...Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics. Contents 1 Fundamental issues in the ethics of marketing 1.1 Frameworks of analysis for marketing Possible frameworks 1.2 Power-based analysis 1.3 Is marketing inherently evil? 2 Specific issues in marketing ethics 2.1 Market research 2.2 Market audience 2.3 Pricing ethics 2.4 Ethics in advertising and promotion 2.4.1 Content 2.4.2 Delivery channels 2.4.3 Deceptive Advertising and Ethics 2.5 The use of ethics as a marketing tactic 2.6 Neuromarketing ethics 2.7 Marketing strategy 2.8 Further issues in marketing ethics 3 Regulation and enforcement 4 See also 5 References 6 Bibliography 7 External links Fundamental issues in the ethics of marketing[edit] Frameworks of analysis for marketing Possible frameworks[edit] Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency). An example of such an approach is the AMA Statement of Ethics.[1] Stakeholder-oriented framework, analyzing ethical problems on the basis of whom they affect (e.g. consumers, competitors, society as a whole). Process-oriented framework, analyzing ethical problems in terms of the categories used by marketing specialists (e.g. research, price, promotion, placement). None...
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...Analyzing Ethical Issues in Marketing There are three areas of ethical concerns for marketing flavored cigarettes. The first concern is the marketing to younger consumers or minors, that are not legally able to purchase tobacco products, The second is the ban on favored cigarettes other than menthol, but there is no ban in regard to flavored cigars or blunts. The third and final concern is the marketing company’s responsibility to their contractual obligations with The Exotic Smokes Company. These three concerns are essential to the success of the marketing strategy and plan. The Target Market There is a ban that prohibits the advertising and selling of tobacco products to minors. The Exotic Smokes Company wants to reach a demographic that is perilously close to the ban of advertising to minors. The marketing has to be specific targeting the college age consumer or young business professionals to avoid costly litigation. Ban on Flavored Cigarettes The marketing company must advise the Exotic Smokes Company as to the ban on flavored cigarettes. The marketing company must not advertise a banned tobacco product. With full knowledge that the product is in direct violation and continuing to market the product is unethical and will potentially open the marketing company up to litigation. The marketing company is ethically obligated to discuss the Exotic Smokes options, such as changing the product to a flavored cigar or discontinuing the flavored cigarette...
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...Mariam Diab ID:10931041 Sec: C Date: 19-4-2014 Dr.Ali Dirani IMGT497 Entrepreneurship 1- Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization Competitive intelligence is an ethical and legal business practice, as opposed to industrial espionage, which is illegal Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible as soon as possible about your industry in general, your competitors, or even your county's particular zoning rules. Ethics has been a long-held issue of discussion among CI practitioners. Essentially, the questions revolve around what is and is not allowable in terms of CI practitioners' activity. A number of very excellent scholarly treatments have been generated on this topic, most prominently addressed through Society of Competitive Intelligence Professionals publications. The book Competitive Intelligence Ethics: Navigating the Gray Zone provides nearly twenty separate views about ethics in CI, as well as another 10 codes used by various individuals or organizations. Combining that with the over two dozen scholarly articles or studies found within the various CI bibliographic entries, it is clear...
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...Ethical and Moral Issues in Business In today’s workforce and in personal lives, the question whether or not certain actions or situations are ethical or unethical, is often thought of on a daily basis. Employees become comfortable with their jobs and often times don’t realize if something they are doing or not doing is ethical or not. This paper will help explain differences of ethical and moral issues and differences between personal and business ethics and provide some real world examples of common ethical problems in business today. Ethical issues are problems or situations that require a person or company’s organization to choose alternatives that can be evaluated as right, which is ethical, or wrong, which is unethical. An example of an ethical issue would be to be honest about products that are being sold. If the marketing department is advertising 100% beef on labeling of their product, when in fact that is not true, that is an example of being unethical to consumers. On the other hand, a moral issue is an issue that has the potential of harming someone, including you. An example of this would be if a person had a best friend and new about their spouse cheating on them with their boss, would they tell their best friend. The ideal thing to do would be to tell the best friend but at the same time, you would hate to ruin your relationship with your boss or possible lose your job and feel that you were not trustworthy to your friend. This is where a person...
