...Advance Placement is something I know I will be able to succeed in. This is a path that my parents and I want me to follow. Participating in advanced/honors classes throughout most of middle school and beginning of high school taught me the skills and ethic that I will need to gain more knowledge from a excelled classroom. Computer Science both needs skills in science and in computers which I have experience with. AP class have a important impact on how I can further my career. I chose to apply for this type of learning because the influence teachers gave me but also because it’s education beyond the classroom that I will strive for. Not only do AP courses help me learn more but count as a base/support for me to get to college which leads...
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...how film presents the world of the past. Words aren’t fully up to the task of comprehending the film experience” (2006, p.1). Product placement (also sometimes referred to as“brand integration”) is the inclusion of branded products or identifiers through audio or visual means within mass-media programming (Balasubramanian 1994). This paper is aim to discuss the affect of product placement on film’s content and production company. With the development of society and technology, there is no denying that the film industry has formed its own unique business model in modern world. In order to product high quality films and obtain greater profits, the film production companies have to invested heavily in its films. In other words, it is impossible to product a high level and appealing film without the support of abundant capital in some extent. In this context, a large number of sponsorship of big brand company plays a significant role in film industry. As a typical representative of new advertisement, product placement is deeply affect films in terms of content, structure, production and so on. According to the data of PQ Media (2007), it spent $885.1 million on product placement embed into the film in the world in 2006. In the meantime, the product placement which means the combination of art and commerce. It is the existence of product placement that the film production team obtained sufficient funds to achieve their expected design plan rather than trade-off everything about question...
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...11 Appendix A Exhibit 1 Segmentation Chart 12 Bibliography 12 Executive Summary MMI Product Placement Inc., established in 1985, is the pioneer in the business of product placement in Canada. MMI leveraged its relationship with the Canadian entertainment industry to incorporate its clients’ brands into films and TV shows. Greyhound, the country’s largest provider of intercity bus transportation, recruited MMI services to provide cost-effective ways to communicate its marketing message to consumers. Philip Hart, president of MMI, was preparing to make a final pitch to sign up Greyhound as client. For Greyhound, the major competitors include VIA Rail, owned automobile, and airline transportation companies. The consumer segmentation can be divided into three groups including college and university students, newer professionals and established professionals. The target market will be age 18 to 24 college and university young professionals. Philip Hart needs to decide which promotional vehicle would be best for Greyhound’s product placement. The alternative choices include to stick with traditional advertising, or product placement on TV series shows like “Corner Gas” or “Canadian Idol”. We would recommend that MMI present Greyhound in the TV series called “Making the Cut”. Problem Statement Philip Hart, president of Toronto based MM1 Product Placement (MM1) is close to signing Greyhound Canada as a client. The main issue is to find the best promotional vehicle...
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...their memory. How does this knowledge inform what we know and what we could study for product placement? Introduction – 200- 300 words Product placement Product placements can be defined as paid product information targeted affecting the viewers via the planned of a branded product into a television program, movie (Balasubramanian, 1994), computer and online game. As it is not totally stated in this definition, product placements have been applied for persuasive motivations, such as increasing product awareness and sales. Some of the merits of product placements include overcoming the difficulty of zapping because viewers are less likely to change the channel or leave the place when a product shows in a movie like they may for advertisements (d’Astous & Chartier, 2000). Moreover, product placements allow marketers to aim very particular audiences because the demography of who attends which type of movie is well understood (Nebenzhal & Secunda, 1993). Product placements also have a longer life time than traditional advertisements (d’Astous & Chartier, 2000). When the movies are released as DVD or shown on TV, the brand placements are typically still present. Finally, surveys have demonstrated that viewers like product placements due to the realistic improvement of the movie or TV show ( Nebenzahl & Secunda, 1993). In its most basic understanding, product placements are the incorporation of brand components in entertaining media programing for commercial aims...
