Free Essay

A Proven Model for Ensuring Farmers' Return

In:

Submitted By rezaahmed
Words 3157
Pages 13
A proven model for achieving localized food security and farmers benefit protection
Md. Reza Ahmed Khan, Assistant Chief (cc), DAM

The Context of the Proposition-Problem Scenario Tough decreased to 18.87% of the GDP, agriculture still plays a very important and strategic role in accelerating economic growth and alleviating poverty in Bangladesh. When forward and backward linkages are taken into account, the agriculture and agribusiness contribution to GDP is estimated at about 35%. In a country, where 60% of the workforce is absorbed by agriculture, farmers’ needs should come as a priority when envisioning the country’s future. Yet, irrespective of several successful interventions in the last couple of decades under the shadows of almost self-sustainability in grain production, farmers’ fate; particularly the medium, small, and marginal didn’t change much. They remained within the poverty cycle and may be more than others engaged in other professions. Many factors like lack of effective market mechanisms and marketing infrastructure, absence of adequate policy supports etc. can be identified as the reasons behind this aggrieved situation of the farmers, yet to find out an effective solution we need to understand the true nature of the problem. This write up intends to explore one of the basic reasons behind this and a probable way out. It’s natural and follows behavioral economics or even if we want to state it as the normal diction of market economy that the non perishable agricultural commodities during harvest time has low level of command price in the market. It is truer for the nonperishable items that generally have to be stored and easier for not all the produces can be consumed at a single moment of time. Yet for the perishables of the agricultural produces a spike of high price is more logical for the newest of the seasonal tastes that though decrease sharply later at farm gate or growers level most of the times when significant portion of total acreage is harvested (and if production is normally good). While the reality is farmers and even marketing operators in Bangladesh and similar developing countries lack particularly affordable storage facilities that are much required to help the farmers on deciding the sales timing of their produces as well as to ensure minimum postharvest loss and balanced produce flow in the markets. Yet on the other hand, it is not enough to provide storage facilities alone as farmers ironically requires quick return from their produces as they will have to continue their production cycle let alone meeting their daily living expense. Take along the cost of storage and we would find middle men meddling with the supply chain lowering their asking price further. To explain the mentioned phenomena, it is for the practice of short harvesting time of the non perishable items particularly; grains that are all harvested at the same time (plot by plot). Consequently, during the harvesting season market is over flooded by volumes of supply and market assemblage becomes more than demand at that particular period of

time. This becomes more severe for the perishable items that are harvested like grains within a short span of time. Naturally, following economic behavior of market the command price gets generally down to its lowest level. Perishable items like vegetables are harvested according to the maturity level of the produces and normally the whole lot is not harvested at a single point of time thus not necessarily is over supplied during the harvesting period. Or to put it another way, vegetables can be planted gradually to make the maturing or ripening process stepwise so that harvesting can also be done in steps. Yet again, for the perishable items, people are always rather ready to give a premium price for the new seasonal vegetables of the year when particular harvesting season starts. There prices get reduced later after a number of harvest is done and the season is almost in its pre-middle when the market assemblage becomes significantly higher than the market demand, at least for a confined geographic region around the harvesting areas. Again, they usually command higher price at the off seasons for the additional cost loading from storage for obvious addition of time value and also as off season varieties are not grown in abundance. With the above context now consider that most of the farmers of our country are small and marginal farmers with average land ownership of not more than XX acres and they all generally depends on borrowing, loan or family savings. They also require quick return on their production for continuing their next production cycle with expected cropping pattern and maintaining their livelihood. On the other hand, a significant portion of the farmers heavily depends on the staple crops like paddy, potato and wheat. As pointed earlier that oversupply situation of nonperishable items; particularly the grains, and potato (as their nature of harvesting is quite similar to that of grains line paddy and wheat and there are many storages for this particular perishable item) etc. is natural and a low priced situation prevails in the market. But though they can be stored easily our subjected farmers generally don’t have adequate storage space neither it is possible for them to maintain the technology required. The market operators particularly the aratdars or stockers and rice millers procure the oversupplied quantity and do the storage. So during the harvest period of particularly the non-perishable items, farmers get bound to sell their produces at low price as they require quick cash inflow for meeting their livelihood needs and continuing production for the next crop cycle. This situation is one of the common scenarios of our farmers’ fate result of which is the continuous poverty cycle or never moving out of the poverty trap. It has been revealed by many studies, researches, and expert opinions that one of the basic lacking in development of the agricultural sector is the limited number of affordable storage facilities at the farmers or production level. This lacking has other direct consequences like high rate of post harvest loss of agricultural produces in Bangladesh which is alarming for the vegetables, fruits and grains too. Yet, simply enough storage facilities at affordable price will not suffice because it will solve one part of the problem chain. For the farmers would also require some affordable mechanism ensuring immediate cash receipts for meeting their livelihood and operating capital requirement for the next crop cycle. So, there should be an integration of

