...Marketing–What’s It All About If forced to define marketing, most people, including some business managers, say that marketing means “selling” or “advertising.” It’s true that these are parts of marketing. But marketing is much more than selling and advertising. How Marketing Relates to Production Production is a very important economic activity. Whether for lack of skill and resources or just lack of time, most people don’t make most of the products they use. Although production is a necessary economic activity, some people overrate itsimportance in relation to marketing. Their attitude is reflected in the old saying:“Make a better mousetrap and the world will beat a path to your door.” In otherwords, they think that if you just have a good product, your business will be a success. The point is that production and marketing are both important parts of a total business system aimed at providing consumers with need- satisfying goods and services. Together, production and marketing supply five kinds of economic utility—form, task, time, place, and possession utility that are needed to provide consumer satisfaction. Here, utility means the power to satisfy human needs. Form utility is provided when someone produces something tangible—for instance, a bicycle. Task utility is provided when someone performs a task for someone elsefor instance, a bicycle. The product must be something that consumers want or there is no need to be satisfied. Time utility means having the product...
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...Public Relations Defined Jason E. Green MKT 438 January 20, 2013 Robert Etter Public Relations Defined The purpose of this paper is to define public relation and identify some reasons why so many different definitions exist in our modern society. As well as to categorize the different definition and how they interrelate. The initial thoughts that were gathered regarding public relation is that it is a planned process to stimulate the thinking of an audience by offering a solid character that displays sound judgment, which is achieved by a communicating with the audience to persuade there thinking. As further research were conducted the idea that few words can define such a broad concept became infrequent, which demonstrated that further research and in-depth thinking was necessary. Although common thinking would align marketing with public relations the two seem like separate ideas and ideals that once harmoniously aligned can translate in a successful image campaign. According to Fraser P. Seitel one of the most ambitious searches for a universal definition was conducted and commissioned in 1975 by the Foundation of Public Relation Research and Education. The leaders in the field of public relations analyzed 472 different descriptions and explanation and offered an 88-word sentence: “Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization...
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...possibility you were affected by marketing. Marketing has infiltrated all parts of our day, from television to radio and even sporting events. Within this paper the author will define marketing by different sources and will also include his personal definition of marketing. Based on these definitions the author will explain the importance of marketing in organizational success and will provide examples from the business world to support his explanations. Marketing, as defined by Perreault, W. D., Cannon, J. P., and McCarthy, E. J. (2011) is the performance of activities that seek to accomplish an organization’s objectives by anticipating customers or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. Businessdictionary.com (2012) defines marketing as the management process through which goods and services move from concept to the customer. As a practice, it consists of coordination of four elements called the four P’s (1) Identification, selection, and development of a product, (2) Determination of its price, (3) selection of a distribution channel to reach the customer’s place, and (4) development and implementation of a promotional strategy. This author’s (James) definition of marketing is the process of exploiting consumer’s weaknesses to get them to buy your product or service. By exploiting their weaknesses, James means that advertisers use sights (sexy women, famous people), sounds (soothing music), and other processes...
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...written in 1998, deals with these subjects, and especially with market structure. In this paper, Geroski aims at showing the importance of the definition of market boundaries for the corporate strategists to take the right strategic and innovative decisons. He believes that all corporate strategists have specific needs that affect their vision of how the market should be delimited. The market definition has to be in line with those needs. At first, Geroski discusses two tradionnal visions of the market: “trading markets”, and “anti-trust markets”. “Trading markets” are defined as geographical areas, in which people deal with groups of homogeneous products that obey to the rule of one price. Geroski defines “anti-trust markets” as markets which are dominated by a firm or a group of firms, and where competitivness is serverly controlled. These two market visions seem to be correlated, but Geroski points out some inconsistencies: indeed, if, for example, there was some change in the degree of the market’s competitiveness, would an increase in prices be possible? As Geroski says, “some members of trading market may not be effective members of anti-trust market”… Thus the rule of one price is hardly applicable in presence of an “anti-trust market” in which firms might be able to exert monopoly power. As those traditionnal market definitions are not satisfactory, Geroski has thought of a third concept of market: A “strategic market”, in line with each company’s needs and goals. In...
