...As the whole town was rocked by this discovery, the police decided they had to find the killer immediately. They automatically turned to their first suspect, Damien Echols, an eighteen-year-old boy who was known around town for dressing in all black and listening to rock music. The next arrest was made on Jessie Misskelley, a friend Echols, who was coerced into falsely confessing his guilt. The final arrest was made with Jason Baldwin, yet another associate of Echols. The three boys became known nationally as the West Memphis Three (WM3). The boys had rumors around town saying that they participated in Wiccan circles and Satanic rituals. Many believed that the murder of the three eight year olds’ was for a Satanic ritual that Echols, Misskelley and Baldwin were participating in. Even with a complete lack of circumstantial evidence from police, Jessie MIsskelley, at the age of just 17, was found guilty on one count of first degree capital murder and two counts of second degree murder and was sentenced to life in imprisonment without parole. Jason Baldwin was found guilty on three counts of capital murder. The 16 year old was sentenced to life imprisonment with a non-parole period of 40 years. Damien Echols was found guilty on three counts of capital murder and was sentenced to death by lethal injection. (Steel, “The West Memphis Three”). The town was convinced they had found and put away the killers, but the rest of the world was not so sure. Many people protested against the...
Words: 1998 - Pages: 8
...The main product for Samsung is the Galaxy. It also makes some other electronic devices like computers, laptops, tablets. The service of Samsung is consumers can repair their products after buying them. Galaxy is a kind of smart phone Besides coffee, it also sells cups, desserts and tea. The service for Samsung is it let consumers to have a VIP card which makes a great benefit to the customers can have discount for each cup of coffee. It also has wireless which allows the consumers to easily contact with the Internet. 1.2.2. It sells coffee to white-collar worker who need coffee to wake up. In my opinion, I think Samsung coffee is not suitable for high school student. The price of Samsung coffee is too expensive for China, so people, who don’t have a monthly salary like students, can’t afford the price. 1.2.3 The key success factor for Samsung Corporation is their expansion strategy. It has some brilliant people which are good at opening more and more franchises in different places in different countries. 1.2.4 I chose Samsung as a product/service because I like drinking coffee. It is a good quiet place, where you can have some nice desserts, some cups of coffee and chat with my friends, which is one of the most comfortable things I like to do. 1.3 According to George Garza, I get some useful background information about the history of Samsung. In Seattle 1971, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop...
Words: 399 - Pages: 2
...in Seattle Washington. According to the Wikipedia, Starbucks Corporation has opened it “with 19,972 stores in 60 countries, including 12,937 in the United States, 1,273 in Canada, 971 in Japan, 790 in Great Britain, 657 in China, 453 in South Korea, 356 in Mexico, 276 in Taiwan, 158 in Thailand and 1 in India.” Back in 1971, the three founding fathers of Starbucks, Jerry Baldwin, Zev Siegl and Gordon Bowker none of them have any background in coffee making, but came together with one goal, that is to open a high-quality coffee shops that offers high quality coffee beans and equipments. Believe or not, the original coffee beans were purchased from Peet’s Coffee and Tea. Howard Schultz purchased the business in 1988 and makes the business expand to a different level. Now we are familiar with only the coffee shop that sales coffee by the cup, but not it’s true origin which was a store that sales coffee beans and coffee making equipments. As years past by, Howard Schultz really put a new mask on Starbucks coffee mug, the original founders of the corporation have past on but their coffee dream have not only past on but entered into a new age of coffee drinking experience. As the company entering into the 21st century, Starbucks changes its focus from only offering coffee to offering coffee drinking experiences to the customers that come into the store and buy a cup of coffee, instead of just a cup of coffee deal, Starbucks offers an experiences of relaxation, casual meeting...