development components for linking production-storage-finance that could be extended further to include other value adding cycles like transporting to High Value Markets (HVM) or processing and/or in bound flow of agricultural inputs. On Storage of Agricultural Produces Storage plays an important role in agricultural marketing, as the production of agricultural produces are naturally seasonal but consumption is in most cases continuous or at least the demand is always there. So, optimum storage facilities can help in better supply chain management, value addition from time value, reducing post harvest losses thus directly helping more value addition as well as lowering input requirements. Storage facility can also play a very important social role too like localized food security solution. Now, adequacy in number and in terms of storage capacity in comparison to volume of availability from production and import (if any) and their spatial location can follow general market forces yet with inadequacy in socially required positioning. Again, the varying degree of perishability of most of the agricultural produces also calls for storages with different types of technical facilities to maintain quality of the produces. Because, private bodies will mainly be motivated by economic benefit and even for the question of feasibility, purely commercial storage facilities and public development interventions will seek for the volume production areas naturally ignoring or excluding the low volume producing areas. Thus need for public storage with quite a different attitude arises because private storage seeks feasibility in terms of economic value that may be different from their social values consequently private sector might not supply the socially optimal storage 1 . Now, let’s take another angle of observation. Most of all, closely available storage facilities affordable to the farmers give them a bargaining capacity against the traders (particularly the faria, bepari, aratdar and even the rice mill owners as for the staple crop of Bangladesh). This is very important as to make the market efficient in term of conducts. Grain Stock & Food Security Over a long period, the government of Bangladesh used to retain on hand the equivalent of four months aggregate foodgrain “requirement” as security stocks. According to a study, the operational targets of security stocks used to be about 700 to 800 thousand metric tons in the early 1990s (Dorosh and Farid, 2001). In the late 1990s, government policy in Bangladesh shifted in favor of increased public foodgrain stocks, setting official minimum stock targets of 1.0 to 1.2 million tons. The above change in stock policy was due to natural shocks but in recent times it has been reviewed again when the sudden ‘food crisis’ of 2008, with its unprecedented spiking in the international rice prices and a momentary complete collapse of the global rice markets has forced precaution into every available food-policy synapses within the government of Bangladesh; and the target for 2009 was set to 3.2 MMT according to the reporting of FPMU.

Price Stabilization, Market Integration and Consumer Welfare in Bangladesh, Final Report PR # 6/07, Dr. Naeem Chowdhury, Principal Investigator, Bangladesh Rice Foundation

1

Yet, if we compare the public procurement target to the potential production volume we find it also inadequate to cover significant number of farmers; particularly the marginal, small, and medium farmers. On the other hand, when direct govt. procurement is cost effective for natural course of timing of procurement activity and is easier to implement centralized public distribution and OMS operations but has the weakness of target fulfillment, effectiveness in implementation, and ultimately cannot ensure fair return to the farmers as it is not always linked with market command price. It is obvious for the reasons already explained in the proposition and it also requires significant budgetary dependency too. It is then obvious that adequate storage facilities and with participation of FIs an effective model can be perceived that can play not only an important role in better management of food security issue for the whole country but also can help in meeting localized severe food security issues beside solving the system constraint of ensuring fare and better return for the farmers in a sustainable manner. A localized system of storage with freedom of operational rights on the farmers’ part can help in timely infusion of the stored grain in the local or nearly terminal markets depending on the market condition. Some other augmentation like food security assistance systems can be developed; like government can introduce some financial support mechanism for keeping some portion of the stored grain as safety stock for future and not selling the stock even in high priced condition minimizing load on government procurement. The financial support volume can be determined depending on the differences in market price of two periods; actual selling price during the shortage and a reference high priced period of the locality. That is the actual selling price, normally at any period of food shortage and the highest possible price as a reference price at any reference period. The reference price can be of a reference time period in past or a predictive future period. Besides, the linking of FIs to the storage systems can help in assuring a fare return to the farmers with an assurance of short term financing as working capital for continuation of next production cycle and to maintaining their normal livelihood during the harvesting period. Now, would you be surprised to know that in Bangladesh there is a successful public intervention of same nature still in operation; for quite a long time? A localized system of storage linked credit-The Experience During the 1974, particularly to mitigate the distressed and severe food in-secured situation of the small and marginal farmers from natural calamity and disasters particularly at the northern region of the country government had started working on developing some model interventions. From the experiences of crop bank in India and Thailand our government has also started pre feasibility works for similar models and the Swiss government also showed interest. After independence, specifically in 1978 with assistance from Switzerland government a project named BASWAP (Bangladesh Swiss Agriculture Project) started its operation and developed some small storage facilities targeting the small, medium, and marginal farmers of the northern region of the country.

