...Assignment 1: Comparing Two Similar Businesses Amazon and Border Books are in the same industry and are very similar and comparable; however both companies have different history and core aspects of their business. Beginning with Amazon, Amazon was founded by Jeff Bezos in 1994. The company was funded by two investors; Nick Hanauer (invested $40,000 in 1994) and Tom Alburg (invested $100,000 in 1995). Originally, the company was run out of Bezos garage in Washington. Once Amazon was introduced online, the website was not as enticing and graphic it was rather dull and plain (this caused the business to start on uncertain ground). However, once Tom Alburg joined the company, he invested a lot of money is updating the Amazon website. Shortly after, Amazon had customers from all over the world. In addition, after that milestone was met, Bezos decided to expand his business into more than just an online bookstore to promote returning customers. In turn Bezos opted to allow customers to rate and review books on Amazon. In 1997, Amazon went public in which in the same year the company broaden its market by add CD’S, and movies to be purchased and reviewed. Moreover, in 1998 the company added software, electronics, and video games to the roster. At the end of 1999, the company was extremely profitable; however in 2001 the company experienced a fiscal loss of 1.4 billion and lay off 1000 workers. Amazon utilized the analyzers strategy (a blend of the defending and prospective strategies...
Words: 1667 - Pages: 7
...Amazon.com’s E-Business Model Amazon.com was founded in 1994 as an online book retailer. Now, the largest retailer of books has also become the largest online retailer with a customer base of over 30 million people. Amazon competes in a vast array of markets including: books, movies, digital readers, computers, consumer electronics, pet needs, groceries, health and beauty aids, toys, clothing, jewelry, shoes, sporting goods, tools, automotive, hardware, building supply, and more. Despite their large product offering, Amazon has maintained its strong brand. Imagine if Toys-R-Us, the largest toy retailer began selling books or if the NBA began selling hardware online. The threat of consumer confusion would rise, thus bringing into question the value of the Toys-R-Us and NBA brands. Some analysts question the wisdom of Amazon.com selling products that are typically sold in the business-to-business markets. For example, you can now purchase industrial, laboratory, and scientific supplies from Amazon.com. (See Appendix – comparison and contrast chart of Amazon.com, Barnes and Noble, and Borders.) Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. The study comprises of Amazon.com which started its history by selling books and now one of the online market leaders globally not only for books but products from various categories. Company started with a mission to...
Words: 2342 - Pages: 10
...core business of each company. Amazon is considered one of the biggest retail internet companies of today.It is a plain and simple site that attracts an online community. Amazon opened for business July 16, 1995 by a young man named Jeff Bezos. It started out as nothing more than a few people packing and shipping boxes of books from a two car garage in Bellevue, Washington. The books were ordered on line then packaged and mailed away. Today, Amazon is one of the largest retail online companies in the world. Amazon started out as a only having books on sale to being able to purchase items ranging from music CD’s, to clothing. The best thing about Amazon would be the price of the products/ items. Many of the items are sold cheaper on Amazon than in a local retail store. Amazon has grown to be the easiest way of shopping online. Amazon’s core business is definitely good as well as keeping their promises. It has grown from books to products in over 30 categories but the business model are intact. Amazon’s goal is to attract customers with a competitive, cheap retail service that would be hard for any other retail store can compete. Amazon also offers many discount prices, is easy to navigate through for shopping, and has a quick, easy way to checking out. Due to the great shipping charges, great turnaround for shipping merchandise to the customers, and great prices, Amazon has and will continue to be the biggest online retail company. Amazon is one way for customers to purchase...
Words: 1514 - Pages: 7
...When analyzing the advantage points of Amazon vs. Walmart, the value chain and competitive force mode for each company is the most important aspect in competing in the e-commerce market. As a quick overview, Walmart was established as a physical retailer back in 1962 and is recognized as the world’s largest retailer and recently entered into the world of e-commerce a few years ago. Amazon joined the dot-com scene back in 1995, and has grown into the largest e-commerce retailer in the world, without a physical location. Amazon and Walmart both sell electronics and general merchandise, which is the most prominent area of competition between the two companies. It was said e-commerce is estimates indicate that e-commerce could account for 15-20 percent of total retail sales in the U.S. over the next ten years, as more and more customers prefer to purchase items online. In this case, Amazon is in the best position to benefit. Amazon’s powerful technology platform is large enough to support sales of other companies on their website. This gives them an advantage over other e-commerce websites because they can focus on their own business while integrating other products into their website and collect 10-20 percent on the sale. This allows them to carry a wider array of products, while keeping inventory costs low and increasing their revenue. On the other hand, Walmart has a much larger brand than Amazon. They are known to the lowest price because of its size and ability to keep...
