...integrated retailer. Unlike similar apparel retailers, Zara controls most of the steps on the supply chain, designing, manufacturing, and distributing its products. Regarding the design strategy, an article inBusinessworld magazine describes it as follows: “Zara was a fashion imitator. It focused its attention on understanding the fashion items that its customers wanted and then delivering them, rather than on promoting predicted season’s trends via fashion shows and similar channels of influence, which the fashion industry traditionally used. 1.Diseconomic of scale – in long term, the costs is getting higher. Zara is a vertical Integration that work differently from traditional retailers Because of managing distributions on their own, designing and production process. 2.Centalized distribution system Recommendation Design: cooperate with vary range of designers in order to maintain its competitive advantage to be “the fast fashion” ,remain a distinctive design. Production: cooperate with any channel of production all over the world new improvement in operation technology can be applied into Zara instead of …old Distribution: making more distribution centre that enable Zara to be more faster, effective and efficient in distributing their products to the retailers Advertising : advertising is one of important become more competitive Cutting cost because they do not outsorce any channel Cutting time more faster, effective and efficient Avoid conflicts emerge...
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...guess work in when your pizza will be delivered. Customers are now able to watch every step of the process online from the person making the product to when the person is set out for delivery. It is all real time tracking with the real person’s name. This helps impatient people from being disengaged after placing their order. The last major strength Domino’s presents is using their customer feedback effectively. Domino’s not only encourages people to give feedback, but they actually apply what they hear and aren’t afraid to change their products or process to better serve the customers. This is a great strength and has helped them improve their business over the years. One weakness Domino’s faces is their advertising and marketing strategies. Staying consistent with advertising is important when trying to align a brand at the top of the market. Creating new marketing vehicles and products, but not following through with them creates marketing diversion that takes away from your brand. If customers can not follow what the businesses strategies are, the brand will suffer from the poor marketing. Domino’s has not had too many of these instances but is a weakness they have faced before. Domino’s Ultimate Delivery Food Truck Competition Domino’s currently has a great model to deliver its items in the timeliest...
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...CAREER FASHIONS EXECUTIVE SUMMARY In the year of 1986 Cheryl Roche had an idea to start a local uniform manufacturing business located on Prince Edward Island. In partnership with her sister Carolyn Knox, the company remained local to the island, but obtained multiple contracts for business and demand for their unique design in uniforms for the women’s service industry. The partnership of the company was split between Cheryl, operating the sales and promotion aspects of the business and Carolyn, she was the designer of the uniforms and the manager of the production department. In early 1987, Career Fashions had been in operation for a little over a year, but Carolyn had decided to step away from the business and the company partnership in pursuit of her own interests. This unfortunate situation left Cheryl with a dilemma of what action to take in regards to the future of the business. Having lost her only designer for the company, which is a crucial aspect for the continued success of the company, she must decide the future for Career Fashions. Various options are available to her from which she has to choose the most viable one and the most recommended and preferable one seems to be she herself managing the production sector and appointing a professional to assist her. DECISION OPTIONS Cheryl is currently facing the situation of running Career Fashions with the recent loss of her business partner and company designer Carolyn Knox. Several solutions for Cheryl to implement...
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...HMT 340: Events and Meetings Professor Edwards May 2008 Sacramento Fitness and Wellbeing Expo, July 13-15, 2012 Sacramento is one of the most affordable and pleasant cities I which to live in the West Coast. It receives one of the highest amounts of sunlight in the United States and its home to 1.5 million people (SCC Brochure, 2011). Due to its exceptional climate, association with the outdoors and its close proximity to Lake Tahoe and the Sierras Nevada Mountains, Sacramento attracts many healthy minded people. These are some of the many reasons why Sacramento would be the ideal location for a health and fitness exposition. The Sacramenti Convention Centre is one of the countries best and it is perfect for such an event. The event would provide industry professionals, equipment manufacturers to advertise and demsotrate some of the latest trends and techniques to members of the public of all ages. The convention will provide lifestyle, wellbeing and fitness resources, training, apparell and classes to a range of ages, including young kids, adults and seniors looking to remain as healthy as posisble. 1. Mind Map: 2. Stages: a) Research This would involve gathering information about the fitness and wellbeing market. It would involve market research studies that use qualitative and quantitative methods of gathering information. The demographic details of those who would be interested would need to be obtained. The corporate interest would need...