From 1979 till 1990, the project was run by a joint committee comprised of Ministry of Agriculture (MoA), Ministry of Commerce (MoC), Ministry of Food (MoF), Bangladesh Academy for Rural Development (BARD), and Department of Agricultural Marketing (DAM) with financial and administrative assistance from MoA and SDC (Switzerland Development Co-operation). From 1992 following the fifth year plan from the latest bilateral agreement between the governments the project was renamed as SHOGORIP that stood for Shoshsho Gudaam Rin Prokolpo though it was initially proposed as Crop Bank. But in 1995 the SDC withdrew itself from the project and Bangladesh government took decision to continue it with her own resources and the overall responsibility of program implementation was handed over to DAM. Later, the program period was extended up to June 2002 and by this time process of transferring the title under revenue had been started too. From 2009 the program activities have been being run by DAM from revenue budget and presently, there are a total of 126 storage facilities spread over 88 upazila in 35 districts of the country. Among the 126 storage 14 was developed from own fund of the program and the rest 114 are un-used storage of LEGD. The target districts are particularly in the northern and western regions of the country where the major monga areas lie. The project started with target of giving farmers a means of storing their produces during the harvest season when the price is commonly low and providing them with loan or credit on the stored volume. Banks were tagged in with the project to provide loans to the farmers based on their stored crops that they can repay later after selling their crops when the market price is high. Presently, the storage facilities are being managed by transferred project human resources in the Department of Agricultural Marketing (DAM) and a local advisory body constituted of local chairman, UNO, and representative farmers of the target area. A Gudam (storage) Management Committee comprised of representative farmers from target beneficiary which after 18 months of close nurturing by the program support, took over management of the total activities relating to the management of storage. The advisory committee chaired by local UNO (Upazila Nirbahi Officer) and comprised of Bank Manager, Field Office, Head of DAM and representative members from the farmers’ group supervise and monitor the operations. The stores utilize indigenous methods for preservation and storage of the crops and the storages handle only grains like rice, wheat, and few spices like dried (Red) chili, ginger, etc. From the start up to the year 2010 a total of around 0.1 million farmer household were benefited from the project that later turned into a program and presently brought under regular activities of DAM. The facilities charge very little amount to the farmers on their stored produces yet from efficient performance and management of the program an amount of around (Bangladeshi Taka) BDT 10.1 million has been accumulated in its revolving fund that reflects its success and popularity among farmers. The initiative is presently spread over 35 district, 88 upazila and 117 unions of the country.