Words: 503 - Pages: 3
...percent annual growth in web usage. He could see that the Internet, which was in its infancy in 1994, would soon become ubiquitous. Features of the book industry made it ideal to focus on selling books, at least initially. The book industry was fragmented, both in terms of the large number of booksellers and publishers. In addition, there were millions of titles and potential customers. The typical bookstore could house a small fraction of all published books, so Amazon.com could market itself as the earth’s largest bookstore. Amazon is the leading online book selling retailer in the USA. Amazon expanded from just a bookstore into selling general electronics, music, videos, toys, apparel, food, and furniture. Amazon has also established separate websites all over the world. (Amazon, 2011) Amazon also provides international shipping to certain countries for some of its products. Amazon focuses on customer satisfaction, and the efficiency of their website. Amazon now provides almost anything you can think of. When Bezos founded Amazon.com, he focused on hiring talented and unconventional managers and employees. Amazon.com had rigorous requirements for new employees and an obsession for customer service. Amazon.com told temp agencies ‘‘send us your freaks’’ (Spector 2002, 113). The hiring of talented employees was coupled with an austere culture, exemplified by the use of desks made of doors and 2X4s. These desks were initially used because they were inexpensive and later because they...
Words: 2098 - Pages: 9
... he intended to compete with established players like Barnes & Nobles. Amazon was a start-up on one hand and Barnes & Nobles was a century old store chain headquartered in 5th Avenue in New York. They are a book retail store giant and are in business for over 100 years, with a huge amount of capital at its disposal. Amazon followed a model where its tries to charge the lowest possible price for any particular product, unlike many, who try to charge the highest possible price. Being a new online only store back in 1995, when the internet was not mature and the whole concept of online shopping was new, it was important for them to make it an attractive option, given that for most customers, it would be hard for them to put their trust in it, having to pay first and get the product later. Amazon, originally an online bookstore, later diversified into selling other items. Being a fresh start-up company, it did not have a brand image to maintain which stores like Barnes & Nobles or Borders had to deal with. Today amazon sells almost everything except for perhaps military supplies making it a one stop destination for online shoppers. The majority of the sales are still generated from the Books, CD/DVD and videos. One of the key factors which have propelled Amazon’s growth is its research and development wing. They aim to provide every user a customized and personal experienced on their website. To display a single product details page, around 200-300 services are called...
Words: 2093 - Pages: 9
...Corporate strategy report on the online retail Industry (AMAZON AND ALIBABA) Introduction This report will first analyse the global online retail industry by showing its evolution, characteristics and future outlook. It will also analyse the competitiveness and strategies used by Amazon Inc. and Alibaba Group to dominate the market as well as give an insight of their future challenges and some concrete strategic suggestions for how these firms might deal with them. The industry lifecycle stages is a famous model explored by Michael Porter. According to him, the industry is one of the most important factor of a firm’s environment (Porter, 1980). The global online retail is still at the beginning of its growth cycle. It is also one of the most promising and therefore attractive industry. It has experienced a compound annual growth rate (CAGR) of 22.6% between 2010 and 2014. The sector grew by 19.1% in 2014 to reach a total value of $974.5 billion and is expected to grow by 114.5% by 2019 compared to 2014 to reach a value of $2,090.2 billion (MarketLine, 2015). The industry lifecycle stages is a famous model explored by Michael Porter. According to him, the industry is one of the most important factor of a firm’s environment (Porter, 1980). The global online retail is still at the beginning of its growth cycle. It is also one of the most promising and therefore attractive industry. It has experienced a compound annual growth rate (CAGR) of 22.6% between 2010 and 2014....
