...i THE CONSUMER’S BEHAVIORAL INTENTION TOWARD E-TICKETING SYSTEM OF GOLDEN SCREEN CINEMA (GSC) IN MELAKA SHAFINAZ NADIA BINTI MOHD MOTTASIR Report submitted in partial fulfillment for the Bachelor of Technology Management (High Technology Marketing) FAKULTI PENGURUSAN TEKNOLOGI & TEKNOUSAHAWAN UNIVERSITI TEKNIKAL MALAYSIA MELAKA ii VERIFICATION “I hereby declare that I have read this thesis and in my opinion this thesis is sufficient in terms of scope and quality for the award of the degree of Bachelor of Technology Management (High Technology Marketing) Signature: Name of Supervisor: Madam Azrina Binti Othman Date: Signature: Name of Panel Supervisor: Dr. Norfaridatul Akmaliah Binti Othman Date: iii CONFESSION “Hereby, I declare that this thesis entitled “The Consumer’s Behavioral Intention Towards e-Ticketing of Golden Screen Cinema (GSC) in Melaka” is the result of my own research except as cited in the reference. The thesis has not been accepted for any degree and is not concurrently submitted in candidature of other degree. Signature: …………………………………… Name : Shafinaz Nadia Binti Mohd Mottasir Date : …………………………………… iv DEDICATION I learn patience, perseverance and dedication. Now I really know myself, and I know my voice. It’s a voice of pain and victory. To my beloved Mom and Dad, My siblings, My lecturers, My friends, Those who have helped me during my rough time, Helped shape me into what I’ve...
Words: 4232 - Pages: 17
...that the adoption of a particular technology would enhance their job performance. * Perceived ease of use: the degree to which individuals believed that using a particular technology would be simple. USEFULLNESS The technology acceptance model specifies the causal relationships between system design features, perceived usefulness, perceived ease of use, attitude toward using, and actual usage behaviour.Overall,the TAM provides an informative representation of themechanisms by which design choices influence user acceptance, and should therefore behelpful in applied contexts for forecasting and evaluating user acceptance of information technology 1) Person’s attitude towards the use of the system : As demonstrated in the theory of reasoned Action, the Technology Acceptance Model postulates that the use of an information system is determined by the behavioral intention, but on the other hand, that the behavioral intention is determined by the person’s attitude towards the use of the system and also by his perception of its utility. 2) Impact on performance: The attitude of an individual is not the only factor that determines his use of a system, but is also based on the impact which it may have on his performance. Therefore, even if an employee does not welcome an information system, the probability that he will use it is high if he perceives that the system will improve his performance at work. 3) Easier to use: The Technology...
Words: 583 - Pages: 3
...Inf Soc (2015) 14:81–95 DOI 10.1007/s10209-014-0348-1 LONG PAPER Technology acceptance model: a literature review from 1986 to 2013 ´ ´ Nikola Marangunic • Andrina Granic Published online: 16 February 2014 Ó Springer-Verlag Berlin Heidelberg 2014 Abstract With the ever-increasing development of technology and its integration into users’ private and professional life, a decision regarding its acceptance or rejection still remains an open question. A respectable amount of work dealing with the technology acceptance model (TAM), from its first appearance more than a quarter of a century ago, clearly indicates a popularity of the model in the field of technology acceptance. Originated in the psychological theory of reasoned action and theory of planned behavior, TAM has evolved to become a key model in understanding predictors of human behavior toward potential acceptance or rejection of the technology. The main aim of the paper is to provide an up-to-date, wellresearched resource of past and current references to TAMrelated literature and to identify possible directions for future TAM research. The paper presents a comprehensive concept-centric literature review of the TAM, from 1986 onwards. According to a designed methodology, 85 scientific publications have been selected and classified according to their aim and content into three categories such as (i) TAM literature reviews, (ii) development and extension of TAM, and (iii) modification and application...
Words: 9674 - Pages: 39
...Haritha vardhini Katragadda Social and Behavioral health Dr. Preety Gadhoke, PhD, MPH MPH-301 Reflection paper #6 Firstly, ‘Theory of reasoned action’, a model of behavioral intention prediction that spans attitude and behavior predictions. Subsequent separation of behavior from behavioral intentions allows for limiting factors’ explanation on the basis of attitudinal influence. Icek Ajzen and Martin Fishbein developed the theory of reasoned action between 1975 and 1980. This theory was derived from past studies that began as attitude theory and eventually led to behavior and attitude studies. This theory originated from frustration with the traditional behavior and attitude studies. Most studies in this field established weak correlations between the measures of attitude and volitional behaviors’ performance. Initially, the theory related to voluntary behavior but it was noticed later that the theory was not 100 percent voluntary. Under control, it later led to addition of the perceived behavioral controls. According to the theory of reasoned action, behavior of an individual is determined by their intention to perform it and that in turn, the intention is a function of their attitude towards that behavior and their subjective norm. Intention is the best behavior’s predictor. The theory suggests that cognitive representation of the readiness of an individual to perform a particular behavior is their intention. Intention is the immediate antecedent of a behavior. Three factors...