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...it is being loved, the other is being loved because it is such as to be loved.” There were plenty of gods in time of Socrates and Euthyphro but what is liked or disliked by gods was decided by man.When Socrates and Euthyphro encountered in the court, the first thing they asked was "Why he is here?".Socrates was charged by being impious and Euthyphro was charging his father because his father did something impious.In this case, what Socrates did was not believing what all people believe and this action was considered as impiety but, Euthyphro was sending his father to death because his father killed somebody and what Euthyphro was doing is considered as the right thing, even if his father commited crime.In the dialogue we see how the definition of piety and impiety changes from beginning to end of the dialogue.To analyze the question and to understand the difference between god-loved and piety, we should handle the situations from both Socrates' and Euthyphro's point of view. Firstly, Socrates was prosecuted, indicted in his words, because of being impious."An action or a man dear to the gods is...
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...This short paper will cover the trait of independence, and it will answer a few questions posed to look at the trait of independence from a few different angles. These angles include personal definitions of the trait and how a person should be able to demonstrate that trait. The paper will cover how the AICPA looks at Independence, how the State of Texas vies this trait, and a look at a current article showing the impacts of the trait independence. Upon the conclusion of this paper the reader will have a better understanding of how independence in accounting is defined and how to identify it As we see defined in our class text on page 162 is that independence is defined as, "the state of mind that permits the performance of an attest service without being affected by influences that compromise professional judgment, thereby allowing an individual to act with integrity and professional skepticism. To appear to be independent, the CPA should avoid circumstances that might cause an informed third party to reasonably conclude that the integrity, objectivity, or professional skepticism of a firm or member of the audit (attest) engagement team has been compromised." Within the frame work of my own personal definition I define independence as having the ability to have both the personal courage and institutional ability to analyze, state conclusions, and act in the best interests of the public. As pulled from http://www.tsbpa.state.tx.us/firms/alt-business-structure.html on...
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...Logos which he defines as the Being of all beings, One, One which is all, Life.” As previously stated, this is a very cryptic definition that takes much deeper thought than simply reading off the page. Despite being cryptic, this vague definition gives a strong guideline to the basic idea of philosophy while still giving the reader an opportunity to interpret the definition in their own way. This definition shines light on both the basic idea of philosophy while also showing that everyone will interpret philosophy in their own way. By saying that philosophy is the One which is all, it shows that each individual person makes up a greater being which is Life. Each individual person provides their own interpretation based on their own lifestyle and past. Therefore, philosophy is the sum of all lives that can only be defined with the sum of everybody’s views and opinions. With this is mind, philosophy will be ever changing as people grow older and more people are brought into the world. What is most important about this definition is that it is timeless. This definition can be interpreted by anyone from any background and any time in history. So, although the language is very cryptic, it can still be interpreted from anyone and is a solid core principle to think about and to base their own interpretation on. It by no means gives us the full definition of philosophy, but is a great idea to work off of for all...
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...Definition of marketing One could pose a simple request like “Define Marketing” and you would have a barrage of answers as unique as the individual defining the word. For this paper I will present two definitions, as well as present my personal definition or understanding of the marketing. To begin, Merriam-Webster Dictionary defines marketing as “the process or technique of promoting, selling, and distributing a product or service” (Merriam-Webster, 2012). This definition is clear and pretty simple to comprehend. Next, the class textbook, Marketing Management, defines marketing as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals” (Kotler, 2012). This definition lends a more academic view, but still is comprehendible and simply stated. After reading and reviewing the above definitions, I have come to my own personal definition. Marketing, as defined by Carla Posey, is the process which encompasses everything involved with the purchasing and selling of services and goods. This includes all work and research to effectively satisfy the needs and wants of the consumer. Importance of Marketing Marketing is important because it is the little voice to the consumer that says “hello, I know you need me and I want to give it to you”. A successful company has caught your attention and you have shown appreciation by buying into that brand. This is...