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...culture, demographics, social issues, technological advances, economic situation, and political and regulatory environment. Culture is the shared meanings, beliefs, morals, values and customs of a group of people. In America, Nike has become an industry leader that influences our cultural practices. It is widely accepted as the premier retail brand by all age groups. Nike has done a great job of advertising to various generational cohorts and expanding its brand. Nike’s distinguishable products have become a household name on the global scale. Nike has to specifically consider the “country culture” of not only the countries where it sells product, but the cultures of the countries where the products are manufactured. Country culture attributes include behavior, dress, symbols, physical settings, ceremonies, language, and colors. Identifying and navigating some of the more subtle aspects is difficult but necessary for global firms. Demographics indicate the characteristics of human populations and segments, especially those used to identify consumer markets. Demographics include age, gender, race, and income. Nike uses marketing ads to target different segments of demographics. For example, Nike’s version of the toning shoe is designed to specifically appeal to women. Social issues influence consumer behavior around the world. Recently, there has been a heavy emphasis on thrift, health and wellness concerns, and green products. Social issues are always changing in the...
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...Competitive Intelligence Term Paper Dr. Ahmed Nassar Prepared by Ahmed Ibrahim Ahmed El Mizayen 1. What is CI? he process of collecting and analyzing information about competitors’ strengths and weaknesses in a legal and ethical manner to enhance business decision-making. Competitive intelligence activities can be basically grouped into two main types – 1) Tactical, which is shorter-term and seeks to provide input into issues such as capturing market share or increasing revenues; and 2) Strategic, which focuses on longer-term issues such as key risks and opportunities facing the enterprise. Competitive intelligence is different from corporate or industrial espionage, which use illegal and unethical methods to gain an unfair competitive advantage. Competitive intelligence means different things to different people within an organization. For example, to a sales representative, it may mean tactical advice on how best to bid for a lucrative contract. To top management, it may mean unique marketing insights to gain market share against a formidable competitor. The ultimate end goal of competitive intelligence is to help make better decisions and enhance organizational performance. While most companies can find substantial information about their competitors online, competitive intelligence goes way beyond merely trawling the Internet, on the premise that the most valuable information is seldom – if ever – easily accessible online. A typical competitive intelligence...
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...America. As of 2000, over 40% of Nike’s sales come from athletic apparel, sports equipment, and subsidiary ventures. It dominates the athletic footwear industry in the global market share by 33%. It has over 20,000 retailers that includes Nike factory stores, Nike stores, NikeTowns, Cole Haan stores, as well as its internet-based Web sites (Enderle, Hirsch, Micka, Saving, Shah, & Szerwinski, 2000) . Planning Functions Considering the mass size of Nike’s organization, maintaining traditional and non-traditional distribution channels are controlled by its planning functions. Management directors and independent directors (Enderle, Hirsch, Saving, Shah, & Szerwinski, 2000). In this study, it analyzes the influence of legal issues, ethical climate, and corporate social philanthropic responsibilities. It also includes three factors that influence the company’s strategic, tactical, operational, and contingency planning. Nike’s planning functions consist of its plan for growth. It seeks to deliver growth that is sustainable, profitable, capital efficient, and brand enhancing. The company’s goals are set to focus on all areas of the business—financial, social, and...
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...An assignment On Marketing Plan Submitted by: Submitted to: Date of submission: Table of Contents Executive summary: 5 Introduction: 7 Methodology: 7 Part A- Essay: 7 A.01 Changed perception in marketing plan: 7 A.02 Barriers to marketing plan: 7 Marketing function isolation: 8 Organizational barriers: 8 Demographic factors: 8 Economic factors: 8 Technological factors: 8 Culture: 8 A.03 Techniques for overcoming barriers to marketing plan: 8 Be strategic: 8 Be realistic: 8 Stay focused: 9 Monitor the budgets: 9 Market research: 9 A.04 Importance of marketing plan in the strategic plan: 9 Product: 9 Price: 9 Promotion: 9 Place: 9 A.05 Ethical issues in marketing plan: 10 A.06 Organization responses to ethical issues: 10 Individualistic approach: 10 Communal approach: 10 A.07 Example of consumer’s ethics and the effect on the marketing plan: 11 Part B: Preparing marketing plan 11 B.01 Organizational capability evaluation: 11 Business experience: 11 Business reputation: 11 Company culture: 11 Business environment: 11 B.02 Techniques used in organizational auditing and analyzing external factors: 11 B.03Carried out organizational audit and external factors analysis that affect marketing plan: 12 SWOT analysis of the Toyota Company: 12 PEST analysis for Toyota Company: 13 B.04Marketing plan: 14 Marketing objective: 14 Objectives: 14 Strategy statement market share: 14 Brand awareness:...