Words: 793 - Pages: 4
...FACTORS AFFECTING BEHAVIORAL INTENTION TO PURCHASE LOW–COST AIRLINE E-TICKET IN YHAILAND by Piyanath Maneechot School of Business, University of the Thai Chamber of Commerce and Suthawan Chirapanda School of Business, University of the Thai Chamber of Commerce E-mail: suthawan_chi@utcc.ac.th 41 FACTORS AFFECTING BEHAVIORAL INTENTION TO PURCHASE LOW–COST AIRLINE E-TICKET IN YHAILAND by Piyanath Maneechot School of Business, University of the Thai Chamber of Commerce and Suthawan Chirapanda School of Business, University of the Thai Chamber of Commerce E-mail: suthawan_chi@utcc.ac.th Abstract Purpose - The purpose of this research aims to investigate the factors that affecting behavioral intention to purchase low-cost airline e-ticket and this research. Design/methodology - This research employed an empirical study with the use of the questionnaire survey method, in total, 430 responses were collected through randomly mailing and sent out to consumers who had an experience of purchasing low cost airline e-ticket. Findings - The result showed that marketing efforts, perceive ease of use and perceived usefulness positively affects attitude toward using low cost airline e-ticket and attitude toward using and subjective norm also positive affect behavioral intention to purchase low-cost airline e-ticket. The research showed that perceived usefulness was the most important factor that affect to the behavioral intention to purchase low-cost airline e-ticket...
Words: 5995 - Pages: 24
...doing this research. Background of Study Labis started as a small village known as Kampung Paya Merah. The village got its name from a type of river grass which became the favourite food for river terrapins. In early 20th century, British officers came to the villages to survey for new areas to be developed in Segamat district. The British officer was surprised to see the river terrapins since they had not seen those animals before. They asked the villagers the name of those animals and the villagers answered, “labi-labi tuan” and because they did not know the name of those animals the British officers referred to them as Labis in the plural form. Therefore, the British officers decided to name the settlement Labis. Another theory is that in the 17th century, a member of the Malacca royal family was travelling through the area. He saw something that intrigued him. He called out to his advisors to tell him what it was, he went “Habis? Habis?” then accidentally is blurting out the name Labis. Labis is the second largest town in the district of Segamat, Johor with a population of about 20, 000 people and the largest community there is Chinese. Labis is an agricultural town and the main export is rubber. This study is focusing on the impact of wireless technology towards rural areas resident at Kampung Sawah Baru, which one of Labis part. Kampung Sawah Baru has 500 villagers which equals to 114 houses. Their main activities is gardening and trapping...
Words: 7956 - Pages: 32
...Technology helps an organization to re-engineer work practices, improve speed, maintain consistency and accuracy and increase reliability. In the past two decades, research has focused on the notion of technology adoption. Studies have examined various aspects of technology adoption at an individual and organizational level and in this paper will analyze if age can be a differentiating factor in adoption of technology in the workplace. Research examining age differences in technology adoption decisions A research study was conducted by Micheal G.Morris and Viswanath Venkatesh in the year 2000 to investigate age differences in individual adoption and sustained usage of technology in the workplace using the theory of planned behavior. The theory of planned behavior is a theory which links beliefs and behavior. The study was done over a period of 5 months among 118 workers. User reactions and technology usage behavior were studied majorly in this experiment by introducing a new software system to the workers. Research Method: The setting for the research done by Morris and Venkatesh was a medium-size financial accounting firm in a large mid-western city with approximately 300 employees. The firm was well established and had been in business for about 15 years. A total...
Words: 1189 - Pages: 5
...Imannuel Kant’s Theory of Moral Value provide a good framework for deciding what right actions are and specifically what actions are deemed intrinsically valuable. Consequentialism is going to emphasis that actions maximizing intrinsic value of all people affected by a situation are morally right while Kant is going to stress that only the motive behind an action determines whether an action is right, regardless of the consequences. Although consequentialism attributes the rightness of an action only on a consequence, consequentialist theories are broader theories of right action because they consider both motives and consequences in making moral decision, whereas Kant’s theory does not. Consequentialist theories of right action have two components. The first component states that a consequentialist theory will always answer what is intrinsically valuable. An object or thing that has intrinsic value is something that has value for its own sake. For example, pleasure and the feeling of happiness are intrinsically valuable because they are good in and of itself. The specific thing that is deemed intrinsically valuable can change according to what consequentialist theory one accepts. For example, utilitarians find the welfare of sentient beings intrinsically valuable while a hedonist finds only pleasure intrinsically valuable. The second component of consequentialist theories explains a principle of right action. In the view of a consequentialist, right action is the action...
