...general environment that would rank highest in Influencing Amazon.com, Inc., and assess how these segments affect the internet retailing industry in which Amazon operates. The paper will also consider the five (5) forces of competition, and choose the two (2) estimated to be the most significant for Amazon. This paper will further evaluate how well Amazon has addressed these two (2) forces in the recent past. Again, the paper will predict what Amazon might do to improve its ability to address these forces in the near future. Next, the paper will evaluate the external threats that affect and opportunities available to Amazon. The paper will also give opinions on how the Amazon should deal with their foremost threat and the greatest opportunity. Finally, this paper will determine the Amazon’s resources, capabilities, and core competencies; analyze their value chain to determine where they can create using the resources, capabilities, and core competencies discussed above. External and Internal Environment All other things being equal, the primary objective of any business is to obtain a larger market share, affect its bottom line, grow, and become successful. To achieve their goals, businesses must deal with their stakeholders which include: customers, suppliers, employees, competitors, shareholders, society and others. Businesses will encounter stiff competition domestically and internationally in a bid to achieving their set objectives. For a firm to have...
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...company like Amazon. A well-implemented plan takes into account all facets, realizing them when needed. Internal factors are controllable within the walls of the enterprise such as procedures and policies, the culture of the business, and compensation. External factors define the uncontrollable components beyond the companies’ authority; competitors, the market force, regulation set forth by government agencies, the economy and customers. Internal Factors Leading Function of Management The leading function of management means to lead the organization; strategizing a continual plan that takes into account both internal and external factors for when they may need implementation. Amazon continually updates their future plans and possible markets. Amazon has not remained stagnant internally. Uniquely qualified in the internet market to sell goods they excel by leading the company to exponential growth through those opportunities. Controlling Function of Management Competent controls achieve the realization of managerial plans and strategies. The controls or policies for an organization accomplish their goals. They create the results of the organization by directing employee efforts. A breakdown in effective controls defeats managerial plans; inadequate controls have the same effect. The shipping of products offered on Amazon represents the control kept within the company. Amazon has defined itself well as the online place to go for a variety of things. Amazon clearly emphasizes...
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...and Diverse Society Jahangir M. Kabir Wilmington University What are the connections among demographics, marketing and ethics? Well, they are deep and potentially detrimental to society, if certain ethical standards are not met. According to Grewal and Levy (2011), firms use segmentation, targeting and positioning to develop marketing strategy and segments its customers in many ways and one of them is demographics (Grewal & Levy, p. 232). Demographic (age, gender, race, income, education etc.) segmentation puts consumers into groups according to easily measured objective characteristics such as age, gender, income and education (Grewal and Levy p. 232). Now lets look at some examples of the use of demographics to market products and services to consumers. I was never an Amazon fan until one day in 2011 I received an email with free Amazon Mom subscription for six months. I signed up immediately because it would make me eligible for free two-day shipping and 20% discount on diapers and baby formulas. Amazon targeted me solely because of my wife being nine months pregnant. Now, I am a loyal Amazon customer shopping for almost anything and everything. Grewal and Levy (2011) gives an excellent example of the use of gender as a marketing strategy to market products and service to men and women (p. 233). For example, TV viewing habits very significantly between men and women. Men tend to channel surf, switching quickly from one to another and watch prime time shows more...
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...Business strategy Chen Tao Hsu 10.19.2014 Dr. Duane Lefevre Netflix Case Analysis Summary To “Netflix” is fast becoming a common word in today’s society. Everyone knows it, because it is very famous for its service of online movie. It has replaced the traditional DVD rental store and all the rental process can be done through internet with a higher image quality. Reed Hastings incorporated in 1997 and starting movie rental service in 1999. In 2012, there was already over 23 million subscribers and more then 120,000 titles available for online streaming, majorly competing with Hulu Plus and Amazon prime instant video. Analysis Porter five forces analysis The Porter’s five forces model is often used to analyze companies’ level of competition within an industry and business strategy. The rivalry among existing competitors is intense. There are a large number of firms in the movie rental industry and the competition is very high. Several methods for consumers to choose from in-store rental, online rental and mail delivery or video on demand and low level of product differentiation also increase rivalry. There are low switching cost which also lead to aggressive competition and comparable product can be found at many different places. In brief, Netflix major competitors have large levels of capital and also achieved economies of scale. The threat...