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...35% edition Understanding Business Table of Contents Page No. Introduction 1 TASK 1 1-6 1.1 Human Resource Management (HRM) 1-3 1.2 Accounting 3 1.3 Marketing 4-6 1.4 Operations Management 5 TASK 2 Analyzing the Key Issues 7-9 2.1 Human Resource Management (HRM) 7 2.2 Marketing 8-9 Conclusion and recommendations 10 References 11 Introduction Understanding business is very important when a company is going to operate for the first time. Without understanding business and its core component like HRM, Marketing, accounting, and operational management it is difficult to initiate business efficiently. That is why these issues can play a big role in an organization and it is very necessary to understanding business. Eastern food is going to launch its business. So this organization should consider accounting, marketing, operational management and HRM factors so that Eastern food can overcome its challenge when it is starting its business. Task 01 1. human resource management: In the time of consideration of success in any business, human resource management (HRM) is the key player to go forward towards the goal. Only the effective and efficient employee can make every single complex task easier that is the main point to overall success in a certain period. Human resource management itself being thought responsible to operate some major function namely retreatment process, training, and other motivational work events. In the arrival of HRM it maintains...
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...who is facing a challenge of whether to create a new product in-house or through a partnership in order to meet the needs of their customers. They also have to consider in their decision the issues with their current staff lacking some of the skill needed to produce this new product. Describe the Situation Issue and Opportunity Identification TeraTech is faced with the dilemma of which direction the company should move forward. With customer satisfaction becoming an issue and increased competition TT needs to move fast on deciding to launch a new product created in-house or to partner with a company already producing such a product. TT is being challenged by this due to company growth has begun to slow down. Christine DeFalco has addressed the issue of a marketing mix and whether production in-house or thru a partnership as to how this product be priced, promoted and placed to fit within the direction TeraTech is wanting to move forward. Stakeholder Perspectives/Ethical Dilemmas If going with the direction of TeraTech expanding its product line there are ethical dilemmas that stakeholders are being challenged. One dilemma is Christine DeFalco hopes of expanding TT product line may become a challenge with Chris Riggs, VP of human resource announcing a hiring freeze. Marketing research to collect and analyze information to justify what actions to take can be a strong argument to convince Chris to support hiring additional staff to meet the demands producing a new...
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...2012 Marketing research by definition is the process of designing, gathering, analyzing, and reporting data or information that may be of use to solve a specified marketing issue. The main purpose of the information gathered is to equip management to make sound business decisions. The American Marketing Association (AMA) defines marketing research as the link between the consumer, customer, and public to the marketer through information. Marketing research can be used to generate or evaluate a potential marketing action. It can be used to identify market opportunities and problems. Marketing research can also be used as a measuring stick to see how a company stacks up against the competition (Burns & Bush, 2012). Marketing research is used to added value to the bottom in most companies. Sometimes issues related to ethics come into play with marketing research. Information may be used inappropriately to gain an advantage in an industry or for personal gain. There have been professional organizations established to deal with the ethical behavior associated with marketing research. One such organization is the Council of American Survey Research (CASRO). It has established a code of standards and ethics for survey research. The purpose of this paper is to look at some of the ethical issues involved in marketing research from the CASRO code of standards and ethics. CASRO was founded in 1975. There are over 300 companies and marketing research operations worldwide...
