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Ahmed

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Strategic Marketing Management
Sec A

Assignment 1

Submitted to:
Mr. Mobin- ul - Haq
Submitted by:
(Ahmed Naveed) 13053032001

DATE: 4-11-2013

Product:

A product is an item that is used to satisfy the need of the customer e.g. motor car, razor every product has a product life cycle which consists of 3 phases growth, maturity and decline phase in the growth phase the product is at its initial sage and is struggling for the market share whereas in maturity phase the product is at its peak has got the maximum of its market share and sales of the product. In the decline phase the market share and sales of the product start declining. The first p product is used to determine the product or service which the company will introduce in the market. To determine the features of the product and how to differentiate it from the competitors etc.

Price:

The amount charged by the company for the product or service is called price. Price is very important for the profitability and survival of the company. Price is used to determine the profitability of the company. Price setting is very important so while setting the price company should be aware about the customer perceived value for the product. The p price is used to determine the value of the product or service for the customer.

Promotion:

All the methods or means that are used to provide the information about the product to the customer are called promotion or advertising. Promotion is very important for the success of the product. It includes different means like newspapers, radio, internet etc. The third p promotion is used to tell about the target market of the product. To tell the features of product.

Place:

Place is used to select the location and distribution system of the product which is close to customer and is

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