Words: 1765 - Pages: 8
...and Imannuel Kant’s Theory of Moral Value provide a good framework for deciding what right actions are and specifically what actions are deemed intrinsically valuable. Consequentialism is going to emphasize that actions maximizing intrinsic value for all people affected by a situation are morally right while Kant is going to stress that only the motive behind an action determines whether an action is right, regardless of the consequences. Although consequentialism attributes the rightness of an action only on a consequence, consequentialist theories are more comprehensive theories of right action because they consider both motives and consequences in making moral decision, whereas Kant’s theory does not. Consequentialist theories of right action have two components. The first component states that a consequentialist theory will always answer what is intrinsically valuable. An object or thing that has intrinsic value is something that has value for its own sake. For example, pleasure and the feeling of happiness are intrinsically valuable because they are good in and of itself. The specific thing that is deemed intrinsically valuable can change according to what consequentialist theory one accepts. For example, utilitarians find the welfare of sentient beings intrinsically valuable while a hedonistic utilitarian finds only pleasure intrinsically valuable. The second component to consequentialist theories explains a principle of right action. In the view of a consequentialist...
Words: 1873 - Pages: 8
...focuses on the actions and interactions of individuals and is a bottom-up approach. Such micro approaches, see society as shaped by its members, who possess agency, in other words, the ability to act as free agents. Micro approaches, also known as action theories, include social action theory, symbolic interactionism, phenomenology and ethnomethodoly. However, macro sociologists take a deterministic approach, as they believe that our actions are determined by society. Macro theories include Functionalism and Marxism, who see individuals as puppets, under the control of social structures. One micro approach to sociology is Weber’s social action theory. According to Weber, in order to understand human behaviour, we must take into account both the level of structural cause, and the level of subjective meaning that individuals attach to their actions. Weber argues that there are an infinite number of subjective meanings that actors give to their actions; however he attempts to classify actions into four types. Instrumentally rational action refers to action that is driven by a given goal, in order to achieve through the most efficient means. Value rational action involves action towards a goal that the actor regards as desirable, for example worshipping god in order to get to heaven. Unlike instrumentally rational action, there is no way of calculating whether the means of achieving the goal are effective. Traditional action involves habitual or routine actions. Weber argues that...
Words: 1093 - Pages: 5
...com/product/pad-500-week-6-dq/ Contact us at: SUPPORT@ACTIVITYMODE.COM PAD 500 WEEK 6 DQ "Ethics of Public Service" Please respond to the following. Note: Online students, please respond to two (2) of the following three (3) bulleted items. From the first and second articles of the e-Activity, review three to four (3-4) codes of the ASPA Codes of Conduct from 1994 and 2013. Appraise the significance of changing the ethical guidelines in order to ensure that they match the current social context. Provide a rationale for your response. From the text and the third article of the e-Activity, use the theory of ethical relativism and the Center for American Progress report to consider the recent bans on foreign law. Propose two (2) advantages and two (2) disadvantages of using foreign or international law in legal disputes. Provide a rationale for your response. According to the text, the Hatch Act defines prohibited activities of public employees. Analyze the significance of these prohibitions with regard to an individual’s political actions. Provide a rationale for your response. Analyze the key ethical challenges of privatization. Take a position on whether the private sector should be responsible for program outcomes of a public program or service. Provide a rationale for your response. Activity Mode aims to provide quality study notes and tutorials to the students of PAD 500 WEEK 6 DQ in order to ace their studies. PAD 500 WEEK 6 DQ To purchase this visit here: http://www...
