...transportation industry. The first part of the article pertained to Ogilvy and Mathers creating the “We love logistics” advertisement for UPS and pushing the UPS agenda to the masses. This is to let people know that UPS can create a considerable competitive advantage for their customers, regardless of the size or location of their business. With well over 100 years of experience in the field, UPS realizes that there is more to logistics than just moving freight from point A to point B. By being quick and innovative, business can get products to market quickly, save money, create customer loyalty, and add efficiency to their own operations. With the economic climate as it is, especially with worldwide competition at an all-time high, companies need an edge to continue to survive. UPS has moved into several different fields of business to create in house capabilities that weren’t possible even a few years ago. Through acquisitions UPS has purchased 40+ companies in the last several years ranging from international trade services, brokerage firms, finance companies, real estate companies, and tech firms. As an example used from the article, “UPS established an in-house laptop repair facility for a well-known computer manufacturer -- complete with company-certified technicians -- near its global Worldport air hub in Louisville. In as little as 24 hours, UPS can repair, refurbish and return laptops to their owners, helping the computer company better meet its clients’ needs and deadlines...
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...Machine Burger Machine Holdings Corporation, more commonly known as Burger Machine, is one of the notable fast food companies in the Philippines. It is a sub-company of the Gilmore Food Corporation. It was created in 1981 by Fe Esperanza S. Rodriguez and a sister who both planned to turn two old small buses into mobile stores, an idea they adapted from America. It was their fondness for hamburgers that inspired them to make a business that would serve for the masses. They all began with a capital of P40, 000 with nearly two dozen employees working continuously. This non-stop service earned Burger Machine the nickname of "the burger that never sleeps." Through the years, Burger Machine launched dozens of branches including stalls, usually they locate their stores on a gasoline stations. But during the Asian Financial Crisis of the 90's, the company saw more struggles and was forced to close down several branches and restaurants. Burger Machine is now back to its roots operation which is 24/7 burger stands for the masses. Due to the occurring fast paced lifestyle of many individuals, every activity requires to have an easy access for these busy individuals. They would always tend to find an easier way to do their tasks or to get what they need to do faster. This is why food stalls and burger stands, like Burger Machine, became in demand among the busy people. It is more convenient for their fast paced lifestyle and it serves them in a hassle free way. Most office workers usually...
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...Every human is a consumer at some point of time in their life-span. Markets create desires more than needs. For example if a company introduces any new product or service to the market, a consumer will assess the product/service by the following criteria: • Make their life more convenient. • Cost effectiveness • And, how cool it makes them look in the society Need factor is mostly ignored in current market. Answer 2: The article clearly states, for a not so rich person, in order to enjoy a commodity that a wealthy person enjoys, he has to look for a similar commodity (under a different brand maybe) that is created to serve masses and the medium that provides more economical option to make the purchases. Take for example an LCD TV, today in the market there are varied options and brands that are less expensive and can be afforded by masses easily. Not only that for a smart consumer, he has an option to avail it with online deals. Consumers are complex and irrational creatures. The consumer’s decision to purchase a product or service is based on the best value they get from minimum cost. They are getting aware of their surroundings and are willing to avail products from various sources. They now look at items not only in big stores like Best Buy or HHGreg but they also compare...
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...the line below is intended to have, and shall have the same validity as my handwritten signature. Student's signature (name typed here is equivalent to a signature): _Ashlee Gipson __________________________ ___ Throughout life there are many challenges that the world is going to see and face. Everyone is walking a different path and experiencing different types of lifestyles. The challenges that are thrown the way of individuals that are out of their control can cause a great deal of grief and hardship. Generational poverty is an ongoing issue. It is also noticed that lack of employment is striking our nation. Women in particular are facing challenges that are hard to overcome and to break the stigma of. The more knowledge the masses have of these particular issues, the better equipped they will be to fight against them and to educate the rest of the world. The difference starts with knowledge and knowledge if definitely power. The definition of pride is as follows: a feeling or deep pleasure or satisfaction derived from one's own achievements, the achievements of those with whom one is closely associated, or from qualities or possessions that are...
