...Garmin Analysis | Following the Business Decision | By.ENRIQUE KELSO.FINANCIAL Abstract Garmin is a producer of GPS technology, based in Taiwan, but with major offices in Switzerland and incorporation in the Cayman Islands (MSN Moneycentral, 2013). The company enjoyed strong growth for much of the 2000s, only to see that growth deteriorate when its core technology, GPS, was installed in smartphones. Prior to that point, Garmin sold its global positioning systems as separate units, sometimes for hundreds of dollars. The obsolescence of its core computer product had many observers questioning the long-term viability of the company (Seeking Alpha, 2009; Ganapati, 2008; Moritz, 2008). The company continues to operate today, having found some new uses for its technology, but Garmin today is a smaller firm than it once was. Nevertheless, it has remained profitable and can be reasonably evaluated on the basis of its potential for future growth. Introduccion Garmin employs around 9800 workers . Since losing much of its GPS business, with the remaining retail applications being to rental car companies, Garmin has sought to re-invent itself. The company markets global positioning technology to the airline industry, automobile manufacturers, the shipping industry, traffic management systems and it still has a handful of retail products for those customers who do not yet have a smartphone. The non-aviation products are marketed through retail channels including Amazon.com...
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...Garmin GPS Navigation Systems with New Integrated Technology Marketing Management MKTG522 Garmin GPS Navigation Systems with New Integrated Technology 1. Executive Summary Garmin specializes in satellite navigation systems, which are called Global Positioning Systems or GPS. Its core competencies have enabled it to become the leading competitor in the Portable Navigation Device (PND) market. Garmin is the leading portable navigation company in the industry with more than 50 percent of the market share in 2008. Through analysis and market research it has been determined that the industry has a high threat of competition especially due to the growing use of cellular device GPS products. When looking at Garmin’s life cycle, it has been determined that Garmin is currently in a declining state. Garmin’s stock, sales, and revenue have fallen since 2008. The most important environmental change that Garmin needs to focus on is technology change. Garmin’s products and its core business come from its research and development efforts. Garmin needs to recognize and adapt to the technology changes and consumer needs. Investing more money into research and development for PND devices will provide Garmin with greater potential to make a lasting impact on the industry. Garmin has the resource to compete with cellular handset devices and other PND companies. Garmin will release its latest automotive GPS device this January 2014. The new model will be superior...
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...U5014042 ENGN2226 Portfolio Analysis of the Impact of Replacing Out-dated GPS Devices in a Taxi Fleet Name: Samuel Stefopoulos Student ID: u5014042 Course name: Engineering Systems Analysis Course code: ENGN2226 Lecturer: Chris Browne Assessment piece: Individual Portfolio Date submitted: 25th October 2013 U5014042 ENGN2226 Portfolio Summary GPS devices have become increasingly common due to the advancements of electronics. They can now be hand-held and are highly prominent on roads. This is particularly noticeable in taxis, as most cabs are now fitted with some form of GPS device and many fleets have enforced mandatory GPS policies. This document analyses the impact and worth of refitting a fleet of taxis the size of Canberra Cabs with new portable GPS devices. A series of systems analysis techniques were applied in the analysis of the devices in order to reduce the complexity of the components. A major period of device improvement was identified as the time between 2007 and 2009 based on a diffusion of innovations analysis. The analysis of two particular devices, the TomTom XL 310 (2007) and the Garmin Nuvi 1350 (2009), were used as a comparative measure of the improvements made in the time period. The devices chosen for analysis were ergonomically assessed in terms of their user interface. The major factors improved were found to be the prediction of text and consistency with other devices users may be familiar with. An experiment was then designed and performed to...