Yet the big challenge was to ensure participation of small and marginal farmers in reality. The discussed intervention included an awareness building and promotional component which is not being done properly under the revenue model of operation at present and its impact is easily seen from decreasing number of participation of target farmers and inability to open successful operation in new areas. So, an effective and efficient system of management and operational framework is also important for successful scaling up of such an initiative. Though there is no formal impact study done recently, from one evaluation study conducted by BIDS in 2007 it was found that the program benefitted substantially in securing higher prices for the stored crops as well loan recovery rate was also satisfactory. Yet it was highlighted that small and marginal farmers’ participation decreased though they were the target beneficiaries. From limited level field exposure visits and conversation with the beneficiary farmer ample good experience and satisfaction was found among them. It can also be said firmly that the model has high potentiality of being accepted by the farmers’ community in other regions of the country and can be easily replicated not only nationwide but also as a proven model in other developing countries with similar condition of marketing infrastructure, farming and farmer’s profile. Expansion and Enhancement of the Model: This type of localized storage facilities linked with banks or financial institutions can be accommodated within broader interventions relating food security and its localized management. Besides, this model can also help in developing group marketing, voluntary grading, standardizing, and certification systems on different parameters. The storage systems can be given transport facilities to tap in the HVM or even export markets, and also can be linked to the processors. But, for the mechanized storage systems dearth of power can be a probable impediment in Bangladesh and similar countries particularly for perishable items. Yet there are many technological improvements and innovations now a day that can show some paths for utilizing solar and other renewable energy sources for developing low cost storage facilities. As a by-product, this successful system can also act as a strong backbone in building an Agricultural Commodity Exchange (ACE) that can give another boost in the marketing system of selected agricultural produces. In the present context of the country’s agricultural sector and the openness of global economy along with the experiences from other developed and developing countries like US, UK, Japan, India, Kenya, and many more we should also start developing of commodity exchange for selected crops suitable and feasible in Bangladeshi context; like Rice, Jute, Tobacco, Cotton, etc. Of course any such intervention should start with very comprehensive feasibility study. To conclude, we should keep in our mind that most of the time development interventions fail to meet their expected result simply for the incompatible and conflicting nature of process requirement of the public systems and the actual procedures required for meeting the objectives of the interventions. So a hybrid nature of organizational

process framework might be found more suitable for the system to ensure smooth operation, transparency, as well as accountability.

Similar Documents

Premium Essay

Overview

...to sustainable growth, called "Performance with Purpose." By dedicating ourselves to offering consumers a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of our continued sustainability efforts, PepsiCo was named for the fourth time to the Dow Jones Sustainability World Index (DJSI World) and for the fifth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2010. For the second year in a row, PepsiCo was the top performer in the Beverage Sector. For PepsiCo, the benefits of global expansion include: maximizing growth potential, gaining global scale and achieving geographic diversity. Emerging markets account for a notable portion of PepsiCo's revenue. With faster population and GDP growth than in developed countries, emerging markets represent a significant opportunity for PepsiCo to continue to grow. PepsiCo's business development strategies for emerging markets are focused on: Distributing global brands while ensuring local relevance PepsiCo strives to create products that appeal to local tastes and needs, promoting our...

Words: 1106 - Pages: 5

Premium Essay

Whole Foods

...As a young child growing up in Austin, TX, I remember my family shopping between two competing health food stores called Sun Harvest Meadows and this little market in a strip mall on South Lamar Blvd called Whole Foods. My earliest memories were of Sun Harvests was their decent food selection but dreary appearance and poor customer service compared to Whole Foods trendy style and outgoing staff. Crafted in Austin where the city’s motto is “Keep Austin Weird,” there’s no surprise that Whole Foods would adopt the trendy feeling that the city’s vibe carries and become successful in a town where people both value their personal health as well as the health of the environment before “going green” became a popular trend. Since my gaining my lasting first impression of their first store the early 1980’s, I’ve had the ability to watch my neighborhood grocer grow into a successful distributor of natural foods to a global customer base. Becoming this successful was not by chance but the product of a leader with a sound vision, a mission statement that was more than just eye fodder and a culture that married the elements of uniqueness, respect, vision, and responsibility. When crafting the strategic road map for this company, John Mackey, cofounder and CEO of Whole Foods started with the goal in mind but had to create the running rules to march towards that future state. To help guide the company’s direction, they created the core values which are still in place today. Whole Food’s...

