...practicality. To increase sales across a broader base of customers, especially for those premium brands that are developing smaller models with stronger retail appeal, the premium brands need to offer more rational purchase benefits in the form of lower running costs coupled with smaller and more practical models. Primary benefits sought by premium brand car buyers compared with buyers of all brands, June 2011 Base: 6,162 car buyers [pic] Source: Trend Tracker Alfa Romeo Brand Example Making a brand appeal on a more emotive basis with a strong or unique style and design does not automatically translate into stronger sales, as has occurred, for instance, with the Mini brand. A case in point is Alfa Romeo, a brand widely regarded as featuring some of the most attractive cars currently available but whose sales remain low albeit growing. [pic] Alfa Romeo Brera (autospecifications.org) Top 12 style and design car brands, June 2011 Base: 6,162 car buyers [pic] Source: Trend Tracker Although Alfa Romeo has specific brand strengths including style, design, brand image,...
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...Introducing Alfa Romeo into Canada Introducing Alfa Romeo into Canada P720 – Strategic Management Table of Contents Executive Summary 2 Company Background/History 3 Statement of Problems 3 Analysis 5 Brief History Overview 5 Industry Overview 5 SWOT 6 Porters 5 Forces 7 PEEST 8 VRIO 10 Competitor Overview 12 Alternatives 12 Decision Criteria 14 Implementation 16 Contingency 19 References 21 Exhibits 22 Executive Summary Alfa Romeo, a company steeped in automotive performance history is being evaluated for re-entry into the North American and specifically Canadian consumer market. The company was founded in 1910, and has been producing high performance vehicles to present day. To-date its sales focus has been focused on the European market, with over 90% of units sold in Europe. It was acquired by, then Fiat Group, in 1986 from this acquisition a partnership was brokered between Fiat and Chrysler Motor Company in 1988 for exclusive rights to sell Alfa Romeos through Chrysler dealerships from 1988 to 1995, at which time Alfa Romeo pulled out of the North American market. In 2015, due to the recent partnership between Fiat and Chrysler and the creation of Fiat Chrysler Automotive Group, Alfa Romeo is returning to North America. Three key problems have been identified that must be overcome for Alfa Romeo to be successful in the Canadian market place and North American market overall. The first is to develop strong brand recognition...
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...Submitted By, PRATIK CHATTERJEE ROLL-40 REG NO:1226112240 SEC-B FACULTY, Dr. CH VENKATAIAH OPERATION STRATEGY IN SERVICE: Jet Airways and Indigo. Both are India’s fastest-growing domestic market in aviation. OBJECTIVE AND STRATEGY: Jet Airways: Jet Airways objectives achieve consistent profitability, achieving healthy, long-term returns for the investors and providing its employees with an environment for excellence and growth. 1. Changes to its cost structure. 2. Factors affecting demand in international travel to and from India, including the general condition of the global economy. 3. Operational, financial, marketing and legal challenges (including compliance with foreign laws) that are different from those that we currently meeting. 4. Its ability to operate and manage in a cost effective manner, a larger operation. 5. Ability to secure a sufficient number of additional aircraft on favorable lease or purchase 6. Its ability to trained sufficient numbers of pilots, flight crew and engineers with international experience. In-flight services of Jet Airways: 1. Jet Screen offers a virtual feast of entertainment for the guests- from blockbuster movies to the latest music albums, from award-winning TV shows to the best games, experience a journey that redefines in-flight entertainment...
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...STRATEGIC MARKETING The wish for Alfa Romeo to come back to the US Market Plan: 1) Introduction 2) The Us Market a. Pestel Analysis b. Main actors in the Market c. Porter Analysis d. State and trends e. Key factors to success 3) Strategies and recommendations a. The situation of Alfa Romeo b. A challenger position c. The threats and opportunities d. Marketing Mix (4P) 4) Conclusion 1) Introduction: Alfa Romeo is an Italian carmaker born in 1910, in Milano. Since 1986, the brand is a part of the Italian Automotive group Fiat. The Fiat Group owns the brands Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Ferrari, Iveco, Jeep, Lancia and Maserati. The CEO of Fiat is Sergio Marchionne and Harald Wester is the CEO of Alfa Romeo. Alfa Romeo left the Us Market in 1995, because its situation was dire, after a gold period in the middle of the sixties. Since 1995, Alfa Romeo officially sold only two models in the USA, representing 125 units. Fiat Group aims to develop its position on the world market, in September 2010, Fiat was the ninth automotive group in the world, with a production of 2.46 millions of vehicles. To develop itself on an international way, the group is counting on the US market and had implemented many strategies to increase its market shares. The main one was to progressively acquire the Chrysler...
