Analyzing a Job assignment
University of Phoenix
Human Capital Management
HRM/531
October 28, 2012

Analyzing a Job assignment Telemarketing advertising technique is known in every household across America ("Tips," n.d., para. 1). This is because although not always appreciated, telemarketers are effective at getting product names and information to the customer. The owner of a small business may gain several benefits by enlisting the talents of a reputable telemarketing agency to provide service for incoming and outgoing calls ("Tips," n.d., para. 1). Two kinds of services comprise telemarketing, inbound, and outbound. They have many differences, but achieve the same goal: to garner sales and provide service to customers. Telemarketing is the fastest growing industry today and companies are using this in an effort to effect sales. Inbound telemarketing refers to the manner in which a company accepts calls from consumers. These calls are answered with the customer sales order, or any other information, saved. Telemarketers find inbound telemarketing is simpler to do than outbound telemarketing because they already know the questions they will be asked about the products they are selling ("Telemarketing," n.d., p. 1). Telemarketers are responsible for prospecting using automated phone dialer and uncovering sales leads for clients, placing outbound calls to businesses, evaluating, and understanding the prospect's needs, and fulfilling clients orders for sales leads. ("Telemarketing," n.d., p. 2) Telemarketing organizations offers benefits to their employees and provides a competitive benefits package, State Farm provides health insurance (medical, prescription, dental, and vision) through a marketing agreement. A Health Savings Plan can be used with the individual medical insurance coverage. Life is provided by Guardian and pays two times the base salary if an employee passes away. The policy is optional for employees. Disability insurance provides income to assist in maintaining an employee’s way of life. An employee must work at least 30 hours per week and be 18-61 years of age. Employees that are recuperating, pregnant, pending surgery, or disabled are not eligible for coverage. The company provides seven paid holidays per year and the holidays are Federal holidays. Commuter benefits are provided for employees to reduce their commuting expenses. This benefit is paid monthly to each employee. The company provides educational assistance for each employee. To keep the employee thinking about the benefit the finance department inserts the cost on each paycheck. (WANG, 2003, p. 1) An effective incentive program contributes to the competitiveness of the company by encouraging superior performance as well as improving the company’s earnings and cash flow. An incentive benefits program is not a substitute for lack of staff accountabilities somewhat it motivates individuals and aligns the goals of individuals with those of the company. The needs of the employees were beneficial in determining the benefits for the employees. Employees select the benefits package that fits their needs and provide the best coverage. The long study of human motivation has continually shown that people will do that which they receive rewards for doing. Based on this concept, benefits are the most meaningful professional reward for employees. Companies use compensation and benefits as a means of attracting and maintaining valuable employees (BRINAMERG, 2012, p. 1). For the desired results to be the most effective worldwide organizations must pair financial incentives accordingly.
References
BRINAMERG, J. A. (2012). consideration for compensation and benefits. Retrieved from http://www.studymode.com/essays/Considerations-For-Compensation-And-Benefits-1049610.html
Telemarketing Tips & Advice. (n.d.). Retrieved from http://www.business.com/sales-and-marketing/telemarketing/?gclid=CLryiOCRpLMCFUgl4godfygA_A
Telemarketing. (n.d.). Retrieved from http://www.vendorseek.com/telemarketing_services.asp
WANG, S. L. (2003). Incentive compensation bonusing and motivation. Retrieved from http://dspace.mit.edu/bitstream/handle/1721.1/28634/58918023.pdf