...Ned’s Hermann’s Brains Quadrants Theory of G. Gnanalingam. Known as one of the influential marketing whiz of Malaysia, Tan Sri Datuk G. Gnanalingam started from a humble beginning. A decedent of Sri Lankan Tamil ancestry, he was born in Singapore and grew up in Port Dickson . Getting his early education from Royal Military College, he continued to further his studies in University Malaya and Harvard Business School, Boston. With a strong education background, he started his career in British American Tobacco. After years in the company, he was appointed into becoming the Marketing Director in an early age of 34. He continued expanding his potential as he established his own consulting firm and the firm being appointed to be responsible in handling commercial operations of RTM. He had done the impossible as he increases the revenue from RM 55 million to RM 350 in a period of 10 years. Currently, he is the Executive Chairman of Westport, one of the biggest port operator in Malaysia. Based from his past achievement, we can conclude exactly what is his most active quadrants in the Ned Hermann Brain Quadrants Theory. From the observation, his tendency is much more to quadrant C and quadrant D. His emotions towards the death of his father almost caused him to drop out from his university . It can be seen that his reaction to the situation is drastic and the placement of being emotional would be in the quadrant C. Being labelled as one of the most influential marketing guru in Malaysia...
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...when the CEO John Chambers uses just three words to describe the benefits of the San Jose networking giant’s management system: “speed, skill, and flexibility.” This is relates a published list of values by Cisco. Another example is with Manny Rivelo, a senior vice president at Cisco Systems, that 70% of his compensation is based on the council’s ability to meet revenue targets and collaborate. As to espoused values, they represent the explicitly stated values and norms that are preferred by an organization. In Cisco’s case, it was Chambers’ idea originated by a loss of $2.2 billion loss in 2001, which involves grouping executives into cross-functional teams. This concept would lead to faster decision making. Basic assumptions are unobservable and represent the core of organizational culture. I feel that Rivelo’s one quote sums of the basic assumptin for Cisco, “I’m on a litany of them-three councils, maybe six boards, and five working groups”, suggests that being involved in numerous groups makes the company as a whole grow faster and be better ready for the economy. 2. Use the competing values framework to diagnose Cisco’s culture. To what extent does it possess characteristics associated with clan, adhocracy, market, and hierarchy cultures? Discuss. I feel that Cisco Systems use a clan and adhocracy culture rather than a market and hierarchy. It really depends on the company and what...
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...Cisco Systems Uses Its Culture for Competitive Advantage Case Study 1. What are the observable artifacts, espoused values, and basic assumptions associated with Cisco’s culture? Explain. The above terms are also known as the three fundamental layers of organizational culture, each varying in outward visibility and resistance to change an each level influences another level. Observable artifacts are the most visible and also cosist of the physical manifestation of an organization’s culture (Kreitner and Kinicki,2010, pg.65). An example of this when the CEO John Chambers uses just three words to describe the benefits of the San Jose networking giant’s management system: “speed, skill, and flexibility.” This is relates a published list of values by Cisco. Another example is with Manny Rivelo, a senior vice president at Cisco Systems, that 70% of his compensation is based on the council’s ability to meet revenue targets and collaborate. As to espoused values, they represent the explicitly stated values and norms that are preferred by an organization. In Cisco’s case, it was Chambers’ idea originated by a loss of $2.2 billion loss in 2001, which involves grouping executives into cross-functional teams. This concept would lead to faster decision making. Basic assumptions are unobservable and represent the core of organizational culture. I feel that Rivelo’s one quote sums of the basic assumptin for Cisco, “I’m on a litany of them-three councils, maybe six boards, and five working...
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...Routing the Path to End-To-End Communication An Analysis of Cisco Systems and how the use of Information Technology gave them a Competitive Advantage Mira Vissell ISM 158 Business Analysis Paper March 4th, 2004 Table of Contents Objective Section I: Industry Summary: An Analysis of Network Equipment Industry A. Industry Profile B. Competitive Strategies within the Industry C. Porter Model Evaluation of Industry Forces D. Globalization of the Industry E. Importance of Information Technology in the Industry Section II: Company Perspective: An Analysis of Cisco Systems A. Cisco Systems profile B. Market and Financial Performance C. Competitive Strategy Statement D. Significance of Information and Information Systems E. Strengths and Weaknesses of Cisco Section III: Structured Analysis of Information System Use A. Strategic Option Generator B. Roles, Roles and Relationships C. Redefine/define D. Significance of Telecommunications E. Success Factor Profile Section IV: A Final Analysis of the Success of Cisco Systems A. The Success of Business Strategy and IT used to Date B. The Effective Position of the Company for Future Performance Bibliography Objective The objective of this paper is to analyze how Cisco Systems gained competitive advantage in the networking industry through the use of information systems and key business strategies. ...
