... state and is termed as a state of mental and physical relaxation enabling someone to access the subconscious mind, which is the part of the mind that expresses the way people automatically feel, think and act. The hypnosis theory has proven to effectively access the subconscious mind, and determine the conflicts in the mind causing the desired change either in behaviour, emotionally, physically and psychologically. Hypnosis has become essential in the clinical aspects, mainly in the pain management with positive results . This is due to the success of many laboratory studies and research, and the ability to observe the behaviour of the client, reinforcing the theory of hypnosis. HISTORY Modern Hypnosis began with Franz Anton Mesmer (1734-1815) an Austrian doctor who used magnets and the view of transferring fluid in order to cure illness without medicine or surgery. As there was no scientific evidence to his work, Mesmer’s believed that it was magnetism, rather than the patient's own mind that determined the outcome. His first attempt to test his theory and practice in 1774 was with Franziska Osterlin and in 1777 he restored a blind girl’s sight. His method of fluid transfer was disregarded and declared as individual fantasy by King Louis in 1785. However, Mesmer’s theory had stirred interest even after he died, a result of which saw other theories emerge. James Braid in 1840 pioneered the first scientific study and named the theory hypnosis, and concluded...
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...Sony Corporation and the Video Game Console Market: 1 A Competitive Analysis By Ryan Bogner, Peter Hung, Guan Wang, and Steven Wang This report evaluates Sony Corporation’s strategy in the console gaming market from the top-down perspective of the entire corporation. 1 Executive Summary Sony’s current strategy in the video game console market is simple: use the technologically superior Playstation 3 as a loss leader to introduce the Blu-ray optical drive2 into consumers’ homes and leverage that market penetration to drive content sales once Blu-ray is established as the de facto standard for optical storage. It is therefore in Sony’s interest to reach the tipping point for market adoption of Blu-ray as soon as possible. To increase the rate of Blu-ray adoption in the market, we recommend that Sony adopt a “good-better-best” strategy, whereby Sony produces discounted and premium versions of the current Playstation 3 for sale to consumers. This strategy will encourage price-sensitive customers to purchase Playstation 3 consoles without marginalizing power gamers. Nintendo and Microsoft will most likely respond to this strategy with differentiation rather than price competition. If Sony reinforces this strategy with coherent marketing and intellectual property strategies, it can increase Blu-ray adoption rates and make it more likely that the format will be adopted as a standard. The Market for Video Game Consoles is Growing, but Competition is Fierce The market for...
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...Sony Corporation and the Video Game Console Market: 1 A Competitive Analysis By Ryan Bogner, Peter Hung, Guan Wang, and Steven Wang This report evaluates Sony Corporation’s strategy in the console gaming market from the top-down perspective of the entire corporation. 1 Executive Summary Sony’s current strategy in the video game console market is simple: use the technologically superior Playstation 3 as a loss leader to introduce the Blu-ray optical drive2 into consumers’ homes and leverage that market penetration to drive content sales once Blu-ray is established as the de facto standard for optical storage. It is therefore in Sony’s interest to reach the tipping point for market adoption of Blu-ray as soon as possible. To increase the rate of Blu-ray adoption in the market, we recommend that Sony adopt a “good-better-best” strategy, whereby Sony produces discounted and premium versions of the current Playstation 3 for sale to consumers. This strategy will encourage price-sensitive customers to purchase Playstation 3 consoles without marginalizing power gamers. Nintendo and Microsoft will most likely respond to this strategy with differentiation rather than price competition. If Sony reinforces this strategy with coherent marketing and intellectual property strategies, it can increase Blu-ray adoption rates and make it more likely that the format will be adopted as a standard. The Market for Video Game Consoles is Growing, but Competition is Fierce The market for...
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...TEXAS COLLEGE 2404 N GRAND AVENUE TYLER, TEXAS 75702 DIVISION OF NATURAL & COMPUTATIONAL SCIENCES MATHEMATICS DEPARTMENT RESEARCH SEMINAR IN MATHEMATICS MATH 4460 01 THE NUMBER LINE BY George L Williams III Contents * THE NUMBER LINE * Extended real number line * Drawing the number line * Line segmentation * Comparing numbers * Arithmetic Operations * Arithmetic Operations (cont.) * Algebraic properties * Cartesian Plane/Cartesian Coordinate System * An Overview * My words * Applications of the number line * Resources * THE NUMBER LINE Mathematics is one of the most useful and fascinating divisions of human knowledge. In mathematics, a real number is a value that represents a quantity along a continuous line. The real numbers include all the rational numbers, such as the integer – 5 and the fraction 4/3, and all the irrational numbers such as positive square root of 2,√2. Real numbers can be thought of as points on an infinitely long number line. In basic mathematics, a number line is a picture of a straight line on which every point is assumed to correspond to a real number and every real number to a point. Often the integers are shown as specially-marked points evenly spaced on the line. Although this image only shows the integers from −9 to 9, the line includes all real numbers, continuing forever in each direction, as shown by the arrows and also numbers not...