Words: 1952 - Pages: 8

Premium Essay

Alter Eco

...Table of Contents EXECUTIVE SUMMARY 2 INTRODUCTION 3 I- MAIN RESULTS 4 A) CURRENT MARKET SIZE AND STRUCTURE OF FAIR TRADE MARKET 4 B) PAST MARKET EVOLUTION 6 II- THE COMPANY 8 A) COMPANY’S CURRENT SITUATION AND RECENT HISTORY 8 B) MAIN FEATURES OF COMPANY’S OVERALL STRATEGY 8 C) STRATEGIC PLACE OF THE QUINOA IN OVERALL ALTER ECO STRATEGY 10 III- THE COMPETITION 10 A) IDENTIFICATION OF THE MAIN COMPETITORS 10 B) MARKET POSITION OF EACH COMPETITOR 12 IV- CUSTOMERS 12 A) OVERALL CUSTOMER PROFILE 12 B) CUSTOMER MARKET SEGMENTS 15 C) COMPANY BRAND POSITIONING 16 a) Product value offering 16 b) Service value offering 16 c) How does company position its offering in relationship to competitors in order to attract customers? 16 V- MARKETING MIX 17 A) PRODUCT POLICY 17 B) PRICING POLICY 18 C) DISTRIBUTION POLICY 19 D) COMMUNICATION POLICY 20 CONCLUSIONS 22 A) SWOT ANALYSIS 22 B) RECOMMENDATIONS 22 ANNEXES 25 Executive Summary Alter Eco is a Fair trade company which opened it first small store in PARIS in 1999. Few years later, Alter eco has expended it products range including the tea, chocolate, rice, coffee and few others products and developed the food product for retail chains. It first retailing partners is Monoprix. In 2003, one year after the development of the brand, alter eco launched another products as for example olive oil, hearts of palms and quinoa. More than their new products, they sold also their products in another stores as Cora...

Words: 6431 - Pages: 26

Premium Essay

Amul

...(in 2006-07) 2.41 million milk producers www.amul.com Headquarters Anand, India Key people Industry Products Revenue Employees Website triumph of indigenous technology. Of the marketing savvy of a farmers' organisation. And of a proven model for dairy development. Sales Turnover 1994-95 1995-96 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 Rs (million) 11140 13790 15540 18840 22192 22185 22588 23365 27457 28941 29225 37736 42778 52554 US $ (in million) 355 400 450 455 493 493 500 500 575 616 672 850 1050 1325 GCMMF LTD Gujarat Cooperative Milk Marketing Federation GCMMF: An Overview Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) is the largest Organisation in FMCG industry engaged in marketing of milk & milk products under the brand names of AMUL and SAGAR with an annual turnover exceeding Rs 5000 crores. GCMMF is a unique organisation. It's a body created by Farmers, managed by competent professionals serving a very competitive and challenging consumer market. It is a true testimony of synergistic national development through the practice of modern management methods...

Words: 8655 - Pages: 35

Premium Essay

Water Crisis

...| PAC -10 CONSULTING | Water Crisis: Extracting Surplus from a Deficit To: Dr. Lee Cerling, Director of Research and Communications From: Jordan Pinkus Date: [ 9/29/2010 ] Re: PAC-10 Overview of Water Crisis: Key Opportunities How to Use This Memo Template Global shortages of potable water have signaled an emerging crisis. The shortages impact developed and developing nations, though the evidence is harshest in the developing world. Despite available drinking water and seemingly abundant domestic water supplies, the United States faces increasing and accelerating shortages. However, in this era of crises (global warming, the energy crisis, the financial crisis), a crisis means business opportunity. 1,4 The average resident of the United States uses 616 gallons per day. Comparatively, this ranks United States second to Canada for per capita consumption. However, the United States population is approximately 10 times that of Canada and therefore total domestic consumption exceeds Canadian several times over, ranking first globally. The scale of water demands strains the hydrologic cycle, which governs the replenishment of fresh water, thereby jeopardizing long-term water resources. 3 Meeting the United States’ water demands traditionally required engineering solutions to a consistent question: Where can we get more water? However, continued strain on resources reveals the need for more than the quick fixes engineers have always turned to. 1 Water-conservation solutions...

Words: 4814 - Pages: 20

Premium Essay

Management Report Nestle

...Management Report 2008 © 2009, Nestlé S.A., Cham and Vevey (Switzerland) The Management Report contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments. The World’s leading Nutrition, Health and Wellness Company Photography Nicole Bachmann, Gaëtan Bally/Keystone, Nathan Beck, Patrick Brown/Panos Pictures, Markus Bühler-Rasom, Goh Seng Chong/Keystone, Douglas Engle/Panos Pictures, Sam Faulkner/NB Pictures, Jonathan Fong, Peter Ginter, Georgina Goodwin, Marcel Grubenmann, Alain Herzog/EPFL, Harmen Hoogland/Nestec, Wollodja Jentsch, Marc Latzel, George Osodi/Panos Pictures, Philippe Prêtre/APG Image, Sergio Santorio, Qilai Shen/Panos Pictures, Christian Vogt, Cédric Widmer Printing Entreprise d’arts graphiques Jean Genoud SA (Switzerland) Paper This report is printed on Consort Royal, a paper produced from well-managed forests and other controlled sources certified by the Forest Stewardship Council (FSC) Management Report 2008 Letter to our shareholders Board of Directors of Nestlé S.A. Executive Board of Nestlé S.A. Corporate Governance and...

