...Nike Case Analysis 1 Nike Case Analysis Contents I. Introduction............................................................................................................................................................3 II. Conclusions of Nike Core Marketing Strategy .......................................................................................................3 2.1. Pros: ............................................................................................................................................................3 2.2. Cons: ...........................................................................................................................................................3 2.3. Risks: ...........................................................................................................................................................3 III. Nike Core Marketing Strategy ...........................................................................................................................4 3.1. IV. Core marketing strategies .........................................................................................................................4 SWOT analysis .................................................................................................................................................6 4.1. 4.2. Weakness ..................................................................
Words: 1601 - Pages: 7
...DEVELOPING CORE VALUES IN STRATEGIC PLANNING A Paper Presented to Dr. Rusty Ricketson Luther Rice University In Partial Fulfillment of the Requirements for the Course LD 515 Principles of Strategic Planning by James C. Harvey Jr. GC6316 OUTLINE I. INTRODUCTION II. DEVELOPING CORE VALUES IN STRATEGIC PLANNING III. CONCLUSION IV. SELECTED BIBLIOGRAPHY INTRODUCTION This is an initial paper in which selected aspects of the literature will be examined to address a few of the tenets that are needed in the development of core values. There are many clear or apparent needs in the development of core values, but one of those needs may be singled out depending on the author’s point of view. This paper will examine a few of the tenets that are involved in the development of core values according to the different methods of authors. One of the basics that will be needed in the development of core values in any organization is a bedrock philosophy. As early as 1978, Ouchi and Price were extolling the benefits of orga-nizational philosophy. "The clarity and the widespread acceptance of an organizational philosophy," they wrote, "most clearly separates the Type Z from the Type A orga- nization" (Ouchi and Price 1993, 68). They went on to note that most large Japanese organizations possess a philoso- phy and that many Japanese leaders regarded as vitally ...
Words: 1080 - Pages: 5
...Quest for Global Leadership Table of Contents Introduction Strategic Profile and Case Analysis Situational Analysis General Environment Analysis Industry Analysis Competitive Environment Analysis Internal Analysis Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis) Strategy Formulation Strategic Alternatives and Evaluation Alternative Choice Strategic Alternative Implementation Action Items Action Plans Epilogue Conclusion Works Cited Charts and Graphs Appliance Industry Market Share Whirlpool's Financial Analysis Business Unit Revenues and Operating Profit Global Home Appliance Industry: Saturation Level by Region Demand and Market Growth Introduction Whirlpool Corporation is a global leader in home appliances. Whirlpool began as a family company in Michigan making wringer washers. In the past fifty years, Whirlpool has expanded from a domestic company with operations in the United States to a global company with operations in Asia, Europe, Latin America and North America. Whirlpool's great success can largely be attributed to its strategic actions. These strategic actions are a result of Whirlpool's vision, value creating objectives, shared values, and worldwide excellence system. Whirlpool Corporation has gradually built itself up through international expansion to be the leading appliance...
Words: 8694 - Pages: 35
...Quest for Global Leadership Table of Contents Introduction Strategic Profile and Case Analysis Situational Analysis General Environment Analysis Industry Analysis Competitive Environment Analysis Internal Analysis Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis) Strategy Formulation Strategic Alternatives and Evaluation Alternative Choice Strategic Alternative Implementation Action Items Action Plans Epilogue Conclusion Works Cited Charts and Graphs Appliance Industry Market Share Whirlpool's Financial Analysis Business Unit Revenues and Operating Profit Global Home Appliance Industry: Saturation Level by Region Demand and Market Growth Introduction Whirlpool Corporation is a global leader in home appliances. Whirlpool began as a family company in Michigan making wringer washers. In the past fifty years, Whirlpool has expanded from a domestic company with operations in the United States to a global company with operations in Asia, Europe, Latin America and North America. Whirlpool's great success can largely be attributed to its strategic actions. These strategic actions are a result of Whirlpool's vision, value creating objectives, shared values, and worldwide excellence system. Whirlpool Corporation has gradually built itself up through international expansion to be the leading appliance...