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...product placement in his reality, and the show is continually attempting to conceal their mistakes in the show. Truman's show is a 24 hour appear. Meaning, anybody at any given time can watch him. During the film, it indicates numerous individuals watching the show. A few people cry over the show, while others get excessively amped up for it. If one somehow managed to think about this, it is extremely dreadful and agitating. Anybody can simply watch what he is doing and see him. He has no privacy. When Truman does find out about this he can create fears that he is always being viewed. Those feelings of dread would then be able to keep him from...
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...DOI: 10.2501/IJA-30-3-479-507 Young adults’ responses to product placement in movies and television shows A comparative study of the United States and South Korea Taejun (David) lee Bradley University Yongjun Sung and Sejung Marina Choi University of Texas at Austin This research examines young adults’ attitudes towards product placement in films and television shows from two countries that represent contrasting cultural distinctions: the US and Korea. The results suggest that young adults in both countries perceive film product placement in a similar way but, with respect to television, Korean respondents tend to perceive it as less effective in enhancing content realism and more unethical and misleading. In addition, the findings suggest that, for both film and TV, material- ism, attitude towards advertising, and realism enhancement appeared to be significant predictors of consumer cognitive response to product placement. However, cross-cultural differences were observed for TV product placement. In the US, materialism and real- ism enhancement were found to be most powerful predictors of cognitive response to product placement. In contrast, attitude towards advertising and materialism were found to be the strongest predictors in Korea. Implications for both advertising researchers and practitioners are provided. Introduction Movies have almost always been a popular medium for product placement. Product placement in movies can be an effective international marketing strategy...
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...teacher at Garfield High School in downtown Los Angeles, California. To his surprise, the school lacked the computers he needed for the class, so he took an alternative position as a math teacher. In that first year of teaching, Mr. Escalante was confronted with many obstacles. The school was in the verge of loosing its operative certification; many students scored poorly in their academics, had problems with drugs or were involved in gang violence. As a new teacher, he constantly felt frustrated, with a sense of guilt for not inspiring his class to love math the way he did. Subsequently, and against all the odds, Mr. Escalante made a great contribution in the lives of students, and transformed the face of the College Board’s Advanced Placement Program® (AP®). Most...
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...植入式广告对消费者行为影响研究评介 陈翠，宋思根 （安徽财经大学工商管理学院，安徽蚌埠 233030） 摘要：作为一种隐性广告，植入式广告策略性地融入各类载体中，以一种“润物细无声”的方式影响着受众对植入产品或服务的态度，继而通过“移情效应”或内隐启动影响消费者购买决策。通过梳理国外学者关于消费者对植入式广告的记忆认知、态度及购买行为的启动研究和植入式广告效果的评价标准研究，旨在为本土化研究提供理论基础和方法借鉴。植入式广告信息处理模式及其效果发生机制的探讨有助于理解我国消费者行为特征。 关键字：植入式广告；消费者行为；内隐记忆 A Critical Review on the Influence of Product Placement on Consumer Behavior Chen Cui, SONG Si-gen （School of Business Administration, Anhui University of Finance & Economics, Bengbu, Anhui 233030） Abstract:As a kind of recessive advertisement, product placement influences not only consumers' attitude to the branded products or services in a subtle way but also consumers' purchase decisions by means of empathy or implicit priming.This article critically reviews and summarizes the effects of product placement,including cosumers' awareness,recall,attitude and purchase behavior priming as well as evaluation standards offering the fundamental references for the empirical and localization research.Discussions on information processing of product placement and mechanisms of advertising effect are benefit to understand consumer behavior in our country. Key Words: product placement; consumer behavior; implicit memory 基金项目：安徽省自然科学基金“产品信号内隐认知对消费者决策的影响研究”（11040606M21）；安徽财经大学研究生科研创新基金项目“植入式广告对儿童购买决策的影响研究”(ACYC2010AL008)。 作者简介：陈翠（1987-），女，湖南岳阳人，安徽财经大学硕士研究生；宋思根（1972-），男，教授，管理学博士。研究方向为消费者行为。 通讯作者：陈翠 通信地址：安徽省蚌埠市安徽财经大学西校区224号信箱 邮政编码：233041 电子信箱：helencc001@126.com 植入式广告对消费者行为影响研究评介 ...
