...Table of Contents 1.Summary 1 2.Introduction of the company and the process of globalization 1 3.Macro industry environment 3 4.Allocation of resources 5 5. The currently strategies of Dell Company 7 6.Analysis of Dell Company 10 6.1.Cost structure strategy analysis. 10 6.2 .Products differentiation strategy analysis. 11 6.3. Exit barriers and transfer cost strategy analysis. 12 6.4. Production capacity expansion method analysis. 12 6.5. Type of rivals analysis. 12 7. Recommendation 13 8.References 16 1.Summary In this report, through the analysis of the overall economic situation, resource allocation and the current market strategies of Dell Company, to explore the challenges and opportunities which does Dell Company face. The analysis shows that the lack of core technology is the biggest challenge of Dell. And the marketing strategies, which are used now, are sustainable, but these strategies still have the development space. Therefore, Dell should increase the investment in technological development, as well as improving the current strategies to more directional, focused, differences, and the ability to cooperate with other enterprises effectively. 2.Introduction of the company and the process of globalization Dell Inc., headquartered in Austin, Texas, is in the leading position of global IT products and services provider (Dell, 2012). Its businesses include helping the customers establish the self-information technology and Internet infrastructures...
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...1. What is the profile of Dell Computer Corporation (a short review/report)? In 1984 Michael Dell started what is now known as Dell Computer Corporation. Initially selling PC components from his dorm room, Michael decided to leave college and start a company called PCs Limited, following his fascination with ‘commercial opportunities’ (Thompson & Strickland 2001, p. C-133). Michael Dell’s strategy was to provide built-to-order PC’s, sold direct to the public effectively cutting out the retailers and distributors and cutting down on the costs. Despite initial rapid growth with the interest from price-conscious buyers and sales reaching $33 million at the end of fiscal 1986, for the next several years PCs Limited found it difficult and Michael Dell was aware the he needed to redefine the business model, they needed a larger production capacity, greater management staff and corporate infrastructure whist keeping the costs down. In 1987 PC’s Limited was renamed Dell Computer and the first international offices were opened. Michael Dell’s vision was to become one of the top 3 PC companies in the world. During the period 1985 to 1990, Dell Computers became the fastest growing computer company in the world. Although Michael Dell believed the direct sales was the best and most cost effective way to conduct his business he also believed the growth would not be fast enough and decided to distribute to retailers. However, once it became evident how small the margins were he...
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...To meet the demands of their customers, Dell Computer’s has aggressively developed a business model to expand their coverage worldwide. The business problem facing Dell Computers is to ensure that consumer demand is being met and that their competitive advantage and value chain are being maintained. Having multiple manufacturing plants is an example how their competitive advantage is maintained and the value chain is operating successfully. Maintaining a lean production practice and providing a high level of Internet based sales in the personal and business sector are two sources of pride for Dell Computers. Knowing their customer needs and thoughts enables Dell to be on the cutting edge of product design and innovations; delivering their products quickly to their customers and at high level of mass customization. Dell Computers has established a strong relationship with all suppliers, which allows the company to maintain only the needed supplies. Having such a strong relationship with its suppliers, allows the company to focus their research budget on the best way to reach the consumer. The desktop, notebook and other production items are not produced until the order is received from the consumer. Corporations have access to a website that has been tailored specifically to their needs and that allows them complete access to all previous orders with ease. The streamlined production process also has significant accounting benefits. The materials are received as needed...
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...of information technology: hardware technology; software technology; and network technology. Yet because no technology implements itself, there is more to MIS than just information technology. MIS has dimensions. The four interrelated dimensions of MIS are as follows: First, MIS involves not just information technology, but also its instantiation; second, MIS involves, as reactive and inextricable elements, both an information system and its organizational context; third, MIS involves information technology as a form of intellectual technology; and fourth, MIS involves the activities of a profession or corporate function which are integral to the essence of what MIS is (Currie & Galliers, 1999). Dell Computer Corporation: Company Background Dell Computer Corporation is a major manufacturer of personal computers, computer peripherals, and software. Among the leading producers of computers in the world, Dell sells its products directly to customers through the Internet and mail-order catalogs rather than through retail outlets. The company is based in Round Rock, Texas. At Dell Computers, customers are brought into the product planning and manufacturing processes, with all employees encouraged having contact with customers. Through effective collaboration across boundaries, ideas can be shared about product designs and value propositions. The result is faster and more customer-focused product and service innovation. To produce the capacity for this, considerable attention...