Words: 301 - Pages: 2
...When considering successful franchises it seems appropriate to look at Starbucks history. Not just a neighborhood coffee shop, Starbucks Coffee Company has become synomous with quality products and service. Whether you are Generation X or part of Generation Y, the working class and the technologically advanced youth has embraced what Starbucks has to offer - even if they have to stand a half an hour in line to get it. But once you are sipping your venti decaf, non-fat, sugar-free vanilla latte with no foam, do you ever wonder how it all started? Do you know of Starbucks history, and why people of all ages were willing to pay nearly $6.00 for something that is seemingly worth a lot less? Starbucks Marketing Strategy implements many of the high ideals within the Starbucks mission statement . These motivating factors are largely responsible for this franchise's success. Like successful franchises (i.e. MacDonalds), Starbucks started with a vison that was followed through to the end. And, just as in other highly success ventures, the leaders that held the Starbuck's vision, have not rested on its laurels. Starbucks Coffee Company is still expanding in interesting and groundbreaking ways even today. The environmentally conscious Starbucks Corporate Social Responsibilty statement speaks to a new breed of businesses that care about their carbon footprint. With the influence of this forward-thinking company, and its consistently innovative approach to each viral marketing...
Words: 321 - Pages: 2
...STARBUCKS pada tahun 2006, starbucks, pengecer kopi di mana-mana, ditutup satu dekade kinerja keuangan luar biasa. Penjualan telah meningkat dari $ 697,000,000 menjadi $ 7,8 miliar dan laba bersih dari $ 36.000.000 menjadi $ 540 juta. pada tahun 2006, starbucks sedang erning laba atas modal yang diinvestasikan dari 25,5%, yang mengesankan dengan ukuran apa pun, dan perusahaan ini forcecasted untuk melanjutkan pendapatan tumbuh dan mempertahankan keuntungan yang tinggi sampai akhir dekade. bagaimana bisa terjadi? tiga puluh tahun yang lalu, starbucks adalah sebuah toko tunggal di pasar tempat tombak seattle yang menjual kopi panggang premium. hari itu adalah roaster global dan pengecer kopi dengan lebih dari 12.000 toko ritel, sebagian dari 3.000 yang ditemukan di empat puluh negara di luar negara bersatu (AS). starbucks perusahaan ditetapkan pada kursus saat ini di tahun 1980-an, ketika direktur perusahaan pemasaran, Howard Schultz, kembali dari perjalanan toitaly terpesona dengan expreience kedai kopi Italia. Schultz, yang kemudian menjadi CEO, membujuk pemilik perusahaan untuk bereksperimen dengan kedai kopi format-dan pengalaman starbucks lahir. Wawasan dasar Schultz adalah bahwa orang-orang tidak memiliki "tempat ketiga" antara rumah dan pekerjaan di mana mereka bisa memiliki waktu pribadi mereka keluar, bertemu teman-teman, bersantai, dan memiliki rasa pertemuan. model bisnis yang berkembang keluar ini adalah untuk menjual premium sendiri perusahaan kopi panggang...
Words: 710 - Pages: 3
...Starbucks More Than Just Coffee COM/530 Communications for Accountants November 5, 2012 Dr Ed Wirth When Starbucks first opened in 1971 their goal was to make the world better with coffee. Starbucks reflects this in their mission statement, “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” ("Mission Statement Starbucks Coffee Company", n.d.) Every day by Starbucks strives to live up to this statement through the principles of the company. Starbucks considers their employees as partners in the company. They also pride themselves in their ethics and diversity and insist the companies they do business with to share the same ethics principle. Starbucks takes pride as an asset to any neighborhood they build in. They recently implemented an environmental mission statement that says that Starbucks will make every effort “to buy, sell, and use environmentally friendly products.” ("Mission Statement Starbucks Coffee Company", n.d.) This fits right in with the environmental worries society has today. To ensure Starbucks leaders are carrying out their espoused values they have a Mission Review Committee. Partners have a right to have...
