In 1866, The American Society for the Prevention of Cruelty to Animals (ASPCA) was founded and has served as a helpful hand in stopping cruelty to animals. The ASPCA was the “first humane society to be established in North America and is still one of the largest in the world.” The ASPCA outlines its goals in their mission, which is “to provide effective means for the prevention of cruelty to animals throughout the United States.” This non-profit organization is dedicated to ensuring that the safety and well-being of countless animals is never comprised. Non-profit organizations rely a great deal on contributions, such as financial donations from outside sources, to achieve their goals. The ASPCA organization utilizes their websites homepage and emotionally riveting commercials to encourage their audience by using numerous rhetorical devices, especially the rhetorical appeal pathos, in order to evoke to emotions within the audience. The ASPCA’s website layout, their content and …show more content…
For instance, the website features “Hit by a Car and Left for Dead: Help Coconut Find a Forever Home” as the headline article for the “Featured Highlight” section. This focal story adds to the overall purpose of the website—attracting people to become involved with the organization’s cause. The other news stories included on the website homepage report on individual animals and their rescue stories, pictures of them, and they even include a “ASPCA Pet of the Week”. The “Pet of the Week” article features animals who are trying to find homes which will ultimately touch the viewers hearts even more. When the viewer looks through these articles, sees the pictures of the pets, or views the “Pet of the Week” article, they will most likely grow emotionally inclined by the fate of the featured helpless animals, and will consequently want to support the ASPCA’s