Words: 2985 - Pages: 12
...customer-centric company for three primary customer sets: consumers, sells and enterprises” (Bezos, 2010). It is apparent that CEO Bezos understood that customer service and listening to the consumer would separate them for the rest. This paper will also compare and contrast competitors in the book sale market, competitors such as Barnes and Noble ad Borders and what has separated Amazon.com from them. Has the diversification of Amazon.com helped them gained global recognition? Or has a solid understanding of the market and customer needs propelled them to where they are today? The Pros and Cons Amazon.com jumped into the market in 1995 with an effective business tactic of online book sales. Not only did the company launch an English version of the website, but they also launched a Chinese, French, German and Japanese version to gain a global audience quickly. Amazon also receives about 615 million visitors annually according to a survey by complete.com (History of Amazon). Some dare to believe that Amazon.com has the “ideal” business plan for success but what baggage comes along with this success? Does Amazon.com break the mold with no downfall to an online-based company? Below are some Pros and Cons that Amazon has had to endure as the leader in the new E-business approach. Pros Cons Innovation Keeping up with new Markets Infrastructure Managing Growth...
Words: 1707 - Pages: 7
...e-commerce is when companies only have web presence and no stores, it saves the companies from spending on expensive commercial property needed to built a store, the downside is that they might not already have the money to start the website. Bricks and clicks is when the company has physical presence in form of store or stores and also a website. 2. One of the key motivations for developing an e-commerce site is immediate access to a much larger market. Explain why an increased market reach may have benefits, and describe its limitations. (5 marks) A much larger market has numerous benefits because it can give a sudden boost to sales as a lot more people have access to the goods sold by the site. The limitations can be when the the company cannot keep up with the orders or when due to limited warehouses delivery takes a lot of time, leaving the customers unhappy. 3. What are the three most important mediation issues in e-commerce? Give an example of each. (5 marks) 4. What are the key factors that determine e-commerce success? What factors determine its failure? (5 marks) Some of the key factors that determine an e-commerce success are- requirement of a niche market, a good layout for the website which is intuitive and easy to use. Factors that can lead to its failure are high delivery price, presence of...
Words: 1912 - Pages: 8
...25, 2012 EBay and Amazon are two companies who offer online retail. EBay is an auction site; whereas, Amazon is a retail website with various prices set by the different sellers. When you compare the net revenue from the two companies you can see both companies have had positive growth in the net revenue from 2000-2008. Although, EBay has had a positive change in revenue each year, the change in net revenue has been decreasing since 2003. In 2003, EBay had 78.33 percent change in net revenue, but in 2008 it had declined to only 11.33 percent change. Amazon, on the other hand had a spike in annual change in net revenue from 2001 to 2002. Since this spike Amazon’s annual change in net revenue has been in the range of 25-35 percent each year on average. Comparing earnings per share, you see both companies followed a similar trend. EBay and Amazon both rose originally and reached a peak and then both had a huge decline, but then both started increasing again. Amazon went through this pattern before EBay would. Also, when Amazon went through this trend, after their decline, once they started increasing again, their EPS in 2008, was only slightly higher than it’s previous peak in 2004. In contrast, in 2008, EBay’s EPS was almost double from what the previous peak was in 2006. Next, when you compare the share price you will see Amazon is doing much better than EBay. EBay was originally doing well and increasing at a much fast rate than Amazon until 2004, when it peaked...
Words: 407 - Pages: 2
...“a style of computing in which scalable and elastic IT-related capabilities are provided ‘ as a service’ to customers using Internet technologies”. Cloud computing services had been provided by major vendors such as Google, Amazon, Microsoft, IBM, Hewlett-Packard, and others for business computing until recently when Apple Corporation announced iCloud for consumers. Therefore, cloud computing is now available for businesses as well as consumers. Read the case study titled, “ Ericsson”, located here, about Ericsson cloud computing. Write a two to four (2-4) page paper in which you: Assess how Ericsson benefited from Amazon Web Services (AWS) in terms of cost reduction, automated software updates, remote access, and on-demand availability. Evaluate the scalability, dependability, manageability, and adaptability of Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Services (Amazon S3), and RightScale. Examine the security concerns for cloud-based services and make suggestions to cope with these concerns. Assess possible scalability, reliability, and cost issues associated with cloud computing, and make suggestions to overcome each of these issues. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must...