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...The year 2011 will go down in global corporate history as the year when one of the world’s largest energy companies, BP, and the Russian state company, Rosneft, unsuccessfully attempted to form a strategic partnership on Arctic development. This failure was caused by the contractual and legal objections of the AAR consortium - BP’s partners in the Russian oil company TNK-BP. In 2003-5, BP and the AAR consortium led by three billionaires with Russian connections - Mikhail Fridman, Len Blavatnik, and Viktor Vekselberg - merged their Russian oil corporate assets - TNK, Sidanko, and Onako and their subsidiaries - under the umbrella of TNK-BP.2 This joint venture was established on a 50/50 basis, the operation of which required mutual joint decision making. The partners also signed a shareholding agreement on TNK- BP’s right of first refusal in relation to potential future oil and gas projects offered to BP or AAR in Russia and Ukraine. This agreement was subsequently used by AAR to stop the BP-Rosneft deal in international courts. Unfortunately, this was not the first time that BP had been unable to change the way it conducted its business in Russia. The first example occurred in 2007-8 when BP was reported to be keen on having Gazprom as a partner instead of AAR. This move would have transformed the TNK-BP joint venture into Gazprom-BP. This did not transpire. Second, in the spring-summer 2008, there was a turbulent ‘misunderstanding’...
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...of his time frequenting the Bar de Nord on Turin's Ports Nuova, getting to know people and making connections. He aimed at creating trust, fashion, roles, and maximising the joint product of personal relationships within his small groups of peers, interacting informally out of the shop floor. Sharing and learning in the cafe, even playing cards rather than playing by business cards in the meetings: this was a common trait to the founders – in most cases, blue collars and technicians – of small companies in Italy. Throughout the 1920's Ferrari spent a lot of time judiciously creating his commercial and engineering connections. He also began surrounding himself with a group of close collaborators, including Gioacchino Colombo - the man who would eventually design the first Ferrari car after masterminding the Alpha 158s under Ferrari's patronage - and former Fiat technician Luigi Bazzi, a man who would survive into the 1960's as possibly Enzo's longest-standing lieutenant, having originally joined him in 1923. Bazzi had joined Alfa Romeo as long ago as 1922 after a spell in Fiat's experimental department, and would...
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...Genoma Humano: Intervencion de la genética en la salud y la enfermedad. La enfermedad de Huntington (EH) es una enfermedad hereditaria que provoca el desgaste de algunas células nerviosas del cerebro. Las personas nacen con el gen defectuoso pero los síntomas no aparecen hasta después de los 30 o 40 años. Los síntomas iniciales de EH pueden incluir movimientos descontrolados, torpeza o problemas de equilibrio. Más adelante, la EH puede impedir caminar, hablar o tragar. Algunas personas dejan de reconocer a sus familiares. Otros están consientes de lo que los rodea y pueden expresar sus emociones. ¿Cómo se hereda la enfermedad de Huntington? La EH se encuentra en todos los países del mundo. Es una enfermedad familiar, transmitida de padres a hijos por medio de una mutación o error ortográfico del gen normal. Un solo gen anormal, la unidad biológica básica de la herencia, produce la EH. Los genes están compuestos de ácido desoxiribonucleico (ADN), una molécula con forma de escalera en espiral. Cada escalón de esta escalera está compuesto por dos pares de sustancias químicas llamadas bases. Hay cuatro tipos de bases—adenina, tiamina, citosina y guanina—cada una abreviada por la primera letra de su nombre: A, T, C, y G. Ciertas bases siempre se "aparean", y combinaciones diferentes de pares de bases se unen para formar mensajes codificados. Un gen es una larga serie de este ADN en diversas combinaciones de A, T, C, y G. Estas combinaciones únicas determinan la función del gen...