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...communication Big data tactics In recent times, the world is experiencing a data revolution especially in the fields of marketing, politics health and sports just to mention a few. In essence, scientist and journalist are trying to present the world to the ordinary citizen in terms of data. Therefore, one is left to wonder how this vast amount of data is analyzed. In addition, what models are being used to analyze such data and what is their accuracy. More so what assumptions are made when analyzing the figures? When these factors are keenly considered, there emerges an ethical issue that surrounds the whole process. For example, are the figures being used to forecast or tell the true position of an issue or are they being used as tolls to manipulate people. Advertisers and users of advertisements have embraced on the help availed by the use of big data tactics. A good illustration to this is the campaign teams’ especially for political career. Many politicians have found the use of opinion polls helpful because they are able to manipulate them. In such a case, the users of such polls (voters) are deceived to believing that a given candidate is well ahead of other opponents (Fahy 1-2). To conclude, the role being played by big data tactics is enormous and helpful to advertisers or sellers. However, when used for personal gain thus hiding the true position of any issue it turns to be unethical. It deprives off the citizens their freedom of choice and liberty to make sober judgments...
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...2014 | | | [ MARKETING PLANNING] | | Executive Summary A promoting arrangement may well be a lot reaching outline that plots associate association's general advertising endeavors. A promoting methodology are acknowledged by the advertising combine, that's painted in step four. The last venture the entire time is that the showcasing dominant. The promoting arrangement can work from a pair of focuses: system and techniques. In many associations, "vital arranging" may well be a yearly methodology, unremarkably covering simply the year ahead. Sometimes, some of associations would possibly take a goose at an inexpensive arrangement that extends three or lots of years ahead. Here we have a tendency to tend to mentioned the marketing organize procedure in three tasks: compile marketing audit, formulate a marketing organize for a product or service, Understanding the foremost barriers to marketing coming up with, Understanding ethical issues in marketing. Contents Executive Summary 1 Introduction 3 LO 1: Able to compile marketing audit 3 AC 1.1: Reviewing the changing perspective in marketing planning 3 AC 1.2: Evaluate an organization’s capability for planning its future marketing activity 4 AC 1.3: Examining the techniques for an organizational auditing and for analyzing external factors that will affect the marketing planning 4 AC 1.4: Carrying out organizational auditing and analysis of external factors that affect marketing planning in a given situation...
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...LEGAL AND ETHICAL CONSIDERATIONS 4 RUNNING HEAD: LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY [Student Name] [Instructor’s Name] [Date] [Course Name] Introduction This paper is concern with legal and ethical issues in advertising, marketing, regulations and intellectual property of product safety with respect to PharmaCARE which is a pharmaceutical company. The paper includes the information regarding drug companies, Direct to Consumers (DTC) marketing. Next we will determine the role of Food and Drug Administration (FDA) in regulatory schemes of pharmacies and determine that whether FDA empower over compounding pharmacies. In this paper, I have to make decision about PharmaCARE that whether the company use of intellectual property of Colberia. After this, I will analyze PharmaCARE ways to use US laws to protect intellectual property to coop with intellectual property in Colberia. To compensate the people of suffered from damages due to usage of AD23 will be studied and different suggestions will be made to compensate them. In the end, three changes will be recommended to PharmaCARE to go forward ethically. 1-Ethical issues relating to marketing and advertising, intellectual property, and regulation...
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...Running head: MARKETING: ETHICS IN ADVERTISING Ethics in Advertising Among various problems faced by leaders and managers, the most challenging is the one dealing with ethical issues. The problem becomes more complex when addressing cross culture and multinational. It is undeniable fact that corporate leaders and manager are more focused in growing the business than running the business. The answer to this growth is new markets but these new markets emerge they come with new problems and demand innovative solutions. Marketing is one of the main platforms of interaction of any entity to rest of world, hence the potential for problems are high. As part of our learning team activity, we firmly believe that the ethics relating to advertisement is an interesting subject to explore the problems within and to arrive at a mitigate plan. The project is divided into three stages, the first stage is to identify and define the problem. In this stage the team identifies different situations, issues and potential problem leading to unethical practices in advertisements. This will help the team to define the problem based on situation and scenario. The second stage of the project is to explore various solutions that may keep advertisements within ethical limits. Preliminary part within this stage is to identify an ideal situation for ethical practices and then explore for solutions based on the result. Each team member provides different solutions as this will...
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