...2015 Prescription Drugs in Today’s Media Direct-to-consumer advertising of prescription drugs has quickly become a part of everyday life in the United States in the past few decades. Advertisements for these drugs can be found everywhere you look including television commercials, magazines, newspapers, the internet, radio, pamphlets or posters in waiting rooms at doctors’ offices and more. The pharmaceutical industry spends billions of dollars a year on these advertisements alone. Some people might think that this form of advertising has no negative effects, but in reality it’s full of them. They can misinform patients and encourage over medicating as well as damage the relationship...
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...plan. Physicians also play a significant role in contributing to the healthcare facilities and on how they satisfy their patients. In Canada, prescription drug plans vary across the nation. There is a universal prescription drug coverage in Canada that varies throughout each...
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...and treatment to a wide variety of medical conditions or ailments and these revolutionary products are then viewed as the essential answer to the consumer’s search. An ethical dilemma currently exists with the current medical and pharmaceutical marketing strategies and approaches with desperate need for the consumer to be knowledgeable about all aspects of the products being marketed and the government or influential bodies to be reactive to the current marketing strategies. Regulatory Bodies of Marketing for Pharmaceutical Companies The Division of Drug Marketing, Advertising, and Communications (DDMAC), a sub division of the Food and Drug Administration (FDA) have regulated all prescription drug ads since 1962 (FDA, 2013). In 2011 the FDA gave its Office of Medical Policy an upgrade, making it a “super office” and giving the department formerly known as the DDMAC, a new acronym: OPDP for The Office of Prescription Drug Promotion. Most ads that DDMAC first regulated contained mostly journal ads that were targeted at health care...
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...Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. Legal and Ethical considerations are a worthwhile element in marketing/advertising, product safety and intellectual property, however there continues to be the stealthy and erratic element that each company cannot control and that is the employee. Ethical or unethical behavior is not completely an issue of the charisma of the employee, but it is defined by many factors. Employees are encouraged by the forces that are around them. Some of these are their peers, supervisors, compensation system, and administrative policies. There are many...
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...beliefs and behaviors to which members of the profession subscribe. * A critical evaluation of assumptions and arguments. * A discussion about what ought to be done or ought not to be done. Using Merrill’s’ definitions as a rough guide we can evaluate the legal and ethical decisions of PharmaCARE’s use of the diabetic drug AD23 in slowing the progression of Alzheimer’s disease. The drug was reformulated to maximize its effect on Alzheimer’s treatment however, PharmaCARE took actions to avoid the Food and Drug Administration in the reformulated drug for Alzheimer. PharmaCARE setup its own pharmacy company CompCARE to sell the new formulation to the public. CompCARE was able to take advantage of PharmaCARE’s databases, networks, and sales and marketing expertise to create a high demand of the product. Once the high demand was there, CompCARE started to advertise AD23 directly to consumers and marketing the drug directly to hospitals, clinics and physicians. After the success of AD23 CompCARE was sold to WellCO. Two weeks later AD23 was linked to 200 cardiac deaths. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. Multinational Corporations have grown to the point where their wealth can exceed that of a small or undeveloped country. This sizable amount of power can create situations where ethics and safety...
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...Health Care Reform Project: Part I-Prescription Drugs Prescription drug abuse and prescription overprescribing, of all categories, is becoming rampant in the United States. It is also one of the most rapidly growing dilemmas in America influencing people of all ages. Prescription drug use in the past was limited to adults. Over the last decade, more and more children and adolescents are consumers of these drugs. Coping with children who behaved badly in the past has taken a new direction that includes prescribing medications. Medical professions now have the option to prescribe these medications as they see fit. Many physicians are more than willing to write a prescription based on the complaints of a patient rather than finding other treatment options or the root of the problem. Drugs manufactures have had to come up with new and innovative ways to market these drugs to healthcare providers and the public as well. As society changes so will the way drugs are marketed, prescribed and taken. Demand for prescription drugs will continue to increase as well as the overall cost. Consumers today demand more flexibility in acquiring prescription medications rather than using the traditional drug stores. Patients are swamped by pharmaceutical ads and physicians are repeatedly proliferated with drug prescribing information from pharmaceuticals representatives. Getzen and Allen (2007) states, “the average American fills 11 prescriptions per year. Pharmaceuticals were a...
