Behavior and Communication Paper BCOM/230 October 6, 2011

IBM (International Business Machines Corporation) has been a fixture in American and the international field of information handling since the 1880’s. The original company name was Computing-Tabulating-Recording Company (C-T-R). More recently, IBM employees determined that their values include, “dedication to every client’s success”. (Palmisano, 2011). “Also espoused in the values statement is trust and personal responsibility in all relationships”. (Palmisano, 2011). IBM has taken the route that their values must permeate all dealings whether in the United States or not. This company has tried to take on a culture of trust and responsibility worldwide. Previously, IBM conducted an intranet convention of sorts to try and get input from all 319,000 employees world wide and the result was the previous mentioned values. So obviously, IBM uses electronic communications very heavily in their operations. Also, “In 1997, IBM actively recommended that its employees use the Internet when many companies were seeking to restrict their employees' Internet access” (IBM, n.d.). IBM insists its employees follow their business conduct guidelines when conducting business on the internet. In the case of IBM, their levels of communication have to be directly related to their values because they are committed to the success of every customer. This, in this writer’s opinion, would require a great deal of communication between vendor and client. That being said, this is a great policy as long as the people follow the guidelines laid down by IBM as to how employees are to conduct themselves at all times. Additionally, when IBM employees determined what the values of the company should be and it was done via IBM intranet. Consider that “140,000 IBM