...services can interpret consumer desires and match, or exceed them. The marketing process is central to the business performance of companies, both large and small, because it addresses the most important aspects of the market. It is about understanding the competitive marketplace and ensuring you can tap into key trends, reaching consumers with the right product at the right price, place and time. Clever marketing has led to many recent business success stories - from pharmaceuticals to airlines, sports brands to food and drink, business-to-business companies to small, niche players. Getting close has become more important than ever as digital and mobile technology make inroads into all aspects of life. This revolution has also provided new tools to make marketing more targeted, relevant and effective. Today, as competitive pressures increase, marketing skills have never been more highly valued. What was once seen as a departmental activity is now...
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...Olay Men – Launch in France HELMES Jens HERNANDEZ Diego HOCHART Arnaud HU Yuzhen HUANG Mengqi French population is paying more attention to its appearance. Based on our questionnaires, which choose different people from different age groups, and other document analysis, we found some attractive phenomena that can contribute to marketing strategy of OLAY in France. We start from consumer insights. Consumer insights According to our surveys, it is surprising that almost all women are using skin-‐care products every day and are willing to spend more money on this purchase than men. But what is beyond our expectation is that the need of skin-‐care of men is increasing. All of our men respondents are using skin-‐care products and 45.4% of them use skin-‐care products regularly. This outcome of investigation reminders ...
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...Marsha P. Johnson was a transwoman who became an important face to the gay, lesbian, bisexual, and transgender community in New York City. She was recognized by being herself and fearing no judgment of the harassment and ridicule of dressing and living as a woman, while having the masculine features of a man. She was an eccentric woman who was known for her exotic hats and jewelry which stood out to the public and attracted attention to her. Johnson was an activist at the forefront of key moments in history. First, she played a large role in the 1969 Stonewall Riots, when New York City police raided the Stonewall Inn, a gay club located in Greenwich Village in New York City. The raid sparked a riot among bar patrons...
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...Rodman v. New Mexico Employment Security Department, 764 P.2d 1316 (N.M. 1988). Facts: Ms. Rodman was an employee of Presbyterian Hospital for nearly eight years as a unit secretary. On February 17, 1987, the appellant was terminated under hospital personnel policies following a “third corrective action” notice. Ms. Rodman was reprimanded in June of 1986 in light of receiving an inordinate number of personal calls and visitors at her work station. The formal reprimand set forth conditions to prevent further corrective action. The conditions were as follows: no personal telephone calls during work hours outside of a designated break or dinner time, these are to occur in an area not visible to patients, physicians, or other staff. When leaving for dinner, Rodman was to report to her immediate supervisor and was not to leave the hospital. According to the testimony given by Rodman’s supervisor disruptive telephone calls continued. In November of 1986 Ms. Rodman received another written reprimand stating that her job was in jeopardy. Ms. Rodman’s supervisor established restrictions prohibiting visitors at the department and instructed her to notify security if there was a potential problem. On February 15, 1987 Ms. Rodman began work a 1:00 p.m. Ms. Rodman had spoken to her boyfriends’ mother earlier informing her she did not wish her boyfriend to use her car and that she had broken off their relationship. When the boyfriends’ mother called Ms. Rodman...
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...nation for both domestic and foreign audiences. Realism is an important concept in the cinematic movement of the British New Wave and its spark of Social-Realist films that began to surface from the 1950’s. There are various incentives for this quest for depicting the world as it really is in film. In Theories of Cinema (1999) film theorist Francesco Casetti states that people want to see “the splendor of the world, the truth of things, in a word, reality” (Casetti, 1999, p.21), and this understanding may be regarded as the founding maxim of the British New Wave movement which attempted to present the previously unseen ‘real’ Britain. The British New Wave movement emerged from the short-lived but exceptionally influential British documentary movement of the 1950’s known as Free Cinema. This movement began with a series of documentaries directed by the likes of Lindsay Anderson, Karel Reisz and Tony Richardson being screened at the National Film Theatre in London in February 1956, and continued until March 1959. The films were ‘free’ in the sense that they were created outside the restrictive boundaries of the current film industry. The style in which these films were made foreshadowed much of the New Wave movement in terms of developing realism in film using “a minimum of equipment, real locations and a natural, unmade-up look” (Aldgate & Richards, 2002, p.194). Directors Anderson,...