Words: 8694 - Pages: 35
...IT Case Analysis of American Well Shiqi Zhang American Well is a tele-health company whose ultimate goal is to substantially increase the value proposition of the patients and reduce the medical process cost. Before 2009, one of the major service for American Well was to build a platform that can connect people and doctors instantly via secure video. Up to 2009, due to the incentive of increasing internet use, the founder of American Well, Ido and Roy Schoenberg were planning to launch an initiative for new service, Team Edition, which involves the PCP (primary care physician) and specialist into the existing online medical service system. American Well believed that interaction between patients and PCP or specialist would be significantly improved and also the patients’ waiting time would reduce from weeks to minutes because of the introduction of Team Edition. During this business expansion, American Well was facing with a strategic decision of when is a more appropriate time to launch the new undertaking. Launching it early may meet the concern of how to adopt the limited resources between its major core service and the new Team Edition service. On the other hand, if American Well waits too long, the other companies may seize this opportunity and gain the lead on the online medical service market. Moreover, American Well was also facing several options in market, such as hospital, retail clinics, online care, and international expansion. Therefore, a detailed analysis should...
Words: 1115 - Pages: 5
...TITLE Value Chain Analysis for Assessing Competitive Advantage CREDITS This statement was approved for issuance as a Statement on Management Accounting by the Management Accounting Committee (MAC) of the Institute of Management Accountants (IMA). IMA appreciates the support of The Society of Management Accountants of Canada (SMAC) in helping create this SMA and extends appreciation to Joseph G. San Miguel, of the Naval Postgraduate School, who drafted the manuscript. Published by Institute of Management Accountants 10 Paragon Drive Montvale, NJ 07645-1760 www.imanet.org Special thanks are due to Randoif Holst, SMAC Manager, Management Accounting Guidelines, for his continuing project supervision and to the members of the focus group (including MAC members Dennis Daly and Thomas Huff) for contributing to the improvement of the final document. Copyright © 1996 Institute of Management Accountants All rights reserved Statements on Management Accounting PRACTICE OF MANAGEMENT ACCOUNTING Value Chain Analysis for Assessing Competitive Advantage TABLE OF CONTENTS I. II. III. IV. Rationale . . . . . . . . . . . . . . . . . . . . . . . 1 Scope . . . . . . . . . . . . . . . . . . . . . . . . . 1 The Value Chain Defined . . . . . . . . . . . . .1 Competitive Advantage and Customer Value . . . . . . . . . . . . . . . . . . .2 V. The Role of the Management Accountant . . . . . . . . . . . . . . . . . . . . . . .4 VI. The Value Chain Approach...
Words: 12884 - Pages: 52
...A Glimpse of American Cultural Values from the Text of The Declaration of Independence Abstract The Declaration of Independence is a statement of the American Revolutionary War and also an important defense of bourgeois rights. Studying carefully American cultural values from The Declaration of Independence, we can better understand the core of our Chinese cultural values and get to know the main differences and similarities between these two value systems. In this way, we will find all the advantages and disadvantages regarding both cultural values, and thus learn those good ones while overcome the shortcomings. This thesis falls into five chapters. In the first chapter, the necessity and significance of the study are introduced. In Chapter Two, some definitions of key terms included in or related to this thesis are presented, including Value, Cultural Value and The Declaration of Independence. Chapter Three mainly concerns the analysis of the text of The Declaration of Independence. By analyzing the text, the main cultural values related are demonstrated as liberty, equality and democracy. Then each cultural value is explained respectively and thoroughly with proper examples. Chapter Four mainly discusses the contradictions and conflicts inherent in those American cultural values, showing that American cultural values is a double-edged sword. The last chapter is the conclusion part which summarizes the whole thesis. Key Words: American, The Declaration...