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...2005, Zara had developed into Spain’s the most famous fashion brand and the leading brand of Inditex (Kumar, 2006). Zara is one of the most outstanding apparel retail businesses in the world today. Although it is not the biggest, its marginal profits and rates of growth are leading the industry. The purpose of this essay is to analyze what sort of innovation Zara used on its way to success and make comparisons of competing products or processes with its competitors. By analyzing and comparing, it is obvious that the company's success depends on conducting a series of innovations at each one of the parts in the business: fashion-forward design, unique branding strategies, in-house production processes and centralized distribution system. Basically, this essay has been divided into four parts: the first part focus on describing how Zara makes its designs more innovative compare with other appeal retailers. Then, what sort of innovation used in their branding strategies will be discussed. Next, it will consider Zara’s innovation of production process and show an apparent difference of this process among Zara, H&M and the Gap. Finally, it will look at how Zara promotes innovation on their distribution process in to become more fast. It is those innovations that set challenges for rivals since Zara’s business model is extremely difficult to imitate or equal and also it is this realization that makes Zara get reliable and sustainable competitiveness. According to Ghemawat (2006), a...
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...advantage 2) What motivates various members of the community to participate? They created customer involvement in the community by achieving following aspects: * Recognition & Prize * Winner will get $2,500 cash and gift codes * Democracy & Critiques * A channel to share opinion and get feedbacks * Passion * Evoking design’ desire to design & self-expression * Openness & Visibility * Freedom to share * No entry barrier: could be anyone who likes to design * The Sense of Ownership * The community’s opinions taken into consideration in decision making (in a short time) * Challenges & Fun * Website’ fast turnover keeps high novelty * Opportunity - To become an employee 3) What is the operational role of technology and its impact in supporting Theadless’s business model? (Consider the flow of information and product from initial idea to final sale and who is involved.) In the flow of information & product A. Crowdsourcing (Webs & Blogs) * Role: in Design Submission Review * Impact: * Support data collection (design submission) * Enable innovation and product...
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...Definitions Paper In today’s organizations, there is more pressure than ever to remain competitive. One way to ensure an organization remains competitive is to remain innovative through creativity and design. This paper will define the terms creativity, design, and innovation as well as detail how these concepts can have implications on an organization. Creativity, Design, and Innovation Defined Creativity, design, and innovation are commonly used terms in today’s business world. These coined terms are heard in the boardrooms, in the staff meetings, and in the marketing and advertising campaigns, so it is important to understand their meaning. Creativity Creativity is coming up with ideas and is the essential building block of innovation. Use of force or mandate does not allow for creativity, as creativity is usually a product of intuition. Following the creation of a new idea, the implementation takes place. Design Design can be defined as “the conscious decision-making process by which information is transformed into an outcome, be it tangible or intangible” (Stamm, 2003, p. 12). Essentially, design is taking the idea from the creativity stage and making it become reality. The successful implementation of a creative design then becomes innovation. Innovation Once the idea has been made, and the process by which to implement the idea has been designed, then the product or service has arrived at innovation. Stamm’s defines innovation as “the art of making...