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...Marketing Plan: Suunto Jimmyvan Cogles Guerrero MRKT 5000 Professor Yeager 16 December 2015 TABLE OF CONTENTS I. Executive Summary………………………………….……….………………………………...3 II. Environmental Analysis.…………………………………..…………….…………………………...3 III. SWOT Analysis...………………………………..…………….……….……………………6 IV. Marketing Objectives..…………..…….….……………………………….…..………………..7 V. Marketing Strategies...……………………………………………………..…………………...8 VI. Marketing Implementation.………………………….…….….…….…….……………...……10 VII. Performance Evaluation…………….………..…………………………….......................…….11 References..…………………………………...………………….………........….12 I. EXECUTIVE SUMMARY: Suunto is a world leader in designing and manufacturing sports precision instruments. Since 1936, Suunto has been at the vanguard of innovation and design of sport watches, dive computers, and sports instruments engineered for training, hiking, mountaineering, hiking, skiing, and sailing. Suunto enjoys an esteemed reputation because it delivers intuitive design, accuracy and dependability combining aesthetics and functionality that allows athletes analyze and improve their performance. The demand for fitness products and the rise of wearable technology is a prospect that Suunto must look into. Suunto must look into the feasibility of expanding its product line to produce products that will fill the needs of other users in aviation, and the military for example. This expansion in product...
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........................................................................................................ 8 3.0 Methodology ......................................................................................................................................... 9 . 3.1 Primary Research ................................................................................................................................... 9 3.2 Secondary Research ............................................................................................................................... 9 3.3 Limitations ............................................................................................................................................. 9 5.0 Analysis...
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...Bus 321 Test 2 Study online at quizlet.com/_wkq0a 1. The "level playing field" argument is primarily used to justify government policies that The 12 member countries became known as the European Union when the what was signed in 1993. An absolute ban on the exporting and importing of goods to a particular destination According to public choice analysis, domestic trade policies that affect international business have a tendency to develop from Any government regulation policy, or procedure other than a tariff that has the effect of impeding international trade may be labeled Are common in key industries like broadcasting, utilities, air transpiration, defense contracting, and financial services As a result of trade agreements, many countries have replaced quotas with Boeing accused Airbus of violating international trade laws because restrict foreign competition Treaty of Maastricht embargo 12. A common market 2. requires members to eliminate internal trade barriers, adopt a common external policy toward nonmembers, and eliminate barriers to the movement of the factors of production International strategic management 3. 13. 4. Political goals 5. nontariff barrier A comprehensive and ongoing management planning process aimed at formulating and implementing strategies that enable a firm to compete effectively internationally Comprehensive frameworks for achieving a firm's fundamental goals Country X wants to stimulate exports. Which of the...
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...GoPro Advertising Campaign 2014 Prepared for: Hyun Min Assistant Professor, Marketing Black Hills State University Prepared by: Thadd Stottler Harry Ulrickson Laine Mitchell December 9, 2014 Table of Contents I. Historical Context………………………………………………………………………………..3 II. Industry analysis…………………………………………………………………………………3 III. Market Analysis…………………………………………………………………………………..4 IV. Competitor Analysis……………………………………………………………………………5 V. Company Analysis………………………………………………………………………………5 VI. Target Audience………………………………………………………………………………….6 VII. Media Mix and Budget…………………………………………………………………………7 VIII. Communication Objectives…………………………………………………………………10 IX. Implementation Schedule…………………………………………………………………...14 X. Campaign Evaluation Plan…………………………………………………………………..15 XI. Conclusion…………………………………………………………………………………………16 References…………………………………………………………………………………………17 I. Historical Context GoPro started in the early 2000’s by Nick Woodman. After a recent surfing trip, Nick wanted to capture some action photos of his surfing experience. But the equipment he would need was too expensive and difficult to set up. So he started raising money, working on a compact camera he could strap onto almost everything and record his surfing adventures. The company’s first camera came out in 2004. As popularity grew he began to hire professional stuntmen as well as extreme athletes, he had them record their stunts with his camera...
