...CASE STUDY ANALYSIS OF P&G: SK-II GLOBALIZATION PROJECT FOR: Professor Howard Kupferman Written by: Andres Torres Procter and Gamble Case Study Analysis Actors: 1. Alan Lafley: Head of P&G Beauty Care GBU 2. Paolo de Cesare: President of Max Factor Japan 3. Durk Jager: P&G CEO 4. GLT: Global Leadership Team (made up of business GM’s of crucial MDO’s, people from R&D, consumer research, product supply, HR, and finance). Chaired by Lafley. INTRO: In this case study we are introduced to P&G as an organization and their changes in structure overtime. More specifically, after the acquisition of Max Factor Japan and success in its SK-II line, questions are raised about whether global expansion is feasible and profitable as a franchise. De Cesare ran this skin-care line in Japan, but he reported directly to Lafley. This is crucial because global expansion would require Lafley’s approval in budgeting and organizational support. P&G recently went through major organizational changes over a period of six years known as O2005. This created huge questions in the strategy that would be put together in the case of a global expansion for SK-II. Within the U.S. Procter & Gamble originally followed an organizational structure consisting of seven different divisions that were furthermore shattered into 26 distinct categories. Each category had its own R&D, supply management and marketing. In addition, the international organization...
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...CHAPTER 4 a) What type of income statement format does P&G use? Indicate why this format might be used to present income statement information. The type of income statement format that P&G uses is the single-step income statement format. This format is often used by companies to report revenues, gains, expenses, and losses. In this particular format, expenses are deducted from revenues in order to arrive at a net income or a net loss which is where the term “single-step” came from. The companies that do use the single-step income statement use it because of its simplicity. The main advantage of using the single-step income statement is that the format is presented in a very simple way and the fact that it is not important what type of revenue or expense has main priority. The single-step format eliminates any potential classification problems as well. b) What are P&G’s primary revenue sources? P&G’s primary revenue sources include beauty and health because at the end of 2006 their ending revenue was $17,870, and in 2007their ending revenue was $18,302. Beauty and health had net sales of $31.9 billion. Another source of primary revenue is Gillette GBU, with and ending revenue of $21,539 and an ending revenue of $22,031 in 2007. Gillette had net sales by GBU of $9.3 billion, and a third revenue source is household care with net sales of $36.2 billion. c) Compute P&G’s gross profit for each of the years 2005-2007. Explain why...
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...¿Tiene el producto SK-II el potencial suficiente para convertirse en una marca global de las operaciones internacionales de P&G? Para poder valorar si la marca SK-II tiene el potencial de internacionalización suficiente he estructurado mi argumentación empleando una matriz DAFO, en la que el objeto del análisis interno será la propia marca SK-II; y el análisis externo englobará tanto las capacidades y limitaciones de P&G como los drivers y barriers que definen el sector del cuidado de la piel y los cosméticos. Fortalezas [de la marca] Producto con un alto margen de beneficio Producto de alta calidad y gran innovación, que es percibido por el cliente (confirmado por las mujeres japonesas que son, probablemente, las consumidoras más exigentes del mundo en este sector) La marca cubre una necesidad potencial de los consumidores Éxito previo de la marca en diferentes mercados asiáticos: Japón, Taiwán y Hong-Kong P&G puede explotar ese éxito en el resto del mundo Oportunidad para ampliar la línea de producto (extensión de la marca) y para innovar en el servicio (los Beauty Innovation Systems-BIS) ofreciendo un valor añadido para los clientes Debilidades [de la marca] Producto de lujo con un precio muy elevado lo que puede suponer un ennichamiento de la marca en segmentos pequeños de mercado Producto difícil de usar (6-8 pasos) que requiere de un entrenamiento previo del consumidor Bajo “Brand awareness” a nivel mundial (exceptuando Japón) Dificultad...