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...Cisco Systems [pic] Networking the Internet Revolution Brandi Martin brandi@ucsc.edu Table of Contents Paper Objective Section 1: The Network Equipment Industry A. Industry Profile B. Competitive Strategies within the Industry C. Porter Model Evaluation of Industry Forces D. Globalization of the Industry E. Importance of Information Technology to the Industry Section II: Company Perspective: An Analysis of Cisco Systems A. Cisco Company Profile B. Market and Financial Performance C. The Competitive Strategy D. Significance of Information Technologies E. Strengths and Weaknesses of Cisco Section III: A. Strategic Option Generator B. Roles, Roles and Relationships C. Redefine/Define D. Significance of Telecommunications E. Success Factor Profile Section IV: A Final Analysis of the Success of Cisco Systems A. Success of Business Strategy and Information Technology Use to Date B. The Effective Position of Cisco for the Future Objective of Paper The purpose of this paper is to provide an analysis of Cisco System’s primary business strategies and its utilization of information technologies to achieve a competitive advantage in the network equipment industry. The paper is divided into four sections, starting with a broad industry analysis, then narrowing to concentrate on Cisco Systems Inc., followed...
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...Cisco Systems Managing The Go To Market Evolution Cisco Systems Managing The Go To Market Evolution Analysis Company background (Cisco Systems): Cisco Systems is a world leading company in the switches and router market. Established in 1984 by a Stanford University couple, IT administrators Len Bosack and Sandy Lerner. Ina short period after founding, it became one of the most successful companies in high technology industry. In Cisco, manufacturing of its switches and router was outsourced, the company focused on core competencies: product design and development. Indirect sales and distribution through resellers became the major sales channel in the end of 1990’s; its “Value-Added Reseller” (VAR) was the most successful indirect sales channel strategy at that time. In later 1990s, Cisco had ever been the world’s most valuable company, its market capitalization exceeded $500 billion in 2000, and sales reached $18 billion. With the telecom and dot-com crash in 2001, Cisco’s business was hugely affected; $1 billion loss was reported in 2001. The shrunken market made Cisco’s management completely review and revamp its go-to market strategy. Market and Products: Cisco’s major products are switches and routers. A switch is used to connect workstations within a local-area network (LAN). The switch directs data only to the destination for which it is intended, and increases the efficiency of networks by reducing traffic and the number of “collisions” of data headed in opposite...
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...[pic] In response to Cisco System’s annual financial conference held December 4, 2009, and the current financial and economic situation of Cisco Systems, this memorandum analyzes the forces driving Cisco’s current resources, plan for growth, and competition. Cisco Systems competitors are primarily in the computer networking equipment industry. Cisco Systems competes in other industries as well including: server and mainframes, satellite and broadcast network equipment, and wireless telecommunications equipment. Three of Cisco System’s main competitors can be identified as Alcatel-Lucent, supplier of high-tech equipment; Hewlett-Packard, comprehensive provider of hardware, software and services; and Juniper Network, designer and provider of network infrastructure for public and private access networks. Cisco believes that if it does not have strong competitors, it is not in high growth markets. Cisco’s competition is fierce and reactionary. Evidenced by HP’s acquisition of 3Com Corporation, responding to Cisco acquiring all-in-one data center, Unified Computing. [i] Cisco holds a competitive advantage in the technology sector, staying comparatively lean when complexity increases. Cisco has good integration with suppliers; in fact, other companies, such as Solectron and Jabil, produce much of what Cisco “manufactures”. Much of what Cisco produces is shipped from suppliers to customers. [ii] Cisco’s competitive advantage also lies in its large scale, delivering...