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...P&G Case Executive Summary This case study analysis is on the Proctor & Gamble Company (also referred to as “P&G”). Procter & Gamble is the world's largest producer of household and personal products by revenue, with its products reaching 4 billion people worldwide. The Case Study includes an Introduction, Company Overview, Company Mandate, Internal Analysis, and External Analysis, followed by various Strategic Options (see below). The author then makes a Final Strategy Option Recommendation. Strategic Option #1: Market to Lower-Income Consumers in both Developed and Emerging Markets (Expand and Build Beauty Segment strictly aimed at Low-Income Consumers). Industry Consolidator. Strategic Option #2: Given the maturity of the North American/Western European market, combined with the emerging popularity and demand for Natural/Organic ingredient products, P&G should look to create New Natural Products and Products tailored to the Male market - Multiple Segments, not just Skin Care (Expand and Build Beauty Segment). Industry Consolidator. Strategic Option #3: Related Diversification through Acquisition. Strategic Option #4: Joint Ventures in Emerging Markets such as China and India. Final Strategy Recommendation: The Recommendation is to go for a combined Low-Income segment and New Natural Product strategy as this facilitates P&G’s need to capture a greater slice of the Low-Income consumer market both in Mature and Developing markets, which also capturing a greater...
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...in Panay (from) by Demetillo, Ricardo New writing from the Philippines: a critique and anthology by Casper, Leonard,1923-. p. 284 (PS9991.C375). New writing from the Philippines: a critique and anthology by Casper, Leonard,1923-. p. 305-310 (PS9991.C375). New writing from the Philippines: a critique and anthology by Casper, Leonard,1923-. p. 291 (PS9991.C375). New writing from the Philippines: a critique and anthology by Casper, Leonard,1923-. p. 236-254 (PS9991.C375). New writing from the Philippines: a critique and anthology by Casper, Leonard,1923-. p. 299-304 (PS9991.C375). New writing from the Philippines: a critique and anthology by Casper, Leonard,1923-. p. 280 (PS9991.C375). New writing from the Philippines: a critique and anthology by Casper, Leonard,1923-. p. 297 (PS9991.C375). New writing from the Philippines: a critique and anthology by Casper, Leonard,1923-. p. 295-296 (PS9991.C375). New writing from the Philippines: a critique and anthology by Casper, Leonard,1923-. p. 293-294 (PS9991.C375). New writing from the Philippines: a critique and anthology by Casper, Leonard,1923-. p. 157-164 (PS9991.C375). New writing from the Philippines: a critique and anthology by Casper, Leonard,1923-. p. 281-281 (PS9991.C375). From book to stage :adaptation of classic Filipino stories by Florentino, Alberto S.. p. 28-37 (PS9992.3.F45). New writing from the Philippines: a critique and anthology by Casper, Leonard,1923-. p. 285 (PS9991.C375). New writing from the Philippines: a critique...
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...Black tulip p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p Black tulip p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p Born in the Mount Albert suburb of Auckland, New Zealand, Lucy is the daughter of Julie, a teacher, and Frank Ryan, who was a banker and Mount Albert mayor.[1] The fifth of seven children, she has five brothers and one sister. Lawless began acting in secondary school. During her adolescence, Lucy suffered from bulimia[citation needed], but was able to overcome the illness.[2] Lawless attended The University of Auckland and studied foreign languages for a year, including German, Italian, and French, and she also studied opera for three years. But after learning that opera required changes in her lifestyle she was not ready to make, she gave up on both and studied violin and jazz instead. [edit] Personal life At 19, Lawless became pregnant with Garth Lawless' child. The couple married in Kalgoorlie, Australia in 1988. They returned to New Zealand and had a daughter, Daisy Lawless (born 15 July 1988). The couple divorced in 1995. On 28 March 1998, Lawless married Robert Tapert. They have two sons, Julius Robert Bay Tapert (born 16 October 1999) and Judah Miro Tapert...