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...exerting so much influence in the arena where the drug laws are drawn up, discussed, and passed, the pharmaceutical industry, also known as BIG Pharma due to their scope, size, and influence, has negatively affected the consumer in its market, namely the medical patient. The drug industry has done this through lobbying in Washington to keep laws relating to the pharmaceutical market favorable for the drug companies themselves. This brief examines three possible solutions to this problem: lobbying spending and lobbyist limits for pharmaceutical companies, a ban on direct advertisements by pharmaceutical companies, and more transparency and screening before prescribing prescription pain killers. In this analysis, the first alternative represents the best solution to this problem as it has the highest overall potential for benefit and less total cost than the other two possible solutions. Introduction/Background This policy brief examines the pharmaceutical industry and how it has come to gain too much power not only with regards to market power in its industry but also with regards to their influence in Washington. By having this much power, drug companies have negatively affected medical consumers/patients through continued increased prices and a steady decline in innovation. Steps need to be taken to eradicate this problem by reducing the scope of influence of large pharmaceutical companies in Washington and in the drug market. Identification of Policy Problem ...
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...then to the consumer. Every day you see on television’s, in magazines, the radio, and on the internet advertisements of new drugs being developed that offer a possible cure. No one wants to be ill, but do these advertised drugs really cure one’s issue or just mask it temporarily according to their ad? Are the doctor’s really giving you the correct medicines to cure you or are they pushing a product for the pharmaceutical company for promotional purposes? The United States and New Zealand are the only two countries that consider direct-to-consumer pharmaceutical advertising, ethical. Drug advertising advise the consumers about key, treatable health conditions and foster doctor/patient dialogue. I believe when consumers see these advertisements they try to self-diagnose themselves and sometimes finding themselves seeking additional medical attention by going to their primary care physician. “A study has shown DTC advertising is likely to increase the demand rates of both the drug category and drug brand choices, as well as the likelihood the drugs would be prescribed by physicians.” (Woodard) Adversaries of “direct-to-consumer advertising (DTC) argue the FDA has inadequate resources and many claims make it on air.” (Woodard) The amount of regulatory actions engaged by the FDA against pharmaceutical companies and their marketing prescription drugs to consumers has tumbled intensely in recent years. In 1997 the DTC reduced the amount of information that can be delivered...
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...* What is medicalisation? and why is professional and public concern about medicalisation on the increase? (Conrad 2005)? Professional concern as power is more and more being handed over to consumers. Public concern-loss of power to deal with day to day problems. Medicalization can be defined as the way in which human problems become defined and treated as medical problems (Sadler, Jotterand et al. 2009). Medicalization is often viewed as a ‘bad’ thing, however Peter Conrad argues that it is a neutral term (Parens 2011). However today the term medicalization is usually used in criticism of medicalization, perhaps over-medicalization would be more appropriate, and the term medicalization kept neutral, simply humans problems being treated as medical ones, whether beneficial or not. In the early days of the examination of medicalization it became clear that some of the main powers driving and facilitating this phenomenon were medical professionals and pharmaceutical companies. The power and authority of the medical professionals was an important force of medicalization (Conrad 2005). Their influence can be seen in the treatment of menopause, childbirth and child abuse (Conrad 2005). Writings by Ivan Illich, Michelle Foucault and R.D Laing raised awareness and concern about medical concepts, procedures and power; they highlighted medicalization as a bad thing for our society and suggested that a change was needed in order to regain power in regards to our lives and human...
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...the next generation of the industry. Growth and pertinent resources will allow Pfizer to bring consumers the opportunity of better health and well-being. They influence health in over 150 countries and strive to enhance the health of humans in underdeveloped countries. Pfizer seeks to achieve these goals by specializing into four separate groups: Pharmaceuticals group, Consumer Healthcare, Global Research and Development and Animal Health Group. (www.pfizer.com) GROUPS: | FUNCTION: | Pharmaceutical | Produce and market pharmaceutical products | Consumer Healthcare | Produce goods to meet consumer demands including both over-the-counter and generics | Global R&D | Scientists research and produce innovative drugs. | Animal Health | Develop and market drugs to help improve the health of animals | PFIZER’S FOUR GROUPS: 1. Pharmaceutical Group: The Pfizer Pharmaceutical Group produces five of the world’s top-selling medicines, and nine are #1 in their therapeutic class in the U.S. market. Eight of the medicines will earn revenues of more than $1 billion globally this year. Pfizer has recently merged with Warner-Lambert making them the #1 pharmaceutical company. The “new” Pfizer has been extremely successful with its innovative products over the past few years. The company has one of the largest groups of scientists in the field and put the effort forward to continue the success. Their...
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...three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. Marketing and advertising are the main channels that all companies use to get access to the customers and present their products to the potential customers. These have a very huge impact on the sales and the overall profit that the company will get. Every company must put into consideration all the legal and ethical issues to ensure that they attract more customers to buy their products hence maximizing their overall profits. Failure to put into consideration the ethical and legal issues in marketing will repel the customers from the company hence low sales and this may put any company out of business. The legal issues related to marketing and advertising include the laws and regulations that are laid down regarding marketing and adverting. Every state has statutes and general laws that dictate how marketing and advertising has to be carried out. From whatever area that the company operates, it has to follow the laws about marketing and adverting. Failure to follow the laws may put the company in legal problems which may be very costly and affect their profit margins. Such legal problems may also destroy the reputation of a company making the potential customers as nobody wants to be involved with the products of a company that has legal problems concerning their marketing and advertising strategies. Ethical considerations regarding marketing aim at...