Words: 793 - Pages: 4
...Organizational Research/ Analysis Paper Organizational Research/Analysis Paper: Starbucks In 1971 Starbucks was founded on a love for coffee. Three businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegl, had a desire to share that love with Seattle by opening a small coffee shop known as Starbucks Coffee, Tea & Spice. Ten years later Starbucks had grown to four retail stores located throughout the Seattle area. Whole bean coffee was sold at all four locations. Upon reaching 100 stores in 1992 the company went public. Starbucks grew at an exponential pace thereafter, into a successful, well-known international organization that helps roughly 35 million customers a week (Stanley, 2002). The purpose of this paper is to discuss and analyze Starbucks’ organizational structure, organizational behaviors in communication and ethical decision making, and organizational goals. Organizational structure “is depicted through its organizational chart and recognizes concepts of differentiation and integration” (Anthony, Gales & Hodge, 2003). It’s a “formal composition of task and reporting relationships that allows the company to control, coordinate, and motivate employees so a common goal can be achieved (Hitt, 2008). Starbucks uses a matrix configuration by combining divisional and functional structures. Because of the complexity of matrix structures, Starbucks is categorized as a mechanistic organization, which entails high vertical and horizontal complexity, high formalization...
Words: 1290 - Pages: 6
...Customer Analysis Income Medium income: Considering the high quality of Starbucks coffee, they can’t just sell it for the cheapest price. The price of a cup of coffee from Starbucks is affordable for people with medium income. People with high income is partly included as focused customers of Starbucks, but those with high incomes are likely to find other places with the money they have. Thus, people with medium income, those who think the coffee is affordable, are the main customers. Occupation: Students: Especially university students come to Starbucks during their breaks, after school or for projects. As Starbucks serves customers with free wifi connection and a gathering place, it is a perfect place for university students. They can spend their spare time hanging out with their friends. Also, it can be a place for students to conduct group projects. White collar: They are the people who have enough money to buy the coffee. People working as white collars are the ones who can afford for a cup of coffee in Starbucks. These customers come before work in the morning, during lunch breaks or have short meetings in Starbucks. These people enjoy other things more than just coffee. Age: Men and women aged 20-40 account for about 49% of Starbucks’ total business. Also, Starbucks’ 40% of sales are by young adults who are aged 18 to 24. This is due to the fact that Starbucks positions itself as a place for university students to hang out, study and writing term...
Words: 253 - Pages: 2
...Starbucks’ Purchasing System Glimpse of Starbucks and Other Players in the Industry Behind a company’s success, there are so many stories to tell, ups and downs, where they all start from zero. The world’s leading coffee, Starbucks, did not get the reputation by luck, but by their dream and vision supported by actions and hard work. This chapter will be discussing a little bit of information as follow: • Starbucks’ history, how they started the business and how they grew. • Market with the other coffee companies, how they affected the Starbucks’ business in the market. Starbucks’ History Starbucks set its first footprint in Seattle, Washington in 1971 by three partners - English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. The three were inspired by Alfred Peet, whom they knew personally, to open their first store in Pike Place Market to sell high-quality coffee beans and equipment. About eleven years after, entrepreneur Howard Schultz joined the company, bringing in an idea to sell coffee and expresso drink as well as beans, which was rejected by the original owners. This made Howard Schultz start his Il Giornale coffee bar chain in 1985, which then bought Starbucks after it bought Peet’s. Since then it quickly began to expand. See Figure 1.1 to see more clear picture of Starbucks and its footprints. Today, for U.S. people, Starbucks is a lovely place for friends to hang out; for customers in other countries, this brand in certain...
