...to sustainable growth, called "Performance with Purpose." By dedicating ourselves to offering consumers a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of our continued sustainability efforts, PepsiCo was named for the fourth time to the Dow Jones Sustainability World Index (DJSI World) and for the fifth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2010. For the second year in a row, PepsiCo was the top performer in the Beverage Sector. For PepsiCo, the benefits of global expansion include: maximizing growth potential, gaining global scale and achieving geographic diversity. Emerging markets account for a notable portion of PepsiCo's revenue. With faster population and GDP growth than in developed countries, emerging markets represent a significant opportunity for PepsiCo to continue to grow. PepsiCo's business development strategies for emerging markets are focused on: Distributing global brands while ensuring local relevance PepsiCo strives to create products that appeal to local tastes and needs, promoting our...
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...As a young child growing up in Austin, TX, I remember my family shopping between two competing health food stores called Sun Harvest Meadows and this little market in a strip mall on South Lamar Blvd called Whole Foods. My earliest memories were of Sun Harvests was their decent food selection but dreary appearance and poor customer service compared to Whole Foods trendy style and outgoing staff. Crafted in Austin where the city’s motto is “Keep Austin Weird,” there’s no surprise that Whole Foods would adopt the trendy feeling that the city’s vibe carries and become successful in a town where people both value their personal health as well as the health of the environment before “going green” became a popular trend. Since my gaining my lasting first impression of their first store the early 1980’s, I’ve had the ability to watch my neighborhood grocer grow into a successful distributor of natural foods to a global customer base. Becoming this successful was not by chance but the product of a leader with a sound vision, a mission statement that was more than just eye fodder and a culture that married the elements of uniqueness, respect, vision, and responsibility. When crafting the strategic road map for this company, John Mackey, cofounder and CEO of Whole Foods started with the goal in mind but had to create the running rules to march towards that future state. To help guide the company’s direction, they created the core values which are still in place today. Whole Food’s...
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...Table of Contents EXECUTIVE SUMMARY 2 INTRODUCTION 3 I- MAIN RESULTS 4 A) CURRENT MARKET SIZE AND STRUCTURE OF FAIR TRADE MARKET 4 B) PAST MARKET EVOLUTION 6 II- THE COMPANY 8 A) COMPANY’S CURRENT SITUATION AND RECENT HISTORY 8 B) MAIN FEATURES OF COMPANY’S OVERALL STRATEGY 8 C) STRATEGIC PLACE OF THE QUINOA IN OVERALL ALTER ECO STRATEGY 10 III- THE COMPETITION 10 A) IDENTIFICATION OF THE MAIN COMPETITORS 10 B) MARKET POSITION OF EACH COMPETITOR 12 IV- CUSTOMERS 12 A) OVERALL CUSTOMER PROFILE 12 B) CUSTOMER MARKET SEGMENTS 15 C) COMPANY BRAND POSITIONING 16 a) Product value offering 16 b) Service value offering 16 c) How does company position its offering in relationship to competitors in order to attract customers? 16 V- MARKETING MIX 17 A) PRODUCT POLICY 17 B) PRICING POLICY 18 C) DISTRIBUTION POLICY 19 D) COMMUNICATION POLICY 20 CONCLUSIONS 22 A) SWOT ANALYSIS 22 B) RECOMMENDATIONS 22 ANNEXES 25 Executive Summary Alter Eco is a Fair trade company which opened it first small store in PARIS in 1999. Few years later, Alter eco has expended it products range including the tea, chocolate, rice, coffee and few others products and developed the food product for retail chains. It first retailing partners is Monoprix. In 2003, one year after the development of the brand, alter eco launched another products as for example olive oil, hearts of palms and quinoa. More than their new products, they sold also their products in another stores as Cora...
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...(in 2006-07) 2.41 million milk producers www.amul.com Headquarters Anand, India Key people Industry Products Revenue Employees Website triumph of indigenous technology. Of the marketing savvy of a farmers' organisation. And of a proven model for dairy development. Sales Turnover 1994-95 1995-96 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 Rs (million) 11140 13790 15540 18840 22192 22185 22588 23365 27457 28941 29225 37736 42778 52554 US $ (in million) 355 400 450 455 493 493 500 500 575 616 672 850 1050 1325 GCMMF LTD Gujarat Cooperative Milk Marketing Federation GCMMF: An Overview Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) is the largest Organisation in FMCG industry engaged in marketing of milk & milk products under the brand names of AMUL and SAGAR with an annual turnover exceeding Rs 5000 crores. GCMMF is a unique organisation. It's a body created by Farmers, managed by competent professionals serving a very competitive and challenging consumer market. It is a true testimony of synergistic national development through the practice of modern management methods...