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...Cisco System, Inc Cisco System, Inc SMIF Stock Report Information Technology – Communication Equipment Analyst: Thanh Nguyen Date 12.04.13 Ticker: ●CSCO Recommendation: ● HOLD Price: ● 21.24 (as of 12.04.13) Price Target: ● 21.74 Highlights * HOLD Recommendation: Cisco’s expected revenues for the coming quarter will be down 8 to 10% because of weak demand in emerging markets. However, the company had high earnings, and was consistently increasing revenues over recent years. It is a large-cap growth company in the technology sector and is expected to outperform the emerging markets over the next years. * Strong Financial Position: Cisco has solid fundamentals with consistent growth, high margins, and a strong balance sheet. Its gross profit margin is mostly higher than 60%, and blows away that of the S&P 500 average (around 44%). Since 2009, Cisco has kept increasing sales. It has a very strong balance sheet with more than $50 billion in cash and cash equivalents in 2013, which is higher than the total of debt ($42 billion). Besides, it has a good asset management, which has maintained to keep inventories low over years with an average of 2% of total assets. Further, Cisco commits to return a minimum of 50 percent of its free cash flow to shareholders in the forms of both dividends and share repurchases. Cisco generates a healthy amount of cash of about $10 billion to $12 billion annually in operating cash flow, it will have room to deliver...
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...Running Room Case Study 10/21/14 T/TH 9:30 AM Present Strategy The Running Room company has been a successful and profitable business since its inception, catering to both avid runners and more casual joggers by selling high end running shoes. Its owner, Raina Cisco, used her background as a nationally ranked runner to establish credibility as a running shoe authority, especially for higher end products. In order to maintain this image of quality, Cisco chose to primarily sell Nike shoes. The Nike brand is associated with performance in the minds of her customers, and she was able to make a $5-$7 premium per pair of Nike shoes. Despite this success, after about 10 years of steady growth, profits began to decline due primarily to large department chains entering the running shoe market, the loss of loyal, aging customers, and difficulty in balancing the needs of these loyal customers with those of the younger generation of serious runners. The Running Room’s current strategy to achieve new growth involves diversifying the product offerings to appeal to not only serious runners, but also more casual consumers. Cisco stocked stores with more fashionable sportswear items for her more cursory customers while attempting to appeal to the running community by offering custom-fit, high performance shoes. This strategy captures a large target market; however, it is ultimately unsuccessful as a growth model because it does not fully satisfy either consumer group. The serious runners...
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...planning) is a software that allows companies to automate and integrate many of their business processes, share a common database and business practices throughout the enterprise, and produce information in real time. The objective of ERP system is that it supports the streaming and distribution of geographically scattered enterprise information across all the functional units of a business house. It provides the business management executives with a comprehensive overview of the complete business process, which in turn influences their decisions in a productive way. Many big companies have adopted ERP into ways that they run business. Oracle was one of the pioneers who custom built ERP systems for many companies around the world. Omental and Cisco were one of the first companies and pioneers who had custom built ERP system installed by Oracle. The staff had to be trained to use the system, with the help of Oracle and watch it launch off after many trial and errors along the way. Jinyang a small size Korean company chose ComputerMate, a small software company in Korean, to provide and build them there ERP system. ComputerMate provided the same service like Oracle, analyzing, implementing, training and then executing the ERP system to the entire company and monitor the progress and results. Introduction of Omantel Omantel was established in 1970 was the only fixed line operator in the Sultanate of Oman. Omantel has monopolized the internet services market in Oman. One of Omantel’s subsidiaries...
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...Stock Analysis – Cisco Systems Timothy L. Miller FI560 Securities Analysis Miriam Benard December 11, 2011 Abstract The purpose of this paper is to make a buy or sell recommendation for Cisco Systems stock based on technical and fundamental analysis. The technical analysis consists of analysis of the following; * Return on Equity (ROE) * The company’s projected future growth of earnings * Analysis of its required rate of return using the CAPM measurement * The company’s intrinsic value using the discount valuation technique. The fundamental analysis consists of describing the competitive forces in the industry including the company’s relative advantages and disadvantages to its competitors and a discussion on ROE as the basis for growth. Based on the technical analysis, it appears that Cisco’s stock is under priced. Its intrinsic value is $23.55 in 2011 (see calculation in CAPM section) which is quite a bit higher than its current price. Background Cisco designs, manufactures, and sells Internet Protocol (IP)-based networking and other products related to the communications and information technology (IT) industry and provides services associated with these products and their use. They provide a broad line of products for transporting data, voice, and video within buildings, across campuses, and around the world. These products are designed to transform how people connect, communicate, and collaborate. Cisco conducts its business globally...
