Market Pressures Continued
Globalization
- During the globalization period it was driven by 10 forces that Friedman called “flatteners”
- According to Friedman, each era has been characterized by a distinctive focus
- Globalization 1.0 focus was on countries
- Globalization 2.0 focus was on companies
- Globalization 3.0 focus is on groups and individuals
- All of these relate to IT and enable individuals to connect, compute, communicate, collaborate, and compete everywhere and anywhere at any time.
The Changing Nature of the Workforce
- Becoming more diversified
- IT is allowing people to work from home
Powerful Customers
- Consumer expectations increase through more knowledge they are able to acquire
- Customer Intimacy; an organization wide effort toward maximizing the customer experience; this is also a component to customer relationship management
Technology Pressures
- Technological innovation and information overload san9hera/
Technological Innovation and Obsolescence
- New and improved technologies rapidly create or support substitutes for products, alternative service options, and superb quality
Information Overload
- The internet and telecommunications networks are a flood of information
- To make decisions effectively and efficiently, managers must be able to access, navigate, and use the vast stores of data, information and knowledge

Societal/Political/Legal Pressures
- This includes social responsibility, government regulation/deregulation, spending for social programs, spending to protect against terrorism, and ethics

Social Responsibility
- Efforts known as organizational social responsibility or individual social responsibility
- Green IT; addressing some of the most pressing environmental concerns, their efforts to go green include: o Facilities Design and Management; creating a more sustainable