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...| PAC -10 CONSULTING | Water Crisis: Extracting Surplus from a Deficit To: Dr. Lee Cerling, Director of Research and Communications From: Jordan Pinkus Date: [ 9/29/2010 ] Re: PAC-10 Overview of Water Crisis: Key Opportunities How to Use This Memo Template Global shortages of potable water have signaled an emerging crisis. The shortages impact developed and developing nations, though the evidence is harshest in the developing world. Despite available drinking water and seemingly abundant domestic water supplies, the United States faces increasing and accelerating shortages. However, in this era of crises (global warming, the energy crisis, the financial crisis), a crisis means business opportunity. 1,4 The average resident of the United States uses 616 gallons per day. Comparatively, this ranks United States second to Canada for per capita consumption. However, the United States population is approximately 10 times that of Canada and therefore total domestic consumption exceeds Canadian several times over, ranking first globally. The scale of water demands strains the hydrologic cycle, which governs the replenishment of fresh water, thereby jeopardizing long-term water resources. 3 Meeting the United States’ water demands traditionally required engineering solutions to a consistent question: Where can we get more water? However, continued strain on resources reveals the need for more than the quick fixes engineers have always turned to. 1 Water-conservation solutions...
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...Management Report 2008 © 2009, Nestlé S.A., Cham and Vevey (Switzerland) The Management Report contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments. The World’s leading Nutrition, Health and Wellness Company Photography Nicole Bachmann, Gaëtan Bally/Keystone, Nathan Beck, Patrick Brown/Panos Pictures, Markus Bühler-Rasom, Goh Seng Chong/Keystone, Douglas Engle/Panos Pictures, Sam Faulkner/NB Pictures, Jonathan Fong, Peter Ginter, Georgina Goodwin, Marcel Grubenmann, Alain Herzog/EPFL, Harmen Hoogland/Nestec, Wollodja Jentsch, Marc Latzel, George Osodi/Panos Pictures, Philippe Prêtre/APG Image, Sergio Santorio, Qilai Shen/Panos Pictures, Christian Vogt, Cédric Widmer Printing Entreprise d’arts graphiques Jean Genoud SA (Switzerland) Paper This report is printed on Consort Royal, a paper produced from well-managed forests and other controlled sources certified by the Forest Stewardship Council (FSC) Management Report 2008 Letter to our shareholders Board of Directors of Nestlé S.A. Executive Board of Nestlé S.A. Corporate Governance and...
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...NETWORK'S PRACTITIONER LEARNING PROGRAM THE DIGITAL DIVIDEND “WHAT WORKS” CASE STUDY SERIES IS MADE POSSIBLE THROUGH SUPPORT FROM: THE INFORMATION FOR DEVELOPMENT PROGRAM (INFODEV) MICROSOFT IN PARTNERSHIP WITH: COLUMBIA BUSINESS SCHOOL UNIVERSITY OF MICHIGAN BUSINESS SCHOOL UNIVERSITY OF NORTH CAROLINA KENAN-FLAGLER BUSINESS SCHOOL EXECUTIVE SUMMARY India has quadrupled its milk output in forty years, becoming the world’s largest milk-producing nation, with a gross output of 84.6 million tons in 2001. It has achieved this on the strength of a producer-owned and professionally-managed cooperative system, despite the fact that a majority of dairy farmers are illiterate or semi-literate and run small, marginal operations; for many dairy farmers, selling milk is their sole source of income. More than ten million dairy farmers belong to 96,000 local dairy cooperatives, which sell their product to one of 170 milk producers’ cooperative unions which, in turn, are supported by fifteen state cooperative milk marketing federations. Despite this achievement, India’s dairy industry is relatively inefficient and unproductive, with yields per cow less than one-fifth those of foreign producers who will soon have access to India’s domestic market under WTO rules. Moreover, much of India’s milk products are of relatively poor quality, a consequence of poor animal health, a polluted and unclean environment, and manual handling delays. The resulting poor quality...
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...Implementation of Strategic Planning on Farm Businesses: Lessons from Danish projects Mogens Lund and Johannes Christensen Danish Research Institute of Food Economics Rolighedsvej 25 DK-1958 Frederiksberg (Copenhagen) The article contains a survey and review of the Danish projects directed the development and implementation of strategic management on farm firms. The aim of strategic management in agriculture, formulation and implementation of the long-term farm strategy and the functioning of research, consultancy and learning are the key issues addressed in the article Correspondent author: Mogens Lund, Danish Research Institute of Food Economics, Rolighedsvej 25, 1958 Frederiksberg (Copenhagen), Denmark. Email: mogens@foi.dk JEL Classification codes: Q12 & Q16 Keywords: Strategic management, farm firms, strategy formulation, strategy implementation, action research, strategic consultancy, learning 1. Introduction In the recent decades we have been working with the development and implementation of strategic planning in Danish agricultural research and consultancy. In this article we will evaluate the obtained experiences and draw some important lessons. The content of the article focus on the questions: • • • • What is the aim of strategic management in agriculture How to develop the vision and long-term strategy on business farms How to implement the formulated business strategy How can research assists in the development and implementation of strategic planning • How can...