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...1. Philips is an electronics company that focuses on a wide array of electronic related goods since its early beginnings with light-bulbs in 1892. However, the journey of being a leading consumer electronics company didn’t go without a few bumps on the road that leads it to its prominence. In relation to the question, Philips became the leading consumer electronics company in global terms due to its decisive attempt of organizational development. In order to be very competitive, strong research would be vital to its success and survival in the company’s post war era. It wasn’t a success at first try, but after recapturing their target market through successive roles of CEO’s with strong incentives, it slowly began to regain its corporate goals of success. The most important period in the company’s history in terms of overturning its slow growth would be during the Boonstra’s Reorganization period. At the end of this period, the company succeeded in achieving the objective of retaining a 24% return on net assets which eventually increased the market value of the firm by five-fold. The consequential growth was the result of shifting major corporate resources to marketing, including 40% increase in advertising which was an attempt to raise awareness of the firm. At the beginning of the last decade, the firm still continued their interest on broad range of volatile, high-volume products such as consumer electronics, semiconductors, and components. For a company to grow, it needs...
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...Production Planning Solution Techniques Part 1 MRP, MRP-II Mads Kehlet Jepsen Production Planning Solution Techniques Part 1 MRP, MRP-II – p.1/31 Overview Production Planning Solution Techniques Part 1 MRP, MRP-II – p.2/31 Overview Material Requirement Planning(MRP) Production Planning Solution Techniques Part 1 MRP, MRP-II – p.2/31 Overview Material Requirement Planning(MRP) MRP Procedure Production Planning Solution Techniques Part 1 MRP, MRP-II – p.2/31 Overview Material Requirement Planning(MRP) MRP Procedure Issues with MRP Production Planning Solution Techniques Part 1 MRP, MRP-II – p.2/31 Overview Material Requirement Planning(MRP) MRP Procedure Issues with MRP Manufacturing Resource Planning MRP II Production Planning Solution Techniques Part 1 MRP, MRP-II – p.2/31 Overview Material Requirement Planning(MRP) MRP Procedure Issues with MRP Manufacturing Resource Planning MRP II Time driven Rough-Cut Capacity Planning Production Planning Solution Techniques Part 1 MRP, MRP-II – p.2/31 Overview Material Requirement Planning(MRP) MRP Procedure Issues with MRP Manufacturing Resource Planning MRP II Time driven Rough-Cut Capacity Planning Heuristic for Time driven Rough-Cut Capacity Planning Production Planning Solution Techniques Part 1 MRP, MRP-II – p.2/31 Overview Material Requirement Planning(MRP) MRP Procedure Issues with MRP Manufacturing Resource Planning MRP II Time driven Rough-Cut Capacity Planning Heuristic for Time driven Rough-Cut Capacity...
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...jk k k k k k k hh h h h h ı o oo p p p p ı ı ı ı ı ıı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ı ı ı ıfgf Fffffffffffffffffffffffffffffffgfgdgfsdgdsfgsdfsdfldsğkdsfsdkfğpdskpğfksdpsdfsspğdspğfdsfğksd d dfd d jvj j j j j j j j j j j j j j j j j j jj jj j j jj jj j jk k k k k k k hh h h h h ı o oo p p p p ı ı ı ı ı ıı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ı ı ı ıfgf Fffffffffffffffffffffffffffffffgfgdgfsdgdsfgsdfsdfldsğkdsfsdkfğpdskpğfksdpsdfsspğdspğfdsfğksd d dfd d jvj j j j j j j j j j j j j j j j j j jj jj j j jj jj j jk k k k k k k hh h h h h ı o oo p p p p ı ı ı ı ı ıı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ı ı ı ıfgf Fffffffffffffffffffffffffffffffgfgdgfsdgdsfgsdfsdfldsğkdsfsdkfğpdskpğfksdpsdfsspğdspğfdsfğksd d dfd d jvj j j j j j j j j j j j j j j j j j jj jj j j jj jj j jk k k k k k k hh h h h h ı o oo p p p p ı ı ı ı ı ıı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ı ı ı ıfgf Fffffffffffffffffffffffffffffffgfgdgfsdgdsfgsdfsdfldsğkdsfsdkfğpdskpğfksdpsdfsspğdspğfdsfğksd d dfd d jvj j j j j j j j j j j j j j j j j j jj jj j j jj jj j jk k k k k k k hh h h h h ı o oo p p p p ı ı ı ı ı ıı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ıı ı ı ı ı ı ı ıı ı ı ı ı ı ı ı ı ı ı ı ı ı ı...
