...[pic] Internship Report MBA Marketing Management Allama iqbal open university Islamabad Submitted by: Nasir Mehmood Roll No: P-500791 Registration No: 04-PRN-0159 “Jamal House” No.1244 Block 4 Milltat Road Colony Amanat Ali Rahim Yar Khan Tel: 0685884661 Cell: 03216705100 E mail: nasirmetme@gmail.com [pic] Best Chemicals Corporation (AGRO DIVISION) 23-D Block “W” Gulshan-e-Iqbal Rahimyar Khan Tel. 068-5883800 ,5883900 Fax: 5883901 Acknowledgement I am gratified with the core of our heart to “Almighty God” who made it possible to complete this project lucratively. I am take this opportunity to full great pleasure to our teacher Mr. Umair Sajjad and our friend Mr. Aamir Farooq (MBA Marketing from Islamia University Bahawalpur), for their continuous encouragement support and lead toward the project. I would also like to highly acknowledge and appreciate Mr. Hashim Abbasi Sales Manager of Best Chemicals Corporation for his continuous assistance, personal attention, encouragement and support which made us more eligible to be confident about this project I am highly thankful to Mr. Sultan Malik (Franchiser of the Best Chemicals Corporation in Rahim Yar khan) for providing useful information about the product and its market impact. [pic] Page No...
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...ODI (A). Problem and recommendations: ODI has developed a completely new product – contact lenses for chickens, which has the potential to revolutionize the poultry industry by modifying animals’ behavior, thus, replacing traditional debeaking practices and saving the farmers annually 25 cents per bird. In pricing the product the Company faces the objective of balancing the need to have a high contribution margin (to cover high fixed costs, including R&D and marketing expenses) with a necessity to achieve a 50% (from zero) target market penetration in 5 years, which is an aggressive goal. We believe the price of 16 cents per pair would allow the company to balance the two aforementioned goals. The break-even quantity at that level is 8.4mn of pairs, which is reasonable given 30mn chicken population in California – one of the target market. Company, Competitors, Customers: Company: SWOT analysis Strenghts: Tangible, tested product; ready to market Attractive product Comments: The Company has already designed the contact lenses and tested them successfully on a number of US farms Ability to reduce cannibalization, feed costs, and trauma among chickens; cost-effective for farmers 3-year patent protection may prevent competitors to entry. However, the technology is relatively simple, so entry barriers are not Formal patent protection particularly high Licensing arrangement Exclusive licensing arrangement with the reliable supplier, New World - would ensure...
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...Policy | Economics | CPTC 31080: Pré-MSc Comptabilité (DONE) | DEVC 31110: Acteurs Publics | ECOA 31123: Macroeconomic Theory and Development | CPTC 31081: Pre-MSc Accounting (DONE) | DEVC 31112: Les enjeux de l’economie sociale | ECOA 31129: Asian Economies | CPTC 31124: Informations Comptables et Financières (CORE) | DEVC 31114: Economie urbaine et régionale | ECOA 31157: Monnaie et banque | CPTC 21125: Financial Accounting and Reporting (CORE) | DEVC 31134: Etat et gouvernance | ECOA 31180: Macroéconomie: introduction | CPTC 31246: Analyse des états financiers | DEVC 31202: Les modes de gestion des collectives et des services urbains | ECOA 31203: Economie du travail | CPTC 31247: Financial Statement Analysis | DEVC 31204: Marketing urbain | ECOA 31205: Sustainable Energy Economics | CPTC 31254: Audit et Management | DEVC 31206: Strategie et management des organisations à finalité sociale | ECOA 31226: Analyse de conjoncture | CPTC 31261: IFRS – Investor Relations | DEVC 31208: Urbanisme et aménagement | ECOI 31080: Pre-MSc Microéconomie | CPTC 31265: Group Financial Statements | DEVC 31210: Responabilité sociale de l’entreprise et developpement durable | ECOI 31081: Pre-MSc Microeconomics | CPTC 31355: Strategic Business Analysis ad Value Creation | DEVC 31212: Politiques publiques locales | ECOI 31142: Economie managériale | CPTC 31484: Séminaire de recherche comptabilité financière | DEVC 31252: Droit de l’urbanisme, de l’immobilier, et de l’environnement...
