This ad for ZzzQuil, from the makers of NyQuil, is from the July 2014 edition of Good Housekeeping. The ad features a man sleeping in a bed. He has a blanket over him, and the window is open. The moon appears in the background of the night sky. The lights in the man’s room are off, indicated by the lamp that is not providing light. The bottom of the ad has a purple background with small white spots. There is a picture of a bottle and box of ZzzQuil, with white lettering under it that says, “Sleep like a rock”. There is also lettering under the quote that says, “The non-habit forming sleep-aid from the makers of NyQuil. Sleep easily. Sleep soundly. And wake refreshed”. I believe that this ad is effective. It uses four persuasive elements which are ethos, pathos, logos, and the audience that they are presenting it to. …show more content…
First off, the man has a grey blanket over him, and he looks like he is in the fetal position while he’s sleeping. The lighting in the room, possibly from the moonlight, makes the blanket appear almost white, which really pops out in the dark room. Sleeping in the position he is in makes the man look like a rock, which is logos. If you look like a rock, then you can sleep like a rock. This picture makes the context of the ad very effective. If you can’t sleep because of insomnia or are just having trouble falling asleep, you can go take ZzzQuil and then you can, “Sleep easily. Sleep soundly. And wake refreshed”. It is also logical that if you can sleep well, you can heal from an injury or illness