...Preventing Data Security Breaches And Identity Thefts Information Technology Essay Current online marketing strategies deliver immense benefits to the modern global firm by way of better market reach, cheap and convenient transaction possessing, multiple online payment options and real time consumer data management. Marked benefits are commonly discernible in the area of internet based business-to-business or B2B, and business-to-consumer or B2C e-commerce models. These online commerce models rely on digital marketing for their success, which in turn in essentially a remarkable success of information technology and data management techniques. However, the growth of digital marketing is getting severely affected by the misuse of technology by criminals and unscrupulous persons in various ways. Such misuse of technology encompasses identity theft, data loss and other data security breaches. Increasing information security breaches and cases of identity theft in recent times threaten the marketing of products and services either online or offline like never before. This paper attempts to understand issues and outcomes of identity theft, data loss and security breaches on the present and future global marketing environment by examining several secondary sources of information. 2. What is identity theft? We can help you to write your essay! Professional essay writers Our writers can help get your essay back on track, take a look at our services to learn more about how we can...
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