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...and their advantages, disadvantages and prices. C. Scope of the study The frontier of the report is that it only discusses about desktop computer, laptop computer, palmtop computer, PDA and mobile phone. We have known a lot of things through the internet. D. The Limitations of the study The report has some limitations. The websites did not provide clear information about a lot of topics. Everything in there is very complicated. E. Methodology There are two types of method by which we have collected all the data and information. The first method is that we went to computer sales centre to know about the computers features and prices. The second is that we searched the internet for further information. The data and other analysis those have been done in this report are on the basis of the course “MGT-308 – Computing Fundamental”. F. Report Preview We discuss one by one the types of the computer. And we also include features, advantages, disadvantages and price with explanation. We make all the parts as clear as possible. TEXT OF THE REPORT Computer, machine that performs tasks, such as calculations or electronic communication, under the control of a set of instructions called a program. Different types of computers are existed in this world. They are desktop, laptop, palmtop and PDA. We will discuss about all the devices here. Desktop...
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...Fossil’s Marketing Plan Team C MKT/421 November 14, 2013 Don Braunstein Fossil Group Fossil Group has been in business since1984 serving consumers globally with a total of 4,400 locations worldwide (Fossil Inc., 2013). The organization has a strong retail presence because it caters to a variety of consumers, strategically developing and acquiring new lines of products to meet consumer demand. The products range from bags, belts, eye wear, leather goods, and watches. Their largest line and focal product are watches. Each brand is made to appeal to both men and women. Each line of watches focuses on a different type of consumer, the elegant and bold female consumer is the Michele design. For the casual every day wear male consumer, there is the Relic design which is made to stand up to everyday use. Fossil is an innovated company that focuses heavily on developing their brand through new product lines, as well as establishing new industrial footprints. Fossil’s brand establishes social responsibility by giving back to the community through fundraising and volunteerism through their Fossil Foundation (Fossil Inc., 2013). The Fossil Brand is a reputable, successful organization because of its strategic marketing techniques. Innovation of a Product Fossil brand would like to expand an existing product line to appeal to the younger consumer. The organization’s plan is to innovate the existing Relic watch and tailor the physical...
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...Fathom T Global Market Analysis Fathom World Communicator: Phone and Language Translating System MNS Technologies International Business Instructor: Dr. David Strong Spring 2012 – FTB Abstract The purpose of this paper is to summarize the steps of the marketing process involved in the launching of a brand new product in a particular part of the globe. We are focusing in brining a brand new product: the Fathom World Communicator into the market in Mexico City. We will be able to satisfy the customer’s needs and wants by applying our marketing plan and background research that we gathered about the area. After meticulously researching the market we were able to identify a target area that we believe will be successful. The introduction of the Fathom World Communicator breaks price and language barriers between local and foreign competitors. Our company wisely took advantage of joint efforts with local and established endeavors to be able to utilize local workforce and resources, making the launching of the Fathom World Communicator a success. Introduction the Fathom World Communicator: All-in-One Phone and Translator 2012 Mexico City, Mexico With projected 3.5% economic growth for 2012 and three times the size of Texas, Mexico has a current population of 113 million, with 50% under the age of 27. Mexico City’s population of 19.5 million, Mexico has outstanding potential and attracts impressive levels...
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...nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. Apple Inc Consumer electronics Retailing Portable computers Electronics and appliance specialist retailers Portable media players Internet retailing This profile of Apple Inc examines the company’s operations in consumer electronics and retailing, with a focus on forward looking analysis of its prospects in computers and portable consumer electronics. A brief overview of Apple Inc’s content retailing and operational specifics is provided to supplement the core analysis. Smartphones © Euromonitor International CONSUMER ELECTRONICS: APPLE INC PASSPORT 2 STRATEGIC EVALUATION COMPETITIVE POSITIONING MARKET ASSESSMENT CATEGORY OPPORTUNITIES BRAND STRATEGY OPERATIONS RECOMMENDATIONS STRATEGIC EVALUATION Key company facts Apple Inc Headquarters Cupertino, CA Apple`s performance in 2010 improved significantly with sales increasing by 52%, to US$65,225 million. The main factor of the increase in growth was the continued success of the iPhone. 2010 followed a more moderate performance in 2009, when the company was transitioning from sales of desktops, laptops and media players to focusing...