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...Communication Banking Ombudsman RTI Act - I RTI Act - II Basics of Banking KYC, AML & CFT Part - I KYC, AML & CFT Part - II Fair Banking Practices Priority Sector Lending Financial Inclusion Agri Credit Process – Pre Sanction Agri Credit Process – Post Sanction Home Loans – Pre Sanction Inspection Housing Loan ( Regular Schemes) Housing Loan Others ( NRI Home Loan, SBI Yuva Home Loan, SBI Home Equity Housing Loan Others ( SBI Maxgain, SBI Realty, Loan for Earnest Money Deposit Education Loan - SBI Student Loan Scheme Education Loan - SBI Scholar Loan Scheme Auto Loans Part - I Auto Loans Part - II Personal Loan Liability Central Processing Centre ( LCPC) Retail Assets Central Processing Centre ( RACPC) Green Channel Counter Small and Medium Enterprises City Credit Centre (SMECC) Stressed Assets Resolution Centre ( SARC) 7 6 4 3 2 1 Month 10. L0060 11. L0132 12. L0124 13. L0227 14. L0278 15. L0298 16. L0034 17. L0302 18. L0300 19. L0422 20. L0423 21. L0431 22. L0432 23. L0062 24. L0006 25. L0008 26. L0229 27. L0010 28. L0011 5 Sr. No. Lesson ID Name of the e-Lesson Trade Finance Central Processing Centre ( TFCPC) Short Term Agri Products Crop Loans Basics of Financing Agriculture ( Krishi Gyan) Self Help Group Farm Mechanisation Farm Mechanisation Other than Tractor Repayment Programme in Agri Loans Information Security Awareness Customer Service/Care ATM Operations - I (ATM Card - Basic Features and Other functions) ATM Opetations - II ( Products and Services) ATM Customer...
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...Written Exam: 70 Internal Assessment: 30 Time: 3 Hours Project Economics and Management Paper Code: 3.1 Unit-1 Concepts of projects; project identification; formulation, analysis, risk, planning, design, report and appraisal; location of an enterprise; factory design and layout. Unit-II Understanding financial analysis; ratio analysis; fund flow analysis; breakeven analysis; social cost-benefit analysis; budgeting and planning process. Unit-III Sources of development finance; institutional finance to entrepreneurs; working capital management; incentives and subsidies; policies governing entrepreneurship; role of a consultancy organization. Unit-IV A review of project performance; post evaluation approach; community participation in projects; SWOT analysis; managing risk and exposure. Suggested Readings: 1. 2. 3. 4. Note: 1. 2. Four case studies will be discussed in a paper by the concerned teacher in the class. Instructions for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise eight questions (two questions from each unit). The candidates will be required to attempt four questions (selecting one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All five questions will carry equal marks. Chandra, P., Project Planning Analysis, Selection, Implementation and Review, Tata McGraw Hill, New Delhi. Hedemey, J.W., Control and Management of Capital Projects, John Wiley, New York. Wysocki, R.K., R. Bick...
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...to a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. Multiple Drivers of Growth ITC’s aspiration to create enduring value for the nation and its stakeholders is manifest in its robust portfolio of traditional and greenfield businesses encompassing Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, and Information Technology. This diversified presence in the businesses of tomorrow is powered by a strategy to pursue multiple drivers of growth based on its proven competencies, enterprise strengths and strong synergies between its businesses. The competitiveness of ITC’s diverse businesses rest on the strong foundations of institutional strengths derived from its deep consumer insights, cutting-edge Research & Development, differentiated product development capacity, brand-building capability, world-class manufacturing infrastructure, extensive rural linkages, efficient trade marketing and distribution network and dedicated human resources. ITC’s ability to leverage internal synergies residing across its diverse businesses lends a...
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...IMC Exam 1. Imagine that ORANA wishes to enter a new national market. Explain what considerations ORANA should have, when choosing between, for example, Peru or New Zealand. Entering a new market is an important decision, so ORANA has to consider many aspects carefully before making the decision on which country to enter. According to the Market-based view a company which wishes to enter a new market has to consider market conditions of the nation. The theory states that the competitive advantage comes from the market itself and the external environment of the firm. The company has to find the market from where it can gain competitive advantage. For deciding on which market to enter, Porter five forces, as a framework for industry analysis can be a great help. This framework is very useful when it comes to business strategy development. Porter says that the nature and degree of competition depends on these five forces: threat of new entrants, bargaining power of customers, bargaining power of suppliers, threat of substitute products or services and the intensity of competitive rivalry (Porter, 1979). To enter into a new market, ORANA has to be aware of the current market situation and the state of the competition. The Danish manufacturer has to make a research on these five forces and get to know the more they can about the state of the competition. To get the proper information they have to make market research, going to the field or find a partner from Peru and New...