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...fficial Wikipedia app for Android: Faster speed, offline reading, and more. Last edited 3 days ago by an anonymous user Personality psychology Personality psychology is a branch of psychology that studies personality and its variation between individuals. Its areas of focus include: Construction of a coherent picture of the individual and his or her major psychological processes Investigation of individual psychological differences Investigation of human nature and psychological similarities between individuals "Personality" is a dynamic and organized set of characteristics possessed by a person that uniquely influences his or her cognitions, emotions, motivations, and behaviors in various situations. The word "personality" originates from the Latin persona, which means mask. In the theatre of the ancient Latin-speaking world, the mask was not used as a plot device to disguise the identity of a character, but instead was a convention employed to represent or typify that character. Personality also refers to the pattern of thoughts, feelings, social adjustments, and behaviors consistently exhibited over time that strongly influences one's expectations, self-perceptions, values, and attitudes. It also predicts human reactions to other people, problems, and stress.[1][2] There is still no universal consensus on the definition of "personality" in psychology. Gordon Allport (1937) described two major ways to study personality: the nomothetic and the idiographic. Nomothetic psychology...
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...endorsement and sponsorship communication strategy used by the leaders. Karine Gautschi January 2005 HEC Lausanne – Hautes Etudes Commerciales, MIM – Master of International Management Thesis Director, MIM: Professor Stéphane Garelli Expert, Omega: Jean-Pascal Perret Table of Contents 1 2 INTRODUCTION .............................................................................................................. 1 LUXURY WATCH INDUSTRY: A SHORT OVERVIEW .................................................. 3 2.1 2.2 3 DEFINITION AND PRICE SEGMENTATION ........................................................................ 3 LUXURY BRANDS AND THEIR POSITIONING ..................................................................... 5 ANALYSIS OF THE LUXURY WATCH INDUSTRY........................................................ 7 3.1 THREAT OF NEW ENTRANTS .......................................................................................... 9 Capital requirement ............................................................................................ 9 Brand recognition ............................................................................................... 9 Distribution........................................................................................................ 15 3.1.1 3.1.2 3.1.3 3.2 BARGAINING POWER OF BUYERS ................................................................................. 17 Established brand.................................
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...endorsement and sponsorship communication strategy used by the leaders. Karine Gautschi January 2005 HEC Lausanne – Hautes Etudes Commerciales, MIM – Master of International Management Thesis Director, MIM: Professor Stéphane Garelli Expert, Omega: Jean-Pascal Perret Table of Contents 1 2 INTRODUCTION .............................................................................................................. 1 LUXURY WATCH INDUSTRY: A SHORT OVERVIEW .................................................. 3 2.1 2.2 3 DEFINITION AND PRICE SEGMENTATION ........................................................................ 3 LUXURY BRANDS AND THEIR POSITIONING ..................................................................... 5 ANALYSIS OF THE LUXURY WATCH INDUSTRY........................................................ 7 3.1 THREAT OF NEW ENTRANTS .......................................................................................... 9 Capital requirement ............................................................................................ 9 Brand recognition ............................................................................................... 9 Distribution........................................................................................................ 15 3.1.1 3.1.2 3.1.3 3.2 BARGAINING POWER OF BUYERS ................................................................................. 17 Established brand.................................
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...short-story form. At the age of 18 she settled in London to study music and to establish herself as a writer. In 1918 she married English literary critic ，John Middleton Murry. Mansfield's middle class provided the setting for many of her stories and mortality—perhaps due to her illness—dominated her writing. Her background years were burdened with loneliness , illness, jealousy and alienation —all reflected from her work in the bitter depiction of marital and family relationships of her middle-class characters. As a New Zealand's most famous writer, she was closely associated with D.H. Lawrence and something of a rival of Virginia Woolf. Her short stories are also notable for their use of . Much influenced by Russian writer Anton Chekhov, Mansfield depicted events and _____ changes in human behavior. II. Poem Appreciation Camomile Tea ——by Katherine Mansfield Outside the sky is light with stars; There's a hollow roaring from the sea. And, alas! for the little almond flowers, The wind is shaking the almond tree. How little I thought, a year ago, In the horrible cottage upon the Lee That he and I should be sitting so And sipping a cup of camomile tea. Light as feathers the witches fly, The horn of the moon is plain to see; By a firefly under a jonquil flower A goblin toasts a bumble-bee. We might be fifty, we might be five, So snug, so compact, so wise are we! Under the kitchen-table leg My knee is pressing against his knee Our shutters...