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...Chapter 3 Assignment Rikki Phillips 09/11/2014 Zara does use some of the value chain activities to make themselves competitive in relation to its other major rivals. The secret to Zara’s success and its competitive advantage lies with its designing and Logistics strategies. Zara designs most of their clothing, and keeps most of their basic cloth on hand. With their clothing being designed on hand and made and also being able to dye the products they can maintain speed and keep items moving. They keep designers on hand to aid in the designing processes so they are always up to par when it comes to preferences as well as changes in fashion. Zara also allows customers to be a part of their activities, they love customer feedback, and they want the customers to be involved in their business. The feedback goes to headquarters and then they design new products and bring them out to market. Most competitors like to see which designs sell first. Zara also stands out in the logistic end. Zara does most of its production in Europe, mainly the areas around Spain. This allows for easy distribution because Zara is about speed. Most of its production plants are close to the headquarters which the bulk of Zara’s manufacturing being carried out in Spain (50%). Like it says in the book they have a 24 hour turnaround time deadline for Europe, Mideast and some of the United States. For the Asian and Latin America regions, it is about 48 hours which is still quick. Every location...
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...PROJECT REPORT ON “ANALYSIS OF CONSUMER BEHAVIOR IN FORTUNE KGMO” AT ADANI WILMAR LIMITED, PUNJAB SUBMITTED BY SIKANDER SINGH (156/2012) LBSIM, New Delhi (In partial fulfillment for the requirement of the Two year Full time Post Graduate Program in Management, 2012-14) ACKNOWLEDGEMENT I express my deep sense of gratitude to Mr. Umesh Chauhan, for his expert guidance and valuable inputs that gave me an exquisite insight about the project on “ANALYSIS OF CONSUMER BEHAVIOR IN FORTUNE KGMO”. I am highly obliged and thus express my gratefulness to him. I am also thankful to the Prof. S. K. Jain, for giving me an opportunity to apply my knowledge of “Marketing Management” in this Research work. I share the pleasure of this achievement with all my colleagues for moral and emotional support in completing this research work in the area of “Consumer Behavior”, successfully. Sikander Singh PGDM - General LBSIM, New Delhi LETTER OF TRANSMITTAL To: Prof. V.K. Mehta From: Sikander Singh Date: 30th June 2013 PGDM (General), 2012-14 Batch Subject: A Report on “Analysis of Consumer Behavior in Fortune KGMO.” Sir, I, Sikander Singh, hereby, submit to you the Summer Internship project report on Analysis of consumer behavior in Fortune KGMO at Adani Wilmar Ltd. I, under the guidance of Mr. Umesh Chauhan (ZSM, Adani Wilmar Ltd.) and Prof. S K Jain (Mentor) was able to successfully complete the project. This report comprises of the...
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...User Experience ©Jeff Patton Five topics today: User Experience explained simply and then: Users and modeling what you know about them Usability evaluating & testing it Visual Design guidelines to help visual design to communicate what you intend Emotional Design how do users feel about your software? 2 3 4 User Experience is Built From Dependent Layers Jesse James Garrett’s Elements of User Experience: http://www.jjg.net/elements/ 5 The Surface Layer Describes Finished Visual Design Aspects Surface Skeleton Structure Scope Strategy 6 The Skeleton Describes Screen Layout and Functional Compartments in the Screen Surface Skeleton Structure Scope Strategy 7 Structure Defines Navigation from Place to Place in the User Interface Surface Skeleton Structure Scope modal wizards task panes modal dialogs Strategy 8 The Places in the User Interface are Built to Support User Task-Centric Scope Surface Skeleton Structure Scope Strategy user tasks: • enter numbers • enter text • enter formulas • format cells • sort information • filter information • aggregate information • graph data • save data • import data • export data • print • ….. 9 Business Goals Drive User Constituencies and Contexts Supported To Form Strategy Surface Skeleton Structure Scope Strategy business goals: • displace competitive products • motivate sale of other integrated products • establish file format as default information sharing format...
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...CLASS - 1994 - MISS UNIVERSE SUSHMITA SEN, MISS WORLD AISHWARYA RAI • TALENTED INDIAN FASHION DESIGNERS MARIMEKKO CAN UTILIZE INDIA DIVERSE COUNTRY - MARIMEKKO DIVERSE COMPANY India is a very diverse country with people speaking more than 50 regional languages having different customs and traditions. Marimekko is a diverse company with designers from different parts of the world. As a project manager for Marimekko India, I will look for opportunity in Bombay, home of Indian film industry, Bollywood and then expand into other metropolis. • Target group - Niche, Urbanites - more style conscious • Partnership with Indian design shops to customize Marimekko designs into Indian clothing • Build a website for India in which...