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...leaving N.Y. City for the Pacific Northwest. On its 15th-anniversary in 2010, Amazon is truly proud to be one of the world largest online retailers, selling everything from musical instruments and sports equipment to household appliances and apparels (Kayla, W. 2010). In our coursework group assignment, we are tasked to study and analyse the strategic management issues of Amazon.com. The case study will base on fourth quarter of 2007 as a current year. We will be evaluating the company's external and internal environments, how the company emerge into the industry by means of its strategies management in dealing with economic, technology & distribution issues and competition. We will also look at the company's vision & mission and it relate to the expansion of its product lines and reach, to increase its revenue and market share, and to understand and consider their possible near-term and long-term objectives that the organization could pursue. Lastly but not least, to out up recommendation for Amazon and conclude it with our learning experiences on BPS module. Page 3 of 27 2. Company Overview Amazon was founded by Mr. Jeff Bezos in 1994 with head office in Seattle, Washington, the company is one of the most customer-centric companies in the World and has grown to be a Fortune 100company. It has a diverse range of product offerings over at extensive network of customer service centers (About Amazon, 2007). Amazon.com is one of the most popular names on the internet, it operates...
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...January 2010.[3] Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online in 1995. It started as an online bookstore, but soon diversified to product lines of VHS, DVD, music CDs and MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and so on. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, Japan, and China. It also provides international shipping to certain countries for some of its products. On January 15, 2009, a survey published by Verdict Research found that Amazon was the UK's favorite music and video retailer, and came third in overall retail rankings.[4] History Amazon was founded in 1995,[5] spurred by what Bezos called "regret minimization framework", his effort to fend off regret for not staking a claim in the Internet gold rush.[6] While company lore says Bezos wrote the business plan while he and his wife drove from New York to Seattle,[7] that account appears to be apocryphal.[8] The company began as an online bookstore;[8] while the largest brick-and-mortar bookstores and mail-order catalogs for books might offer 200,000 titles, an online bookstore could offer more. Bezos named the company "Amazon" after the world's largest river. Since 2000, Amazon's logotype is an arrow leading from A to Z, representing customer satisfaction (as it forms a smile); the goal was to have every product in the alphabet.[9] In 1994, the company incorporated in the state of Washington, beginning service...
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...of small decisions" is applicable to environmental issues. Examples of so-called "small decision effects" range from loss of prime farmland and acid precipitation to mismanagement of the Florida Everglades. A holistic rather than reductionist perspective is needed to avoid the undesirable, cumulative effects of small decisions (Accepted for publication 2 March 1982). Ideally, society's problems are resolved through a system of nested levels of public decision are made by the individual or by small groups of individuals. Higher decision-making levels range from local and state governments to the higher decision-making levels range from local and state governments to the highest levels of the federal government. Theoretically, the highest levels are composed of experts whose joint decisions provide constraints in the form of "rules" for decisions made at the lower levels. Unfortunately, important decisions are often reached in an entirely different manner. A series of small, apparently independent decisions are made. Often by individuals or small groups of individuals. The end result is that a big decision occurs (post hoc) as an accretion of these small decisions: the central question is never addressed directly at the higher decision-making levels. Usually, this process does not produce an optimal, desired, or preferred solution for society. This process of post hoc decision making has been termed "the tyranny of small decisions" by the economist Alfred E. Kahn...