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...Journal, February 27, 2003, p. A4; “BP Won’t Abandon Driving Forces,” Wall Street Journal, November 27, 2003, p. A7. “Dell Set to Create More Than 100 Full-Time Jobs in Bray,” Irish Times, August 17, 2002, p. 15. Peter Landers, “Foreign Aid: Why Some Sony Gear Is Made in Japan,” Wall Street Journal, June 14, 2001, p. A1. Barnaby J. Feder, “IBM Beats Earnings Expectations Again,” New York Times, January 17, 2003, p. C4. Peter Landers, “Volkswagen and GM Racked Up Strong Sales in China in 2003,” Wall Street Journal, January 6, 2004, p. A3. Peralte C. Paul, “Daimler Bails Out of Deal,” Atlanta JournalConstitution, September 24, 2003, p. A1. Nicholas Itano, “GM Returns 10 Years After End of Apartheid,” New York Times, January 30, 2004, p. W1. Saritha Rai, “A Giant So Big It’s a Proxy for India’s Economy,” New York Times, June 6, 2004, p. W1. Ibid. WTO, “World Trade 2003, Prospects for 2004; Stronger Than Expected Growth Spurs Modest Trade Recovery,” WTO Press Release 373, April 5, 2004, p. 1. Ibid. Thomas Friedman, The Lexus and the Olive Tree: Understanding Globalization (New York: Farrar, Straus & Giroux, 1999). Jonathan P. Doh and Hildy Teegen, Globalization and NGOs: Transforming Business, Government, and Society (Westport, CT: Praeger, 2003). For discussion of some of the emerging concerns surrounding globalization, see Peter Singer, One World: The Ethics of Globalization (New Haven: Yale University Press, 2002); George Soros, George Soros on Globalization (New York: Public Affairs...
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...Case Study #1: New Balance Introduction New Balance is a global athletic shoe and apparel company, founded in Boston in 1906 by a waiter named William J. Riley, who made arch supports for people who walked a lot (Veleva, 2010, p. 2). He began designing running shoes for local organizations and in the 1940s, New Balance was making custom shoes for many different sports, including running, basketball, baseball, tennis, and boxing and in the 1960s, started manufacturing shoes in varying widths in larger quantities (Veleva, 2010, p. 2). In 1972, the company was sold to James and Anne Davis for $100,000, who have owned New Balance ever since and in 2009, with James as chairman, and Anne as vice-chairman and executive vice-president, administration (Veleva, 2010, p. 2). James Davis saw great growth potential for the company after trying out the shoes himself (Veleva, 2010, p. 2). New Balance experienced enormous growth and its sales increased more than 600% between 1991 and 2008, achieving $1.61 billion in that year (Veleva, 2010, p. 3). The owners, James and Anne Davis had always operated New Balance in a socially responsible way, but did not have a formal CSR department or strategy for the business and did not advertise their CSR activities to the public (Veleva, 2010, p. 5). In 2006, James and Anne Davis formally integrated CSR into New Balance’s mission and values (Veleva, 2010, p. 5). Katherine Shepard, the company’s communications manager was promoted to the role of social...
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...CHAPTER EXERCISES 15.69 d/p/m a. The monthly mortgage payment would likely be directly related to the market value of the house, the interest rate, the size of the house, or the monthly taxes and insurance, among other variables. b. The monthly mortgage payment would likely be inversely related to the age of the house, among other variables. c. The monthly mortgage payment would likely be unrelated to the amount of chocolate consumed by the owners, and a wide variety of other variables. 15.70 d/p/m A personal variable that might be directly related to freshman grade point average is high school grade point average. A personal variable that might be inversely related to freshman grade point average is number of times arrested during high school. 15.71 p/a/m The least-squares equation is NetIncome = 0.21 + 0.0999*TotRev. For each additional $billion of total revenue, the equation would estimate an increase of $0.0999 billion in the company’s net income. Note that the p-value is not very impressive, 0.174, and the slope of the population regression equation could very easily be 0, at least based on this sample of years. For a year in which total revenues are $18 billion, the equation would estimate net income as $2.009 billion. The Minitab printout is shown below. Regression Analysis: NetIncome versus TotRev The regression equation is NetIncome = 0.21 + 0.0999 TotRev Predictor Coef SE Coef T P Constant 0.211 1.041 0.20 0.846 TotRev...