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...Alienware Alienware Corporation is a Miami, Florida based company founded in 1996 by its current CEO Nelson Gonzalez and President Alex Aguila. Alienware has a reputation of offering the latest technologies for desktops and laptops that are specialized for gaming, video editing and music editing. Alienware - History According to employees, the Alienware name was chosen because of the founders' fondness for the hit television series The X-Files, hence the theme to their products, with names such as Area 51 and MJ-12. Alienware was originally established to tap a niche in the high-performance game market, which then was not on the radar of the major manufacturers such as Dell. Since the high end game hardware was not widely distributed, the company's founders formed an OEM which sold personal computers with the highest performing hardware and settings according to benchmarks. The corporation was started with $10,000 out of a garage by Nelson Gonzalez and Alex Aguila . The corporation grew despite having no funding and has reached sales in excess of 170 million dollars annually as of 2005. Alienware - Operations As of FY 2005, Alienware brought in upwards of $170 million USD in annual sales, while minimizing expenses to aid an international expansion initiative launched in 2003 to maintain a presence in Australia, Canada, France, Germany, United Kingdom and Costa Rica. Alienware is a member of the Better Business Bureau of South Florida. In 2002, Alienware distributed their...
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...Chapter 2 While a freshman pre-med student at the University of Texas, Dell started an informal business putting together and selling upgrade kits for personal computers[10] in Room 2713 of the Dobie Center residential building. He then applied for a vendor license to bid on contracts for the State of Texas, winning bids by not having the overhead of a computer store.[11][12][13] In January 1984, Dell banked on his conviction that the potential cost savings of a manufacturer selling PCs directly had enormous advantages over the conventional indirect retail channel. In January 1984, Dell registered his company as "PC's Limited". Operating out of a condominium, the business sold between $50,000 and $80,000 in upgraded PCs, kits, and add-on components. In May, Dell incorporated the company as "Dell Computer Corporation" and relocated it to a business center in North Austin. The company employed a few order takers, a few more people to fulfill them, and, as Dell recalled, a manufacturing staff "consisting of three guys with screwdrivers sitting at six-foot tables". The venture's capitalization cost was $1,000.[14][15] In 1992, aged 27, he became the youngest CEO of a company ranked in Fortune magazine's list of the top 500 corporations.[16] In 1996, Dell started selling computers over the Web, the same year his company launched its first servers. Dell Inc. soon reported about $1 million in sales per day from dell.com.[17] In the first quarter of 2001, Dell Inc. reached a...
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...Group Assignment 2: Dell- New Horizons (Rangan and Bell) Marketing for Managers Group C: Saturday, 29 June 2013 Summary Could anyone imagine some thirty years ago the global influence a young college freshman would have on the world? Michael Dell’s build your PC to order idea was just that, a game changer. A few years after coming to market, Dell was the 3rd most admired company by fortune magazine. By the early 2000’s Dell like other PC companies began to see a rapid decline in revenue growth. This decline, brought to surface the need to look at diversifying their product and service offerings. These included but are not limited to; is the increase service offerings, expanding into the server and storage space as well as extending their reach globally. Today we will look at the company and how it began, some of their key issues, review a SWOT analysis that will bring us to our decision and why we believe this to be the best path. The Company In 1983, Michael Dell began with a simple strategy of providing PC upgrades to companies who were looking for a more customized PC. After a few years this lead him to a “Buy - Upgrade – Sell” model, where they would purchase IBM computers, upgrade them and then sell them for a profit. By 1985, Dell moved to assembling PC’s through a Build to Order model, this strategy was so successful it provided them with over $70M in sales by the end of the year. The PC’s were produced with a very modular design, so this facilitated...