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...JOHN T. GO URV ILLE JERRY N. C ONOV ER GolfLogix: Measuring the Game of Golf It was a sunny May afternoon in 2002 as the employees of GolfLogix—all six of them—assembled around the company’s conference table in Scottsdale, Arizona. It was 106!F outside, but it was comfortable inside—partly due to the air conditioning, and partly due to the company’s finally gaining traction in the market. After three years and nearly $2 million in investments, things were looking up. GolfLogix was founded in May 1999 on a simple concept—using the satellite-based global positioning system (GPS) to aid golfers in playing the sport they loved. In its simplest form, the GolfLogix product consisted of a customized, handheld GPS receiver, called an “xCaddie,” that indicated the distance to the green to which a golfer was hitting (see Exhibit 1). Rather than having to “guesstimate” how far he was, the golfer could simply look at his xCaddie, see that he was, say, 157 yards from the green, and pick the club appropriate for that distance. GolfLogix was offering 60 of these “Distance Only” units to golf courses for approximately $1,500 per month on a three-year lease. In turn, courses could provide the units to golfers free of charge, rent them for a nominal fee (say $1 per round), or bundle their cost with the greens fee. Do No But GolfLogix’s system could do much more. Rather than simply indicate distance, the system also could be used to record a golfer’s progress around the course. Using...
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...TABLE OF CONTENTS Executive Summary ...................................................................................................................................3 Situation Analysis - Background ...............................................................................................................5 SWOT Analysis ..................................................................................................................................7 Key Problem to be Solved ..................................................................................................................9 Key Strategic Campaign Decisions - Objectives .....................................................................................10 Target Audience................................................................................................................................11 Brand Position...................................................................................................................................12 Campaign Strategy...................................................................................................................................13 Media Strategy - Objectives ....................................................................................................................15 Selection............................................................................................................................................16 Media Planning and Buying...
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...BUSI 520 Group Marketing Analysis Project INDEX Introduction 1. Fitbit, Inc Background 2. Market Analysis 3. Positioning, Competition and Branding 4. Services and Pricing 5. Promotions and Marketing Conclusions Introduction This project will cover research done on the Fitbit Ultra, a fitness aid device design to help ambulatory people track their wellness and fitness. The report will open with a brief background and history of Fitbit, Inc and introduce the device features. The second section will cover a Market Analysis of the Fitbit Ultra. Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra. Analyzing the target markets and their potential for best customer impact is explored as well. The report will explore branding and services regarding the Fitbit Ultra and the website Fitbit.com...
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...The report is about the analysis of the environment of automobile industry and the marketing strategy for Ford Motor Company. It initiates with examining of external environment of automobile industry by using PEST analysis and Porter's five forces analysis. After the internal analyses that focus on the resource audit on brand, products, markets, technology, people and son on, the value chain analysis of the company will be conduct. Then the generic competitive strategies would be discussed through SWOT analysis, Ansoff Matrix and BCG Matrix in order to identify the general business strategy taken by the Ford Company. After specifying the company strategy by those analysis tools, the strategic evaluations would be drawn together with the strategy control methods. Finally, a suggested recommendation for the company future development will be mentioned at the end of the report. I. INTRODUCTION 1.1 Aim of The Report This report aim to identify the external environmental of the global automobile industry, measure and evaluate viable and sustainable marketing strategies using by the Ford Motor Company. Through appropriate theoretical concepts and models, together with appropriate methodologies, the organization within its contextual setting will be carefully examined, and justify recommendation will be mentioned. Though the report, how a successful corporation is operated and how its business strategy is implemented and controlled will be understood. 1.2 Company Background Ford Motor...
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