Premium Essay

Abdulaziz

In:

Submitted By azalsadoun
Words 587
Pages 3
Marketing Project Outline

The Cover Page: should be like the one below:

COMPANY NAME
Product name
Section No

Serial No

Student name

Student No

Each group should choose a company operates in an industry such as
Food & Beverage, Consumer Goods & Services, Automotive... etc. and focus on one product that the chosen company offers to its target customers. The project should cover the following:

1. Company Background
2. Company SWOT Analysis:
a. Strengths

b. Weaknesses

c. Opportunities

d. Threats

3. Customer Needs and Wants
Write the definition of needs and wants, and then describe needs and wants the company seeks to satisfy by offering the product.

4. Customer Value
Write the definition of superior customer value. What superior customer value does the product offers to satisfy the needs of target customers? 5. Target Market (s) the company decided to serve:
Write the definition of the target market, and then describe the target customers in terms of their location, gender, age…etc.

6. Product Differentiation and Positioning Strategy:
Write the definition of Product Differentiation and Positioning. Write how the company differentiates its product to create superior customer value, and how the product is positioned in the mind of target customers. 7. Marketing Mix (4Ps):

a. Product:
Write the definition of a product and write about the features of your product and the number of versions offered for that product. Does the company have one or more product lines, what are they. Are they more or less consistent? b. Pricing:
Write the definition of the price, and show the product selling price, is the price determined based on perceived customer value or based on product cost. Is the product selling price below, match, or above the prices of competing products. c. Place ( distribution):
Write

Similar Documents

Free Essay

Mr Abdulaziz

...صرح محافظ المؤسسة العامة للتأمينات الاجتماعية معالي الأستاذ/ سليمان بن سعد الحميّد بأنه تزامناً مع بدء تفعيل الأمر الملكي الكريم رقم (أ/121) وتاريخ 2/7/1432هـ والذي قرر زيادة رواتب المعلمين والمعلمات السعوديين العاملين في المدارس الأهلية ووضع حد أدنى للرواتب تبدأ من خمسة ألاف ريال مضافاً إليه بدل النقل ستمائة ريال عن طريق مساهمة صندوق تنمية الموارد البشرية بـ (50%) من الراتب لمدة خمس سنوات مع شمولهم بنظام التأمينات الاجتماعية، وتطبيقاً لأحكام نظام التأمينات الاجتماعية وحفظاً لحقوق المشمولين بذلك الأمر الملكي الكريم للاستفادة من منافع التأمينات الاجتماعية بما يتفق والأجر المسجل لهم لدى المؤسسة. فإن المؤسسة تهيب بالمدارس الأهلية تعديل أجور المشمولين بهذا الدعم بحيث يكون الأجر الخاضع لنظام التأمينات هو خمسة ألاف ريال، وذلك لمن هو مسجل بأقل من ذلك الأجر وتسجيل المعملين والمعلمات الجدد الذين لم يتم تسجيلهم في المؤسسة بما لا يقل عن هذا الأجر. وبين الحميّد بأن استفادة المعملين والمعلمات المشمولين بهذا الأمر لا تقتصر فقط على الأجور المدفوعة لهم بل سينعكس أيضاً على المنافع التي يضمنها لهم نظام التأمينات الاجتماعية والذي يقوم على صرف المنافع التأمينية التي يقررها فرع الأخطار المهنية وفرع المعاشات للمستحقين بناءً على الأجر المسجل لدى المؤسسة، حيث يتضمن فرع الأخطار المهنية عدد من التعويضات المالية والعينية عن إصابات العمل وحوادث الطريق والأمراض المهنية، وحالات العجز بسبب العمل وكذلك التعويضات المالية التي تصرف لإفراد عائلة المشترك في حال الوفاة، حيث تصل التعويضات إلى 100% من الأجر المسجل، هذا فضلاً عن البدلات اليومية وتكاليف العلاج. إضافة إلى المنافع المقررة وفقاً لفرع المعاشات ومنها معاش...