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...barriers to entry. How to apply the resource based view: Definitons: It resources include all assets, capabilities, organizational processes, firm attributes, information, knowledge etc. controlled by a firm that will help its efficiency. This will be broken down into human, physical and organization resources. A sustained competitive advantage when it is implementing a value creating strategy not simulteously being implemented by any current or potential competitor and when these other firms are unable to duplicate the benefit of this strategy. Not on calendar time. Critique * Priem and Butlers critique to 1991 paper states it is tautological (it is true in all possible interpretations). That’s its primary assertions are true by definition, and, thus not subject to empirical tests. Can also be said about Porters assertions between the relationship between industry attractiveness and firm performance can be reduced in tautology by observing that firms in attractive industry’s will outperform firms in unattractive industries and by defining industry attractiveness in terms of the ability for firms to outperform well. Not only does positioning and...
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...answer. When first working with a client, I ask, “What is your definition of your leadership?” Invariably, a pause follows. The eventual response is sometimes tentative, confused, or incomplete. This happens with new and experienced leaders, in large companies and in start-ups. Only a few people have a solid answer. Not many leaders have a clear, concise, concrete definition of what being a leader means to them. The eminent leadership scholar Ralph Stogdill observed, “There are nearly the same number of leadership definitions as there are people who have attempted to define it.” Here are just a few perspectives: * “The first job of a leader is to define a vision for the organization…the capacity to translate vision into reality.” (Warren Bennis) * “Leadership is a series of behaviors rather than a role for heroes.” (Margaret Wheatley) * “Leadership: the art of getting someone else to do something that you want done because he wants to do it.” (Dwight D. Eisenhower) It is no wonder then, that a ready answer is not on the lips of every leader. But the lack of a compelling, individual definition can be a serious defect. Why Define Your Leadership? When asked, “Why should I have a definition for my leadership?” I answer, “What is the cost of not understanding the foundation of your leadership? What is the cost of not knowing your core? If you do not define your leadership, who will?” A definition provides meaning; meaning reveals purpose; and meaning and purpose...
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...Race is a term that describes a group of people with similar descent. I believe race is determined physical specifications such as color, language, eye shape, or even things such as blood types. Human beings as a whole are described as the “human race;” I believe this to be an accurate definition as human beings (despite color, language, or any other physical characteristics) are all the same. Genetically speaking, we are all made up of the same “parts.” The term “race” is an all-encompassing statement used to define a large group, overall. Ethnicity defines the background of a particular person or thing. This term encompasses many backgrounds and associations. Foods can be “ethnic” if they originate or are commonly consumed in a specific country or region. The same applies to human beings. One’s ethnicity may be determined by his or her birthplace, religion, of beliefs. Ethnicity does not define physical characteristics, but rather backgrounds and traits. The United States is a melting pot. This country is made up of thousands and thousands of different people from different places. The USA is home to many ethnic backgrounds; however, the population (in my opinion) is a single “race.” We are all humans, as I have previously stated. Although our ethnic backgrounds may differ in many different ways, all in all, we are one race. This is important to bear in mind. Heritage should always be recognized, as it typically is in the United States. But acknowledging the vast backgrounds...
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...Kwame Anthony Appiah’s essay, “Race, Culture, Identity” revolves around the words mentioned in the title, and how each one of their definitions are misunderstood and mistaken for one another. He works his way towards clarifying what each one means, using various concepts, examples and references to the words of historical figures. Two of the concepts used to identify what a race was were the ideational meaning and referential meaning. Out of the two, ideational meaning is one where one cannot get a clear definition about what a certain word or object is, however, all the facts presented about it still hold true. “The simplest theory would also require that if we collected together all these criterial beliefs about race and took them all together, they could be thought of as defining the meaning of the word, “race.” (This is equivalent to saying that there are things that have to be true of something if it is to be a race – conditions necessary are, when taken together, sufficient for being a race.) We can use a device invented by the English philosopher Frank Ramsey in the 1920s to make this an explicit definition: something is a race just in case all the criterial beliefs are true of it. Lets call this the “strict criterial theory.” (Appiah 104) Appiah had stated earlier, right before this quotation, that criterial beliefs “define the concept” that one is talking about. For example, if a person was talking about a laptop, certain points or descriptions such as “it needs...