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...Sigmund Schlomo Freud BRIEF OVERVIEW Although Sigmund Freud was not the first person to formally study psychology, many consider him the most pivotal figure in the development of the field as we know it today. Freud changed the way society has come to think about and treat mental illness. Before Freud, mental illness was thought to result from deterioration or disease of the brain. Freud changed all of this by explicitly rejecting the purely organic or physical explanations of his predecessors. Instead he believed that unconscious motives and drives controlled most behavior. During a career that spanned 58 years, beginning with an earned medical degree in 1881 and continuing to his death in 1939, he developed and repeatedly revised his theory of psychoanalysis. Most of Freud’s theory was developed from contact he had with patients seen in his private practice in Vienna. This type of “clinical” work was a radical departure from the laboratory research that was practiced by most leading psychologists of the day. When Freud first presented his ideas in the 1890s, many of his contemporaries reacted with hostility. In fact, throughout his career, Freud faced enormous opposition to many of his ideas. Those especially controversial included notions about the role of the unconscious in behavior, childhood sexuality, and how the mind was governed (id, ego, and superego). But despite the opposition, Freud eventually attracted a group of followers that included well-known theorists 1856–1939...
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...Chapter Overview 5.1 Overview: Consciousness, Brain Activity, Levels of Awareness CONCEPT LEARNING CHECK 5.2 Stages of Sleep CONCEPT LEARNING CHECK 5.1 Consciousness and Psychology 5.3 Dreams Theories of Dreams Dreams as a Reflection of Unconscious Wishes 5.2 Sleep Biological Rhythms and Stages of Sleep Sleep Theories Effects of Sleep Deprivation Sleep Disorders Insomnia Sleep Apnea Narcolepsy Parasomnias CRITICAL THINKING APPLICATION Dreams as Interpreted Brain Activity Dream Contents CONCEPT LEARNING CHECK 5.3 Theories of Dreams 5 Learning Objectives States of Consciousness 5.1 5.2 Define consciousness. Describe how consciousness relates to psychology. Describe the changes in brain wave activity that occur during the different stages of sleep. Understand why sleep deprivation is harmful. Understand why deep sleep is important. Understand why REM sleep is important. Describe some common sleep disorders. 5.3 5.4 5.5 5.6 Describe the two main theories of dreams. Explain the two theories of hypnosis. Discuss the effects and benefits of meditation. List and describe the four categories of psychoactive drugs. Describe the effects of psychoactive drugs on the nervous system. 5.4 Hypnosis Critical Thinking About Hypnosis Theories of Hypnosis Altered State of Consciousness Role Playing Divided Consciousness 5.6 Drug Use Mechanism of Action of Psychoactive Drugs Depressants Alcohol Narcotics/Opiates Summary of...
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...Perception (ESP) Is a Well-Established Scientific Phenomenon Myth #4 Visual Perceptions Are Accompanied by Tiny Emissions from the Eyes Myth #5 Subliminal Messages Can Persuade People to Purchase Products 2 FROM WOMB TO TOMB Myth #6 Playing Mozart’s Music to Infants Boosts Their Intelligence Myth #7 Adolescence Is Inevitably a Time of Psychological Turmoil Myth #8 Most People Experience a Midlife Crisis in | 8 Their 40s or Early 50s Myth #9 Old Age Is Typically Associated with Increased Dissatisfaction and Senility Myth #10 When Dying, People Pass through a Universal Series of Psychological Stages 3 A REMEMBRANCE OF THINGS PAST Myth #11 Human Memory Works like a Tape Recorder or Video Camera, and Accurate Events We’ve Experienced Myth #12 Hypnosis Is Useful for Retrieving Memories of Forgotten Events Myth #13 Individuals Commonly Repress the Memories of Traumatic Experiences Myth #14 Most People with Amnesia Forget All Details of Their Earlier Lives 4 TEACHING OLD DOGS NEW TRICKS Myth #15 Intelligence (IQ) Tests Are Biased against Certain Groups of People My th #16 If You’re Unsure of Your Answer When Taking a Test, It’s Best to Stick with Your Initial Hunch Myth #17 The Defining Feature of Dyslexia Is Reversing Letters Myth #18 Students Learn Best When Teaching Styles Are Matched to Their Learning Styles 5 ALTERED STATES Myth #19 Hypnosis Is a Unique “Trance” State that Differs in Kind from Wakefulness Myth #20 Researchers Have Demonstrated that Dreams Possess Symbolic Meaning Myth...