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...Table of Content ........................................................................................................................ 1 Executive Summary...................................................................................................................2 1 Company Analysis.................................................................................................................. 3 1.1 The Company...................................................................................................................3 1.1.1 Brand Image..............................................................................................................3 1.1.2 Human Resource Management.................................................................................3 1.1.3 Corporate Social Responsibility (CSR)....................................................................3 1.2 Organizational Structure..................................................................................................4 1.2.1 Internal Analysis.......................................................................................................4 1.2.2 Production and Product Categories .......................................................................... 4 1.2.3 Target Market Profile ............................................................................................... 5 1.2.4 International Involvement...............................................................
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...opened in 2000 in Del Mar. The third store opened just three years later in Encinitas. Kudler currently provides gourmet meats and seafood, cheeses, breads, produce, and wines to its clientele. Recently Kathy has decided she wants to expand her market by moving into Canada and adding catering services and gourmet coffee and tea to her product mix. To do this she has asked her marketing team to develop a plan to launch the new line of products. Following is a brief analysis of the market needs and a justification for choosing this particular product line. Market Needs Kudler Fine Foods decided to add catering services, tea, and coffee to their product mix. To accomplish this new venture Kathy Kudler decided to expand into Canada. According to Agriculture and Agri-Food Canada (October 2010), among 14 billion cups of hot beverage are consumed in Canada each year, and it is number-one in its industry in Canada. Kathy Kudlers goal’s requires analyzing market research methods, focus groups, and building customer loyalty. To discover trends, the wants and needs of the consumers. Other marketing techniques include promotion, direct mail, telemarketing, trade shows, price, place, product along with many other techniques to attain potential new customers. Developing the catering services, tea and coffee into the market mix along with expanding into Canada makes it viable that Kathy Kudler consider all aspects of these new ventures to have a successful start to a new endeavor...
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...developed and introduced a desktop SEM They believed this desktop SEMs vastly superior to the next best alternative Japenese,but they did not conduct any customer value research their belief based on qualitative feedback from a few beta tes customers who were familiar wth SEM technology and most of them was the top customers of expensive SEMS They decided to sell these SEMS %25 higher then the price of the next best alternative. But the sales were not as good as they thouht So because of these poor results they decided to investigate what cause that.Marketing discovered that even they were not wrong about easy use of desktop SEM sor technological properties but their prospective customers did not evaluate them at the same way.Furter marketing discovered the close systme design whşich doesnt allow upgrades such as adding a key analytcal system was a negative thng fort he experienced desktop SEM users.Prospective customers upgrading from optical instruments did not find desktop SEM user firendly although itwas technically superior they were unaccustomed to the difference. Obviously, companies want to avoid scenarios like this. Not only that, they want to be able to determine price points that not only...
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...Ashley Graf 9/26/2012 International Marketing CHERRIES WITH CHARM: TURKEY'S ALARA AGRI Case Assignment Questions 1. Should Taner engage in consumer research for Alara Agri’s prepackaged cherries or should he attempt to persuade German and Belgian retailers to conduct some test marketing in their stores? Taner should engage in consumer research for Alara Agri’s prepackaged cherries because throughout the case, German and Belgian retailers were very pessimistic of the idea of prepackaged cherries, believing that the packaging would deter the consumers in their countries from buying because it does not give the “farm fresh feel.” The German and Belgian retailers also stated that their consumers were more price sensitive, and would not be prone to packaging unlike other countries such as the UK which is an island. German and Belgian retailers were under the assumption that the UK consumer would pay more for packaged goods because they are an island, and it is not as easy to obtain such fruits and vegetables all year round. After reading studies, a Belgian report showed, “an in-store survey revealed less than 40 percent of consumers are able to state the correct price of a jar of mayonnaise immediately after purchase, more than 20 percent having no idea at all of the price charge.” A German study of consumers at supermarkets found a staggering number of just under 70 percent of purchases were made at the point of sale, and that brand meant a lot, because it distinguished...