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...1. Discuss spread of communicable diseases and the environment’s mediating role. More people are at risk of communicable diseases than at any other time on history. Communicable diseases are worldwide problem requiring worldwide attention. Communicable diseases can weaken the strength of a nation's resources. In developing nations this poses an even greater threat. Diseases are threatening the economic stability of many developing nations. 50,000 people die everyday from infectious disease. Global development strategies are needed to reduce communicable diseases. In the future, communicable diseases are likely to grow in the United States. For the United States cannot ensure safety for its citizens without noting other diseases in the world. If the United States investigates other outbreaks, they can learn how to best prevent and treat diseases prior to them coming to the country. Numerous agencies are involved in efforts to fight communicable diseases. Just recently, a task force that was chaired by a number of agencies (CDC, FDA, NIH) developed a blueprint for agencies to develop programs to fight disease. United States agencies are also providing advice and support to the WHO, NGOs, banks and foundations. There are numerous ways to combat these diseases. Improved education and awareness of the disease is essential in preventing it. NGOs can provide training in these areas. Another way of prevention is improved living conditions. Poor sanitation, overcrowding and malnutrition...
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...BA 529 FINAL EXAM MAHESH REDDY MURAKA BA 529 Final exam Schiller International University Dr. Harris 1. What is the greatest challenge to a company that decides to set up a branch in another nation? Online auction site eBay is one of the world's best-known firms, boasting 157 million active buyers and reporting just shy of $18bn (£11.4bn) in revenues last year. Yet when it first tried to launch in China it failed. The difficulty of competing with local rivals meant that in 2006, a mere two years after entering China, it was forced to admit defeat and shut down its main website in the country. Instead it formed a joint venture with a local partner to help operate an online auction business in the country. Critics say it failed to recognise that having a strong US brand would not automatically translate to success in China. And eBay is not the only firm to struggle with transferring a successful business model overseas. Tesco reportedly spent a decade preparing for the launch of its Fresh & Easy chain on the West coast of America, with its top executives even spending time living with Californian families to observe the way they lived and ate. Yet six years after it opened, it announced it was pulling out - costing the firm a hefty £1.2bn. Similarly one of the world's best known brands, US giant Starbucks, was forced to close almost three quarters of its shops in Australia just eight years after it opened them, after it struggled to win sales from local competitors...
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...Begin Reading Table of Contents Photos Newsletters Copyright Page In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher is unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the author’s rights. For Isabella and Calista Stone When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. —Jeff Bezos, commencement speech at Princeton University, May 30, 2010 Prologue In the early 1970s, an industrious advertising executive named Julie Ray became fascinated with an unconventional public-school program for gifted children in Houston, Texas. Her son was among the first students enrolled in what would later be called the Vanguard program, which stoked creativity and independence in its students and nurtured expansive, outside-the-box thinking. Ray grew so enamored with the curriculum and the community of enthusiastic teachers and parents that she set out to research similar schools around the state with an eye toward writing a book about...
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...#1: Dr. Levitt’s theory of globalization vs. Douglas and Wind’s idiosyncratic theory Dr. Levitt suggests that the world is becoming a single, homogeneous market. Levitt stipulates that global corporations now operate “as if the entire world were a single entity” Levitt, p.13). In this market, all consumer needs and desires have boiled down to a basic want for products and services of the best quality and reliability, at the lowest price (Levitt, p.14). Technology is the catalyst for the development of this global market. Cross-cultural communication has allowed citizens from every country to view products and services offered in other areas, and, in turn, have developed applications for similar products. Levitt goes on to state, “the strategy of standardization not only responds to worldwide homogenized markets bot also expands those markets with aggressive low pricing” (Levitt, p. 16). The market differences presented by Douglas and wind are centered on the uncontrollable elements of international marketing (Cateora, p.11). Douglas and Wind discuss the importance of taking into consideration customer behavior, local competition, political and economic environments, as well as the overall marketing infrastructure of each individual country (Douglas and Winds, p.25). The authors agree that, in limited circumstances, global standardization may be appropriate. Products such as luxury items and industrial goods targeting well-to-do individuals are apt to be successful...