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...@ STRATEGY IMPLEMENTATION MDP 111M GROUP ASSIGNMENT 01 Due Date: Aug-2011 ANALYSING THE EXTERNAL AND INTERNAL ENVIRONMENT OF “DELL” Inc By Group DRIVE (Delegate, Research, Interview, Verify, Execute) |Group members |Student numbers | |1 |HYLTON LUDWIG |73014699 | |2 |GERT LABUSCHAGNE |73030074 | |3 |SAM BALOYI |73019909 | |4 |AVINAASH SINGH |73030090 | |5 |VICTOR MTHOMBENI |71914161 | |6 |SHAWN GORMAN |73026700 | |7 |JACO BIERMAN |73051764 | Contents 1. INTRODUCTION 1 2. ANALYSIS OF THE EXTERNAL ENVIRONMENT USING PESTLE 2 2.1 Political 2 2.2 Economical 2 2.3 Social 3 2.4 Technological 4 2.5 Legal 5 2.6 Environmental 5 3. ANALYSIS OF THE EXTERNAL ENVIRONMENT USING PORTERS 5 FORCES 6 3.1 Threat of New Entrants 6 3.2 Bargaining Power of Customers. 7 3.3 The Threat of Substitute Products 8 3.4 The Bargaining Power of Suppliers...
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...Dell Website Review: Features of Dell Website Visualization & Design Along with the modern and aesthetics style, Dell.com features a clean and simple user interface that increase visual appeal in the site. There is also good blend of color, fonts and text that enhance users viewing experiences. Additionally, the product images have proper quality and resolutions. Moreover, the site title and logo is clear and well pin-posted in Dell.com. There are slide images in the Dell homepage to inform users about the latest products, events and deals of company. The slide animation is simple and not making users feel uncomfortable about the special effects. Functionality & Usability Dell.com is fast loading without tradeoff the graphic quality as product images are shown in high resolutions. Furthermore, there are a number of functional features within the site. For example, Dell’s site search engine is considered as the vital feature which enables users navigate directly to the items they want to find. The filter selection can save users time to browse by selecting certain specifications of Dell’s products. Additionally, “My Account” features also enable users to check the order history, order status and other personalized features for specific orders. Content As known that Dell is targeting at the public and enterprise users who need various product information. A consistent and proper content is essential for them to make buying decision. As shown in above...
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...SNHUConsulting Hardware Recommendations for Widget Wonders Roy Whited IT-201-Q1084 Professor Saylor Module 3 Case Study October 9, 2015 Widget Wonders is a worldwide leader in widgets and are currently building a state-of-the-art facility to manufacture and distribute the next generation of widgets. This new facility will be the main manufacturing and distribution center in the United States and will contain the following five departments: sales, manufacturing, inventory control, research and development, and Management Information Systems (MIS). SNHUConsulting, a leader in information technology, has been retained to implement information technology on the expansion and to connect the network in the new facility to the main network that is located at their headquarters. I have been asked to make recommendations on the computer hardware components for the expansion. Widget Wonders has provided the following information to SNHUConsulting pertaining to the individual departmental needs within the company structure. SNHUConsulting has determined the following recommendations would best suit Widget Wonders needs at this time and looking forward toward the requested three year window of usage. The sales department consists of 50 employees which require mobility to access company resources while visiting customers and presenting at sales meetings and conferences. My recommendation for this department would be laptop computers along with smartphones as they would work best for mobility...