Words: 31443 - Pages: 126

Premium Essay

Akahsganga

...NETWORK'S PRACTITIONER LEARNING PROGRAM THE DIGITAL DIVIDEND “WHAT WORKS” CASE STUDY SERIES IS MADE POSSIBLE THROUGH SUPPORT FROM: THE INFORMATION FOR DEVELOPMENT PROGRAM (INFODEV) MICROSOFT IN PARTNERSHIP WITH: COLUMBIA BUSINESS SCHOOL UNIVERSITY OF MICHIGAN BUSINESS SCHOOL UNIVERSITY OF NORTH CAROLINA KENAN-FLAGLER BUSINESS SCHOOL EXECUTIVE SUMMARY India has quadrupled its milk output in forty years, becoming the world’s largest milk-producing nation, with a gross output of 84.6 million tons in 2001. It has achieved this on the strength of a producer-owned and professionally-managed cooperative system, despite the fact that a majority of dairy farmers are illiterate or semi-literate and run small, marginal operations; for many dairy farmers, selling milk is their sole source of income. More than ten million dairy farmers belong to 96,000 local dairy cooperatives, which sell their product to one of 170 milk producers’ cooperative unions which, in turn, are supported by fifteen state cooperative milk marketing federations. Despite this achievement, India’s dairy industry is relatively inefficient and unproductive, with yields per cow less than one-fifth those of foreign producers who will soon have access to India’s domestic market under WTO rules. Moreover, much of India’s milk products are of relatively poor quality, a consequence of poor animal health, a polluted and unclean environment, and manual handling delays. The resulting poor quality...

Words: 8136 - Pages: 33

Premium Essay

Project Development and Implementation of Strategic Managers

...Implementation of Strategic Planning on Farm Businesses: Lessons from Danish projects Mogens Lund and Johannes Christensen Danish Research Institute of Food Economics Rolighedsvej 25 DK-1958 Frederiksberg (Copenhagen) The article contains a survey and review of the Danish projects directed the development and implementation of strategic management on farm firms. The aim of strategic management in agriculture, formulation and implementation of the long-term farm strategy and the functioning of research, consultancy and learning are the key issues addressed in the article Correspondent author: Mogens Lund, Danish Research Institute of Food Economics, Rolighedsvej 25, 1958 Frederiksberg (Copenhagen), Denmark. Email: mogens@foi.dk JEL Classification codes: Q12 & Q16 Keywords: Strategic management, farm firms, strategy formulation, strategy implementation, action research, strategic consultancy, learning 1. Introduction In the recent decades we have been working with the development and implementation of strategic planning in Danish agricultural research and consultancy. In this article we will evaluate the obtained experiences and draw some important lessons. The content of the article focus on the questions: • • • • What is the aim of strategic management in agriculture How to develop the vision and long-term strategy on business farms How to implement the formulated business strategy How can research assists in the development and implementation of strategic planning • How can...

Words: 8354 - Pages: 34

Premium Essay

Mr Asignment

...A comparative analysis of Operation management of Mother Dairy and Amul Submitted by: Group 7 Sayak Ray-159 Pranaw Gautam-160 Vineet Gautam-162 Pardep Jindal-169 Monika Agarwal-170 Shruti Gupta-178 Executive Summary India’s dairy sector is expected to triple its production in the next 10 years in view of expanding potential for export to Europe and the West. Moreover with WTO regulations expected to come into force in coming years all the developed countries which are among big exporters today would have to withdraw the support and subsidy to their domestic milk products sector. Also India today is the lowest cost producer of per litre of milk in the world, at 27 cents, compared with the U.S' 63 cent. Also to take advantage of this lowest cost of milk production and increasing production in the country multinational companies are planning to expand their activities here. Some of these milk producers have already obtained quality standard certificates from the authorities. This will help them in marketing their products in foreign countries in processed form. The urban market for milk products is expected to grow at an accelerated pace of around 33% per annum to around Rs.83,500 crores by year 2010. This growth is going to come from the greater emphasis on the processed foods sector and also by increase in the conversion of milk into milk products. By 2010, the value of Indian dairy produce is expected to be Rs 10,00,000 million. Presently the market is valued at...