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...Called out talks about how flowers adapt to harsh environments. In the short story “my life as a bat” by Margaret Atwood talks about how bats have to adapt to people trying to kill them with tennis rackets and dealing with the sun. I have adapted to high school and California’s crazy weather. In the science essay “called out” by Barbara Kingsolver, flowers have adapted by growing faster and keeping their seed in the soil longer and also by producing seeds with different latency periods. For example, the author shows how the flowers adapt by stating “once the plants has rushed through growth and flowering, its seeds wait in the soil and not just until the next time conditions permit germation, but often longer” (Kingslover53). This shows that...
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...In today’s modern time when there have come so many options to go by so as to acquaint oneself about its surroundings through Internet, Television, Radio etc, the importance of Newspapers is still the un-matched one. Reason being, its cheapness & easy availability for the masses. The India still comes under the category of developing countries mainly because of its huge consumption which is almost equal to its production of goods & services. The reason of such a scenario is nothing but its large population. In such a situation, where India has ample of resources available with it, still it hardly has high rate of export despite everything available. Needless to say, that our highest rate of consumption by the huge population has made our position down in the Foreign Trade Sector & this has further led to low affordability by its masses as a result. Still, it is only the newspaper today, which is still in the reach of everybody no matter how rich or poor one is. Being so is of utmost significance about the newspapers today, especially when everything has been so dear because of steep rise in prices. Only the newspaper is such a cogent & economic medium to grab all the required information from the different parts of our country as well as around the world, which can be easily available to anybody from any road-side corner. Despite having so much of significance, one doesn’t need to put in any hard work to make it available for himself/herself. Such is the unique case...
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...from a practical and industry perspective”. MiG organizes “Maha Mandi”, one of the biggest events held at NITIE. It is one of its kind socio marketing event where students engage in street selling of educational aids merchandise for a day. Marksfete, the annual marketing fest of NITIE is also organised by MiG. We also publish Market Rook, NITIE’s annual marketing magazine. Event Details: In the modern era advertisements have proven to be the most effective and appealing methods of brand promotion and awareness among the masses. The use of digital medium as a platform for displaying advertisements has done wonders for companies as far as brand promotion is concerned. The primary objective of advertisements is not to sell the product/service but to make the potential customer base aware of its existence and its uniqueness. But with changing times it becomes necessary for the companies to modify their approaches they use in their advertisements to reach out to the masses. Thousands of campaigns go live every year but only few stay in our mind. Ever wondered what made those ads stay in our minds forever and how companies change their marketing campaigns over years and more over why they do so? Your task is to do a comparative analysis between the ads (any one of the following pairs) and make a presentation of max 5 slides (excluding the cover slide). 1. ‘Oh Yes Abhi’ Pepsi (https://www.youtube.com/watch?v=Tq7VBfNN0vY) V/s ‘Yeh dil maange more’ Pepsi (https://www.youtube.com/watch?v=Y_kBbImdA98) ...
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...SUTRA 11 Now we are going to discuss smriti, which basically means memory. The sutra says anubhuta vishaya asampramoshah smritih. Anubhuta is the first wor, and anubhuta is translated as experienced. Experience in Sanskrit is called anubhuti, so anubhuta is called experienced, an experience that you have already experienced. Anu means something that follows or follows upon and bhuta means the element. So anubhuta means that which follows the matter field when consciousness or your personal awareness interacts with the matter field and is the tangible experience. Experience is a result of consciousness interacting with the matter fields, and that is anubhuta. Vishaya is an object of the experience that you have, so in general, they are the five matter fields, but they can also be another pattern of intelligence. One samskara can even have another samskara as its object of experience. Like the drink that I am consuming is a pattern of intelligence, and the personality that’s trying to enjoy it is also a pattern of intelligence. So when you interact with an object, an experience is created out of it. If you dissect everything and look into it, you will find just five matter fields interacting with five matter fields but in reality there are just two different patterns of intelligence interacting with each other, not necessarily just five matter fields. . Asampramoshah means kept inside, not letting go or allowing to escape. That is called smritih, memory. ...