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...A comparative analysis of Operation management of Mother Dairy and Amul Submitted by: Group 7 Sayak Ray-159 Pranaw Gautam-160 Vineet Gautam-162 Pardep Jindal-169 Monika Agarwal-170 Shruti Gupta-178 Executive Summary India’s dairy sector is expected to triple its production in the next 10 years in view of expanding potential for export to Europe and the West. Moreover with WTO regulations expected to come into force in coming years all the developed countries which are among big exporters today would have to withdraw the support and subsidy to their domestic milk products sector. Also India today is the lowest cost producer of per litre of milk in the world, at 27 cents, compared with the U.S' 63 cent. Also to take advantage of this lowest cost of milk production and increasing production in the country multinational companies are planning to expand their activities here. Some of these milk producers have already obtained quality standard certificates from the authorities. This will help them in marketing their products in foreign countries in processed form. The urban market for milk products is expected to grow at an accelerated pace of around 33% per annum to around Rs.83,500 crores by year 2010. This growth is going to come from the greater emphasis on the processed foods sector and also by increase in the conversion of milk into milk products. By 2010, the value of Indian dairy produce is expected to be Rs 10,00,000 million. Presently the market is valued at...
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...Nestlé in 2008 PAGE LIST COURSEWORK COVER COVER……………………………………………………………………………………1 PAGE LIST………………………………………………………………………………..2 INTRODUCTION……………………………………...…………………………………3 HISTORY……………………………………………..…………………………………..4 * TIMELINE……………………………………………….………………………..7 BUSINESS MODEL AND FRAMEWORK…………………………...…………………8 QUESTION AND ANSWER………………………………………………..……………9 * QUESTION 1……………………………………………………………………...9 * QUESTION 2………………………………………………………….…………14 * QUESTION 3………………………………….…………………………………17 * QUESTION 4……………………………………………….……………………19 * QUESTION 5…………………………………………………………….………20 ANALYSIS………………………………………………………………………………22 * SWOT……………………………………………………………………………23 * PORTER’S 5 FORCES……………….…………………………………………30 * PORTER’S VALUE CHAIN……………………………………………………36 * BCG MATRIX…………………………………………..………………………39 * PORTER’S GENERIC STRATEGIES……………………….…………………41 FINANCIAL STATEMENT……………………………………………….……………44 CONCLUSION……………………………………………………..……………………49 RECOMMENDATION……………………………………………………….…………51 CITATIONS…………………………………………..…………………………………53 INTRODUCTION Nestlé is the largest food and beverage company in the world. It is also well on its way to becoming world leader in nutrition, health and wellness. Nestlé is a Swiss company, founded in 1866 by Henri Nestle. Henri Nestlé, the founder of Nestlé, was a life-saving chemist but also an innovative marketer. He used scientific knowledge to develop products that met consumer needs. He used his name to brand his products in a distinctive...
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...years demanded the attention of many fast food industry giants all over the United States. One in particular, McDonald’s, even spent significant time holding ownership of a controlling interest of shares in the company, and lent their distribution and growth strategies to Chipotle. This injection of wisdom certainly attributed to their current level of accomplishment as a company because it afforded exponential acceleration in both domestic and international expansion of the brand. Given the overwhelming success of Chipotle to date, the company has decided to launch an additional fast-casual format restaurant designed around a Southeast Asian cuisine theme and named “The ShopHouse Kitchen”. The ShopHouse leverages the same basic, yet proven, principles of the Chipotle Mexican Grill in many aspects of its operations, e.g., its interactive serving-line style of customer ordering, their restaurant layouts and similarity in the designs, and their fresh, healthy cooking ingredients. Recently launching stores in the Washington D.C. area, they are hoping to score another “home run” as they did with the Chipotle sensation. The question is, will they be able to use the...