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...ENGINEERING, NASIK. NAME OF THE CANDIDATE, MAX. MARKS, MOTHER, PERMANENT REG. NO., MARKS OBTAINED, PREVIOUS SEAT NO., P/F:PASS/FAIL, PAGE NO. COLLEGE, 01 (1638) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SEAT NO. OTHER LINES: HEAD OF PASSING, MAX.MARKS : 1500 B80130001 010 . ENVIRONMENTAL ENGINEERING II 010 . ENVIRONMENTAL ENGINEERING II 010 . ENVIRONMENTAL ENGINEERING II 020 . DAMS AND HYDRAULIC STRUCTURE 020 . DAMS AND HYDRAULIC STRUCTURE 020 . DAMS AND HYDRAULIC STRUCTURE 030 . STRUCTURAL DESIGN III 030 . STRUCTURAL DESIGN III 030 . STRUCTURAL DESIGN III 04B . SYSTEMS APPROACH IN CIVIL ENGG 04B . SYSTEMS APPROACH IN CIVIL ENGG 05E . ADVANCED CONCRETE TECHNOLOGY FIRST TERM TOTAL = B80130002 424/750. SUNITA PP TW OR PP TW OR PP TW OR PP TW PP 100 25 50 100 25 50 100 25 50 100 25 100 40 10 20 40 10 20 40 10 20 40 10 40 55 22 38 61 15 28 41 14 06 52 19 40 P P P P P P P P F P P P , 71104334F , , KKNS , MIN. PASS MARKS, C: PREVIOUS CARRY OVER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . DISTINCTION : 0990 PP TW OR PP TW OR PP TW OR PP TW PP 100 25 50 100 25 50 100 25 50 100 25 100 40 10 20 40 10 20 40 10 20 40 10 40 FIRST CLASS : 900 MEENA 55 19 33 49 20 30 32 21 36 63 21 45 P P P P P P F P P P P P HIGHER II CL: 825 , 71104228E , SECOND CLASS: 750 PASS CLASS: 600 , KKNS , KALANTRI NIRANJAN VALLABH . . . . . . ....
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...of SK-II 3 2.1 Strategy 3 2.2 Idea Generation 4 2.3 Screening 5 2.4 Concept development and testing 6 2.5 Business analysis 7 2.6 Product Development and Testing 8 2.7 Test Marketing 8 2.8 Commercial and launch 9 3.0 Critical Issue of SK-II 9 4.0 Conclusion 10 References: 12 1.0 Introduction The Procter & Gamble Company (P&G) is the world's top manufacturer that produces of household products courts market share and billion-dollar names. The company divided into three global units which are household care, beauty and grooming, and health and well-being. P&G also makes pet food, water filters and produces a soap opera. P&G's many famous brand are under P&G Multinational Corporation which included Febreze, Fusion, Always, Braun, Bounty, Charmin, Crest, Downy or Lenor, Gillette, Iams, Olay, Pampers, Pantene, Pringles, Tide, SK-II, and so on. Their market capitalization is greater than the GDP of many nations. They penetrate more than 180 nations of the world. Their purpose is to come out with the branded products and services of superior quality and value that improve the lives of the world’s consumer. In return, the consumer will reward the P&G with leadership sales, profit and value creation (P&G, 2011). SK-II is a one of the Procter & Gamble Beauty brand. This product has been launched in Japan market since 1980. SK-II can be considered as the one of the most expensive beauty brands in the world until today. SK-II history...
