...* What does the model tell you about the nature of competition in the industry? External Analysis (Porter's Five Forces Analysis) Threat of Substitute products (low) Food and beverage market has a long industry chain and big industry span so threat in substitute products is low. Giants such as Wrigley (Mars, Milkway, Snickers and etc), Unilever (Knorr, Cornetto ,Lipton Ice tea and etc) ,Coca Cola, Nestle have similar products to offer to customers. But in Nestle case threat of substitute products is high because of wide range of similar products that can compete directly with Nestlé. For example, Danone led Nestle to decreasing sales in 2009 in European Markets. In order to make a differentiation in the worldwide market Nestle should innovate its products to stay in the market and to go beyond its substitutes. Recent innovation made by Nestle health consciousness and wellness factor that has been introduced in all products of company. Threat of new Entrants (low) The company has been lunched since 1866 which gave Nestle a wide experience in the food and beverage industry. With substantial brand equity and a base of loyal customers Nestlé is at an insignificant risk from entrants. Nestlé has an advantage of holding majority of the share in the market where competition is becoming increasingly fierce in the world today. Although the food and beverage industry is very competitive and is constantly evolving with entrants, small business don’t have much advantages...
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...Unit 13 – Recruitment and Selection (Task 1) P1 – Identify how two organisations plan recruitment using internal and external sources. Introduction In this assignment I hope to create an overview of two organisations, Gloucestershire College and Tesco. I hope to show what its main activities are that are involved in the day-to-day running of the business, where it operates and how many branches they have and also how many people they employ nationally or locally. I will also be explaining why vacancies occur and show how companies can use both internal and external sources to recruit new people. I will be showing how companies advertise for jobs and what different ways there are to apply for a job. In this assignment I will be showing how companies plan to recruit by using both internal and external sources. Overview of Company 1 (Gloucestershire College) Gloucestershire College is a reasonably sized organisation that operates throughout Gloucestershire. It is a college that has 4 campuses throughout Gloucestershire. One of them in Gloucester, another in Cheltenham, one of them in the Forest of Dean and the last one in Tewkesbury. At Gloucestershire College you can apply for a job in many different ways and the way I am going to show you is their own application form that is on their own website page. I have chosen to show the process to apply for a job at Gloucestershire College as The Head of School – IT and Computing This is the section on the web page that has...
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