Words: 1513 - Pages: 7
...us/product/pad-500-week-6-dq/ Contact us at: SUPPORT@WISEAMERICAN.US PAD 500 WEEK 6 DQ “Ethics of Public Service” Please respond to the following. Note: Online students, please respond to two (2) of the following three (3) bulleted items. • From the first and second articles of the e-Activity, review three to four (3-4) codes of the ASPA Codes of Conduct from 1994 and 2013. Appraise the significance of changing the ethical guidelines in order to ensure that they match the current social context. Provide a rationale for your response. • From the text and the third article of the e-Activity, use the theory of ethical relativism and the Center for American Progress report to consider the recent bans on foreign law. Propose two (2) advantages and two (2) disadvantages of using foreign or international law in legal disputes. Provide a rationale for your response. • According to the text, the Hatch Act defines prohibited activities of public employees. Analyze the significance of these prohibitions with regard to an individual’s political actions. Provide a rationale for your response. • Analyze the key ethical challenges of privatization. Take a position on whether the private sector should be responsible for program outcomes of a public program or service. Provide a rationale for your response. PAD 500 WEEK 6 DQ “Ethics of Public Service” Please respond to the following. Note: Online students, please respond to two (2) of the following three (3) bulleted items. • From the first and second articles...
Words: 1033 - Pages: 5
...Some notes on case study methodology for Action COST project Draft (06-08-08) Salvador Parrado Table of contents CASE STUDIES AND THEIR RATIONALE 1 CASE STUDY DESIGN 2 Research question 2 Research objectives 3 Specification of variables 3 Case selection 3 Describing the variance in variables 3 Formulation of data requirements and general questions 3 CONSIDERATIONS FOR CASE STUDY DESIGN 3 Causal mechanisms and process tracing: clarification notes 3 Typological theory: clarification notes 3 APPENDIX - RESEARCH QUESTIONS FROM COST ACTION PARTICIPANTS 3 LITERATURE 3 CASE STUDIES AND THEIR RATIONALE This note sets some options for discussing a case study methodology for COST Action project -CRIPO. The note is subject to discussion (COST session in Rotterdam 5- September 2008) not only on the methodological aspects to be followed but also on the applied options for COST project. This section is devoted to justify the usefulness of case studies. Those who are already persuaded may skip it. Case studies are helpful in numerous ways. The definition offered by (Seawright and Gerring, 2008 p. 296) is useful: “the intensive (qualitative or quantitative) analysis of a single unit or a small number of units (the cases), where the researcher’s goal is to understand a larger class of similar units (a population of cases). There is thus an inherent problem of inference from the sample...
Words: 6487 - Pages: 26
...1b Introduction • Theory, concepts, hypotheses, models The purpose of research is to discover new knowledge about a certain phenomenon. Such new knowledge could be in terms of understanding, explaining, or predicting. In most situations, understanding, explaining and predicting go hand in hand. Theories are the basic means for the researchers to provide understanding, explanation and prediction. Without a theory, the research will have very limited value…. The meaning of theory – and concepts There’s no general agreement on what a theory really is. Theory is an abstract concept – and such concepts have often many definitions. We will use the following: A theory is a set of interrelated concepts, definitions, and propositions that presents a systematic view of a phenomenon by specifying relations among concepts, with the purpose of explaining and predicting the phenomenon. (This definition is based on Kerlinger, Fred (1973): Foundations of Behavioral Research. London: Holt, Rinehart and Winston, p 9). Let’s look closer to this definition: Concept A concept is a generalized idea or a description of a phenomenon. Concepts represent the building blocks of a theory. Concepts are abstractions of reality, and usually non-observable. Example: Attitude, culture, productivity The purposes of a concept is to • Communicate • Classify/generalize (e.g.: entry modes can be classified in export, joint venture, direct investment) In order...
Words: 1289 - Pages: 6
...At the close of Crime and Punishment, Raskolinkov is convicted of Murder and sentenced to seven years in Siberian prison. Yet even before the character was conceived, Fyodor Dostoevsky had already convicted Raskolinkov in his mind (Frank, Dostoevsky 101). Crime and Punishment is the final chapter in Dostoevsky's journey toward understanding the forces that drive man to sin, suffering, and grace. Using ideas developed in Notes from Underground and episodes of his life recorded in Memoirs of the House of the Dead, Dostoevsky puts forth in Crime in Punishment a stern defense of natural law and an irrefutable volume of evidence condemning Raskolnikov's actions (Bloom, Notes 25). Central to the prosecution of any crime, murder in particular, is the idea of motive. Not only must the prosecutor prove the actus rectus or "guilty act," but also that the criminal possessed the mens rea or "guilty mind" (Schmalleger 77). The pages of Crime and Punishment and the philosophies of Dostoevsky provide ample proof of both. The first is easy; Dostoevsky forces the reader to watch firsthand as Raskolnikov "took the axe all the way out, swung it with both hands, scarcely aware of himself, and almost without effort, almost mechanically, brought the butt-end down on her head" (Crime and Punishment 76). There is no doubt Raskolnikov caused the death of Alena Ivanovna and, later, Lizaveta, but whether he possessed the mens rea is another matter entirely. By emphasizing the depersonalization...
Words: 1191 - Pages: 5