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...The most generic classification is that involving the concept of air masses. The Bergeron classification is the most widely accepted form of air mass classification. Air mass classification involves three letters. The first letter describes its moisture properties, with c used for continental air masses (dry) and m for maritime air masses (moist). The second letter describes the thermal characteristic of its source region: T for tropical, P for polar, A for Arctic or Antarctic, M for monsoon, E for equatorial, and S for superior air (dry air formed by significant downward motion in the atmosphere). The third letter is used to designate the stability of the atmosphere. If the air mass is colder than the ground below it, it is labeled k. If the air mass is warmer than the ground below it, it is labeled. While air mass identification was originally used in weather forecasting during the 1950s, climatologists began to establish synoptic climatologies based on this idea in 1973. Based upon the Bergeron classification scheme is the Spatial Synoptic Classification system (SSC). There are six categories within the SSC scheme: Dry Polar (similar to continental polar), Dry Moderate (similar to maritime superior), Dry Tropical (similar to continental tropical), Moist Polar (similar to maritime polar), Moist Moderate (a hybrid between maritime polar and maritime tropical), and Moist Tropical (similar to maritime tropical, maritime monsoon, or maritime equatorial)...
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...Airmass : Meaning and Characteristics “An air mass may be defined as a large body of air whose physical properties, especially temperature, moisture content, and lapse rate, are more or less uniform horizontally for hundreds of kilometres.” According to A N Strahler and A. H. Strahler: “a body of air in which the upward gradients of temperature and moisture are fairly uniform over a large area is known as an air mass.” * An air mass may be so extensive that it may cover a large portion of a continent and it may be so thick in vertical dimension that it may vertically extend through the troposphere. An air mass is designated as cold air mass when its temperature is lower than the underlying surface while an air mass is termed warm air mass when its temperature is higher than the underlying surface. * The boundary between two different air masses is called front. Source Regions * The extensive areas over which air masses originate or form are called surface regions whose nature and properties largely determine the temperature and moisture characteristics of air masses. * An ideal source region of air mass must possess the following essential conditions: * There must be extensive and homogenous earth's surface so that it may possess uniform temperature and moisture conditions * There should not be convergence of air; rather there should be divergence of air flow so that the air may attain the physical properties of the region...
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...CLOUDS AND WEATHER Clouds * A cloud is visible aggregate of small water droplets and/or ice crystals suspended in the atmosphere and can exist in a different of shapes and sizes. The droplets are so small and light that they can float in the air. * Some clouds are accompanied by precipitation in the form of rain, snow, hail, sleet, and even freezing rain. BASIC FORMS OF CLOUDS Clouds are classified based on their appearance and height 1. Cirrus – characterized by high, white, thin and wispy fibers similar to a feathery appearance. 2. Cumulus – consists of globular individual cloud masses. It is similar to a cauliflower structure. 3. Stratus – best describes as sheets or layer covering much or all the sky. LEVELS OF CLOUDS 1. High Clouds – this above 6000 meters a) Cirrus -> thin and delicate and appear as book filaments sometimes called “mares tales.” b) Cirrocumulus-> consist of fluffy matters. c) Cirrostratus -> appear as flat layer. 2. Middle Clouds – have a prefix also part of their name ranging from 2000-6000 meters. a) Altocumulus-> composed of globular masses compared to cirrocumulus which are larger and denser. b) Altostratus-> produce a uniform white to grayish sheet covering the sky with the sum or moon visible as a bright spot. 3. Low Clouds – have a prefix alto part of their name ranging from 2000-6000 meters. a) Stratus-> are uniform fog like layer of clouds that commonly covers much of the sky. ...
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...Describe and explain the characteristics of the British climate (40) The purpose of this essay is to describe, with specific reference to highland and lowland regions, the British climate. also an explanation of how air masses, latitude, continentally, and ocean currents can interact to determine the British climate before reaching a conclusion as to the ultimate determining factor. The climate or average weather conditions in Britain for a protracted period of time can be classified as ‘Temperature Maritime’. This is the climate typical of the west coasts at middle latitudes of most continents, and generally features warm summers and cool winters, with a relatively narrow annual temperature range. In 2014, the UK mean temperature for summer was 14.8°C and in the winter the mean temperature was 5.2°C. In the UK, the average rainfall in the lowlands is a lot lower than the average rainfall in the highlands. the overall total rainfall for 2014 was 1300mm, 113% of the 1981-2010 average. Highland Britain, lies north of Tees-exe line, is usually colder, in both winter and summer than lowland Britain Manchester is located in highland Britain and is much colder than Brighton, which is located in lowland Britain. The mean maximum temperature in summer between 1981 and 2010 in the UK’s lowlands was 20°C, and the minimum mean temperature was 11°C. In the highlands however, the mean maximum temperature was 15°C and the mean minimum temperature was 8-9°C. in the summer, it was...