Words: 11200 - Pages: 45

Free Essay

Nestle

...Nestlé in 2008 PAGE LIST COURSEWORK COVER COVER……………………………………………………………………………………1 PAGE LIST………………………………………………………………………………..2 INTRODUCTION……………………………………...…………………………………3 HISTORY……………………………………………..…………………………………..4 * TIMELINE……………………………………………….………………………..7 BUSINESS MODEL AND FRAMEWORK…………………………...…………………8 QUESTION AND ANSWER………………………………………………..……………9 * QUESTION 1……………………………………………………………………...9 * QUESTION 2………………………………………………………….…………14 * QUESTION 3………………………………….…………………………………17 * QUESTION 4……………………………………………….……………………19 * QUESTION 5…………………………………………………………….………20 ANALYSIS………………………………………………………………………………22 * SWOT……………………………………………………………………………23 * PORTER’S 5 FORCES……………….…………………………………………30 * PORTER’S VALUE CHAIN……………………………………………………36 * BCG MATRIX…………………………………………..………………………39 * PORTER’S GENERIC STRATEGIES……………………….…………………41 FINANCIAL STATEMENT……………………………………………….……………44 CONCLUSION……………………………………………………..……………………49 RECOMMENDATION……………………………………………………….…………51 CITATIONS…………………………………………..…………………………………53 INTRODUCTION Nestlé is the largest food and beverage company in the world. It is also well on its way to becoming world leader in nutrition, health and wellness. Nestlé is a Swiss company, founded in 1866 by Henri Nestle. Henri Nestlé, the founder of Nestlé, was a life-saving chemist but also an innovative marketer. He used scientific knowledge to develop products that met consumer needs. He used his name to brand his products in a distinctive...

Words: 14085 - Pages: 57

Premium Essay

Chipotle Case

...years demanded the attention of many fast food industry giants all over the United States.  One in particular, McDonald’s, even spent significant time holding ownership of a controlling interest of shares in the company, and lent their distribution and growth strategies to Chipotle.  This injection of wisdom certainly attributed to their current level of accomplishment as a company because it afforded exponential acceleration in both domestic and international expansion of the brand.  Given the overwhelming success of Chipotle to date, the company has decided to launch an additional fast-casual format restaurant designed around a Southeast Asian cuisine theme and named “The ShopHouse Kitchen”. The ShopHouse leverages the same basic, yet proven, principles of the Chipotle Mexican Grill in many aspects of its operations, e.g., its interactive serving-line style of customer ordering, their restaurant layouts and similarity in the designs, and their fresh, healthy cooking ingredients.  Recently launching stores in the Washington D.C. area, they are hoping to score another “home run” as they did with the Chipotle sensation.  The question is, will they be able to use the...

Words: 5591 - Pages: 23

Premium Essay

Review Framework for Capacity Building Program

...assessment framework and two case studies Jenny Gordon and Kevin Chadwick Centre for International Economics, Canberra February 2007 The Australian Centre for International Agricultural Research (ACIAR) operates as part of Australia’s international development cooperation program, with a mission to achieve more-productive and sustainable agricultural systems, for the benefit of developing countries and Australia. It commissions collaborative research between Australian and developing-country researchers in areas where Australia has special research competence. It also administers Australia’s contribution to the International Agricultural Research Centres. ACIAR seeks to ensure that the outputs of its funded research are adopted by farmers, policy makers, quarantine officers and other beneficiaries. In order to monitor the effects of its projects, ACIAR commissions independent assessments of selected projects. This series reports the results of these independent studies. Communications regarding any aspects of this series should be directed to: The Research Program Manager Policy Linkages and Impact Assessment Program ACIAR GPO Box 1571 Canberra ACT 2601 Australia tel +612 62170500 email © Australian Centre for International Agricultural Research GPO Box 1571, Canberra ACT 2601 Gordon, J. and Chadwick, K. Impact assessment of capacity building and training: assessment framework and two case studies. Impact Assessment Series Report No. 44, February 2007. This report may be...