Words: 268 - Pages: 2

Premium Essay

King Abdulaziz Research Paper

...This event marks the beginning of the formation of the modern Saudi state. After establishing Riyadh as his headquarters he took back all of the other cities such as Makkah and Madinah. He also united warring tribes into one nation and on September 23, 1932 the country was named the Kingdom of Saudi Arabia, an Islamic state with Arabic as its language and the Holy Qur’an as its constitution. King Abdulaziz set up the country’s infrastructure. He was well known for keeping his promises and being very honest which enhanced his stature as a leader dedicated to peace and justice. He died in 1953. His eldest son Saud acceded the throne. His greatest success was the development of education. Under his rule many schools were established including the countries first University in 1957. He was also the first Saudi monarch to ever visit the United States. King Abdulaziz created a series of economic and social plans to transform Saudi instructor and set them up for rapid growth. He also established the first public school for females. He helped established the Jeddah in 1971 of the Organization of Islamic Conference, a group of 56 Islamic countries that promote Islamic unity and...

Words: 849 - Pages: 4

Free Essay

Feasibility Study Challenges

...Feasibility Studies BUSE 628 Dr. Khaled Aldeeb Faculty of Economics and Administration King Abdulaziz University Home Work Assignment Prepared By Name: Ahmed Abnawi ID: 1500912 A feasibility study is an important step in the formation or expansion of any business idea. A feasibility study is usually conducted after producers have discussed a series of business ideas or scenarios. The feasibility study helps to frame specific business scenarios so they can be studied in-depth. During this process the number of business alternatives under consideration is usually quickly reduced. However, when a company or a person attempt to conduct a Feasibility study there are some challenges that they may face and these challenges may form some obstacles against conducting a study will list some of these challenges: * How you will start? In order to conduct a Feasibility study for a business you need to assure that you are covering all the aspects related to your study. You need to be very clear about what parts you're going to address and how to work with your business colleagues to construct a coherent view.  * What to do? Feasibility is hard to prove. To control this vagueness, implement a written plan of action. The inherent uncertainty makes planning a feasibility study harder than usual, although the project can fail only if the final report is inconclusive. * Wrong Team Any professional study is only as good as the team that does the work. Yet there...

Words: 721 - Pages: 3

Free Essay

On the Process

...Pariño, Renzell Ann M. TM 4-1 KINGDOM OF BAHRAIN A NEW Supreme Committee for Tourism is set to be formed in Bahrain, under the direction of His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince, Deputy Supreme Commander and First Deputy Prime Minister. The ministerial committee, which was first proposed following a meeting between the Crown Prince and the Culture Ministry last December, is part of a new tourism strategy designed to boost visitor numbers over the next four years. It will work to strengthen the country’s institutional and legislative framework in support of the tourism industry, Culture Ministry tourism affairs adviser Dr Heba Abdulaziz told the GDN. “The move involves establishing a tourism development fund for Bahrain,” said Dr Abdulaziz. “This will be a dedicated fund for product development, marketing and capacity building –primarily funded by the five per cent tourism tax.” It aims to increase tourism’s contribution to the economy through a variety of methods – such as developing unique products and experiences that make Bahrain’s offering to tourists more attractive, and rebranding the country as a “boutique destination” replete with cultural heritage. Bahrain tourism to rebrand as 'boutique destination' Bahrain has launched a new tourism strategy, rebranding the country as a "boutique destination". The Bahrain Tourism Strategy 2015-2018 will focus on promoting the country’s “experiences”, including pearling, exploring the Arabian...

Words: 1451 - Pages: 6

Premium Essay

Rh Bill

...Dear Sir/Madame,   Congratulations on your new job!  We would like to welcome you at King Abdulaziz Medical City. Our Meet & Greet Staff will meet you at the airport--usually in the Immigration or Customs area or in the baggage claim area.  We have advised them of your arrival details.  If for some reason you are not met, you may visit our KAMC Meet & Greet Office in the basement of the international terminal (ph# 221-2892; you may also page the on-call Meet & Greet contacts at 8011111 pager 5656 or 7502, or call mobile# 0559486973 and 0550901860 (24 hours).   In order for our NGHA Meet & Greet representative to easily identify you at the airport, it is important that you wear the temporary badge that the agency provided. This badge is bilingual and carries the NGHA logo. It should be worn in a prominent place so it is clearly visible. It is also advisable to bring the equivalent of US$300-500 (1,125-1,800 Saudi Riyals) to cover any costs for your first month until you receive your first salary.  New arrivals will find it convenient if they bring 500 Saudi Riyals in the event that they want to purchase groceries the first night on the compound. The first working day after you arrive, please come to the Corporate International Recruitment Services office by 8:30am - located in the basement of the New Administration Building.  We will complete contract details (if necessary) and all the necessary new hire formalities.  Please bring with you your original...