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...him for guiding us throughout our entire project and correcting various aspects of our work with endless patience and attention. We would also like to thank Khondker Murshid, Assistant General Manager at R.B Group of Companies Limited (WALTON) for his time to guide us regarding the product and service design and production process in this project. Finally, we would like to thank North South University for letting us use its Internet and library facilities, which helped us a lot to complete our report. Executive Summery Walton is a Bangladeshi brand which has many subsidiaries. One of which is Walton Motors. It produces motor vehicles. The brand Walton is owned and operated by Walton Group head quartered in Dhaka, Bangladesh. This report is focused on some specific operations management of Walton Ltd. More specifically this report is about Walton motorbike and it’s after sales service. The paper has been designed in a way that shows the current operating processes and a proposed procedures so that they can improve effectively and efficiently over current operation processes. In this report we analyzed the operation management system of the Walton motorcycles from the design to production. We learned how they manage their products from the production to sales and service. We also studied their after sales service. The report shows how their designing, manufacturing and service works together to deliver quality products which ensures customer satisfaction. Walton’s motto is...
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...OMM 618 Human Resource Management Hiring and Analysis a Textile Designer Teacher name April 21, 2012 I have had the pleasure to find a replacement for my previous position as I was promoted to Head Textile Design Manager for Princess Fashions Inc. I had the task of hiring and training a person for my previous position as a textile designer. Hiring is not that easy of task to do. There are many challenges that need to be addressed such as advertising for a replacement, interviewing many candidates, reviewing their qualifications, hiring and training. A thorough job analysis is needed to complete the process along with information about the different theories of human resources. It will be discussed in this research project, the measures used to hire, interview, train, and create a title for the replacement employee. This discussion will include the offering salary for the replacement, hiring requirements, training tools used, what is expected of the replacement and a performance evaluation to score the new employee. I do have an advantage in my favor from previously training new hires in the same department as me. Although I was not part of the hiring staff, knowing what was needed from the replacement having done the job for 5 years gave me a comfortable advantage. To begin the search for a replacement, a description is needed to clarify to the candidates who and what is needed to fill the...
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...Bachelor Thesis Interaction Design THE CUSTOMER BUYING PROCESS - a tediuos affair or a pleasant experience? u 2010-06-10 u Department of Culture and Society u K3, School of Communication and Art Design: Matilda Marcelius Marie Neubauer matilda@marcelius.se +46-704-35 05 34 marie@neubauer.se +46-707-53 09 93 Tutor: Michael Svedemar Contents 1. Abstract ....................................................................................................................3 2. Introduction .............................................................................................................3 2.1 Problem statement .........................................................................................5 2.2 Focus and constraints ....................................................................................5 3. Design context and related theories.......................................................................6 3.1 How interaction design and service design integrates ...................................6 3.2 Service design ...............................................................................................7 3.3 The importance of the built environment – the servicescape ........................9 3.4 Spatial design ..............................................................................................10 4. Methods..................................................................................................................13 4.1 Literature...
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...made from a series of flat geometric panels that are linked together and contained within its own encasing frame. Each panel is constructed from several high-strength laminations designed to flex and support the user. (Phipps, 2007) Phipps originally manufactured the chair on a small scale but once the demand grew, he worked with Gebruder Thonet-Vienna to produce the chair for the consumer market. This chair gave Phipps his foot in the door (Phipps, 2011). It was not a huge financial success but the opportunity’s that arose with Newspaper articles and journals gave Phipps the recognition from his peers in the design industry. During an interview with the author Phipps was asked to describe his design philosophy. I try very hard to do or come up with something unique and that’s not been seen before, but something that people can interact with and design that’s very much apart of them, like the folding chair, the mechanics involved which were quite clever, something that’s engaging. (Phipps, 2011) Sociology-political factors are a subject that all modern designers face, weather it be trying to put a...
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