1.0 Executive Summary

Air Africa is an establishing private limited African budget airline based on passenger and cargo air transportation service linking the whole southern and northern African region. We provide cheap and fast routes service to destinations within Africa with the aim to ease pressure on the middle and low income earners and give them an experience of also flying than resorting to bus and trains. Air Africa has healthy projected sales by the third year hopefully the market entrant would have been accepted and plans to transport 40 000 people monthly.

It was started to provide and add and ease the transportation gap in the regional market. From our research we saw that there are some African routes which are not served or underserved so our Airline has targeted such destinations. Our customers are business executives and women who are involved in round tables were they sell products in different parts of the region to enhance cultural diversification. School children travelling within Africa to further education will not have the hassle of travelling by bus for long distances for example from Zimbabwe to Namibia which is a two day journey by road and will cost around US dollars 100. Tourist travelers who will be on the search of the African passion and wild life, Africa is well known for the BIG 5 and also possessing some wonders of the world and that’s the most rewarding trip of Africa to meet its people.

Air Africa will cut the gap between the average airline service and the expensive airline services by means of having introducing a middle price point, Air Africa will be mainly attractive business travelers and both families. Our service will appeals to large families as a cheap way and fast way to go to neighboring countries than having to drive and spend money on fuel, food and accommodation most journeys take 3 days. The market