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...Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. While product placement is riskier than conventional advertising, it is becoming a common practice to place products and brands into mainstream media including films, broadcast and cable television programs, computer and video games, blogs, music videos/DVDs, magazines, books, comics, Broadway musicals and plays, radio, Internet, and mobile phones. To reach retreating audiences, advertisers use product placements increasingly in clever, effective ways that do not cost too much. The purpose of this paper is to examine product placement in terms of definition, use, purposes of product placement, specific media vehicles, variables that impact the effectiveness of product placement, the downside of using product placement, and the ethics of product placement. Keywords: Product placement, brand placement, branded entertainment, in-program sponsoring Product placement effectiveness, Page 1 Journal of Management and Marketing Research INTRODUCTION In its simplest form, product placement consists of an advertiser...
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...durable assets and currencies Sharikah al Mufawadah Investment Auctioning Output sharing DP with Management DP without Management Profit sharing Musharakah-based DP Mudharabah-based DP Sharikah al Amwal Sharikah al Abdan Sharikah al Wujuh Profit Sharing Revenue sharing Durable Assets Participation Musaqa Muzara‘a Output (Revenue) Sharing Involuntary: e.g., due to inheritance Voluntary: e.g., jointly purchasing a building for renting Sharikah al milk (Partnership based on joint Ownership) Temporary or Ongoing Musharakah Temporary or Ongoing Mudharabah Sharing Principle Fees deferred Ijara: Rents deferred Financial Murabahah Installment sale Object deferred Sale (ODS) Pre-paid istisna‘ Fees paid in advance Rents paid in advance Pure Salam SHARIKAT: PARTNERSHIPS Qard/Service Charge Heeba (Donations) 'Ariyah (qard of assets) Qard: Interest Free Loans TABARU‘AT: GRANTS Hemish Jedheya-Sale:...
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...Wal-Mart leadership became successful due to the company’s effective leadership style, their organizational structure and its culture. Wal-Mart’s organization culture is recognized to be more of bonded organization between the employer and the employee. Sam Walton, the company’s owner, shared his vision for the company with his associates and made them partners in the success of his company, after Sam died, his legacy remained the same with new management and continued to grow successfully and still remain number one in retail today, because management recognized his vision and carried it out as Sam would have done. New management did not dismantle Sam’s vision but kept the success going unlike Times Picayune, this organization lacked a successful organizational structure and endured more of procedural issues. After Times Picayune owner, Ashton Phelps Jr. retired, his vision was not carried out as he intended. After 175 years, new owner Ricky Matthews, dismantled Phelps vision and emphasized his own vision that became more procedural and steep, which caused the culture of the business to miscommunicate. Workers in this environment are more focus on pleasing the boss, instead of their work performance due to the company’s rules and policies being procedural and controlled without any flexibility. This type of culture causes employee turnovers and a bad reputation for the business. Matthews not only changed the culture of Time Picayune, but he lay off all active employees without...
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...Challenges and Opportunities on Kava Dan Russell University of Phoenix MGT 350 February 20, 2011 Dan Konzen Challenges and Opportunities on Kava Aqua Harvest, Inc. has identified an opportunity for expansion of its water treatment and rain harvesting operations on the South Pacific Island of Kava. The island is an ideal situation in desperate need of both the products offered by Aqua Harvest, Inc. and the employment opportunities the expansion will bring. There are numerous challenges such a remote and exposed Island presents to a start up operation and each threat must be addressed to accomplish the directive of the company. Aqua Harvest is financially able to achieve its goals in Kava, but the natural forces are of such an unpredictable nature that the physical establishment of the companies operations on the Island of Kava may be the most difficult. The Island of Kava Kava rests in the South Pacific stronghold of islands near Fiji, Samoa, and Bora Bora. Kava rests ideally in the Hawaii to Australia shipping routes with major ports on and near the island. Kava appears to be a well placed starting point for continued growth throughout the surrounding islands being serviced by both United States and Australian corporate offices. History Until 1970, Kava was a British Colony as it had been for nearly a century. Banking on its economical base of petroleum production, tourism banana and spice exportation, Kava requested and was granted...
