impressive statistical numbers on its company’s accomplishments, the content of the speech relies heavily on ethos, served as appeals to values and speaker’s credibility, exerting a strong and dependable impression on their corporation. One of the major proofs Kent constantly uses is expressing the common notion the company...
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