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An Assessment of Consumer Behavior Toward Hydrating Matte Lipstick of Nature Essentials

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Submitted By aldriqs05
Words 2473
Pages 10
CHAPTER 1
INTRODUCTION
Most of people are striving to live a healthier lifestyle. Whether that means eating healthy food, exercising, and buying organic or natural products. People want to feel like they are doing their best they can to take care of themselves and the people they love. In recent years, the beauty industry has joined the wellness trend by selling products with terms like "organic," "natural" and even "chemical-free". The question is, what do these terms really mean? According to the U.S. Department of Agriculture (USDA), a product to be labeled as "natural," it must contain no artificial ingredients or added color, and must be only minimally processed. In addition, USDA defined minimal processing as a food product that was processed in a way that does not fundamentally alter the product.
Furthermore, they also defined a product to be labeled "organic," products that have not been treated with synthetic pesticides or fertilizers, and animals raised organically are not given hormones or drugs to promote more rapid growth. Also, genetically modified organisms are not used on any organic farms. For lighter definition, "natural" ingredients are derived, in whole or in part, from natural sources with no synthetic compounds while "organic" ingredients are supposed to contain only plant-sourced ingredients that are cultivated without the use of synthetic chemicals, irradiation, or pesticides (PAULA’S CHOICE SKIN CARE).
As time goes by some industries use these ‘’organic’’ and ‘’natural’’ concepts to innovate products not only in food products but also in the cosmetic products. And some organic cosmetic industries opened for manufacturing products that is useful, healthier and safer for those who use cosmetic regularly, often, for trial and even for medicinal use.
But these ‘’organic’’ or ‘’natural’’ cosmetics have been around for ages, According

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