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...戴尔笔记本电脑 中国大学生市场社会化媒体营销 策 划 书 管理学院13级2班 何宇涵 13314070 2014年9月19日 概述 戴尔公司线上直销的经营模式十分适合进行社会化媒体营销。大学生群体亦是笔记本电脑消费的重要群体之一。本策划即针对中国的大学生市场开展戴尔笔记本的营销。由于戴尔已建成完善的CRM体系和社交社区平台，本策划着眼于借助线上活动制造“buzz”：“How Dell You, Alien？！”和“戴尔助力优秀学子”。 环境简析 公司概况 戴尔（中国）有限公司成立于1998年，业务涉及台式电脑、笔记本电脑、服务器等。戴尔笔记本电脑在中国的市场份额排名第三，约为10%，仅次于联想的35%和华硕的14.5%（2014上半年）。 SWOT分析 本分析仅讨论戴尔在中国的营销情况，不涉及世界市场及电脑技术问题。 * S 优势 1. 依靠出色供应链管理建立的线上直销的经营模式：不设专卖店，省去了中间商的维护成本。这也是戴尔的标志性营销措施。 2. 个性化定制服务，顾客可以根据自己的需要调整电脑的配置； 3. 产品质量出色，在同行业中有“质量领导者”的地位。 * W劣势 1. 与联想、华硕等主要竞争者的同配置笔记本相比，价格较高。 2. 在三四线城市的品牌知名度不高，远不及“联想”的品牌家喻户晓。 * O机遇 1. 10年前，网购的安全性不被广大消费者信任。而如今网上购物逐渐成为潮流，戴尔的线上直销模式更容易为消费者所接受。 2. 大学教育愈发依赖电脑，大学生群体的市场需求量巨大。 * T 威胁 1. 替代品平板电脑对市场的侵蚀。平板电脑虽然配置不高，但是能胜任学生的学习需要，而且其轻薄便捷的特性是笔记本电脑无法媲美的。而戴尔在平板电脑领域并无建树。 目标顾客分析 大学生群体是笔记本电脑消费的主力军，也是本次营销的目标顾客。中国的在校大学生（包括大专）超过4500万人，且几乎每人都需要使用电脑，这是非常庞大的细分市场。再进一步分析消费者的行为习惯，不难发现，相当一部分大学生都会在高考结束后的暑假购买笔记本电脑，并且使用多年。所以，我们还专门针对高考结束后的准大一学生开展促销活动。 这一群体的购买需求是刚性需求（因学业需要不得不买），且作为熟练使用电脑和网络的群体，超过2/3的人会在购买前通过电脑门户网站或社交媒体了解电脑相关信息。这使得社交媒体营销大有可为。 营销目标说明 由于大学生群体消费能力有限而戴尔的价格不具备优势，因此戴尔应该在学生群体中塑造更为突出的品牌形象以换取品牌的溢价，并辅以促销手段刺激潜在客户购买。 故营销的目标包括在大学生群体中提高市场份额、提升品牌形象：在大学生群体中，品牌认同度超越华硕、与联想的差距缩小至40%，并在四年内，市场份额提升50%。 选择社交媒体区域和载体 戴尔公司本身已具备完善的官方网站、官方微博和线上支付平台，以及从促销到售后服务到公益全面覆盖的微信平台，故不再提及。我的营销重点在于依靠创意制造热点活动，着眼用户的分享和顾客的情感体验。 区域类型 | 载体 | 主要作用 | 社交娱乐/发布 | App游戏软件，微博 | 塑造品牌形象；提高品牌知名度 | 社交商业 | 官网线上购买促销活动 | 在不有损品牌形象的前提下迅速抢占市场份额 | 线上营销活动措施 1. “How Dell You, Alien？！” ...
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...| ACCOUNTING CHANGES | | | Sabrina Whitehead | Dr. M. Austin ZekenAccounting Undergraduate Capstone Acc 499 | 4/26/2012 | | Discuss the primary reason for the restatement and the impact to the financial results for the Company. Dell computers has delivered technology solutions for more than twenty-six years and has transformed countries, communities and the private sector to help achieve their goals at work, home and school. Michael Dell created PCs Limited but later changed the name to Dell Computer Corporation in 1984, as a freshman attending the University of Texas. The young entrepreneur purchased computer parts from wholesale distributors, installed them in his version of the IBM, and then began selling the custom-built person computers from his dorm room. After one year of successful business Michael Dell left college and incorporated his business and the Dell Company went public, selling stock market shares for $8.50 per share. After years of financial accomplishment in 2006 the Securities and Exchange Commission (SEC) made inquiries of Dell internal accounting and Dell Inc. was investigated after a review of past accounting and reporting practices and company eventually disclosed wrongful conduct for deferring revenue coming from software sales, errors and irregularities which took place from 2003 through 2007. The investigation concluded that a number of adjustment were improper, including the creation and release of accruals and reserves...
