...Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years. FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates. An excellent example is a newspaper- every day's newspaper carries different content, making one useless just one day later, necessitating a new purchase every day. The following are the main characteristics of FMCGs:[1] • From the consumers' perspective: • Frequent purchase • Low involvement (little or no effort to choose the item – products with strong Brand loyalty are exceptions to this rule) • Low price • From the marketers' angle: • High volumes • Low contribution margins • Extensive distribution networks • High stock turnover Examples include non-durable goods such as soft drinks, toilees, and grocery items.[1][2] Though the absolute profit made on FMCG products is relatively small, they generally...
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...EIC ANALYSIS - ITC Submitted By Nisha ECONOMY India GDP growth rate 2012 was 5%, 2013 is 5.8% and it is expected to grow at 6.5% in 2013 Inflation :WPI-7.6% and CPI-10% Gross fiscal deficit 5.1 Revenue Deficit-3.5 Third largest economy in terms of Purchasing Power Parity Sector wise Contribution to GDP I) Agriculture 17% II) Industry 18% III) Services 65% FMCG INDUSTRY Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Category: Household Goods, Personal Care, Drivers of Growth In FDI in India Govt pro industry Policies Increase in Per Capita Rise of RuralIncome of Consumers rural and urban consumers FDI Support Food and Beverages and Healthcare. Items in this category include all consumables that customers buy at regular interval The FMCG’s promising market includes Cumulative FDI inflows middle class and the rural segments of the (USDmillion) as in 2012 1500 Indian population. Rapid growth with well-established 1000 500 distribution networks and intense 0 competition between the organized and unorganized segments High money circulated in the Economy due to FMCG Major Players: HUL, P&G, ITC ,Dabur , Colgate Palmolive etc FMCG INDUSTRY (TRENDS) FMCG sector in India is the fourth largest sector in the economy FMCG Revenue in USD billion 40 30 India has become a key targeted country, with average growth in the FMCG industry of 35...
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...proposal On An analysis on how customer loyalty affects the growth and profitability of the FMCG organization: a case study of Unilever Table of Contents 1. Introduction 1 2. Rationale for the Chosen Topic 1 3. Aim of the research 2 4. Research objectives 2 5. Research questions 3 6. Literature Review 3 7. Research Paradigm 5 8. Research Methodology 5 8.1 Research Philosophy 5 8.2 Research Approach 6 8.3 Research Strategy 6 8.4 Data collection Techniques 7 8.5 Sampling 7 Figure: Sampling Technique Classification 7 Source: Parasuraman, 2001 7 8.6 Data analysis tools and techniques: 8 8.7 Limitations of the study 8 9. Ethical Considerations 8 10. Time framework 8 11. List of references 9 1. 2. Introduction Customer loyalty and brand equity are the issues of high concentration by the twenty first century marketers for ensuring sustainable growth and profitability of business. The real asset of business in recent times is its customers. The cornerstone of assuring growth and profitability of business is the smooth operation of business (Hallowell, 2008). Strategies driven for obtaining customer loyalty are being adopted today by many successful organizations. For achieving high customer loyalty, no stone has been remained unturned in today’s highly competitive business world by business organizations (Zeithaml et al., 2011). The effect of profitability and growth on the basis of customer loyalty of the FMCG firms will be...
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...Industry Analysis Report FMCG March 11 2014 Submitted By: Ankur Nag – P301412CMG388 Ansuman Singh – P301412CMG340 Ashish Khandelwal – P301412CMG349 Habib Khan – P301412CMG365 Lalatendu Pattnaik – P301412CMG377 Industry Analysis Report FMCG 2014 Contents 1. INDUSTRY PROFILE ........................................................................................................................................... 4 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 2. Sector Overview ............................................................................................................................................... 4 Sector Size ........................................................................................................................................................ 4 Major Segments in FMCG Sector ...................................................................................................................... 6 Competitive landscape ...................................................................................................................................... 7 Supply & Demand and-side Drive .................................................................................................................... 9 Porters‘ Five Force Model .............................................................................................................................. 11 Critical Success Factors .....................................................................