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...E-COMMERCE By Name A Paper Presented in Partial Fulfillment Of the Requirements of INFS-732: Electronic Commerce Abstract The purpose of this paper is to provide descriptive evidence supporting Kenneth C. Laudon and Carol Guercio Traver’s concept that e-commerce is a relationship between business, technology, and society. This paper will also examine the idea that e-commerce is creating new markets in three distinct areas: where prices are transparent, markets are global, and trading is highly efficient. The findings analyzed in this paper will assist in determining whether these concepts are pushing the markets or if the markets are pulling these concepts. TABLE OF CONTENTS Abstract ii TABLE OF CONTENTS iii INTRODUCTION 1 types of e-commerce 1 concept of e-commerce 1 e-commerce MARKETS 1 CONCLUSION 3 References 3 INTRODUCTION In their book titled E-Commerce: Business, Technology, Society, Kenneth C. Laudon and Carol Guercio Traver define e-commerce as “the use of the Internet and the Web to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals.” There are many benefits to an e-commerce enabled business, and EcommerceEducation.com lists some of the more distinct advantages as the following: * Business happens without regard to time and distance * Allows sellers to reach buyers around the world * Lower total cost per sale for the seller * Better purchasing decisions...
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...Discussion, Marketing Technology, and Ethics Questions Gary A. Stewart Trinity International University, Principles of Marketing BUS113E Bill Perez, Degrees April 6th, 2016 Author Note Gary Stewart, Business Administration, Trinity International University Florida Regional Center, Correspondence concerning this paper should be addressed to: Gary Stewart. Email: zgstewar@tiu.edu 4. Discuss trends impacting marketing and the implications of these trends for how marketers deliver value to customers. • This student will first define and analyze what is marketing: marketing is the process of building profitable customer relationships by creating value for customers and capturing value in return. Understanding the marketplace and customer needs are vital in creating the right mix that a company needs to attract its core customers. There are five core marketplace concepts: 1. Needs, wants, and demands, 2. Market offerings (products, services, and experiences), 3. Value and satisfaction, 4. Exchanges and relationships 5. Markets. • Needs include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. (Kotler, Armstrong. p.6. 2015) • Wants are the form human needs take as they are shaped by culture and individual personality. Demands are wants backed by buying power. Marketing offering includes combinations of products...
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...BTEC business Studies 15 The impact of communications technology on business Business Unit 33 Andres Yunda How the internet works The internet is still in its younger age, and has barely any technology compared to its future designs. Each and every year, scientists and engineers find new technologies and languages to integrate into the internet. It is basically a global collection of networks, both big and small, which connect to each other in a variety of ways. To properly understand the internet, you need to look at some of the main components. One of which is hardware. Hardware is the name given to the whole process of terabytes of information being carried to the computer that stands right in front of you. It is the collection of physical elements that constitutes a computer system. Other types of hardware that support the internet include routers, servers, cell phone towers, satellites, radios, smart phones and many other devices. All these devices create the network of networks when put together. The internet is a malleable system, which basically means that it will take little effect when different elements join or leave worldwide networks. Internet as a network: The internet began in the year 1969, and only had 4 main servers (host computer systems). Now, it has over ten million users and servers. Every computer that is connected to the internet forms part of a network. For example, your computer may use dial up or a modem in order to have internet connection...
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...MALAYSIA – SINGAPORE RELATIONS: THE SECURITY DILEMMAS INTRODUCTION ‘It's impossible to be friendly with Singapore because of the neighbouring city states’ unfriendliness towards Malaysia. Singapore gets into that kind of mood that they reject anything that comes from Malaysia. We try to be as friendly as possible but it's impossible’.[1] Tun Dr. Mahathir Mohamad Former Malaysia Prime Minister “…we fear that at some time or other there could be a random act of madness like cutting off our water supplies, which they had publicly threatened whenever there were differences between us… we have to be prepared for all contingencies”.[2] Lee Kuan Yew Former Singapore Prime Minister Singapore became a part of Malaysia in 1963. On the part of Singapore, such was a welcomed move as Singapore lacks the depth, mass and resources deemed necessary for development and survival. On the part of Malaysia, however, it started-off as a half-hearted decision, with Tunku Abdul Rahman fearing that the Chinese population in Singapore would, after the merger, upset the Malay majority in Malaya. In May 1960, he told Malayan students in London that “(The) Chinese-educated and new immigrants will always be loyal to China and they are less Malay-minded,” and that the inclusion of the 1.3 million Chinese would confuse Malayans and ruin the calm atmosphere of the Federation[3]...
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