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...Distributed Operating Systems Communication (II) Ewa Niewiadomska-Szynkiewicz ens@ia.pw.edu.pl Institute of Control and Computation Engineering Warsaw University of Technology E&IT Department, WUT DOS / Communication (II) – p. 1 Communication (II) 1. Message-oriented Communication 2. Stream-oriented Communication E&IT Department, WUT DOS / Communication (II) – p. 2 Message-oriented Communication – Introduction √ When it cannot be assumed that the receiving side is executing at the time a request (in RPC or RMI) is issued, alternative communication services are needed. The inherent synchronous nature of RPCs and RMIs, by which a client is blocked until its request has been processed, sometimes has to be replaced. Message-oriented communication is proposed. √ √ The message-passing paradigm is widely used approach for programming parallel machines, especially those with distributed memory. E&IT Department, WUT DOS / Communication (II) – p. 3 Message-passing Paradigm – Attributes Two key attributes characterizing the message-passing paradigm: √ it assumes a partitioned address space, √ it supports only explicit parallelization. The logical view of a machine supporting the message-passing paradigm consists of P processes, each with its own exclusive address space. E&IT Department, WUT DOS / Communication (II) – p. 4 Communication System (1) Assumption – communication system organized as follows: √ applications are executed...
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...pages –2– 1. Which processes occur during interphase? I. II. III. A. B. C. D. DNA replication DNA transcription Separation of replicated DNA molecules M02/410/H(1)+ I and II only I and III only II and III only I, II and III 2. What is the ratio of the relative size of a eukaryotic cell, a virus and a prokaryotic cell? Eukaryotic cell A. B. C. D. 100 100 100 1000 Virus 1 10 10 1 Prokaryotic cell 1 10 1 10 3. Which characteristic of water explains its thermal properties? A. B. C. D. Adhesion Surface tension Solvent properties Hydrogen bonding 222-134 –3– 4. Which structures represent a generalised amino acid and glycerol? I. H H N H R C C OH O M02/410/H(1)+ II. H H N H R1 H H C C N C C OH O R2 O III. OH H C H OH C H OH C H H IV. H H C H OH C H H Amino acid A. B. C. D. I II I II Glycerol IV III III IV 222-134 Turn over –4– 5. What is the arrangement of nucleotides in a single DNA strand? S = sugar, P = phosphate group, B = organic base M02/410/H(1)+ S A. P S B P B P B. B B C. P D. S S P B B P S S B S P B S P 6. Which group of three molecules makes up one RNA nucleotide? A. B. C. D. Phosphate, ribose, uracil Phosphorus, ribose, adenine Uracil, deoxyribose, phosphorus Guanosine, deoxyribose, phosphate 7. Which techniques of recombinant DNA technology (genetic engineering) require the use of plasmids? I. II. III. A. B. C. D. Gene...
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...4 6 x y Diagram 1.1 . . P Q | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 1. (a) Diagram 1.1 shows points P and Q drawn on a Cartesian plane. Transformation T is the translation . Transformation R is a clockwise rotation of about the centre Q. State the coordinates of the image of point P under each of the following transformations: (i) T2 (ii) TR [4 marks] (b) Diagram 1.2 shows two hexagons, EFGHJK and PQREST drawn on square grids. | | | | | | | | | | | P Q R S T E F G H J K Diagram 1.2 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | (i) PQREST is the image of EFGHJK under the combined transformation WV. Describe in full, the transformation: (a) V (b) W (ii) It is given that EFGHJK represents...
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...Summary Statement/Abstract P&G is a global company that is involved in many different markets including beauty and grooming and household care. The company has been through a lot of change due to the O2005 project that was undertaken in 1999 and saw a complete overhaul of the company during those years. One product that also was involved a lot during that time was the SK-II skin care product which was popular in Japan and a man named de Cesare wanted to take the product global to either the Chinese or European market. However, in order to do this there was a lot of analysis and research which had to be done to determine which market was the best to move the product to and de Cesare had to make a recommendation to the GLT knowing that he must do everything possible to make sure he made the best decision possible. As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? What kind of analysis will you need to do in preparing for that meeting? As Paolo DeCesare there are a lot of factors to consider before deciding what to recommend in the SK-II presentation to the GLT. The biggest factor of course to consider is the profitability of the market or markets that would be chosen to enter in an effort to have SK-II become a global brand within P&G. In order to determine this there is a lot of analysis that goes into determining whether a market will be profitable and could include...