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...A BRIEF STUDY ON MARKET SRUCTURE AND DEMAND ANALYSIS OF HINDUSTAN UNILEVER TABLE OF CONTENT Sl.no | Content | Page no. | 1.2.3.4.5.6. | Executive summaryIntroductionObjectives and MethodologyFindingsProduct LineSWOT AnalysisCompetitors AnalysisPerformance AnalysisFuture OpportunitiesFuture Projects of HULConclusionBibliography | 34-56789-1213-1515-18192021 | EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company –Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India, the company offers many households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the ‘Top 10 brands’ list for the year 2008 published in The Economic Times. Unilever was a result of the merger between the Dutch margarine company, Margarine Unie, and the British soap-maker, Lever Brothers, way back in 1930. For 70 years, Unilever was the undisputed market leader but now faces tough competition from Proctor & Gamble and Colgate-Palmolive. HUL is also known for its strong distribution network in India. In order to further strengthen its distribution in the rural areas and to empower the local women, HUL launched a project Shakti in 2000 in a district in Andhra Pradesh. The idea behind...
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...about the factors which affects on the success of Fast Moving Consumer Goods. Factor analysis is employed on data of 24 items that have main effect on the individual consumer. The major objective of this study is to determine the factors which affects the success of FMCG. The response of the 100 respondents has been selected for the purpose of the study. The findings indicate that factor 4 (v4) is at the top by which consumers make their opinion for use of buying in products with mean value (3.12) which is more effective in the comparison of the low mean value (1.31) of the factor 2 (v6) that is less effective in making the opinion for use of buying the products . Overall the analysis provides an understanding the consumer differ significantly by age, education and income level as consumer wise on intrinsic motivation. The results are important for the group of the consumers in making their purchase decision, companies selling their products and the various parties involve advertiser, investors etc. 1. Introduction Fast moving consumer goods is also known as consumer packaged goods. The Fast Moving Consumer Goods (FMCG) industry in India is one of the largest sectors in the country and it is at present the fourth largest sector with a total market size in excess of USD 13 billion as of 2012. Fast moving consumer goods (FMCGs) are products that are sold quickly at a relatively low cost. FMCG companies have immense possibilities for growth. And if the companies are able to...
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...Moving Consumer Goods (FMCG) can be characterized as pressed merchandise that are devoured or sold at standard and little interims. The costs of the FMCG are moderately less and benefits earned through such deals are more volume based. The composed FMCG retailing in India is another idea and is quick making up for lost time in urban and semi-urban India. The FMCG Sector in India has seen a scope of late improvements. Charge derivations on different things, climb in the entrance levels and every capita utilization are a portion of the major improvements in FMCG. The FMCG Sector in India is the fourth biggest area in the Indian economy. According to the reports of the 2005-06 budgetary years, the business sector size of the division was enrolled as USD 13.1 billion. The FMCG Sector in India includes a strict rivalry between the sorted out and disorderly parts of buyer durables. India offers a wealth of crude materials (Some item classifications, for example, jams, toothpaste, skin health management items, hair care items, and so forth have encountered a low every capital utilization according to a report introduced in 2006.), low estimated work costs, furthermore has a vicinity over the whole esteem chain. Purchasers assume a pivotal part in the Indian FMCG segment as the value band of every FMCG item is altered depending generally on the customer class which the specific organization is focusing on. Various variations are offered by each one brand in the FMCG area. Case in point...