Words: 367 - Pages: 2
...Assignment # 2 Amazon.com’s E-Business Model Date: Oct. 31, 2010 Instructor Professor: Wesley E. Phillips, Jr., D.M. (ABD) Khaled El_Khodari Strayer University 1. Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books. 2. Recommend what Amazon should do to protect its brand. 3. Recommend what Barnes & Nobel and Borders Barnes & Nobel and Borders should do to recapture some of their online share. 4. At one time Dell sold computers exclusively online, now the same computers are available in retail stores (Wal-Mart for example). Discuss whether or not you foresee Amazon expanding its channel of distribution to include retail locations. Create a table to compare and contrast the Websites: www.Amazon.com, www.BarnesAndNoble.com, and www.Borders.com, using the following criteria: functionality, design, content, originality, professionalism and effectiveness. Include the table as an appendix to the required paper. Company / Criteria | Functionality | Design | Content | Originality | Professionalism | Effectiveness | Amazon | | | | | | | Borders | | | | | | | Barnes and Noble | | | | | | | Reference List Entrepreneurial Strategies, Drucker, Peter F., California Management Review, Winter 85, Vol. 27 Issue 2, p9-25, 17p; (AN 4761590). How Can SCORE Help Me? Retrieved from http://www.score.org/index.html People, Passion, Perseverance: You've...
Words: 269 - Pages: 2
...an Investment Analyst Danthuy Huynh Strayer University BUS 557: Financial Accounting Prepared for: Professor William Blix, CPA, ABD, MBA, CISA, CIA, CBA 03/18/2013 • History of Amazon versus eBay • In 1994, Jeff Bezos started Amazon out of his home garage in Washington. Nick Hanauer, a businessman believed in Bezos’s business plans and invested $40,000 in the venture. In 1995, Amazon began to sell books online. Due to unattractive website, it caused the business to start out on a shaky ground. Tom Alburg, another businessman, decided to invest $100,000 to help the company funded a better looking website and hosting capabilities. The business took off ever since. By 1997, amazon.com generated $15.7 million in revenue. The company went public the same year. One year later, in 1998, Amazon added more items on its website. It also sells software, electronics, video games, toys, and home improvement items. Amazon attracts customers all over the country2. Amazon hasn’t released information about who their suppliers are. But it has been known that oversea suppliers manufacture thousands of Amazon.com products (Bernton, 2012). Ebay was introduced to consumers around the same time as Amazon. In 1995, Ebay’s founder Pierre Omidyar started a company called ebay from his home in San Jose, CA. It was more like an online garage sale when it started. Items on eBay are listed by categories, anyone with...
Words: 1533 - Pages: 7
...and elastic IT-related capabilities are provided ‘ as a service’ to customers using Internet technologies”. Cloud computing services had been provided by major vendors such as Google, Amazon, Microsoft, IBM, Hewlett-Packard, and others for business computing until recently when Apple Corporation announced iCloud for consumers. Therefore, cloud computing is now available for businesses as well as consumers. Read the case study titled, “ Ericsson”, located here[->0]http://aws.amazon.com/solutions/case-studies/ericsson/, about Ericsson cloud computing. Write a two to four (2-4) page paper in which you: · Assess how Ericsson benefitted from Amazon Web Services (AWS) in terms of cost reduction, automated software updates, remote access, and on-demand availability. · Evaluate the scalability, dependability, manageability, and adaptability of Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Services (Amazon S3), and RightScale. · Examine the security concerns for cloud-based services and make suggestions to cope with these concerns. · Assess possible scalability, reliability, and cost issues associated with cloud computing, and make suggestions to overcome each of these issues. · Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. Your assignment must follow these formatting requirements: · Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins...
Words: 392 - Pages: 2
...recommendations about what Amazon could have done differently. Founded in 1994 Amazon.com has become the world’s largest e-retailer with nearly three-times more sales than its closest competitor. Initially beginning as an on-line bookstore, in no time at all the company soon diversified into sales of DVDs, CDs, MP3 down loads, computers software, video games, electronics, apparel, furniture, food and toys. Amazon’s dedication to innovation can certainly be a testament to the company’s continued growth and diversification. Along with the Kindle reading device other innovations that have kept the company highly competitive include: a booming internet hosting business, an Apple I Phone App for comparison shopping, video streaming for Amazon Prime members and a Google Android App store. Last March Amazon.com launched Cloud Drive which allows users to store music and other multimedia files that are easily accessible from their desktop or smart phone (Amazon.com website2011). Another significant advantage is the infrastructure which Amazon built in terms of its facilities along with its internet platform. The customer experience on the web-site is a simple and pleasant one, shipments are very fast which not only results in a higher product turnover ratio but increases the company’s bottom line or cash flow. Amazon.com also developed an affiliates program that expanded the company’s business. Affiliates can easily incorporate the Amazon website into their store or...
Words: 1503 - Pages: 7