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...public class Survey { Person[] p = new Person[3]; private double avgIncome; private double genderMF; private double avgAge; private double sort; public double avgIncome(){ return avgIncome; } public void getavgIncome(double avgIncome){ double getavgIncome = 0; for (int i = 0; i < 3-1; i++){ getavgIncome++; System.out.println(getavgIncome); } } public void genderMF(){ int male = 0; int female = 0; for (int i=0; i<3; i++){ if (p[i].gender.equals("male")) male++; else female++; } System.out.println("The number of male is : " + male); System.out.println("The number of female is : " + female); } public double avgAge(){ double total=0; for (int i = 0;i<3; i++){ total = total + p[i].age; } return (total/3); } void sort() { double tempIN; double tempAG; String tempNM; String tempGN; for(int i=0; i > 3-1; i++){ //for pass for(int j=1; j > 3-i; j++){ // for comparison if(p[j-1].income > p[j].income){ tempIN = p[j-1].income; p[j-1].income = p[j].income; p[j].income = tempIN; tempAG = p[j-1].age; p[j-1].age = p[j].age; p[j].age = tempAG; tempNM = p[j-1].name; p[j-1].name = p[j].name; p[j].name = tempNM; tempGN = p[j-1].gender; p[j-1].gender = p[j].gender; p[j].gender = tempGN; } } } } public void store(){ Scanner a = new Scanner(System.in); Survey b[] = new Survey[3]; for(int e = 0; e < b.length; e++){ p[e] = new Person(); System.out.println("Please enter your name : "); p[e].name = a.next(); System...
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...strategy. These factors are: threat of new entrants, power of buyers, power of suppliers, availability of substitutes and competitive rivalry. Threat of new entrants There are many different barriers in the FMCG industry that a new entrant would have to overcome to enter. P&G has a huge competitive advantage over new entrants due to following : Established economies of scale: P&G has huge production capabilities and which has resulted in advantage over new entrants as it will be difficult for the new entrant to compete on cost, quantity produced and price. P&G also has the first mover advantage. Distribution network: Access to existing distribution channels is a substantial barrier that new entrants have to face. Supermarkets and other retail stores have a limited amount of shelf space available for consumer goods. It is difficult for new entrants to fight for these shelf spaces as the brand recognition, consumer relationship of P&G makes it difficult for new entrants to get shelf spaces. Legal barriers: Legal barriers can also make it hard for new entrants to enter the personal products industry. A new entrant has to overcome many regulations, laws, patents, and copyrights that they have to abide by when they are entering into an industry. It is a research oriented industry and hence has lot of copyright and legal issues. This almost eliminates the threat of a new entrant in the personal products industry. Power of buyers Although P&G is an extremely large company,...
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...P.1.1 As new internship HR assistant at Harrods, your new manager wants you to distinguish between personnel management in Small retail organisations practicing PM and human resource management at Harrods. P.1.1 As new internship HR assistant at Harrods, your new manager wants you to distinguish between personnel management in Small retail organisations practicing PM and human resource management at Harrods. P.1.1 As new internship HR assistant at Harrods, your new manager wants you to distinguish between personnel management in Small retail organisations practicing PM and human resource management at Harrods. P.1.1 As new internship HR assistant at Harrods, your new manager wants you to distinguish between personnel management in Small retail organisations practicing PM and human resource management at Harrods. P.1.1 As new internship HR assistant at Harrods, your new manager wants you to distinguish between personnel management in Small retail organisations practicing PM and human resource management at Harrods. P.1.1 As new internship HR assistant at Harrods, your new manager wants you to distinguish between personnel management in Small retail organisations practicing PM and human resource management at Harrods. P.1.1 As new internship HR assistant at Harrods, your new manager wants you to distinguish between personnel management in Small retail organisations practicing PM and human resource management at Harrods. P.1.1 As new internship...
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...Innovation Leadership MBA6006 Capella University Introduction When one thinks of innovation, it is a term used to describe new ideas and new beginnings. One who introduced this concept to a failing organization, was an innovative leader named. Alan Lafley former CEO of P&G, adapted the five discovery skills that were displayed in Dyer, Gregersen, & Christensen ‘s Innovator’s DNA associating, questioning, observing, networking, and experimenting. Lafley applied these skills to create an innovative organization and gave a blueprint for other innovative organizations to follow. Although, leadership is a group experience that includes interpersonal influences or persuasion, is goal directed and can lead others through certain actions or to achieving goals through influence, and has hierarchy within the group that can be formal and well defined or informal and flexible. Leaders assist in establishing goals and reaching those goals through actions, allowing individuals in leadership positions to be effective (Nahavandi, 2006). Analyzes which leadership model and practices would encourage innovation considering the global context of the organization in your chosen case. Leadership research has been and will be completed by many individuals and has led to many theories and models to be developed that have both similarities and differences. Four theories or models of leadership that have been researched...
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