Words: 383 - Pages: 2

Premium Essay

Palliative Care Analysis

...fundamental design to gain a better understanding of their perceptions and identify barriers, strengths, and weaknesses of the PC programs in SA. The aim of this study is to understand the needs, attitudes, beliefs and perceptions of healthcare providers and the role of Islamic culture in providing PC in SA. Local institutional approval was obtained from the research department at King Saud bin Abdulaziz University for Health Sciences, Jeddah Saudi Arabia. Method This study utilized the qualitative exploratory approach to gain a better knowledge about the perception of healthcare providers about PC in SA. Qualitative methods offer an effective way of explaining people’s perceptions about a particular topic and identify Purposive sampling and snowball sampling strategies were utilized to reach the participants. Since we do not seeking generalizability of the study findings. Purposive sampling is helpful to identify potential participants who fit the study criteria. Participants were faculty working at King Saud bin Abdulaziz University for Health Sciences (KSAUHS), School of Nursing at King Abdulaziz Medical City in Jeddah, Saudi Arabia. Staff and faculty members of the university are affiliated with King Khalid National Guard Health Affairs Hospital (NGHAH) where clinical practice usually occurred for college students. This location is particularly selected because the investigator was a scholar at KSAUHS. Participants were suggested from the investigator’s professional connections...

Words: 2454 - Pages: 10

Premium Essay

Title

...CADET ORCIA CJA SEC C ‘G‘ Co 3 sultanates of Bangsamoro Royal Houses express support for BBL By: InterAksyon.com April 14, 2015 12:26 PM MANILA - Three sultanates of the Bangsamoro Royal Houses expressed support for the Bangsamoro Basic Law during a one-day solidarity conference held at the Waterfront Insular Hotel in Davao on Monday. These are the Royal Houses of Maguindanao, Buayan, and Kabuntalan, led by its Prime Sultan of Maguindanao Mandanaur Darussalam Sayyid Abdulaziz Salem Kudarat Mastura V, Sultan of Kabuntalan Pinandatu Uko Mluk , Buayan Sultanate Amil Kusain Camsa, and Taviran IV Engr. Datu Noldin S. Oyod. “We decided to hold this assembly of our elder leaders in the royal houses of Bangsamoro to have our voices be heard by our officials in the national government, as well as, by the people in Mindanao,” said Sultan Pinandatu Uko Mluk. “We have suffered many years of struggle and we want peace in our home for both Christians and Muslims,” said Prime Sultan Sayyid for his part. Ghazali Jaafar, Ist vice chairman the MILF Central Committee, said the conference demonstrated the unity of the Muslims whose lives have been “in constant struggle for so many years.” “It is very painful for us – both Christian and Muslim – that after years of hard work to find peace in Mindanao, the proposed Bangsamoro Basic Law is being delayed or suspended because of an unfortunate incident last January,” Jaafar said. The MILF official stressed that the Bangsamoro goal...

Words: 386 - Pages: 2

Premium Essay

Plato Five Dialogues

...Abdulaziz Alkhars 12016972 Phil 334W Euthyphro had a struggle explaining his definition of what is the pious and the impious to Socrates in Plato, Five Dialogues. Although Euthyphro was confident to say that he was in well knowledge and accurate of the pious and what is not. Socrates asked a simple and general question “what is the pious and what is the impious?” expecting a clear and logic answer, Euthyphro explained that the pious is to prosecute the wrongdoer whether it was a relative or a stranger. Clearly Euthyphro answered the question in a very deep manner rather than a clear logic definition. Socrates immediately knew that Euthyphro did not answer his question in the form he desired. The question asked, “what is the pious and what is the impious?” should be approached in a broad manner. For example, if person A asks “what is philosophy?” person B answers “what you are doing now is considered philosophy” instead of giving a complete or exact definition of philosophy, he metaphorically suggested that person's A act of asking questions is what philosophy is all about, i.e. thinking, asking questions about the unknown granted that acknowledgment of ignorance and asking questions to gain knowledge is wisdom, the goal or telos of philosophy. Socrates continues to ask more questions to clarify Euthyphro’s mind about his ideology of the pious and impious. Euthyphro then claimed that what is pious is what is dear to the gods and Socrates ironically agrees that Euthyphro...

