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A Strategy to Disrupt the Model for High Street Retailing

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A Strategy to Disrupt the Model For High Street Retailing – a Walmart Case Study
Traditional high street retailers are suffering from the continuing decline of sales share to online retailers. Last year in UK, the amount spent by average users shopping online outpaced the amount spent in high street stores for the first time.
According to the prediction from the UK retailing report, high street sales share in
UK will decline to 33% whereas online sales share will pick up the momentum to hit
21.5% by 2018 or at the end of the decade. This has forced the traditional high street retail giant Walmart to reconsider the long-term strategy of retailing in the future. One of the strongest advantages of Walmart is its prevalence of brick-and-mortar stores across the globe. The huge number of stores means Walmart can provide instant products access and same day delivery to a far bigger portion of the population. Customers can also have first hand experience before they buy the products. However, the situation of the dooming in-store retail sales share inevitably prompts Walmart to ask the critical question: What critical experience does online retailing provide that in-store retailing lacks?
By understanding the shopping behaviors of normal consumers and comparing it to the experience that online retailing provides, the high stake decision makers should have a throughout understanding on the criteria leading to the success of online retailing. More importantly, the secret recipe of online retailing could provide actionable insights on replicating the experience to in-store retailing.
The online shopping platform in Walmart contains the important data points to understand the customers’ shopping behaviors. By analyzing the navigation and search history, transactions and items bought, it is found that 80% of the customers who bought a product looked into

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