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...areas of low pressure and are formed by warm tropical air coming into contact with colder air. As the warm air is of a lower density, it rises due to this collision. Thus, an area of low pressure is created as there is less air at the Earth’s surface. These air masses meet due to the influence of the Polar Front Jet Stream which as it travels in its meandering pattern across the UK (as opposed to being north/south of the UK), the cold air masses north of the PFJS and the warm air masses south meet. As the pressure becomes lower in accordance with more warm air rising, it causes the pressure gradient to steepen, consequently causing the winds to increase in strength and speed (they come from a south-westerly direction due to Coriolis). The rising air cools and eventually condenses, forming clouds which thicken and precipitate. As the depression advances, the cold front will eventually catch up with the warm front and form an occluded front. This is known as the decay of a depression and as the vast majority of the warm air has already been forced upwards, cool air begins to fill in the depression. At this point the weather conditions become more stable as cloud cover decreases, as well as the amount of precipitation and strength/speed of winds. Temperate storms occur when incredibly deep depressions (formed due to extreme amounts of energy creating enormous updrafts and thus a steep pressure gradient). Thus, as the polar air is strikingly cold (these occur in autumn and winter when...
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...Cloud base- When the cloud base is high at midday, temperatures will also be high. Clouds with a higher base are thinner. As a result, less solar radiation is reflected or absorbed and more is able to pass through the atmosphere and reach the ground, raising temperatures. Wind Direction- if the wind direction was from the north at midday, it would be significantly colder because it would be a polar maritime air mass from somewhere like Greenland, but if it is coming from the south, it will be tropical maritime or continental which is most likely from the Caribbean or North Africa therefore brings warmer temperatures. Wind speed- When the wind speed was high at midday, temperatures would drop more than if there was a light breeze. Low wind speeds are caused by high pressure, so there’s higher temperature throughout the day. Air pressure- If the air pressure was higher than if low at midday, it would still be cold because the suns radiation is diluted because the sun is lower in the sky, and there would be no clouds to absorb radiation and insulate the ground. When the air pressure was low, there would be very cold stormy weather. Humidity- High humidity means more moisture, and happens when there are lots of clouds. Temperature -I think the temperature will have dropped then got slightly warmer because as it advances into winter there is the winter solstice on December 21st, and after that the suns radiation becomes more and more concentrated as the sun gets higher in the...
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...When you’re considering North Carolina, The Appalachian Mountains are very bio-diverse regions in the world that would include latitude, altitude, topsoil types, immediacy seaside, and geologic time have gather for the advancement of numerous types of vegetation and animals. Many of the types are mutual across the globe yet some are prevalent to a handful of remote mountains in the vicinity. The most feasible way gain knowledge of this way of living is by alpinism. The setting around these mountains is immensely different, and includes various trees, bushes, and other foliage. Heavy rains spread evenly during the year and allow vegetation to survive. The budding starts in March for particular plants but carry on well up until November. Nevertheless, when you increase in altitude, seasons reduce significantly. Subsequently, forest communities travel up mountain sides and look like those that you’d encounter while traveling up to the northern areas. It's not exceptional to come across a multitude of different wildlife while in NC. In the Great Smoky Mountains, there are over 60 species not to forget bears, deer, and elk. You could quite possibly catch an opossum traveling across the road or highway and perchance a red squirrel will watch you from high up in a tree. If you're fortunate, or maybe even unfortunate, you may perhaps catch view of a bear. Mention of bears always raises a safety concern and although most animals in the wild are afraid of humans, it is imperative...
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