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...seemed to be in a good position regarding capitalizing on the alliance. It has brought major savings in the areas of joint product development, supplier networks, and dealer networks. Both Chrysler and Fiat have raised their quality ratings and established dealer networks in the U.S. and Europe. The alliance sold 4.2 million vehicles worldwide in 2011 and planned to sell six million automobiles worldwide by 2014. 2. Analyze and evaluate Chrysler and Fiat’s strengths and weaknesses before and after the alliance. Fiat’s strengths before the alliance were that it had survived corporate disruptions, labor crises, and numerous technology shifts. It reinvented itself by repairing its brand portfolio and quality areas. It acquired Alfa Romeo from the Italian government in 1986, establishing...
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...TNK-BP, also known as Tyumenskaya Neftyanaya Kompaniya, Tyumen Oil Company), used to be a one of the biggest vertically integrated Russian oil company, which had its headquarters in Moscow. It was rated Russia’s third largest oil producer, in addition it was amongst the top 10 largest private oil companies in the whole world. However, it was bought by another Russian oil company known as Rosneft, in 2013. History of TNK-BP It was confirmed by DeGolyer and MacNaughton that since 31 December 2009 all of TNK-NP’s proved reserves added up to 11.667 million barrels which is the equivalent to 1.8549×109 m3 oil, applying PRMS criteria. The proved reserves account for a total PRMS reserve replacement of 329%. BP and a group of Russian businessmen, whom were represented by the AAR, announced a strategic partnership which was designed to jointly hold their oil assets and the creation of TNK-BP in Russian and the Ukraine, on 1st September 2003. AAR’s holdings in TNK international, ONAKO, SIDANCO, RUSIA Pretrolum; whom held license for Kovytka and Verkhnechonsk fields), and Rospan field located in West Siberia, were all contributed towards TNK-BP. On the other hand BP’s holdings in SIDANCO, RUSIA Petroleum and its BP Moscow retail network, all contributed towards TNK-BP. BP and AAR reached an agreement to consolidate AAR’s 50% stake in Slavneft and into TNK-BP, in January 2014. ARR and Sibnett (now known as Gazprom Neft) previously joined Slavneft. Slavneft has operations in...
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...With these developments, it is obvious that conflicts between parties of different nationalities occur and liability to tax on income of foreigners especially among those engaging in trading venture. Whilst the laws affecting domicile and residence may be sufficiently settled, it is paramount for courts to pursue a detailed analysis to ascertain specific preliminary issues so as to avoid controversial rulings. Courts often handle numerous financial cases that involve what can be best described as foreign or international elements. In such cases, court must decide whether it has the jurisdiction under the Family Law Act 1975 to make a decision on such cases. In the event that it is determined that the court is invested with the jurisdiction to determine the case, the court has to consider whether there is a system of law in foreign country that also has the jurisdiction to handle the case. As it was addressed in the case Attorney General of New Zealand v Ortiz [1984] AC 1, these benefits and costs to either party if the case resolution is made in foreign country as compared with the apparent country should also be a subject of concern. [1] Legal systems in most countries around the world adopt community property regime, which takes effect at the inception of marriage or at the time of divorce. For instance, California and Massachusetts in the United States have adopted community property regimes that support equal division of assets upon divorce. However, this provision...
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...Adapted from Bernhardt & Kinnear (1988). Cases in marketing management, pp. 6-16. Plano, TX: Business Publications, Inc. Pay careful attention to the following points. They are often used by instructors to evaluate either a written or oral analysis. 1. Be complete. Each area of the situation analysis must be discussed, problems and opportunities identified, alternative presented and evaluated using the situation analysis and relevant financial analysis, and a decision must be made. An analysis that omits part of the situation analysis or only recognizes one alternative is not a good analysis. Second, each area must be covered in-depth and within insight. 2. Avoid rehashing case facts. Every case has a lot of factual information. A good analysis uses facts that are relevant to the situation at hand to make summary points of analysis. A poor analysis just restates or rehashes theses facts without making relevant summary comments. 3. Make reasonable assumptions. Every case is incomplete in terms of some piece of information that you would like to have. A good case analysis must make realistic assumptions to fill in the gaps of information in the case. For example, the case may not describe the purchase decision process for the product of interest. A poor analysis would either omit mentioning this or just state that no information is available. A good analysis would attempt to present this purchase decision process by classifying the product and drawing upon real life...
