Marketing Interest Group (MiG) Ad-O-Venture
Marketing Interest Group (MIG) is an endeavour by students of NITIE to promote students’ interest in marketing. Since its inception in 2004, MIG has been striving hard towards its aim – “To promote learning of ‘Marketing’ from a practical and industry perspective”. MiG organizes “Maha Mandi”, one of the biggest events held at NITIE. It is one of its kind socio marketing event where students engage in street selling of educational aids merchandise for a day. Marksfete, the annual marketing fest of NITIE is also organised by MiG. We also publish Market Rook, NITIE’s annual marketing magazine. Event Details: In the modern era advertisements have proven to be the most effective and appealing methods of brand promotion and awareness among the masses. The use of digital medium as a platform for displaying advertisements has done wonders for companies as far as brand promotion is concerned. The primary objective of advertisements is not to sell the product/service but to make the potential customer base aware of its existence and its uniqueness. But with changing times it becomes necessary for the companies to modify their approaches they use in their advertisements to reach out to the masses. Thousands of campaigns go live every year but only few stay in our mind. Ever wondered what made those ads stay in our minds forever and how companies change their marketing campaigns over years and more over why they do so? Your task is to do a comparative analysis between the ads (any one of the following pairs) and make a presentation of max 5 slides (excluding the cover slide). 1. ‘Oh Yes Abhi’ Pepsi (https://www.youtube.com/watch?v=Tq7VBfNN0vY) V/s ‘Yeh dil maange more’ Pepsi (https://www.youtube.com/watch?v=Y_kBbImdA98)

Presents

2. ‘Mehendi’ Cadbury (https://www.youtube.com/watch?v=0KIqDAijbS8) V/s ‘Mithaas jo banae dosti ko