Words: 336 - Pages: 2
...PLANET STARBUCKS CASE REVIEW: The Starbucks company born from the idea of Alfred Peet, after that, Jerry Baldwin, Zev Siegel and the writer Gordon Bowker ran out this project, and they founded the company. Based in Seattle, Washington, since 1971 (year of foundation) today Starbucks is the world's biggest coffee company retail and has a presence in over 55 countries with approximately 18,000 establishments. Part of the merit of the company was thanks to Schultz, a businessman who had a number of cafes, he decided to purchase Starbucks and maintain in all cafes the trade name Starbucks. He also created the philosophy that to go out for coffee would be more than that, he wanted to create a harmonic place, that would make the customer will feel at home. The basis of success, in addition to those mentioned may be the following ones: having a quality coffee, have competent, and involved workers have a design in the establishments comfortable and modern and have a presence in urban centres and try to unseat the competition. Dates that had marked the history of Starbucks also are 1992 when he entered in the stock market, and 2006 after a disproportionate growth since 2000 was the first time that the company had a small recession and so was forced to make strategic changes. SOWT ANALYSIS: Strength: • Leading retailer and roaster for brand specialty coffee in the world. • Known for providing superior products and services. • No. 7 on Fortune Magazines’s 100 best....
Words: 506 - Pages: 3
...February 2nd, 2018 I had decided to do a personal profile on Joshua Carson. We decided to meet up at Starbucks, a coffee shop chosen for no other reason besides the fact that we both enjoy coffee, and that Starbucks has a friendly and calm atmosphere. Joshua arrived in jeans, a black polo shirt, and a beanie pulled over his forehead. “How have you been, I asked, are you ready to get started?” Joshua nodded. “Would you like to order?” I decided to try something different and went with a Butter-beer Frappuccino from the secret meanwhile he went with a Cookies & Cream Frappuccino. A drink that made him feel so strong; he thought he could lift a building. Joshua is twenty-one years old and is a friend of mine who attends Georgia Tech. He is a Computer Science major and wants to do something dealing with software architecture. During this interview, I discovered a lot of background information on Joshua as well as what he feels makes us human. Joshua and I spent plenty of time joking, and catching up on things before we got into the interview. It has been quite some time since Joshua and I had seen each other, so it was a bit awkward at first. However, he is such a funny and handsome guy; things did not remain awkward for long. I decided to start the conversation off by asking “who are you? Describe yourself but do not use your name, or any characteristics given to you by society and think. Deep down who are you.” Joshua paused for a second, and just sat there quietly. After a while,...
Words: 1250 - Pages: 5
...STARBUCKS COFFEE © ORGANISATIEANALYSE COOLSINGEL ROTTERDAM Project Organisatieanalyse op basis van een personeelsbeleid en smoelenboek Wanissa Phromson Toan Dinh Opdrachtgever: Starbucks Coffee EMEA B.V. Accraweg 19 1047 HJ Amsterdam Tel: +31 204 07 65 00 Fax: +31 204 07 64 81 Onderzoeker: Hogeschool Rotterdam namens: Randstad HR Solutions, Randstad Professionals, Randstad Search & Selection Rhijnspoor 211 2901 LB Capelle a/d IJssel Tel: 010-2661166 Fax: 010-2661167 Copyright © 2012 Wanissa Phromson & Toan Dinh Hogeschool Rotterdam Instituut Commercieel Management | Nederland Voorwoord Dit rapport is geschreven in kader van de cursus SMBPRJ21R2 “Project personeelsbeleid op basis van een organisatieanalyse”. Deze cursus is onderdeel van de Hogeschool Rotterdam, opleiding Small business & Retail management. Wij hebben de opdracht gekregen om adviesrapport schrijven met daar in twee onderdelen in verwerkt, namelijk een smoelenboek van 25 personeelsleden en een personeelsbeleid document. Voor dit project zijn wij een projectgroep van de Randstad uitzendbureau. Hebben de opdracht gekregen om er voor zorgen dat de opdrachtgever Starbucks ongeveer 25 geschikte/passende personeelskandidaten tot zich in beschikking krijgt, die er voor moeten zorgen dat het nieuwe filiaal aan de Coolsingel laat lopen. Voordat wij het onderzoek mochten starten, moesten wij eerst plan van aanpak schrijven en goed laten keuren door onze project begeleider...