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... Adam R. Moneypenny Assignment: VoIP The case study I read to research how VoIP was beneficial to an organization was the one Cisco released that details why they needed one, how it improved operations, and the many advantages that came with the implantation of VoIP. The case study highlights how this was the largest implementation of an IP telephony system in industry history (Cisco, 2002). Cisco, and many other companies, always has looked for ways to reduce costs, increase revenue, and become more efficient, and all three of these criteria were enhanced by the implementation of VoIP as the main telephony system for their organization. Cisco (2002) goes on to talk about how telecommunications, within the organization and externally, over the internet was the next logical and necessary frontier for them. They treated the change to VoIP from PBX not just as a replacement for the telephony system but as another application that enhanced their overall IT strategy and fit nicely into the existing infrastructure (Cisco, 2002). The benefits of changing over into an internet based telephony system not only improved the efficiency of the current PBX system but brought many operational and cost advantages as well. Operations were improved by using one system that could handle voice, data, and video over one single network infrastructure. This meant that personal and workgroup productivity was increased, improvements...
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...“Social Strategy at Cisco Systems” written by Mikolaj J. Piskorski, Daniel Malter, and Aaron Smith. It emphasis on a main concern, which is aligned with Cisco Learning Network and Internet of Everything (IoE) and is presented in a question; how can Cisco’s phenomenon of “Internet of Everything” be attained through Cisco Learning Network? The issue highlights the importance of Cisco’s strategic commitment of advancing and supporting the Internet of everything. The Cisco Learning Network, a social learning community focused on the IT industry, allows members to learn and interact with each other through a social platform. Whereas, the Internet of Everything is the networked connection of people, process, data, and things. Correlation of the two ideas can help Cisco increase certification by 2018 and retrain all of IT workforce; hence bringing major opportunities for the Cisco Learning Network. The report goes into further details by analyzing the three main reason of why this is an issue and what implicit opportunities does it present, who is effects of the main issue and what are the alternatives. Growth/expansion, competition, and future challenges and opportunity are three main point led to the goal of IoE (Internet of Eveyrthing) . Expanding the CLN (Cisco Leaning Network) and social platform, can attractive members all around the world and help develop ideas to attain IoE era. Jeanne Beliveau-Dunn,vice president and general manager for Learning@Cisco systems Inc, worked...
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...Cisco Systems, Inc.: Collaboration on New Product Introduction Viking Project Cisco 1. What are the challenges and risks faced by technology companies in new product introduction? When an introducing new product there are several challenges and risks that technology companies face and must take into account before starting development. The technology industry is rapidly changing with new technology being developed and introduced every day. Therefore, time is of most importance and indeed a challenge that technology companies face. There were several examples of ´time to market pressure´ in the case of Cisco Systems Inc. While their new product took several years of development work they had a deadline they had to meet and launch the product extremely quickly, or else they faced the risk of losing market share. In these years of development, new product introduction can be very expensive where companies usually risk spending a lot of money and make large number of prototypes with little certainty that the product design will meet customer requirements. When the product finally enters the market, customers might already have a product that fulfills their needs or they might not even want such a product any longer since the industry is in constant change. Thus, a two-way street with customers is very important in a product´s development as mentioned in the case. Furthermore, in our globalized world today, technology companies also face the challenge of making a design that can...
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...Cisco vs Coca Cola Tadeusz Czuprynski MGT 450 Date: 21 January 2012 For: Carol Jones Abstract: The basic purposes of this essay is to emphasis and culminate the principles of Acquisitions by describing the application of the knowledge learned, with the following companies of Cisco the technology giant and Coca Cola the soft drink giant. There are many specific goals that companies may be looking to achieve by dong this, but the main underlying reason is to guarantee the long-term sustained achievement of fast profitable growth for their business. They have to keep up with a rapidly increasing diversified global market and increased competition. Nowadays, with the struggle for competitive advantage becoming stronger and stronger, it is almost essential to form alliances. An acquisition is the purchase of one business or company by another company or other business entity. Consolidation occurs when two companies combine together to form a new enterprise altogether, and neither of the previous companies survives independently. Acquisitions are divided into "private" and "public" acquisitions, depending on whether the acquiree or merging company (also termed a target) is or is not listed on public stock markets. An additional dimension or categorization consists of whether an acquisition is friendly or hostile. Whether a purchase is perceived as being a "friendly" one or a "hostile" depends significantly on how the proposed acquisition is communicated to and...
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