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...Comparison Essay In the films EdTv and The Truman Show, the protagonists experience how the loss of personal freedom in their lives affected not only them, but the lives of the people around them. Specifically, the loss of personal freedom and control in there lives are seen through the “love interests” that the characters encounter, how Ed’s and Truman’s “overseers” interfere with their lives’ and what each character is willing to due to reclaim the personal freedom and control in their destinies. Throughout the plot in both films, Ed and Truman encountered love interests that derive from either fake love or staged love. In The Truman Show, Truman first spots Lauren sitting under a tree and immediately falls in love with her. However, because the choice to choose one’s love was not Truman’s to make, the “overseers” of The Truman Show interfered with his life. They hired an actor to play the role of Truman’s girlfriend and later wife. Similarly, in EdTv Ed begins to date Shari after comforting her. However, both Ed and Shari soon realize the conditions of their relationship began to change as Ed quickly becomes surrounded by his fame. This increase of involvement that the audience now has in Ed’s life makes them believe that they have the right to judge Shari which causes her to loose some of her personal freedom and control in her life. In both films, the protagonists’ lives become broadcasted over live TV regardless of what those said characters...
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...Codification of Accounting Standards, a company should not recognize revenue until 1.“it has performed under the terms of the arrangement” and 2. “unless it will indeed receive and retain payment in a form that has value to the company,” (accountingresearchmanager.com) This means that the company has to perform the duty that they have agreed to in their contract and will receive a form of payment in return. The performance of the arrangement can be the delivery of goods, providing services, or providing information. Once a company performs the terms of the arrangement, the revenue is deemed as earned; however, at least part of the job must be fulfilled. In addition, the company should not recognize revenue even if their clients paid in advance to fulfillment of the agreement. Revenue is realized or realizable when “the seller receives cash or assets from the customer that is convertible into cash,” (accountingresearchmanager.com) This must occur before revenue is recognized. In the case, “Lighthouse”, the issue of how revenue should recognized for the sales of both Ship Finder devices and service arises. In this particular case, the company Lighthouse created a hardware unit which it installs in ships and provides the services for this unit. This device and service are utilized together in providing information to shipping companies on the ship location, speed, and current local weather. Lighthouse requires its customers to sign two separate contracts, one for the device...
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...Market Analysis Product placement is the form of advertisement where a product is placed in a context of ads in movies or TV shows. Since the first instance of formal product placement occurred in 1951, there have been countless placements in thousands of movies and TV shows. Product placement has experienced a surge in the mid-1980s and strong growth ever since. In 2005, estimated total global spending on paid product placements is about US$2.21 billion. Forecasted that by 2010, 75% of scripted shows will include product placement and the revenues will reach US$50 billion. Competitive Analysis MMI The product placement segment of the industry is dominated by small business typically run by their owners who have experience in the entertainment industry. A few larger ad agencies offer the same service with the intention of offering one-stop-shopping for their clients. These are typically the result of acquisitions of smaller specialty firms. The smaller firms tend to have the advantage because they typically have experience and a background with film and TV producers whereas the large firms often do not. In addition, the small firms like MMI offer more personalized service and build ongoing relationships with their clients. Greyhound Greyhound is currently Canada’s largest provider of intercity bus transportation and serves 6.5 million passengers each year, which constitutes about 40% of the market. Its brand logo, the running dog, is highly recognized. In addition...
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