Words: 5053 - Pages: 21
...1(d).Value Chain Analysis: A Way to profit improvement & cost Reduction Learning Objective 1. how to identify the value added activity 2. how to rectify the non –value added activity 3. application in profit planning & cost reduction INTRODUCTION Competitive advantage for a company means not just matching or surpassing their competitors, discovering what the customers want and then profitably satisfying, and even exceeding their expectations. As barriers to inter-regional and international trade are diminishing and as access to goods and services are growing, customers can locate after identification and «the best of what they want, at an acceptable price, wherever it is in the world. Under growing competition and, hence, rising customer expectations, a company's penalty for complacency becomes even greater. A strategic tool to measure the importance of the customer's perceived value is value chain analysis. By enabling companies to determine the strategic advantages and disadvantages of activities and value-creating processes in the market place, value chain analysis becomes essential for assessing competitive advantage. Value analysis or value engineering is one of the most widely used cost reduction techniques. It can be defined as a technique that yields value improvement. It investigates into the economic attributes of value. It attempts to reduce cost through ...
Words: 12975 - Pages: 52
...Theory & Analysis California Southern University Case Study: Tapping the Ethnic Housing Market “A subculture is a segment of a larger culture whose members share distinguishing values and patterns of behavior,” (Hawkins & Mothersbaugh, 2010, page 156). Subcultures are frequently encountered in America due to the ‘melting pot’ nature, continual immigration into the United States, and various religious and ethnic viewpoints experienced in modern day society. A collision of all these subcultures in America has led to difficult marketing approaches to address both the core values and norms of the American culture and unique market behaviors, values, and norms that may be specific to other subcultures. In the case study, “Tapping the Ethnic Housing Market,” Fannie Mae evaluated ethnic groups to determine the different perceptions associated with the home-buying process (e.g. reason to purchase a home, knowledge about the overall purchasing process, and confidence in the process). The case study will discuss the opportunities and challenges facing housing lenders and real estate agents today based in the perceptions of each ethnic group. Analysis “Ethnic subcultures are those whose members’ unique shared behaviors are based on a common racial, language, or national background,” (Hawkins & Mothersbaugh, 2010, page 158). The Fannie Mae case study analyzes the different perceptions of the home-buying process among the general American population, African Americans, English...
Words: 1938 - Pages: 8
... Abstract This paper examines how outsourcing affects a business positively and/or negatively. During this paper I will discuss the advantages and disadvantages of outsourcing. There are many reasons why a company may choose to outsource a particular function of their business. The end result in mind is saving time and/or money. Before a company considers outsourcing it should first do a competitive analysis of its company before initiating an outsourcing analysis. The company should also consider the advantages and disadvantages of outsourcing. The advantages are the following: reduction in critical resources, provides ability to focus on core business, yields cost savings, provides flexibility, reduction overhead costs, etc. The disadvantages are as follows: loss of managerial control, hidden costs, threat to security and confidentiality, quality problems, tied to financial well-being of another company and bad publicity and ill-will. When you think of outsourcing do you think of a call center in India or jobs be taken away from Americans and sent overseas? Well, since the Industrial Revolution, companies have wrestled with how they can take advantage of their competitive advantage to increase their profits. The standard for majority of the 20th century was a large integrated company that can “own, manage, and directly control” its assets. In the 1950s and 1960s, the constant theme throughout the business community was diversification to expand...
Words: 1793 - Pages: 8
...University is to provide a quality education to a diverse student population from Southeast Texas and beyond, resulting in well-rounded business professionals who are prepared to meet the challenges of a dynamic global environment while upholding ethical values and encouraging civic and social responsibility. The faculty promotes an environment supportive of applications-oriented learning by engaging in a balance of discipline-based, business pedagogy, and practice-based intellectual contributions. I. Catalog Description: The capstone course for the MBA. The course assumes that the company success depends upon formulation of an astute “game” plan and the ability to implement and execute that game plan proficiently. The purpose of the class is to enable students to “think strategically,” consider the total enterprise, and to make long-term decisions in a global market environment. A prerequisite for the Integrative Case Study. II. Prerequisites: - Student must be in last semester of course work and have approval of advisor. - Justification: This is a capstone course that draws upon all of the MBA core courses and stresses complex and interdisciplinary applications of the combined theories and experiences of these core courses. III. Course Learning Outcomes: This course has been developed to help you adapt to the rapidly changing markets, globalization, shifting government policies, new technologies and increasingly fickle consumer tastes, all which make the task...
