Slide 1 * So what il talk to you about is what we thought was a relevant article because it grouped the majority of society in to it and could we could get an idea of why controversial products may be judged to be so controversial. * The article was about religion influences our attittudes towards controversial products.
Slide 2
An overview of the findings were that * Because we live in a society which has multiple religions such teachings and knowledge is spread around and that it is religion and these values that we live by that defines the way society and individuals shape their behaviour, beliefs and attitudes. * This means that without segmenting a certain religion or non-believer can be said is to love our fellow mankind and develop virtues, avoid hate, anger and greed along with treating others as you want to be treated * Hence using this principle of everyday life we can see that this culture directly or indirectly influences attitudes and behaviour in which we can then see the relationships this may have when it comes to advertising that is deemed to be controversial.
Slide 3
So how we relate the religious culture to the advertising of controversial products is first we define the controversial as everything * everything that causes the reactions of distaste, disgust, offence, or outrage when mentioned or when openly presented * so what happens is advertisers in attempts to break down clutter barriers have to capture attention * By pushing the boundaries so often, there’s only a thin line between being vulgar and causing controversy. * The author tests the relationship by completing surveys in NZ UK Turkey and China so there is a mixed ratio of different religious cultures and their thoguhts towards advertsing where the muslim countries are shown as more strict and Uk and NZ are sensitive but not as strict as to say they would take action rather to just forget about the ad.

Slide 4 * Because the lines are so distinct the advertising messages don’t always come across so what the implications of a society with these religious values are * Controversy starts to occur because each cultural group in society has different values and prejudice levels and may perceive the advertising to be more or less controversial because of the different interpretations. * Because there is so much clutter in the advertising industry now we see behaviours that go against most societies religions, even those who are not religious for example you may not be religious but being exposed to ads that are sexist , show racism or have offensive language is going to make you react negatively. * Overall when categorizing the ads in terms of offensiveness the articles findings show the trends arise which depict that the ads are making these products controversial because we always see behaviours that go against most of societies religions * Therefore we believe that advertising materials that show these religious value orientations will be more persuasive rather than those that go against it.

Slide 5

In conclusion * We say that the more devout the individual is the more offense they will take and being in a more socially relaxed environment will make the judgements towards what is deemed controversial more lenient. * Hence coming to the conclusion, it was always the advertisers who should of taken these beliefs in to their advertising strategies and we believe that A more standardised approach should be considered in the advertising strategy in ways that can respectfully meet the needs of controversial products in the consumers’ minds as less controversial whilst still breaking down clutter barriers in advertising.