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...Coursehero >> Florida >> FAU >> ACG 3341 Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support. 18: CHAPTER SPOILAGE, REWORKED UNITS, AND SCRAP TRUE/FALSE 1. Reducing defects helps to reduce costs, but does not make the business more competitive. Answer: False Difficulty: 2 Reducing defects does make the business more competitive. 2. Objective: 1 Reworked goods are unacceptable units of production usually not capable of being repaired or converted into a salable product. Answer: False Difficulty: 2 Objective: 1 Reworked goods are unacceptable units of production that can be repaired into a salable product. 3. The value of scrap material can have either a high or low sales value relative to the product with which it is associated. Answer: False Difficulty: 2 Scrap material by definition has a low sales value. Objective: 1 4. Normal spoilage adds to the cost of the job to which it is attributed in a job order costing system. Answer: True Difficulty: 2 Objective: 2 5. When calculating normal spoilage rates, the base should be actual units started in production. Answer: False Difficulty: 2 The base should be good units started into production. Objective: 2 6. Abnormal spoilage is spoilage that should arise under efficient operating conditions. Answer: False Difficulty: 2 Objective: Abnormal spoilage should not arise under efficient operating...
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...Table of Contents Conditioning 3 Memory 14 Thought 21 Perception 25 Sensation 33 Personality Theory 39 Abnormal Behavior 49 Psychotherapy 56 Emotion 59 Motivation 62 Social Psychology 70 Intelligence 75 Physiology 78 States of Consciousness 84 Statistics 88 Human Development 91 Conditioning What are the laws of learning? What are the things that glue in our knowledge of the world? We are talking about the role of experience in shaping our lives. The rules of learning give us great adaptability. There are three basic types of learning. They are habituation, classical conditioning, and instrumental conditioning. Imagine a worm. When the tide is in, it comes out. It has extensions from its head, getting particles from the outside. So it comes out of its hole to snatch these particles. It has one fear though: seagulls. The worm is delicious to them. They see him and they eat him. The worm has a detection system wired in though. When there is a shadow, he ducks. It is a hard-wired reflex. Sometimes, however, shadows don’t mean a darn, like on a cloudy day. If it doesn’t come out because of the shadows, it will get nothing done and starve to death. Therefore, if the shadows are too frequent, it will ignore them. There...
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...The Interpretation of Dreams Sigmund Freud (1900) PREFACE TO THE THIRD EDITION Wheras there was a space of nine years between the first and second editions of this book, the need of a third edition was apparent when little more than a year had elapsed. I ought to be gratified by this change; but if I was unwilling previously to attribute the neglect of my work to its small value, I cannot take the interest which is now making its appearance as proof of its quality. The advance of scientific knowledge has not left The Interpretation of Dreams untouched. When I wrote this book in 1899 there was as yet no "sexual theory," and the analysis of the more complicated forms of the psychoneuroses was still in its infancy. The interpretation of dreams was intended as an expedient to facilitate the psychological analysis of the neuroses; but since then a profounder understanding of the neuroses has contributed towards the comprehension of the dream. The doctrine of dream-interpretation itself has evolved in a direction which was insufficiently emphasized in the first edition of this book. From my own experience, and the works of Stekel and other writers, [1] I have since learned to appreciate more accurately the significance of symbolism in dreams (or rather, in unconscious thought). In the course of years, a mass of data has accumulated which demands consideration. I have endeavored to deal with these innovations by interpolations in the text and footnotes. If these additions do...
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...basis for a Fraud Detection solution. Indeed, we believe that this architecture will stimulate research, and more importantly organizations, to invest in Analytics and Statistical Fraud-Scoring to be used in conjunction with the already in-place preventive techniques. Therefore, in this research we explore different strategies to build a Streambased Fraud Detection solution, using advanced Data Mining Algorithms and Statistical Analysis, and show how they lead to increased accuracy in the detection of fraud by at least 78% in our reference dataset. We also discuss how a combination of these strategies can be embedded in a Stream-based application to detect fraud in real-time. From this perspective, our experiments lead to an average processing time of 111,702ms per transaction, while strategies to further improve the performance are discussed. Keywords: Fraud Detection, Stream Computing, Real-Time Analysis, Fraud, Data Mining, Retail Banking Industry, Data Preprocessing, Data Classification, Behavior-based Models, Supervised Analysis, Semi-supervised Analysis Sammanfattning Privatbankerna har drabbats hårt av bedrägerier de senaste åren. Bedragare har lyckats kringgå forskning och tillgängliga system och lura bankerna och deras kunder. Därför vill vi införa en ny, polyvalent...
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