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...Rural, Green and Meta Marketing Submitted To: International Conference On Contemporary Innovative Practice in Management Organized by: Faculty of Management Studies PACIFIC ACADEMY OF HIGHER EDUCATION AND RESEARCH UNIVERSITY-UDAIPUR Name of the Co-Author Name of the Author Prof. Rupal Bhatt Prof. Ripal Madhani Mo.: 09925750769 Mo.: 09429444837 Email: rupalbhatt19@yahoo.co.in Email: ripalmadhani@gmail.com K.K. Parekh Institute of Management Studies Affiliated To Gujarat Technological University Postal Address: K.K. Parekh Institute of Management Studies Lathi Road, Amreli Abstract Rural Marketing In recent years rural market has gain significance importance in the mind of marketers because purchasing power of rural communities is increased significantly. With the evolution of green revolution and new technologies rural communities are consuming the large amount of industrial and urban manufactured products. If we specially talk about India, 70% of the population is residing in rural areas. So this fact has accelerated the growth of rural marketing. Rural Marketing is defined as any marketing activity in which one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. Keeping in mind the increasing importance of rural marketing, we are going to study...
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...discontinued, and the economy started growing at a higher rate. CIL increased its market share from 6 per cent to 20 per cent and its focus shifted towards ‘creating more capacity, modernizing infrastructure, and improving quality Castrol India Limited, a 71% subsidiary of BP, is a leading lubricants player in India, with ~20% market share of the domestic automotive lubricants industry. It manufactures and markets a range of automotive and industrial lubricants. It markets its automotive lubricants under two brands - Castrol and BP. The company enjoys leadership in most of the segments it operates in, including tractor oils, car engine oils, two-wheeler 4-stroke oils, and multi-grade diesel engine oils. Castrol has the largest manufacturing and marketing network amongst the lubricant companies in India. It has five plants across the country, including a state-of-the-art manufacturing facility at Silvassa. It has a distribution...
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...from South Africa. This report investigates and analyses the market for edible oil in China, grape seed oil in particular, to find out whether it would be profitable to sell it in China and find out the best channel of distribution. The study consists of both macro and microenvironment analysis based on secondary research of industry research reports and local government statistics. Moreover, this report aims to provide recommendations on the best ways to launch the product and proposes possible marketing strategy. TABLE OF CONTENTS. EXACUTIVE SUMMARY TABLE OF CONTENTS 1.INTRODUCTION 2.PROJECT STRUCTURE MARKET RESEARCH 3.1 MEGA ENVIRONMENT ANALYSIS 3.1.1 ECONOMIC ELEMENT 3.1.2 POLITICAL/LEGAL ELEMENT 3.1.3 TECHNOLOGICAL ELEMENT 3.1.4 SOCIO-CULTIRAL ELEMENT 3.2 MARKET POTENTIAL 4. MARKETING STRATEGY 4.1 INTERNAL SWOT ANALYSIS 4.2 MARKETING STRATEGY THROUGH MARKETING MIX 4.3 MARKETING PROPOSAL REFERENCES 1. INTRODUCTION Nan Fei Long Food Trade Co. Is a company established in 2011 and is a Wholly Owned Foreign Enterprise (WOFE) with the centre of operations in Wuxi. The company sells pure grape seed oil produced in South Africa.The company is interested in expanding their operations and looking at importing the product to China. The owner of the business is looking for recommendations on how to launch and market the product in China. Grape...
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...Policies towards Warehousing & Marketing Dr Murari Lal Gaur The warehousing and marketing facilities have important linkages that help farmers and traders gain from agricultural trade, where storage use to be an extremely vital function for success deciding success of agricultural marketing. It involves holding and preserving of agricultural commodities from the time they are produced until they are needed for consumption. Looking into prevailing socio economic scenario of Indian farmers there exists an inevitable need to provide the farming community with facilities for scientific storage, so that wastage and produce deterioration are avoided and also to enable it to meet its credit requirement without being compelled to sell the produce at a time when the prices are low. An improved policy framework accommodating modern infrastructure and smart management tools & techniques like IT, ICT , and e-trading may help in reduction of wastage and better marketing and will enable small & marginal farmers to enhance their holding capacity in order to sell their produce at remunerative prices and avoid distress sales. Agricultural activities in India are largely carried out by small and marginal farmers, where exists about 121 million operational holdings, over 80 % of which comprise marginal and small holdings (< 2 ha). There subsist variety of marketing services & facilities in the sectors of R&D, Extension, and other market intelligence services by Government sector, but...
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