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An Exploration of India

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Submitted By fust
Words 6587
Pages 27
INDIA/BharaT

International Marketing: An Exploration of India

Table of Contents

Background P. 3 Geography, Terrain, Land, Climate, & Resources Population Language Literature Religion
Leisure and Entertainment P.6 Music Dance Dress Calendar Celebrations National Symbols Dining Business Entertaining
Government and Politics p.12 Education
Meeting and Greeting p. 13 Giving Gifts Style of Negotiation Communication
Economy P. 16
Overview
Statistics Labor Force Transportation
Culture P. 18 Geert Hofstede Analysis Appearance Behavior Public Conduct
Aspects of Business P. 21 Business Relationships Business Statistics Foreign Trade Political Risk India’s Top Companies Reasons to do Business in India

References P. 27

Background (13) The official name of India is the Republic of India. The country is bordered by several countries including; Pakistan, China, Nepal, and Bangladesh. India is also surrounded by many bodies of water which include the Arabian Sea, the Laccadive Sea, and the Bay of Bengal (1). India has an extensive history dating back to the Indus Valley civilization of 2nd century B.C. “Aryan tribes from the northwest infiltrated onto the Indian subcontinent about 1500 B.C.; their merger with the earlier Dravidian inhabitants created the classical Indian culture” (13). Throughout its history, India was influenced by the Maurya Empire, the Gupta dynasty, Arab and Turkic invasions, and eventually British rule. The subcontinent of India declared independence from Britain on August 15, 1947. After two wars the counties of Pakistan and Bangladesh became independent nations from India. The Nation of India currently contains 28 states and 7

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