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...medicines made their way across to America in the 18th century. A lot of the times these medicines contained morphine, opium, or cocaine and were advertised towards infants and children. The legalities of this marketing were not fully regulated at the time as consumers did not understand the risks in taking certain medicines. The unregulated market finally began to be controlled towards the middle of the century in order to force companies to both make medicines that will actually help the patients taking it and regulate the advertising that comes with it. Last, the comparison of marketing medicines back then is slightly different than the marketing these days. Over 200 years, as a country, we have been able to regulate these medicines with the best interest of the customers in mind. The modes of advertising were mainly from the producer right to the consumer. Then, there were two types of medicines, “ethical drugs” and patented drugs. Patented drugs were not actually patented at the time, but instead had certain secret formulas which the company had a copyrighted trademark. It is safe to say that the ingredients in these medicines sometimes included cocaine and morphine, which can cause the consumer to be dependent on the medicine....
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...three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. Marketing and advertising are the main channels that all companies use to get access to the customers and present their products to the potential customers. These have a very huge impact on the sales and the overall profit that the company will get. Every company must put into consideration all the legal and ethical issues to ensure that they attract more customers to buy their products hence maximizing their overall profits. Failure to put into consideration the ethical and legal issues in marketing will repel the customers from the company hence low sales and this may put any company out of business. The legal issues related to marketing and advertising include the laws and regulations that are laid down regarding marketing and adverting. Every state has statutes and general laws that dictate how marketing and advertising has to be carried out. From whatever area that the company operates, it has to follow the laws about marketing and adverting. Failure to follow the laws may put the company in legal problems which may be very costly and affect their profit margins. Such legal problems may also destroy the reputation of a company making the potential customers as nobody wants to be involved with the products of a company that has legal problems concerning their marketing and advertising strategies. Ethical considerations regarding marketing aim...
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...BAG OF CHIPS OR CHEESE SNACKS THAT THEY THROW INTO THEIR SHOPPING CARTS. CONSUMERS JUST KNOW THAT THE FRITO-LAY NAME AND ITS BRANDS MEAN GOOD-QUALITY, GOOD-TASTING SALTY SNACKS. REVENUES AT FRITO-LAY, A SUBSIDIARY OF PEPSICO, GREW BY MORE THAN $600 MILLION—6 PERCENT—IN ONE YEAR ALONE. ANNUAL WORLDWIDE SALES OF FRITO-LAY SNACKS ARE OVER $10 BILLION. IMAGINE SELLING BILLIONS OF DOLLARS IN CHIPS A YEAR! Americans know Frito-Lay brands at sight: Doritos, Fritos, Lay’s, Cheetos, Ruffles, Rold Gold, and Baked Lay’s, to name its most popular. But how did Frito-Lay get where it is today? How has the company developed such astounding sales and loyalty among chip aficionados? Much of it has to do with Frito-Lay’s promotional plan, encompassing advertising, sales promotion, public relations, and personal selling. With a $30 million a year U.S. ad budget, Frito-Lay has plenty of opportunity to get its message of great-tasting snacks across to consumers. Frito-Lay has been a long-time repeat advertiser during the annual Super Bowl telecast, shelling out more than a million dollars for just one ad during the program. The vast audience provided by the Super Bowl telecast has proved to be an excellent launching pad for Frito-Lay’s new brands, such as Baked Lay’s Potato Crisps in 1995 and Lay’s Deli Style Potato Chips in 1998. Baked Lay’s went on to become the most successful new food product launch in the 1990s and the biggest-selling salty snack product ever. Realizing the natural link...
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...Intellectual Property Kemal Cankaya Strayer University Law, Ethics, and Corporate Governance Prof. Augustine S Weekly December 15, 2013 1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. With the globalization in world economy, business ethics became indispensable neces- sity for companies. Business to business ethics of appropriate behaviors in the long term success of businesses in a positive direction, otherwise it has been the power to adversely affect the behavior. As a result, the collapse of ethical scandals have emerged released in the United States of America and Europe. Business, which clearly indicates the necessity and importance of business ethics ethics have valuable lessons from the collapse. Ethical issues at Marketing Nowadays, marketing ethics, ethical issues comes up with sales-related studies and sensitivity in the community. This aspect of the business from a societal perspective should insist on the importance of ethical practices. As a result of marketing activities by the community due to the high impression, often come up with moral problems in the advertising, personal selling, market research and international marketing issues are seen to be available to unethical behavior. Especially in the 1970s and 1980s, various scandals in the international arena, large-scale corruption in the agenda for the international...
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