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...assessment framework and two case studies Jenny Gordon and Kevin Chadwick Centre for International Economics, Canberra February 2007 The Australian Centre for International Agricultural Research (ACIAR) operates as part of Australia’s international development cooperation program, with a mission to achieve more-productive and sustainable agricultural systems, for the benefit of developing countries and Australia. It commissions collaborative research between Australian and developing-country researchers in areas where Australia has special research competence. It also administers Australia’s contribution to the International Agricultural Research Centres. ACIAR seeks to ensure that the outputs of its funded research are adopted by farmers, policy makers, quarantine officers and other beneficiaries. In order to monitor the effects of its projects, ACIAR commissions independent assessments of selected projects. This series reports the results of these independent studies. Communications regarding any aspects of this series should be directed to: The Research Program Manager Policy Linkages and Impact Assessment Program ACIAR GPO Box 1571 Canberra ACT 2601 Australia tel +612 62170500 email © Australian Centre for International Agricultural Research GPO Box 1571, Canberra ACT 2601 Gordon, J. and Chadwick, K. Impact assessment of capacity building and training: assessment framework and two case studies. Impact Assessment Series Report No. 44, February 2007. This report may be...
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...Scaling Inclusive Business Models leveraging a partnership ecosystem at the nexus of poverty and environment Scaling Inclusive Business Models leveraging a partnership ecosystem at the nexus of poverty and environment Markus Dietrich,Director, ASEI Sahba Sobhani, Programme Advisor Private Sector BPPS, UNDPASEI Project Team: Mary Grace Santos, Lead Consultant Lorenzo Cordova, Jr., Environmental Impact Specialist Marcos Perez, Jr. Social Impact Specialist Markus Dietrich,Director, ASEI Sahba Sobhani, Programme Advisor Private Sector BPPS, UNDPASEI Project Team: Mary Grace Santos, Lead Consultant Lorenzo Cordova, Jr., Environmental Impact Specialist Marcos Perez, Jr. Social Impact Specialist Contract No. BPPS/2014/IC/0012 Project Name: Scaling Inclusive Business Models leveraging a partnership ecosystem at the nexus of poverty and environment 1st phase Report Developing an inclusive and green eco-system framework 2nd phase Report Initial case studies and eco-system in the Philippines 3rd phase Report Final Draft Authors Markus Dietrich, Director, ASEI Sahba Sobhani - Programme Advisor Private Sector BPPS, UNDP ASEI Project Team: Mary Grace Santos, Lead Consultant Lorenzo Cordova, Jr., Environmental Impact Specialist Marcos Perez, Jr. Social Impact Specialist Version 1: 21 March 2015 Version 2: 13 April 2015 Version 3: 02 June 2015 Version 4: 30 July 2015 Version 5: 25 August 2015 Content 1 Introduction to inclusive and...
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...AMUL “THE BRAND OF INDIA” A Marketing Study Report An insight into the integrated marketing strategy behind the iconic Indian brand with the longest running ad-campaign. ACKNOWLEDGEMENT We would like to express the deepest appreciation to our Project guide and mentor Dr. S K Jain, Delhi School of Economics, who has the attitude and substance of a genius: he convincingly conveyed a spirit of adventure in regard to project, and an excitement in regard to teaching. Without his guidance and persistent help this project would not have been possible. We express our warm thanks to all the group members who worked as a team and helped each other through the project for consistent enthusiasm and encouragement. We are indeed grateful to entire Department of Commerce for providing the best of help to complete the project by constant reminder for the deadlines and understanding the urgency of sometime extending the same. Table of Contents Chap.No. | Topics | Page No. | CHAPTER 1 | INDUSTRY & COMPANY PROFILE | 5 | CHAPTER 2 | PRODUCT SPECIFICS | 13 | CHAPTER 3 | SUPPLY CHAIN | 25 | CHAPTER 4 | PRODUCT PROMOTION | 32 | CHAPTER 5 | DATA ANALYSIS | 35 | CHAPTER 6 | MAJOR COMPETITORS | 40 | CHAPTER 7 | Challenges faced by Amul | 43 | | Conclusion | 45 | | References | 46 | | Annexure | 47 | EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular...
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...Selected papers from the 9 UN roundtable on communication for development COMMUNICATION AND SUSTAINABLE DEVELOPMENT th COMMUNICATION AND SUSTAINABLE DEVELOPMENT th Selected papers from the 9 UN roundtable on communication for development Research and Extension Division Natural Resources Management and Environment Department FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS Rome, 2007 The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations (FAO) concerning the legal or development status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The mention of specific companies or products of manufacturers, whether or not these have been patented, does not imply that these have been endorsed or recommended by FAO in preference to others of a similar nature that are not mentioned. ISBN 978-92-5-105883-1 All rights reserved. Reproduction and dissemination of material in this information product for educational or other non-commercial purposes are authorized without any prior written permission from the copyright holders provided the source is fully acknowledged. Reproduction of material in this information product for resale or other commercial purposes is prohibited without written permission of the copyright holders. Applications for such permission...
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