Words: 503 - Pages: 3

Free Essay

Water Water

...Abdulaziz Towairqi Instructor Laura Cook Wellness 2/2/2015 3 Days Diet Diet is the most important thing to be healthy and to lose weight, my diet these days is not very good I try to eat healthy food as much as possible, but because some things has changed in my life it is very hard to eat healthy. Now I live alone so I must cook for myself unfortunately I do not know how so I order fast food. However, I am starting to learn how to cook so I can eat homemade food. I try to exercise at least twice every week and I think it is not enough, I used to exercise every day in high school but when I got in college I started to get very busy, which is I know is not an excuse. In day one which I think was the best day of them all, I started the day by eating fruits, which is something I am trying to do every day, usually I eat breakfast and lunch while I’m in the university and I make dinner at home. My Nutrients report say that I need to eat more minerals and vitamins which is because I don’t eat a lot of fruits and vegetables. I rarely eat vegetables unless if it is already in my food, Vitamin A, C, D, K are all under. Day two was kind of like day one, but I ate a bigger breakfast which is better so I can have more energy for the day, eggs orange juice and waffles. I used to skip breakfast but I realized it is very important so I started to eat breakfast everyday even if it was just a small sandwich. Day 3 I ate a lot of calories which is because I ate lunch at a Mexican...

Words: 366 - Pages: 2

Free Essay

Deconstruction of Art

...Abdulaziz Alghanem ART 102 10/20/2013 Deconstruction of a Work of Art – Francisco de Zurbaran For this project, I decided to visit the Norton Simon Museum located in Pasadena. This museum has been in existence for many years and is located near the legendary Rose Bowl stadium. This museum has exhibits from many different painters and from many different artistic periods throughout history. The pieces of artwork that struck my interest included those painted by Francisco de Zurbaran during the 17th and 18th century. One artwork was significant, which is titled “Still Life with Lemons, Oranges and Rose”. Zurbaran was a practicing Catholic and religion played a large role in the paintings he created. This piece contained three different aspects because the number ‘3’ represents the Holy Trinity of Catholic faith. The Holy Trinity refers to the “God, Father and the Holy Spirit”. The painting also has been translated to resemble the Virgin Mary and her different qualities. For example, the lemons and organs represent her ability to create natural, living things while the rose and the water in the container represent the Virgin Mary’s purity. One art element used by Zurbaran in this piece is the concept of Texture. This concept can be seen on the fruits he painted. The lemons and the oranges are given a rough-skinned exterior in order to create the most realistic creation of the fruit on a painting. By creating such a textured surface, Zurbaran is emphasizing the...

Words: 593 - Pages: 3

Premium Essay

Risk

...Saudi Investment Bank (SAIB) 11/9/14, 7:18 PM Home About SACM Education Academic Supervision Academic Accreditation E-Services Emergency ‫ﻋ#ﺑﻲ‬ Job Vacancies for PhD Holders At Jazan University Retail Personal Banking Training Programme – SAIB “Pioneers” Raytheon isGO seeking an Saudi Investment Bank (SAIB) Layalina Productions, Inc. Organization: Saudi Investment Bank (SAIB) Jazan University Saudi Investment Bank (SAIB) Raytheon Company Regional Economic Models, Inc. International Alliance Associate, LLC - Private Equity Virtual Internship International Alliance Associate, LLC IT/Computer Science Internship International Alliance Associate, LLC - Marketing Associate Internship International Alliance Associate, LLC - Research Analyst Internship Saudi Investment Bank (SAIB) Al Kharj Armed Forces Hospitals Derayah Financial CENM-King Abudulaziz City of Science and Technology Alcatel-Lucent Schlumberger Sector: Finance Website: www.saib.com/en Retail Personal Banking Training Programme – SAIB “Pioneers” The “Pioneers” Programme has been specifically designed for entry level graduates with MIS, Marketing, Business Administration, Engineering or relevant Financial, Accounting or Banking related Bachelor or Master's Degree qualifications to acquaint them with the functioning of the retail operations of banks and to equip them with information that is essential at the onset of their banking careers within the Personal Banking Group of the...