Words: 4016 - Pages: 17
...China and the United States etc (Uniqlo: Our Story http://www.uniqlo.com/au/corp/ourstory.html). This easy will focus on how UNIQLO create value for consumers in terms of its core competences and value chain. The value propositions that , aligned to its value delivery system, are the sources of values are delivered to customer. The company creates brand value for consumers in the organization by both products and markets diversifications. The core competences of UNIQLO are low-cost and high quality, which secures a competitive advantage in global market. The benefit resulted from low-cost is generating reasonable prices of casual clothes for customers and the high quality transferred high customer utility immediately. ‘UNIQLO is aiming to added new value in clothes design and function, therefore, customers will purchase new clothes’, according to Naoki Otoma, senior Vice President and COO of UNIQLO (Petro, ‘The Future of Fashion Retailing: Part 1 – Uniqlo’, 2013). The Porter’s Value Chain assists the value creation in the organization through cost reduction or differentiation. UNIQLO’s large –format store strategy is adopted by changing shopping experiences. These changes including store design, the sales floor, lineup of products and after-sale services. While the company retains tight control of the entire business process, all non-core activities are rigorously outsourced. To ensure their products can remain the same level of quality, UNIQLO confirms progress toward the completion...
Words: 1375 - Pages: 6
...and Global Business Policy - GE Wind Strategy Study - Date turned in: 05.01.2014 For: BI Norwegian Business School-Fudan University MBA Programme 05.01.2014 Content Table of Contents Content ............................................................................................................................ i Introduction .................................................................................................................. ii 1. Industry Analysis ................................................................................................ 1 2. Competitive Analysis ......................................................................................... 4 3. Value chain analysis ........................................................................................... 7 4. Strategy core analysis ........................................................................................ 8 5. Advantages and disadvantages ...................................................................... 9 6. Conclusion .......................................................................................................... 10 7. Reference ............................................................................................................ 11 Page i ...
Words: 4576 - Pages: 19
...Case Analysis American Apparel: Unwrapping Ethics Whether American Apparel should change their advertising or stay with the highly sexualized nature they have been using for advertising Situation Analysis How American Apparel is going to take the brand from where they are at and move forward with it, either by changing their ways or staying the same. Internal Environment The resources American Apparel has available to them internally come from hiring young people for design and advertising to help them better reach their targeted market, and come up with the advertisements and style of clothing. The overall organizational goals are to offer a sustainable, high quality clothing product that appeals to young urbanite individuals who are likely to be loyal to their brand, and advertise it just by wearing it and making it popular. External environment Five Forces Influence the industry as a whole and determine the conduct of the firms within the industry and also determines profitability Competitive intensity-High Part of the reason American Apparel wants to change in order to build a lasting brand and to make a turnaround is due to the competitive intensity within the clothing industry. Competitive intensity reduces profitability because the more strongly firms are competing, the more likely they are to cut their prices. This intensity increases when there are numerous balanced competitors, slow growth, high fixed costs, lack of perceived difference between products...
Words: 1798 - Pages: 8
...orientation. TQM, JIT, BPR are all examples of horizontal management improvement initiatives. However management systems have lagged significantly in tracking and providing information about the horizontal aspects of business and Activity based costing /Activity based management mirrors this horizontal view. The focus of ABC is to provide accurate information about true costs of products, services, processes, activities etc. Activity based management makes this cost and operating information useful by providing value analysis ,cost drivers and performance measures to initiate, drive and support improvement efforts and to improve decision making abilities. This report deals with the application of ABM in American Seating company. Company was faced with increasing competition and it wanted to become a cost leader. The company lacked the information about true product and services cost to decide on which business areas to pursue. Company implemented ABM to conduct a detailed analysis of its activities and more accurately mirror resource consumption by process, product and customer. Company successfully identified customer profitability differences and achieved 40 % reduction in order processing costs. ABM was later incorporated into continuous improvement efforts, planning sessions and budgeting process. Table of contents Sr no | Topic | Page no | 1 | Introduction | 3 | 2 | Literature review | 4 | 3 | Basics of ABC | 5 | 4 | ABM implementation steps | 6 | 5 | Understanding...
Words: 3759 - Pages: 16