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...care global business unit to expand. One significant factor that needs to be considered is the fact that the consumers in the market outside Japan have totally different cultures than those consumers in Japan. In order for SK-II to be successful in the international market, P&G and De Cesare must first analyze the current situation in those markets to be able to identify the strategic opportunities and threats. In order to make the best possible decision regarding product expansion to Mainland China and Europe, it is important to analyze those international markets based on the SWOT analysis. One of the biggest opportunities in China is that consumers there have similar skin types than consumers in Japan. One of the biggest threats is that most Chinese residence has relatively low average incomes, which could affect their purchasing behaviors especially towards high priced products like SK-II, which cost about $100 a bottle. Europe’s market is quite different from China’s. European women have skin types unlike that of Chinese and Japanese women. The biggest threats are the difference in skin types among European women, the cultural gap between Europe and Asia, and the overcrowded skincare and beauty market in Europe. Thus, the big challenge for P&G would be to successfully introduce a new brand into an already crowded market. One of the biggest opportunities is the positive economic forces that enable high purchasing power for the Europeans. Baring in mind the conditions...
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...Problem Solution: Intersect Investment Services Intersect Investment Services (IIS) is a financial services industry company which has been struggling to survive in a market which has been in constant state of flux, never certain and always chaotic (University of Phoenix, 2008). IIS has “barely managed to survive, but resisted making a drastic, strategic shift” (University of Phoenix, 2008, p. 1). The changed market conditions have led to the changed vision of IIS which is: “Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer” (University of Phoenix, 2008, p. 1). This new vision has not been realized yet and therefore, the Executive Vice President of Marketing and Sales has been released of his duties and was replaced by Janet Angelo as new Executive VP of Marketing and Sales. A number of reasons contribute to the fact that why the transformation of IIS was not successful and these reasons are (1) no clear communication about how the change should take place, (2) no explaining and reinforcing on why the change should take place, (3) resistance to the change of key personnel, and (4) the goals to achieve were not aligned with the new strategy. No clear communication has been identified by Kreitner and Kinicki (2004) as one of the main reasons why organizational change initiatives fail. The communication of organizational change...
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...Studies on Damping Properties of P(MMA-AN)/P(EA-nBA) LIPNs ¨ ¨ SHUCAI LI,1 QINGWEN QIU,1 PENTTI JARVELA2 1 Box 90, Tianjin Institute of light Industry, Tianjin 300222, Peoples Republic of China Tampere University of Technology, Institute of Plastics Technology, P.O. Box 589, 33101 Tampere, Finland 2 Received 22 March 1999; accepted 21 July 1999 ABSTRACT: Using a two-stage emulsion polymerization method, a series of poly(methyl methacrylate-acrylonitrile)/poly(ethyl acrylate-n-butyl acrylate) [P(MMA-AN)/P(EAnBA)] latex interpenetrating polymer networks (LIPNs) were synthesized by varying AN content, ratio of network I/network II, crosslinker content, and introducing chain transfer agent. The damping properties of the LIPNs were investigated using a Rheovibron Viscoelastometer. The results indicates that a suitable content of AN can improve the damping properties of the LIPNs. Three kinds of fillers were incorporated into the LPINs, respectively, to measure the change in the damping properties. Mica and TiO2 both increased the damping properties of the LIPNs over the wide temperature range. For TiO2-filled LIPNs, it was observed that the tan values exceeded 0.4 over 112.6°C temperature range from 50 to 72.6°C. © 2000 John Wiley & Sons, Inc. J Appl Polym Sci 76: 722–727, 2000 Key words: latex; interpenetrating polymer networks (IPNs); damping properties; P(MMA-AN)/P(EA-nBA), filling INTRODUCTION Research on damping polymer materials that are used for the control...
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