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...History of Dell Computers Michael Dell, Founder. Dell started business as a student in 1983. Company renamed Dell Computer in 1987. 1987 Dell Computers hit Fortune 500 in 1992. Became the leader of PC industry in the U.S. in 1999. Became the worldwide leader in PCs in 2001. Dell Inc. in 2005 Michael Dell, Founder of Dell Computers Products Dell’s principal products include: Desktop PCs Notebook computers Workstations Servers Printers Storage devices MP3 players LCD and Plasma TVs Digital cameras Memory cards … How Well has Dell been Performing? 2004 U.S. market share Global market share Revenue (millions) Gross profit Operating expenses Net income 33.10% 2003 30.90% 2002 27.90% 2001 23.50% 2000 19.70% 1999 16.60% 1998 13.20% 18.40% $41,444 $7,552 16.90% $35,404 $6,349 15.20% $31,168 $5,507 12.90% $31,888 $6,443 10.60% $25,265 $5,218 10.50% $18,243 $4,106 8.50% $12,327 $2,722 $4,008 $2,645 $3,505 $2,122 $3,718 $1,246 $3,780 $2,177 $2,955 $1,666 $2,060 $1,460 $1,406 $944 How Well has Dell been Performing? 2004 2003 2002 2001 2000 1999 1998 Dell Inc. Performance Market shares continue to grow, so do revenues and net profits. Able to maintain profit margins. Able to i in Abl t gain i operational efficiency. ti l ffi i Overall, a great company! U.S. share growth Global share growth 7.12% 10.75% 18.72% 19.29% 18.67% 25.76% 8.88% 11.18% 17.83% 21.70% 0.95% 23.53% Revenue growth Gross profit margin...
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...HPE H8 – 1220 Desktop Processor: AMD FX-8100 (2.8 GHz, up to 3.7 GHz turbo) RAM: 10GB DDR3-1333 Hard Drive: 2TB 5400 RPM SATA Price: $879.99 Dell XPS 8700 Desktop Processor: Intel® Core i7-4770 (8M Cache, up to 3.9 GHz) RAM: 12GB 2 Dual Channel DDR3 Hard Drive: 1TB 7200 RPM SATA Price: $1,099.99 Samsung Series 9 Ultrabook Laptop Processor: Intel Core i5-3317U (1.7GHz, 3M cache) RAM: 8GB DDR3 (1600 MHz) Hard Drive: 128GB SSD Price: $1,599.99 Acer Aspire 2-in-1 Laptop Processor: 3rd Gen Intel Core i5-3337U (1.8 GHz, 3M cache up to 2.70 GHz) RAM: 6GB Hard Drive: 500GB / 24 GB (HD / SDD hybrid) Price: $849.99 Profession 1: Video Editor For the video editor, I believe the Dell XPS 700 would be most efficient. It has 12 GB of RAM, which is essential for fast processing as video editing, rendering, and recording can put a big strain on a PC with less RAM. The hard drive is also especially important; at 1TB it should give you plenty of room for multiple video files and editing/recording software, as this can potentially take up a large amount of space. Profession 2: DJ The Acer Aspire 2-in-1 may be best for the professional DJ, as this particular profession requires a fair amount of RAM and a good processor for multitasking (running the “mixing” software, inputting multiple commands into said software, recording, etc.). This also requires a large hard drive for the software itself, and hundreds (possibly thousands) of songs. Laptops...
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...An Example of the Original Fishbein Attitude Model (based on lecture material) Ao = biei where, Ao = Attitude toward the object (brand) bi = belief about the brand’s possession of the attribute ei = evaluation of the attribute as being good or bad n = there are a limited number (n) of attributes which the person will consider The following asks a consumer to evaluate these attributes for luxury cars: |Attribute: | |Sporty Styling | |Good Handling/Ride | |High Cost | |Great Acceleration | |Low Repair Frequency | | | Use the numbers from the following scale to evaluate each characteristic of luxury cars. Neither Good Extremely Moderately Slightly nor Slightly Moderately Extremely Good Good Good Bad Bad Bad Bad +3 +2 +1 0 -1 -2 -3 The consumer provides the following responses, which represent ei (an evaluation of the attribute as being good or bad) |Attribute |Rating (ei) | |Sporty Styling |+3 | |Good Handling/Ride |+3 | ...
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