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Accounting Technology

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As defined by the Information Technology Association of America (ITAA), information technology is the study, design, development, implementation support and/or management of any computer based information systems. This is related particularly to the use of computer hardware and software. It primarily deals with the use of computers and programs to process, store, protect and retrieve information (Hill, 2008). Today, this technology is widely used in global marketing and accounting systems as it helps in speeding up processing and storing information. Technology in marketing cannot be only used in information processing, but also it contributes much in production of goods. Production technology enables firms to produce products with more quality that has less cost. Through research and development, new products and procedures are introduced and are now widely used (Gopinathan, 2009). This paper contains some background information on technology, its advantages and disadvantages to the global market and accounting process. The researchers used three kinds of resources and they are scholarly books, scholarly edited books and scholarly journal articles. One of the sources includes Coombs’s (2001) Technology and the Market: Demand, Users and Innovation, a scholarly book which discusses how technology developed in the field of marketing some latest trends in market that involves the use of technology. Another is Weill and Broadbent’s (1998) Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology a scholarly edited book which focuses on creating business value through information technology, identifying opportunities to create value and managing and maximizing value. Also, the researcher used Miller’s (2006) article on Strategic Management journal that claims about technological diversity, resource-based theory, foreign and domestic

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