Words: 532 - Pages: 3

Free Essay

American Revolution

...British use to send the army to collect money from the colony with no reason or any benefit for the people. In 1765 the Americans clones rejected the authority of the British Parliament to pay the tax, comes at a time when the British was deep in debt from the seven years of war (1756-63) and looking to the North American colonies as a source of money. After a couple of years the American des-obey the order from British Parliament and refuse to pay the taxes and the war began. In Saudi Arabia my country the legal system is not the same of any other country, Saudi Arabia legal system is based on the religion of Islam and holy book Quran it make it the most complicated legal system. The court in Saudi Arabia system was created by King Abdulaziz in 1932, if the issue is simple the decisions are made without juries and usually by one judge. Criminal law punishments in Saudi Arabia are cutting head in public place in front of the people to let the lesson and sermon, stoning in public place, amputation hand for the thief and lashing. Serious criminal offences include not only internationally recognized crimes such as murdering, raping, theft and robbery, but also adultery, witchcraft and sorcery. In addition to the regular police force, Saudi Arabia has a secret police called (Mabahith), and religious police called (Hayah or Motawe). The system of Kingdom...

Words: 487 - Pages: 2

Free Essay

Saudi Arabia

...Saudi Arabia is a kingdom that located in the Middle East region. It is the leader country in OPIC and that show’s how large is the Saudi’s economic power. The average of the Saudis are educated. From the beginning history of this kingdom, the government showed the importance of education for both men and women. Decades ago, the Saudi government started a project to give scholarships to the students who wants to complete their education abroad. The Saudi culture is very sensitive issue. Most of the Saudis are conservatives. A lot of changes happened in the Saudi’s economy, education, and cultures after five years of king Abdullah being in charge. The Saudi’s economy had major changes in the last five years. Before, the Saudi’s economy was relying on the oil business. Today, the Saudi economic policy has been changed a lot. King Abdullah established one of the four economic cities. The economic cities are a government development plan for the future. The goal of this plan is to diversify their economy away from oil, by generating foreign interest and bringing big corporations to these economic cities. The Saudi education has been changed to the better during the last decades and it at its best these days. King Abdullah is very interested in the education field. He established international universities for men and women. These universities afford full scholarships to Saudis and international students. Good example of these universities is King Abdullah of Science and Technology...

Words: 597 - Pages: 3

Free Essay

Almarai Prospectus

...Conversion General Assembly, an application will be submitted to the Minister of Commerce and Industry requesting him to announce the conversion of the Company. The Company will be considered duly converted into a joint stock company from the date of issuance of the Ministerial Resolution declaring its conversion. The Initial Public Offering (the “Offering”) of 4,500,000 shares (the “Offer Shares”) with a nominal value of SAR 50 each, all of which are fully paid, and representing 30% of the issued share capital of Almarai, is directed at and may be accepted by Saudi nationals only. The Offer Shares are being sold by HH Prince Sultan bin Mohammed bin Saud Al Kabeer, the Savola Group, Abdulaziz bin Ibrahim Al Muhanna, Abdulrahman bin Abdulaziz Al Muhanna and HRH Princess Aljawhara bint Saad bin Abdulaziz Al Saud (referred to collectively hereinafter as the...

Words: 51292 - Pages: 206

Premium Essay

Science

...researcher reported two cases of security breach. In one of the case hackers actually had a legitimate account set up with the cloud-computing site. Both cases caused the loss of billion dollars and loss of customer confidence on Cloud Computing. The author suggested firms to ask for insurance, warranties and indemnity protection from cloud service companies. The researcher also identified the Data security strategy, it was suggested to perform due diligence before considering for the deployment of Cloud Computing. Meetings with cloud provider, conducting security audits, seeking the names of references and then interviewing those references as to their experiences with the cloud firm are some of the tactics of due diligence. (Gold, 2012) Abdulaziz Aljabre (2012) conducted the research named Cloud Computing for Increased Business Value. The author emphasized on reliability and affordability of Cloud Computing and how small businesses can make a full use of Cloud...

Words: 645 - Pages: 3