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...are given. It is understandable then that we should seek out more opportunities to apply our skills and make more positive impacts within our jurisdictions. It is this general attitude that led us to get involved in investigating cold cases. How We Got Started Mark had, for several years, been consulting with our Coroner’s Division as a forensic anthropologist. During this time he came to learn that there were numerous coroners’ cases in which the identity of the decedent was unknown. These cases were kept in three-ring binders on a shelf in the Sergeant’s office. Over the years, in the course of this forensic work, we would discuss these cases and the progress that was being made on them. The conversation usually ran along the lines of us asking “any luck with that 1980 homicide victim?” and the sergeant answering “well, we’ve gotten so many new cases that I haven’t been able to even look at it yet.” This went on for a few years and through two different sergeants. One day we, as a crime analysis unit, were brainstorming about how we could broaden our “client base”, as it were. We had been successful in integrating ourselves into our Investigations Bureau and had been involved in numerous major cases. And, of course, we had always been active in producing tactical and strategic analyses for our patrol personnel. But we knew that we could be doing more, particularly given the size and responsibilities of our agency. It was during...
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...BUSINESS CASE Presented to the Accountancy Department De La Salle University In partial fulfillment Of the course requirements In ACCTBA2 (C33) March 2, 2015 A stakeholder is typically concerned with an organization delivering intended results and meeting its financial objectives. In general, a stakeholder can be one of two types: internal (from within an organization) or external (outside of an organization). The stakeholders in this situation are Lanie Marquez and Tim Rodriguez who are also partners in the retail distribution business and their capital contributions are as follows P500,000 and P300,000 respectively they are an internal stakeholder since they are also the owners. The total Capital of both stakeholders is P800,000 and with a monthly salary for both partners at P15,000 on the assumption that both of them will contribute to manage the business equally. Assuming that both managed the business equally the total salary for the year for Lanie and Tim are P180,000 each. They share profit and loss equally and no interest will be given on capital contributed. The problem for this situation is that Lanie is starting to get concerned with the behavior of her other partner Tim. He only manages the business 50% of the time, which will mean that his salary of P15,000 will need to decrease by also 50% since he does not manage the business equally with his partner. The business has seen a downturn in the profit outcome and for the current financial...
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...Ralph’s Grocery and United Food and Commercial Workers Union The case that I chose for the week 6 critical thinking assignment concerns Ralph’s Grocery Company, located in California. It applies to this week’s material due to the fact that the case involves unlawful suspension and discharge of an employee, as reviewed by the National Labor Relations Board. Background In May 2011, Vittorio Razi was an employee at Ralph’s Grocery and was suspended and terminated after he refused to take a drug test without first consulting with his UFCW Local 324 representative. The company (Respondent) says that on the day in question, Razi’s behavior was in question, acting nervous, anxious, agitated, and slurred speech. After a couple managers discussed the...
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... Many people wonder why their own teeth stain so easily. The enamel on your teeth and chromogens are what stains your teeth, but what exact beverage stains teeth the most? I chose this topic because I was curious to know what stains teeth the most. It affects us daily because it could rot your teeth or you can’t pick up hot chicks anymore. So what causes teeth to stain? The temperature causes teeth to expand or contract making it easier for stains. So hot and cold drinks affect that. Color in foods and beverages come from chromogens. Chromogens are intensely pigmented compounds that stick to teeth enamel. Chromogens cause a lot of trouble when they mix and react with other stain causing and stain promoting factors. Tannis may be natural or synthetic tannis is another factor that stains teeth. Tooth enamel is porous making it extremely susceptible to stains. The darker the liquid the darker the stain. There are some examples that stain teeth. Not only sodas bad but also Gatorade. Beets are bad for you also. Mostly cause they’re concentrated. Berries dark skins stain teeth. Ketchup is also really bad because of its bright red color and high levels of acid. Dark liquids and sauces you put on your foods also stain teeth. Colored candy and popsicles both contain colorants that will transfer to the teeth and embed in the porous enamel. Fruit juices, especially grape and cranberry, leave a colorful tinge on the teeth and tongue. Colored sodas instantly discolor teeth. The citric acids...
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