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...A REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI IN DABUR INDIA LIMITED By KunalKapoor 11BSPHH010422 IBS, Hyderabad Summer Internship Report Page 1 A PROJECT REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI By KunalKapoor (11BSPHH010422) A Report submitted in partial fulfillment of the requirements of MBA program of IBS, Hyderabad Submitted To: Mr. TanmayThaker Regional Sales Manager DABUR INDIA (Company Guide) & Mr. Raja shekhar Reddy IBS, HYDERABAD (Faculty Guide) In DABUR INDIA Summer Internship Report Page 2 INTERNSHIP CERTIFICATE Summer Internship Report Page 3 AUTHORIZATION The project report titled as “expanding the distribution network in rural and untapped market of Delhi” has been authorized by DABUR INDIA LTD as a part of the evaluation for Summer Internship Program. The project has been submitted as a partial fulfillment of the requirement of Masters of Business Administration (MBA) program of IBS, Hyderabad. Submitted By: KunalKapoor (11BSPHH010422) Submitted To: Mr. TanmayThaker Regional Sales Manager DABUR INDIA Mr. Raja Shekhar Reddy Faculty Guide IBS, Hyderabad Summer Internship Report Page 4 ACKNOWLEDGEMENT Summer Internship Program(SIP) aims to provide every student with an opportunity to apply theoretical concepts to the real business scenarios. The wealth of knowledge and experiences shared by all involved in completion of successful...
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...ANALYSIS OF HAIR CARE PRODUCTS WITH REFERENCE TO SHAMPOO MARKET IN INDIA Khawaja Mubeenur Rahman¹, Dr. Roshan Kazi² and Sandip Sourav3 1 Assistant Professor, Sinhgad Institute of Business Administration & Computer Application, Lonavala Email: rahman.2806@gmail.com 2 Professor, Allana Institute of Management Sciences, Pune Email: babycrab@yahoo.com 3 Territory Sales Manager, Nozzle Auto Association Pvt. Ltd., Mumbai Email: sandeepdokania@yahoo.co.in ABSTRACT Analysis of hair care products with reference to shampoo market in India In the past few years, Indian beauty has occupied a significant place in the fashion world. Both men and women have started giving importance to personal beauty grooming. As such Indian cosmetic industry, especially the hair care market has risen to productive market. In this paper the researcher tried to focus on the hair care products especially top shampoo companies, major brands, SWOT analysis of shampoo market and portfolio analysis of top shampoo brands. The market share of hair care segment in India is continuously increasing day by day. The shampoo market is dominated by HUL and P&G. The top shampoo brands are Sunsilk, Clinic Plus, Pantene and H&S which are placed in the ‘Stars’ cell of BCG matrix of shampoo brands of India. Keywords: Hair care products, Market analysis, Shampoo market, BCG Matrix, Top shampoo companies, Top shampoo brands. INTRODUCTION Washing the hair and scalp has become a near universal practice. The method of doing...
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...HINDUSTAN UNILEVER LIMITED (HUL) QUESTION 1. EXTERNAL ANALYSIS OF THE ORGANISATION HUL is one of the largest FMCG Company with more than 100 factories all over India. It is 75 year old and touches every second Indian’s life, out of three. Its mission statement is- “add vitality to life” (<http://www.hul.co.in/aboutus/introductiontohul/>) One of the most effective tools for analysing external environment of an organisation is PEST ANALYSIS. 1.POLITICAL FACTORS: These factors affect the organisation in many ways. Depending on the situation, these factors can generate opportunities for organisation or may be disadvantages too by imposing taxes and duties. Indian political system is going through various changes. In India, FMCG market can be categorised into rural and urban. Rural sector is mainly dependant on agriculture as its main source of living is with generally lower penetration levels and more unorganised part. Whereas, urban sector has high penetration levels and more spending power. That is why rural sector was the main area of focus for government for development in the recent past. There were many schemes run by government to generate employment and major investments were made in infrastructure development. Because of all this, there was an increase in disposable income level in rural sector and hence rise in FMCGs demand. (<http://www.hul.co.in/>) HUL has its own set standards to deal with political issues. It applies its rapport and experience to...
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...FAST MOVING CONSUMER GOODS (FMCG) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high return. The Indian FMCG sector with a market size of US$14.8 billion is the fourth largest sector in the economy. The FMCG market is set to double from USD 14.7 billion in 2008-09 to USD 30 billion in 2012. FMCG sector will witness more than 60 per cent growth in rural and semi-urban India by 2010. Indian consumer goods market is expected to reach $400 billion by 2010.Hair care, household care, male grooming, female hygiene, and the chocolates and confectionery categories are estimated to be the fastest growing segments. At present, urban India accounts for 66% of total FMCG consumption, with rural India accounting for the remaining 34%. However, rural India accounts for more than 40% consumption in major FMCG categories such as personal care, fabric care, and hot beverages. In urban areas, home and personal care category, including skin care, household care and feminine hygiene, will keep growing at relatively attractive rates. Within the foods segment, it is estimated that processed...
