Quench Your Thirst

“In an age when man has forgotten his origins and is blind even to his most essential needs for survival, water along with other resources has become the victim of indifference.” – Rachel Carson

Disease. Famine. Death. Words that can send a shiver up the mortal spines of those that are even the coldest at heart. When we talk about the water we drink, or more specifically, the water consumed by the noble people of India, these words not often document an exceptional case but an irrefutable rule. In plain terms, India and its people need clean water; to bathe in, to cook with; to drink. They can achieve this goal though the use of private portable water purification methods. In this case study, we will provide planned analysis as to how Blair Water is posed in the unique position of being able to successfully integrate itself into the Indian water market. We will provide detailed descriptions for the past, current, and future trends of The Indian water purification market, and how Blair Water with the introduction of the “Delight” product (The most advanced, elegant, and easy to use water purification system to date) will capture the attention of the Indian people, raise awareness to the current putrefied “filtering” methods that are already in place, and ascend to dominate an already knowledgeable and thirsty market with few strong competitors. Our goal is to attain a 51% market share in 5 years. We will accomplish this with a marketing structure that will raise awareness to the need for a “complete” water purification system while pointing out the various inadequacies of the outdated products produced by Eureka Forbes and other such competitors by attacking the very base of Eureka

Forbes’ brand name recognition. We will show how to maximize profits by establishing a joint venture with an Indian partner and an Indian workforce, and by