Words: 54506 - Pages: 219

Premium Essay

Case Studies from the Phillippines

...Scaling Inclusive Business Models leveraging a partnership ecosystem at the nexus of poverty and environment Scaling Inclusive Business Models leveraging a partnership ecosystem at the nexus of poverty and environment Markus Dietrich,Director, ASEI Sahba Sobhani, Programme Advisor Private Sector BPPS, UNDPASEI Project Team: Mary Grace Santos, Lead Consultant Lorenzo Cordova, Jr., Environmental Impact Specialist Marcos Perez, Jr. Social Impact Specialist Markus Dietrich,Director, ASEI Sahba Sobhani, Programme Advisor Private Sector BPPS, UNDPASEI Project Team: Mary Grace Santos, Lead Consultant Lorenzo Cordova, Jr., Environmental Impact Specialist Marcos Perez, Jr. Social Impact Specialist Contract No. BPPS/2014/IC/0012 Project Name: Scaling Inclusive Business Models leveraging a partnership ecosystem at the nexus of poverty and environment 1st phase Report Developing an inclusive and green eco-system framework 2nd phase Report Initial case studies and eco-system in the Philippines 3rd phase Report Final Draft Authors Markus Dietrich, Director, ASEI Sahba Sobhani - Programme Advisor Private Sector BPPS, UNDP ASEI Project Team: Mary Grace Santos, Lead Consultant Lorenzo Cordova, Jr., Environmental Impact Specialist Marcos Perez, Jr. Social Impact Specialist Version 1: 21 March 2015 Version 2: 13 April 2015 Version 3: 02 June 2015 Version 4: 30 July 2015 Version 5: 25 August 2015 Content 1 Introduction to inclusive and...

Words: 45514 - Pages: 183

Premium Essay

Amul-Brand of India

...AMUL “THE BRAND OF INDIA” A Marketing Study Report An insight into the integrated marketing strategy behind the iconic Indian brand with the longest running ad-campaign. ACKNOWLEDGEMENT We would like to express the deepest appreciation to our Project guide and mentor Dr. S K Jain, Delhi School of Economics, who has the attitude and substance of a genius: he convincingly conveyed a spirit of adventure in regard to project, and an excitement in regard to teaching. Without his guidance and persistent help this project would not have been possible. We express our warm thanks to all the group members who worked as a team and helped each other through the project for consistent enthusiasm and encouragement. We are indeed grateful to entire Department of Commerce for providing the best of help to complete the project by constant reminder for the deadlines and understanding the urgency of sometime extending the same. Table of Contents Chap.No. | Topics | Page No. | CHAPTER 1 | INDUSTRY & COMPANY PROFILE | 5 | CHAPTER 2 | PRODUCT SPECIFICS | 13 | CHAPTER 3 | SUPPLY CHAIN | 25 | CHAPTER 4 | PRODUCT PROMOTION | 32 | CHAPTER 5 | DATA ANALYSIS | 35 | CHAPTER 6 | MAJOR COMPETITORS | 40 | CHAPTER 7 | Challenges faced by Amul | 43 | | Conclusion | 45 | | References | 46 | | Annexure | 47 | EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular...

Words: 9378 - Pages: 38

Free Essay

Devcomms

...Selected papers from the 9 UN roundtable on communication for development COMMUNICATION AND SUSTAINABLE DEVELOPMENT th COMMUNICATION AND SUSTAINABLE DEVELOPMENT th Selected papers from the 9 UN roundtable on communication for development Research and Extension Division Natural Resources Management and Environment Department FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS Rome, 2007 The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations (FAO) concerning the legal or development status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The mention of specific companies or products of manufacturers, whether or not these have been patented, does not imply that these have been endorsed or recommended by FAO in preference to others of a similar nature that are not mentioned. ISBN 978-92-5-105883-1 All rights reserved. Reproduction and dissemination of material in this information product for educational or other non-commercial purposes are authorized without any prior written permission from the copyright holders provided the source is fully acknowledged. Reproduction of material in this information product for resale or other commercial purposes is prohibited without written permission of the copyright holders. Applications for such permission...

Words: 66301 - Pages: 266