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...Table of Contents Introduction 4 Objectives 6 Literature Review 7 Framework 9 Data Analysis 14 Qualitative Analysis 14 Qualitative Analysis 16 Research Methodology 17 Conclusion 20 Bibliography 21 APPENDIX – I APPENDIX – II APPENDIX – III APPENDIX – IV APPENDIX - V Introduction Predictive analytics has its origin from a famous saying: Past performance is the basic indicator of future results. It looks at historical cases and builds models which can then be applied to benefit present scenarios or predict future scenarios. Predictive Analytics is the best way for a business to predict customer responses in the future. It provides solutions for businesses facing main problems like ‘What segment of potential consumers will respond best to our message’ and ‘how can I stop my customers from leaving, and why am I losing them?’(Curtis, 2010). Predictive analytics is not just for providing a solution for a business problem but involves techniques mainly to improve the focus of company towards customers and customers towards company. The magnificence of predictive analytics is that a business characteristically perceives a win-win situation. In other words, a business not only benefits from higher returns but also gets to save on cost (Colin, 2009). Predictive analytics is becoming a competitive necessity and an important aspect of many types of business, particularly in this type of economy where an organization is trying to increase its efficiency and at...
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...sector companies. In fact it is one of the World's most high profile consumer operations. This SWOT analysis is about ITC. Its businesses and brands are focused almost entirely on the Indian markets, and despite being most well-known for its tobacco brands such as Gold Flake, the business is now diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of market sectors - including cigarettes, hotels, paper, agriculture, packaged foods and confectionary, branded apparel, personal care, greetings cards, Information Technology, safety matches, incense sticks and stationery. Examples of its successful new FMCG products include: Aashirvaad - India's most popular atta brand with over 50% market share. It is also present in spices and instant mixes. Mint-o - Mint-0 Fresh is the largest cough lozenge brand in India. Bingo! - a new introduction of finger snacks. Kitchens of India - pre-prepared foods designed by ITC's master chefs. Sunfeast - is ITC's biscuit brand (and the sub-brand is also used on some pasta products). Strengths ITC leveraged it traditional businesses to develop new brands for new segments. For example, ITC used its experience of transporting and distributing tobacco products to remote and distant parts of India to the advantage of its FMCG products. ITC master chefs from its hotel chain are often asked to develop new food concepts for its FMCG business. ITC is a diversified company trading in a number of business sectors including cigarettes...
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...Group of Companies selected for in depth analysis – ITC Ltd. Introduction ITC is counted as one of India's topmost private sector companies. It has a market capitalisation of USD 45 billion and a turnover of USD 7 billion. The company is involved in most diversified businesses i.e. Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine and among India's Most Valuable Companies by Business Today. ITC ranks among India's '10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. Its competitiveness diverse businesses rest on the strong foundations of institutional strengths derived from its product development capability, cutting-edge Research & Development, best in-class manufacturing facilities, brand-building capability, extensive rural linkages, deep consumer insights, efficient trade marketing, dedicated human resources and well managed distribution network. Within a relatively short span of time, ITC has established vital brands like Aashirvaad, Sunfeast, Dark Fantasy, Delishus, Bingo!, Yippee!, Candyman, mint-o, Kitchens of India in the Branded Foods space; Essenza Di Wills, Fiama Di Wills, Vivel, Vivel Cell Renew, Engage and...
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...which we studied. We would also like to thank our batch mates for the discussions that we had with them. All these have resulted in the enrichment of our knowledge and their inputs have helped us to incorporate relevant issues into our project. Last but not the least we would like to thank God and our parents for their cooperation and help. IILM-GSM-09-11_PBM_SEC-A_ 2 | P a g e |TOPICS |PAGE | |1. Introduction to FMCG/HUL...
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