Words: 21398 - Pages: 86
...their shops, it is also sold in grocery stores, food services and licensed stores. Starbucks also owns Seattle’s Best Coffee, Starbucks Refreshers, Tazo, Teavana, and Verismo (Long, Jacques, Kepos 2014). Starbucks was founded in Seattle, Washington in 1971 by Gordon Bowker, Jerry Baldwin and Zev Siegl. The first store was built and opened in Pike Place Marketing in 1971 in Seattle (Long, Jacques, Kepos 2014). They invested only $9,050 to start it. The trio chose the name Starbucks because they liked the “ST” sound and the first mate in the story Moby Dick who loved coffee (Long, Jacques, Kepos 2014). Zev Siegl traveled to California to study coffee from Alfred Peet, who ran Peet’s Coffee in Berkeley. Local coffee drinkers in the Berkeley area flocked to Peet’s coffee because of Alfred’s use of the coffee beans. Peet’s approach is what created Starbucks’ reputation: Arabica beans, roasted as dark as possible by a trained roaster who is also a perfectionist (Long, Jacques, Kepos 2014). Starbucks purchased Peet’s coffee for its first nine months of operations. Within the next year, a second store was opened in the Seattle area. The trio purchased their own roaster and Jerry Baldwin became Starbucks first ever coffee roaster (Long, Jacques, Kepos...
Words: 279 - Pages: 2
...Starbucks Coffee Executive Summary STARBUCKS COFFEE COMPANY EXECUTIVE SUMMARY Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. Headquartered in Seattle, WA, Starbucks has 931 retails stores and 75 major airport locations. The Company's objective is to establish Starbucks as the most recognized and respected brand of coffee in the world. To achieve this goal, the Company will continue to rapidly expand its retail operations, grow its mail order and specialty sales operations, and selectively pursue other opportunities to leverage and grow the Starbucks brand through the introduction of new products and the development of new distribution channels. Employees are one of the most important resources to Starbucks. If the company is to prosper, the employees must be treated well. All employees are eligible for Starbucks' health care and benefits package, as well as a starting wage above the minimum. Starbucks' strong commitment to the environment is guided by an environment committee. The Company endeavors to offer an environmentally safe product, as it believes that the welfare of people, plant and product are linked. Starbucks prides itself on being a "good citizen" locally and in the various coffee producing countries. They make significant contributions to local charities that focus on children, the environment, the homeless, and AIDS research/support. Financially, Starbucks has had solid earnings and returns. While still...
Words: 321 - Pages: 2
...Starbucks Strategy Analysis | Business Strategy | Assignement | 24/05/2010 | | | | “Making your organisation fit for purpose” Starbucks Coffe Company is the world leading brand in roasting and distributing coffee. The company owns now more than 15 000 coffee shops around the globe: it is settled in North America, Latin America, Europe, Middle-East and Asia. The diversity and depth of its offer (from smooth to extra roasted coffee, African, Arabian or Latin, and all the muffins, cookies and sandwiches) allow them to count on an international exposure that has last for many years. Still, their business tends to be flattening. And the number of competitors in their core-business market, even if the competition stays way back them, is growing constantly. Considering these facts, the objective of Starbucks is to strengthen its leadership on the market. We were then approached by Starbucks in this particular goal. In this folder, you will find an entire analysis of the external environment of Starbucks Coffee Company: the macro-environment, the competitors and market and the stakeholders’ expectations will lead to being aware of opportunities and threats. Then, we went on the study of the internal capabilities: the resources and competences, the sustained competitive advantage and the diagnosis of strategic capability that will permit us to define Starbucks’ strengths and weaknesses. [Thus, owing to the results obtained, we endeavour to recommend Starbucks some...
Words: 285 - Pages: 2