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...Persuasive Speech Outline Grading Rubric | |Outstanding (15-13) |Good (12-10) |Fair (9-7) |Unacceptable (6-0) |Points | |Speech Planning |Outline perfectly or almost |Outline mostly retains the form|Outline retains some of the |Outline retains little if any | | | |perfectly retains the form of the|of the sample outline and |sample outline’s form and |of the sample outline’s form | | | |sample outline and presents |presents conceptually sound, |presents some conceptually |and presents few if any | | | |conceptually sound, sufficiently |detailed descriptions of |sound prefatory descriptions of|conceptually sound prefatory | | | |detailed prefatory descriptions |organizational pattern, |organizational pattern, |descriptions of organizational | | | |of organizational pattern, |audience analysis, topic, |audience analysis, topic, |pattern, audience analysis, | | | |audience analysis, topic, |rhetorical purpose, and |rhetorical purpose, and |topic, rhetorical purpose, and | | | |rhetorical purpose, and |redemptive purpose, as the |redemptive...
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...“city-state.”(Nagel pg 1) However does this simple definition fully define the true meaning of a polis? With city being portrayed as a large socialeconomically diverse urban center and with state suggesting a formal government, we are lead to wonder if these two words blended together begin to explain what a polis really is. It is never easy to answer the question “What is an ancient Greek polis?” because everyone had their own answer to the question. For instance Aristotle says a polis was a community of self-governing citizens.(Nagel pg 1) Aristotle was said to be the most important ancient analysis of the polis system, his most famous quote being “Man is a polis animal.” (Nagel pg 1) Aristotle tells us that politeia, today’s constitution, is not just a set of laws but cultural, economical, and social way of life. (Nagel pg 9)Homer author of the Iliad and Odyssey feels a polis is formed when villages in a community unite and become large enough to be self-sufficient.(Nagel pg 8) Herodotus of The Histories of Herodotus saw polesis as a body of citizens sufficiently numerous for Securing a self-sufficient existence. As we can see that throughout time we have many authors who each carry a different point of view on how to properly view a polis of Ancient Greece. Every author has an idea and facts to back this idea up which makes it impossible to properly state that one definition is more correct than the other. It seems that the definition of the polis can also be affect by what polis...
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...Define Factory Section 175 of the Act defines "factory" as premises in which persons are employed in manual labour in any process for or incidental to: Making any article or part of any article; Altering, repairing, ornamenting, finishing, cleaning, or washing, or breaking up or demolition of any article; Adapting any article for sale; Slaughtering of cattle, sheep, swine, goats, horses, asses or mules; or In some circumstances, confinement of such animals awaiting slaughter at other premises. The Act also defines certain other specific premises as "factories" such as laundries and printing works Factory” is defined in Section 2(m) of the Factories Act. It means any premises including the precincts thereof- i. Whereon ten or more workers are working, or were working on any day of the preceding twelve months, and in any part of which a manufacturing process is being carried on with the aid of power, or is ordinarily so carried on; or ii. Whereon twenty or more workers are working, or were working on any day of the preceding twelve months, and in any part of which a manufacturing process is being carried on without the aid of power, or is ordinarily so carried on; But does not include a mine subject to the operation of the Mines Act,1952 or a mobile unit belonging to the Armed forces of the Union, a railway running shed or a hotel, restaurant or eating place. Occupier `occupier' of a factory means the person who has ultimate control over...
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